THE MANAGEMENT STRATEGY OF CONTROLLING THE BRAIN DRAIN IN A EDUCATION COMPANY A Thesis Submitted to the Graduate School and MBA Center In Partial Fulfillment of the Requirements for Degree of Master of Business Administration By Zhang Rong Under the Supervision of Professor Zhang Jian Shanghai International Studies University March 2015
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Abstract With the continuous deepening of China's reform and development of market economy, the competition between enterprises becomes more and more fierce. In the era of knowledge economy, people are increasingly aware of the importance of the talents who are the carrier of technology and productive force. However, in recent years, with the development of market economy and the gradually relaxed employment system, employee turnover is becoming more frequent, especially in those costal metropolis, such as Beijing, Shanghai, Guangzhou, Shenzhen. Excessive and frequent flow of employees, especially the loss of talents often results in a series of negative influence on enterprises. And the education and training industry, because of its own characteristics, the turnover rate is generally higher than other industries. The teacher, as the most important human resources in education and training industry, usually they are easy to find another suitable working opportunity. A good teacher can independently well complete teaching task without any assistance from any company or institution, and a famous teacher does not need worry about the enrollment problem. So the loss of "excellent teacher" is often the headache for the managers in the training organization, which worries them most. A Education Corporation, which was founded in 2001, is a well-known primary and middle school extracurricular training institution in Shenzhen. Since establishment, it has been smoothly developing, and making increase year by year. However, it has been also experiencing the dilemma of "huge loss of talent constantly" as the same as the similar enterprises, in which the particularly prominent talent loss is the loss of teachers. The frequent loss of good teachers will not only make bad effect on completion of teaching tasks, teaching quality, and etc. but also lead to the customer (students or students parents) to lose confidence in institutions. Furthermore, some good teachers may take away the customer resources at the time of departure, which will result in the loss of institutional resources, bring the direct economic losses to the institutions. Meanwhile, we cannot underestimate the demonstration effect played by the left of III
core staff, which will make the employee psychological instability, low morale, work efficiency greatly reduced. The purpose of this paper is to focus on studying the specific problem about the talent loss in extra-curricular training industry, and finally propose the solution after making analysis of loss reasons obtained through the questionnaires, interviews, and etc. Although the study is based on A education company, I hope that the study result cannot only enlighten and help A education company in improvement in human resources management, and finally to gain better development of enterprise, but also can provide as a reference for some similar enterprises to solve brain drain problem. Keywords: Educational Training; Management Strategy; Talent Loss IV
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