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1 UDC A Study on the Developing Strategy of Xiamen Evere Sports Goods Co., Ltd. A Case Study based on the Theory of Value Chain (MBA)
2 WTO OEM
3 Abstract Abstract After China entry WTO, it has been developing as a world-wide manufacturing center. Cheap labor, stable social environment, and favorable investment policies make it the best for foreign investment, especially for the labor-intensive industries. Fitness equipment industry is a good example. Most of manufacturers around the world built up plants in China. Since the investment expense for a fitness equipment plant is relatively low, the amount of the manufacturers in China increases rapidly. This makes the competition among the fitness equipment manufacturers fierce. Qunxin Company is a plant invested by Taiwan businessman which produces kinds of fitness equipment for foreign franchisers. It has become a good-sized plant in the past eight years. However it also faces the scorching competition. The aim of this paper is to analyze the domestic and international competitive situation of the fitness equipment industry. Meanwhile, the advantages and disadvantages of Qunxin Company in the competition are also discussed. The analysis of the fitness equipment industry and the value chain of Qunxin Company is based on Michaele Porter's Value Chain theory. The paper summarizes the models of the value chain applied in some typical fitness equipment manufacturers and the procedures of their development, and makes a conclusion that the Qunxin company should keep its low cost development strategy and focus on becoming a competitive OEM. In the end, the paper discusses some detailed methods of applying the low cost developing strategies for the company. Key Words: Fitness equipment industry; Value Chain; Developing strategy.
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17 Degree papers are in the Xiamen University Electronic Theses and Dissertations Database. Full texts are available in the following ways: 1. If your library is a CALIS member libraries, please log on and submit requests online, or consult the interlibrary loan department in your library. 2. For users of non-calis member libraries, please mail to [email protected] for delivery details.
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Degree papers are in the Xiamen University Electronic Theses and Dissertations Database. Full texts are available in the following ways: 1. If your library is a CALIS member libraries, please log on http://etd.calis.edu.cn/
1 2.1 2.2 3.2 3.3 2 3 2.1 2.2 4 5 6 7 8 9 10 11 12 13 14 15 16 Degree papers are in the Xiamen University Electronic Theses and Dissertations Database. Full texts are available in the following ways: 1.
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