第四届展后报告

Transcription

1 The 4th SHANGHAI International Parent-Child Expo 上海国际亲子博览会 2018 年 03 月 29 日 -04 月 01 日 上海展览中心 - 中国 March 29- April 01, 2018 Shanghai Exhibition Center-CHINA >>> 展后报告 Post Show Report

2 2018 展会概况 Exhibition Overview 2018 上海国际亲子博览会于 2018 年 3 月 29 日 - 4 月 01 日在上海展览中心成功举办并圆满闭幕 本届博览会展出总面积为 9100 平方米, 参展机构 192 家, 展览范围覆盖亲子教育 亲子服务 亲子阅读 亲子游 亲子装备 / 硬件 亲子家居 亲子游乐 儿童食品以及亲子服饰等相关企业 博览会将秉承社会责任核心指向与亿万家庭的信任选择, 致力于打造最具有社会公信力的亲子生活服务平台 2018 Shanghai International Parent-Child Expo was successfully concluded in Shanghai Exhibition Center on March 29- April 01, 2018.This Expo area of 9100 square meters, 192 exhibitors, the exhibition covers the parent-child education, parenting services, parent-child reading, family travel, family equipment / hardware, parent-child Home Furnishing, parent-child play, children's food and clothing related enterprises. Expo will adhere to the core of social responsibility and the trust from hundreds of millions of families. This is committed to creating the most social credibility of parent-child life service platform. 展览面积 Exhibition Area 9,100 m2 展商数量 No. of Exhibitors 192 家 专业观众亲子家庭 Professional Visitors Family 8,893 位 13,551 组

3 展商分析 Exhibitor Analysis 2018年汇聚 192 家行业品牌企业 Convergence of 192 industry brands % 76% 80% 71% 展商表示对展会中拓展潜在 展商表示对参展总体效果 展商认为展会观众质量 展商计划参加 客户结果满意至非常满意 满意至非常满意 高至非常高 2019年展会 展商类型 Exhibitor Type 亲子教育 Parentaleducation 亲子服务 亲子装备/硬件 Parent-child service Parent equipment/hardware 亲子阅读 Parent-child reading 亲子游乐 亲子游 Parent-child Tour 亲子家居 Parent-child play 21.9% 14.1% 9.9% 10.4% 16.1% 5.7% 儿童食品 其他 Children food 亲子服饰 Others Parent-child Costume Parent-child home 6.8% 6.3% 3.6% 5.2% 部分品牌展商一览 List Of Brands Exhibitors

4 专业观众分析 Professional Visitor Analysis 本届展会 B2B 专业观众共计接待专业观众 8,893 人, 较上届增长 17.3% 海外专业观众较去年增长了 10.6% This expo professional audience of 8893 people, compared with the previous growth 17.3%. Overseas professional audience grew up 10.6% from the previous year. 专业观众构成 Professional audience 26.3% 教育 / 培训机构 / 学校 / 幼儿园 18.2% 14.6% 购物中心 商场 社区商业 16.7% 8.5% 投资加盟 6.3% 3.9% 生产商 2.0% 3.5% 其他 Education/Training institutions/schools/kindergartens Shopping centers, Shopping malls, Community business Investment alliance Manufacturer Others 批发商 代理商 经销商 零售商 Wholesalers, Agents, Distributors, Retailers 进出口商 电商 超市 Import and export business, E-commerce, Supermarkets 旅行社 酒店 主题公园 Travel agencies, Hotels, Theme parks 政府 / 媒体 / 协会 Government / Media / Association 专业观众观展目的 Participation purpose 确定下届参展意向 Determine the next exhibition intention 6.0% 9.7% 30.5% 35.5% 18.3% 寻求新的品牌代理 3.6% New brand agent 11.7% 28.6% 35.2% 20.9% 维护固有业务关系 Maintain the business relationship 5.3% 9.5% 29.0% 31.9% 22.3% 寻找 洽谈投资或加盟机会 Search, negotiate investment or join the opportunity 6.3% 13.2% 26.9% 31.9% 19.1% 了解行业发展 / 收集信息 Knowledge of industry development/ gathering information 6.0% 10.2% 22.2% 35.1% 22.2% 拓展新业务 / 寻求合作伙伴 Develop new business /Find partners 3.9% 6.1% 33.3% 37.3% 18.4% 不适用 0 1 参与更多行业活动 Participate in more industry activities 8.6% 11.6% 26.7% 30.5% 18.8% 2 3 下订单 / 采购现场产品 Order / Purchase site products 8.5% 9.3% 25.8% 30.5% 21.1% 4 完全达到 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 专业观众区域分布 Professional audience distribution area 东北 1% 华北 14% 西部 0% 华中 华东 56% 8% 专业观众来源国家 TOP5 Audience nation TOP5 加拿大 华南 12% 意大利

5 亲子家庭观众分析 Family Analysis 13,551 组亲子家庭参观 2018 年展会, 共计 33,284 人次 较上届增长了 32.6% 13,551 groups of parent-child family visit 2017 parent-child exhibition, a total of 33,284 person-time. grew up 32.6% from the previous year proportion of parent-child family 亲子家庭所占比例 Parent-child family proportion 亲子家庭孩子年龄分布 Age distribution of children 21.1% 专业观众 8,893 人 Professional audience 8,893 person-time 78.9% 亲子家庭 33,284 人 Parent-child family 33,284 person-time 22.0% 42.6% 29.3% 6.1% 0-3 岁 3-6 岁 6-10 岁 岁 同期活动 Concurrent Events 现场互动活动 Field activities 2018 年度十大亲子品牌 - 颁奖仪式 睿宝儿科 - 我是小小医生 Isee 灰姑娘 芭蕾公主养成记 秦汉胡同 贵妃醉酒 鸿雁 赛马 演舞会馆 Dragon 秀 昂立 - 电力十足 / 空气大力士 控球大师 澄升科技 海底神奇宝贝 AR VR 精彩体验 倍乐生中国 - 巧虎秀 中国少儿模特大赛

6 商贸配对会 Trade matching meeting 今年展会推出了商贸配对会, 专业观众提前预约展商, 并在现场进行一对一洽谈 高效 精准的达成交流合作 This year, in Trade matching meeting the professional visitors will be make an appointment for exhibitor, and there will have a "one to one" negotiation at the scene to achieve efficient and accurate exchanges and cooperation. 全方位强势市场推广 All aspects market promotion 30,000 微信粉丝邀请 30,000 WeChat Follower Invitation 20 期 EDM 邮件 20 Issue EDM 直达 100,000 人次目标观众 100,000 Visitors 120 家合作媒体 120 Media 183 个平面及网络广告投放 183 Print Advertising And Online Advertising 435 篇媒体报道 435 Media Reports 510,500 观众短信邀请函 510,500 SMS Invitation 50,000 参观邀请函 门票直邮 50,000 Send Out Invitation 30,000 呼叫中心电话直邀 30,000 Call Center Called And Invited

7 百家媒体争相报道, 主办方感谢所有媒体与合作伙伴的支持! Thanks to all the media and partners for their support!thanks to all the media and partners for their support! 精彩瞬间 Photo Gallery

8 SEE YOU NEXT YEAR 2019 年 3 月 28 日 - 3 月 31 日 上海展览中心 官方微信 请联系我们 (Contact Us): 李简女士曹正龙先生电话 : / jenny.li@expobeautiful.com 上海比歌弗展览有限公司国内部地址 : 上海市金沙江路 1685 号 118 广场 5 楼加佳 A31(200333)