運動表現與媒體曝光率關聯性探討－以民生報報導中華職棒為例

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鹏徘盛
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2 Coakley, 2001, a b

3 2003a b2003c2003d content analysis 12% 0.94 SPSS for Windows descriptive statistics percentage analysis chi-square pearson correlation stepwise multiple regression 3

4 % % % % % % 10.6% 7.1% 9.4% df4*P % % % % % % % % % % 18.2% % % % % % 19.5% 10.2%5.5% df3*P

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11 2003a b c d a b Coakley, J. (2001). Sport in society: Issues and controversies. (7 th ed.). New York: McGraw-Hill. 11

12 The Relationship between Sports Performance and Media ExposureThe Example of Min-Sheng Daily s News Photos of the CPBL Games Ching-hai Liao, Jin-sheng Kao, Sheng-feng Lin Kao Yuan Institute of Technology Abstract The purpose of this study was to explore the relationship between sports performance and media exposure. The objects of the study were the reports about players performances and photos of The Chinese Professional Baseball League (CPBL) 14th year (2003) from Min-Sheng Daily. First, The study adopted the content analysis to analyze the photos of CPBL 14th year on Min-Sheng Daily and then conferring on the relationship between teams and players performances. The results were as follows1. The photo reports about spectators, 3 people and up, off diamond, local players of CPBL 14th year were obviously increased than CPBL 6th year on Min-Sheng Daily. 2. The photo reports in Min-Sheng Daily were positive correlated with wins, winning percentage of CPBL teams, and negative correlation with losses, game back of CPBL teams. The teams with lower rates of losses will have higher degree of media exposure. 3. The performances of pitchers wins, games started, pitches thrown, strikeouts have higher positive correlation with the photo reports in Min-Sheng Daily, only earned run average has negative correlation. Pitchers with more wins but less games finished will have higher degree of media exposure. 4. The Performances of batters runs scored, total bases on safe hits, game-winning runs bated in, runs bated in, hits, home runs, one base hits have higher positive correlation with the photos report of Min-Sheng Daily. Batters with more runs, home runs, stolen bases, at bats, intentional walks, game-winning runs bated in, but less strike outs will have higher media exposure. Keywords: sports performance, media, exposure, The Chinese Professional Baseball League (CPBL) 12

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