ISSN 1680-8428 105 212 E-mail yjyang@cc.shu.edu.tw (02) 22368225 #3224 17 1 NSC 98-2410-H-128-031-MY2 2014/10/082015/01/26
106 ISSN 1680-8428 Journalism and Public Opinion in the New Technology Context: From Perspectives of News Reporters Perceptions Yie-Jing Yang Abstract This study adopts questionnaire survey to explore news reporters perceptions of news and public opinion, and to discuss the reporters use of the Internet and recognition of the Internet opinion. The reporters perceptions of news and public opinion were divided into three concepts: the concept of public thinking of news reflecting public opinion, the concept of news advocacy of public opinion, and the concept of semiotic public of public opinion. The news reporters frequently used the Internet to find out information, and almost 90% of the surveyed reporters have quoted the opinions from the Internet. As for the reporters recognition of Internet opinion, it can be divided into three factors: Internet opinion enriching the diversity of public opinion, Internet opinion reflecting public opinion, and Internet opinion becoming the news reporting rule. Keywords: public, public opinion, journalism and the public, news reporters survey, internet opinion Yie-Jing Yang is Professor in the Department of Public and Advertising at Shih Hsin University. Received: 2014/10/08 Accepted: 2015/01/26
107 Deuze, 2004 Cohen 2002 2005 research stories Middleberg & Ross, 2001; Kim, Weaver, & Willnat, 20012005 Hermans Verger Haenens 2010, p. 139-140 1 news flow 2daily practice 3 10 Hermans2010 Hermans 28 (2015) 105-142
108 Heikkila & Kunelius, 1996 Ang 1991 Grossberg Wartella Whitney 1998 28 (2015) 105-142
109 1999 Thompson, 1995; Coleman, 2001 publicness mediated publicness Carey, 1995 Dahlgren, 1991 fiction abstraction Carey, 1995 exhortation and reflection the public s right to know Carey 1995 Peters 1995 imagined publicvisual-intellectual social-political Daniel 2002 28 (2015) 105-142
110 Lippmann Carl Schmitt Jean Baudrillard Bruce Robbins Peters, 2001, p. 98 (Weaver, Bean, Brownlee, Voakes & Wilholt, 2007 Weaver 1996 Philip Meyer1973 Meyer 1973 precision journalism 19891991 set the stage mute 28 (2015) 105-142
111 Herbst, 1998 signify Williams 1963, p. 289 Carey 1987, p. 14 90 Fallows, 19961998; Hass, 1999Merritt 1998a; 1998b Heikkila Kunelius 1996 Dewey 1990 OhmyNews2006PeoPo 28 (2015) 105-142
112 25 Reich, 2005Reich 2005 discovery phasegathering phase P a v l i k 2 0 0 1 information disseminationinformation seeking Callison 2003Middleberg Ross 2001 Jha, 2008 Carlson 2007 indispensable tool; Reich, 2005, p. 253; Pavlik, 2001 28 (2015) 105-142
113 Hermans, et al., 2010 Middleberg2000Middleberg, 2000 Pavlik, 2001, p. 63-64 99% 1% Machill Beiler 201034235 1:18:15 1:481:52:33 3:12 emailmachill Beiler 2010 71.3%70.1% 64.7%56.5% Hermans2010 email 20052001 28 (2015) 105-142
114 Bennet, 1998; Cohen, 1963; Gans, 1979 1999 Schudson 19781993 Statham 2008, p. 414 110 Statham Boorstin 1962 28 (2015) 105-142
115 Kent Harrison Taylor 2006 Boorstin quotation Stenvall, 2008Fishman(1980 Stenvall, 2008, p. 229)news fact Something is so because somebody says it. thinkthink about; Kent, et al.,2006kent2006, p. 304 snapshots Kent2006 the public Jha 2008 28 (2015) 105-142
116 riotwar zone 1992 2005 200520042001 200720071999 28 (2015) 105-142
117 2006 TVBS 2011 20 2011 212 Carey, 1995; Coleman, 2001; Dahlgren, 1991; Thompson, 1995 28 (2015) 105-142
118 1 = 5 = α.70 α =.62 10 28 (2015) 105-142
119 1 = 5 = α =.78 SPSS for Windowst ANOVA 212 28 (2015) 105-142
120 41.0% 59.0% 53.8%42.0% 4.2% 31-35 24.1% 26-30 21.7%41-4519.3%36-4018.4% 10%53.3%46.7 6-1233.2% 632.2% 6 6-12 12 12-18 18 18-24 24 24 41.0% 41.0% 59.0% 41.0% 100.0% 100.0% 4.2% 25 5.7% 53.8% 26 30 21.7% 42.0% 31 35 24.1% 100.0% 36 40 18.4% 32.2% 41 45 19.3% 33.2% 46 50 8.5% 22.3% 51 2.4% 10.4% 100.0% 1.9% 100.0% 28 (2015) 105-142
121 = 4.17 5 = 1 = = 4.16 = 4.02 = 3.75 = 3.34 = 2.82 4.17 4.16 4.02 0.65 0.76 0.65 24.74 0.80 0.76 0.61 3.27 3.72 1.12 0.74 15.67 0.82 0.70 2.82 3.75 3.34 0.93 0.80 0.96 14.62 0.68 0.62-0.60 1 =5 = 24.74% 15.67% 14.62% t t 28 (2015) 105-142
122 t N(M) N(M) t df P 113(4.15) 99(4.08) 1.038 210 0.301 113(3.69) 99(3.27) 4.179 210 0.021** 113(3.04) 99(3.11) -1.132 210 0.895 N(M) N(M) t df P 87(4.17) 125(4.08) 1.243 210 0.215 87(3.71) 125(3.34) 3.497 210 0.001** 87(3.02) 125(3.11) -1.098 210 0.196 * p <.05, ** p <.01, *** p <.001 F (2, 209) =2.79, p <.01; F (2, 209) =2.98, p <.05 Scheffe M = 3.56, SD =.37M = 3.21, SD =.61 ANOVA 21-30 Scheffe 21-30M = 3.93, SD =.5241-5051M = 4.25, SD =.44; M = 4.67, SD =.5821-30M = 3.22, SD =.7141-5051M = 3.69, SD =.76; M = 4.40, SD =.89 28 (2015) 105-142
123 ANOVA () 4.48 4.08 4.12 4.12.38.50.53.51 F (2, 209) =2.55, p =.08 () 4.00 3.36 3.61 3.49.71.77.72.76 F (2, 209) =2.79, p <.01 () 3.56 3.38 3.21 3.31.37.55.61.58 a < c* F (2, 209) =2.98, p <.05 21-30 31-40 41-50 51 3.93 4.12 4.25 4.67 4.12.52.50.44.58.51 a > c** a > d* F (3, 208) = 6.23, p <.001 21-30 31-40 41-50 51 3.22 3.49 3.69 4.40 3.49.71.72.76.89.76 a > c** a > d** F (3, 208) = 6.82, p <.001 21-30 31-40 41-50 51 3.01 3.07 3.16 2.80 3.07.53.56.64.69.58 F (3, 208) = 1.01, p =.365 * p <.05, **<.01, *** p <.001 55.2% 47.6%46.2% 27.8% 28 (2015) 105-142
124 28 (2015) 105-142 23.1%20.3% 7.5%12.7% / 69.2%53.1% 40.3%26.1% 25.6% 14.7%1.4% / / 117 101 98 59 49 43 27 16 16 526 112 112 85 55 54 31 3 8 494 55.2 47.6 46.2 27.8 23.1 20.3 12.7 7.5 7.5 247.9 69.2 53.1 40.3 26.1 25.6 14.7 1.4 3.8 234.2
125 28 (2015) 105-142 55.7%11-15 6-1021.7%16-2018.420 3.3%1-5 0.9%10 642.0% 3-426.4% 19.8% 5-610.8% 1-2 1.0% 212 89.2%189 6936.5% 31.7% 24.4%7.4% 45.0%46.0% 9.0% Yahoo Pchome Google58.7% 54.0%Facebook Twitter 49.7%36.5% 36.0% 36.0% 6.3%NPO10.1% 189 23 212 46 69 60 14 212 85 87 17 189 89.2 10.8 100.0 24.4 36.5 31.7 7.4 100.0 45.0 46.0 9.0 100.0
126 102 54.0 111 58.7 69 36.5 94 49.7 68 36.0 68 36.0 52 27.5 12 6.3 BBS PTT 41 21.7 7 3.7 NPO 19 10.1 643 340.2 10 3.78 3.70 3.39 2.44 2.78 = 2.91 28 (2015) 105-142
127 3.78 3.11 3.70 3.22 3.02 0.60 0.87 0.73 0.90 0.93 23.04 0.74 0.72 0.68 0.60 0.58 2.44 2.78 0.77 0.82 18.47 0.71 0.66 3.13 3.39 2.91 0.93 0.89 0.95 17.37 0.85 0.76 0.55 1 = 5 = 23.04% 18.47% 17.37% t t (210, 212) = -3.365, p <.001 t (210, 212) = -2.562, p <.05 ANOVA F (2, 209) = 2.79, p <.01; F (2, 209) = 4.69, p <.05 Scheffe M = 2.72, SD =.47M = 2.44, SD =.42 28 (2015) 105-142
128 ANOVA () 3.36 3.41 3.32 3.67.62.57.60.58 F (2, 209) =0.62, p =0.54 () 2.83 2.72 2.44 2.61.35.47.42.45 b< c* F (2, 209) =4.69, p <.05 () * p <.05, **p <.01, *** p <.001 3.04 3.23 3.04 3.15.72.70.69.70 F (2, 209) =1.96, p =0.14 β =0.17, p <.05 β =0.34, p <.005 15.8% 28 (2015) 105-142
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