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1 New Perspectives Report : The New Function of Print Media in Mainland China the Case of New Weekly Xiaolu Wang, Sichuan University, P. R. China English Abstract Based on New Weekly, one of the most influential illustrated Chinese magazines focusing on social issues and phenomena, this paper deals with the new characteristics and functions of the Chinese print media today. By describing its development and cover story themes, I argue that the Chinese print media represented by New Weekly doesn t simply attempt to attract readers by taking advantage of its own changing appearance and format, including its design, printing quality, level of advertisements, classification of themes, and so on. Rather, this media is manifesting a changing concpetualization of intellectuals in China today. The Chinese print media, then, has new characteristics. It no longer serves simply as an ideological microphone or mouthpiece, but rather observes and comments on social issues and phenomena in mainland China. In this way it reflects the changing conception and perception of intellectuals in its own approaches and perspectives. By tracing this historical development, I attempt to indicate that new media like New Weekly actively promotes consciousness of social issues, while reflecting how such consciousness has an impact on everyday life. Such new cultural functions indicate that the print media is able to play a major role in influencing, if not determining, Chinese public opinion. PORTAL Journal of Multidisciplinary International Studies, vol. 6, no. 2, July Post-Mao, Post-Bourdieu: Class and Taste in Contemporary China, Special Issue, guest edited by Yi Zheng and Stephanie Hemelryk Donald. ISSN: ; PORTAL is published under the auspices of UTSePress, Sydney, Australia.

2 [Accessed on 8 August 2009] PORTAL, vol. 6, no. 2, July

3 Link (2000), Wu Liang (2000), and McDougall and Kam (1997: ). PORTAL, vol. 6, no. 2, July

4 BAZAAR COSMOPOLITAN ESQUIRE ELLE GOOD HOUSEKEEPING PORTAL, vol. 6, no. 2, July

5 PORTAL, vol. 6, no. 2, July

6 P P P [Accessed 8 August 2009] [Accessed 8 August 2009]. PORTAL, vol. 6, no. 2, July

7 [Accessed 8 August 2009] [Accessed 8 August 2009] Online, available: [Accessed 8 August 2009] Online, available: [Accessed 8 August 2009]. PORTAL, vol. 6, no. 2, July

8 TIME(NEWSWEEK) <> 2007 PORTAL, vol. 6, no. 2, July

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12 [Accessed 8 August, 2009]. [Accessed 8 August, 2009]. [Accessed 8 August, 2009] [Accessed 8 August 2009]. [Accessed 8 August, 2009]. [Accessed 8 August, 2009] Liang, Wu. 2000, Re-Membering the Cultural Revolution: Chinese Avant-garde Literature of the 1980s, in Chinese Literature in the Second Half of a Modern Century: A Critical Survey, (eds) Pang-Yuan Chi and David Der-Wei Wang, Indiana University Press, Bloomington and Indianapolis, Link, P. 2000, The Uses of Literature: Life in the Socialist Chinese Literary System, Princeton University Press, Princeton, NJ PORTAL, vol. 6, no. 2, July

13 2002 McDougall, B. S. & Louie, K. 1997, The Literature of China in the Twentieth Century, Columbia University Press, New York., 2000<> PORTAL, vol. 6, no. 2, July

20 Abstract Malaysia has achieved remarkable economic progress as a multi-ethnic nation. With the exception of the communal riots of May 13, 1969, its

20 Abstract Malaysia has achieved remarkable economic progress as a multi-ethnic nation. With the exception of the communal riots of May 13, 1969, its 马来西亚华人研究学刊第 7 期,2004 年, 页 19-41 Journal of Malaysian Chinese Studies 历届马华公会总 Volume 会长与华 7, 人 2004: 文化 19-41 历届马华公会总会长与华人文化 Presidents of the Malaysian Chinese Association