28 傳播與管理研究第五卷第一期壹前言 trendy drama VCD trendy drama MUCH TV 5 VCD II II

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1 電視偶像劇吐司男之吻 : * 寫實主義的建構與再現傳播與管理研究第 5 卷第 1 期 2005 年 7 月頁 ** 趙庭輝摘要關鍵字 * H ** maco0003@mails.fju.edu.tw daniel.iris@msa.hinet.net 27

2 28 傳播與管理研究第五卷第一期壹前言 trendy drama VCD trendy drama MUCH TV 5 VCD II II

3 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 popularity 9 10 fantasy F

4 30 傳播與管理研究第五卷第一期 realism gangster M. Jordan1981 Coronation Street social realism J. Fiske HiChannel CS A8 30

5 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 specificity appropriate plagiarize structural elements 貳流行藝術取向的偶像劇研究 a a1996a a1994b 1995b1996b1998a1998b positivism behavioral science C2 31

6 傳播與管理研究第五卷第一期 universality S.R. Kozloff J. Feuer a1996a naturalized hybridity

7 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 33 explanation interpretation J. McGuigan1987 TV Drama and Media Education The Literary Approach audio-visual form canon J. McGuigan The Popular Arts Approach European art cinema Hollywood mass entertainment J. McGuigan authorship canonization The Media Studies Approach social representation soap opera J. McGuigan non-evaluative 33

8 34 傳播與管理研究第五卷第一期 aesthetic political pleasure oppression visual aesthetics psychoanalysis cultural codes A.A. Berger1991 mise en scène J. Ellis 參吐司男之吻的影像美學 J. Fiske metaphor our reality (the reality) J. Fiske C. MacCabe1981 hierarchy of discourses omniscience suture seamlessness 34

9 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 35 J. Fiske low angle 擡 long shot middle shot extreme long shot high angle Second Chanel scooter sister-ship DV DV 35

10 36 傳播與管理研究第五卷第一期 close-up shot Chanel Second documentary J. Caughie1981 J. Fiske DV DV DV DV 8-2 narrator monologue storyteller voice-over 36

11 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 off-screen sound omniscient S. R. Kozloff R. Jakobson1988 Linguistics H. Bredin R. Barthes1968 signifier first love signified 4-2 backlighting slow motion 37

12 38 傳播與管理研究第五卷第一期 unconsciousness R. Jakobson1988 Linguistics metonymy contiguous transposition displacement H. Bredin Chanel 2-1 intertextuality pastiche J. Kristeva1980 originality F4 38

13 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 39 F 肆吐司男之吻的精神分析 subjectivity spectator 25 voyeurism masculinity 4-1 femininity castration anxiety Channel Chanel Chanel 2-1 L. Mulvey film noir melodrama psychological western S. Heath Touch of Evil Heath, S. (1975). Film and system, Part I and II, Screen, 16(1), 16(2) L. Bunuel A. Hitchcock 39

14 40 傳播與管理研究第五卷第一期 Chanel male gazing J. Lacan1977a1977b mirror phase misrecognition M. Sarup Chanel 8-2 Chanel 9-2 J. Lacan 40

15 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 41 imaginary order symboliclinguistic order J. Lacan The Law of Father R. Lapsley and M. Westlake in absence S. Freud1924 the Pre-Oedipus Complex Phase J. Lacan 2-2 PUB 3-1 DV 3-1 patriarchal society masculinized female W. Warner1992 First Blood1983 First 41

16 42 傳播與管理研究第五卷第一期 II1985 Sylvester Stallone John Rambo masochism sadism F4 hero narcissism self-indulgence S. Freud id principle of reality be repressed symbolic Second ego superego 4-1 伍吐司男之吻的文化符碼 42

17 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 43 R. Barthes1973 Mythology myth mythology intersubjectivity Carry N Ron I.O.U. I.O.U. 1-2 I.O.U. e owe you!

18 44 傳播與管理研究第五卷第一期

19 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 false consciousness K. Marx1967 social class 45

20 46 傳播與管理研究第五卷第一期 class consciousness bourgeoisie proletariat D. Hebdige Chanel Chanel KTV 1-1 Chanel Second Chanel 3-1 Chanel Second Chanel 2-1 Chanel Second 2-1 Second Chanel Chanel Second 3-1 Second Second Chanel 3-2 Second Chanel Second Second Chanel 3-2 Second ATM 3-2 Second 3-2 Second 46

21 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 47 Chanel Second Chanel Second Chanel Second signifier denotation connotation PUB legitimate 擡 26 anarchy P. Willis19901 significant creativity high culture

22 48 傳播與管理研究第五卷第一期 2-1 nihilism pizza pizza

23 電視偶像劇吐司男之吻 : 寫實主義的建構與再現如同昔日藝人徐明與應采靈的獨生女徐子婷, 為愛情自殺所舉辦的葬禮一樣, 徐明與應采靈要求參加葬禮的親友必須穿著鮮豔的衣服, 而在台北市第二殯儀館的告別式中, 徐子婷靈堂的佈置主色調是粉紅色, 所有的照片也都是徐子婷穿著豔麗的沙龍照, 顛覆一般人對於葬禮的印象 49

24 50 傳播與管理研究第五卷第一期 5-2 coolness the estranged Second 3-3 KTV PUB PUB F4 1-1 F disorganization 50

25 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 intral-textual 3-1 Chanel Chanel Chanel T

26 52 傳播與管理研究第五卷第一期 6-2 F4 6-2 reality social reality dramatic fiction 陸結語 2001 Chanel Chanel 52

27 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 53 擡 Chanel 53

28 傳播與管理研究第五卷第一期參考文獻 1999 BBS

29 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 a b 1996a b 1995a 1995b a 1994b

30 56 傳播與管理研究第五卷第一期 Barthes, R. (1968). Elements of semiology. London: Cape. Barthes, R. (1973). Mythologies. London: Paladin. Berger, A.A. (1991). Media analysis techniques. London: Sage. Bredin, H. (1984). Roman Jakobson on metaphor and metonymy. Philosophy and Literature, 8(1), Caughie, J. (1981) Progressive television and documentary drama. In T. Bennett, et al., (Eds.) Popular Television and Film (pp ). London: British Film Institute. Ellis, J. (1992). Visible fictions: Cinema, television, video. London: Routledge. Feuer, J. (1992). Genre study and television. In R.C. Allen (Ed.) Channels of Discourse, Reassembled, Television and Contemporary Criticism (2 nd Ed.) (pp ). London: Routledge. Fiske, J. (1987). Television culture. London: Methuen. Freud, S. (1900). The interpretation of dreams. In J. Strachey (Trans. & Ed.), The Standard Edition of the Complete Psychological Works of Sigmund Freud (Vol. 4-5). London: Hogarth Press. Freud, S. (1911). Formulations of two principles of mental functioning. In J. Strachey (Trans. & Ed.), The Standard Edition of the Complete Psychological Works of Sigmund Freud (Vol. 12). London: Hogarth Press. Freud, S. (1924). The dissolution of the Oedipus complex. In J. Strachey (Trans. & Ed.), The Standard Edition of the Complete Psychological Works of Sigmund Freud (Vol. 19). London: 56

31 電視偶像劇吐司男之吻 : 寫實主義的建構與再現 57 Hogarth Press. Heath, S. (1975). Film and system, Part I and II, Screen, 16(1) and Screen, 16(2). Hebdige, D. (1979). Subculture: The meaning of style. London: Methuen. Kozloff, S.R. (1992). Narrative theory and television. In R.C. Allen (Ed.) Channels of Discourse, Reassembled, Television and Contemporary Criticism (2 nd Ed.) (pp ). London: Routledge. Jakobson, R. (1988). Concluding statements: Linguistics and poetics. In D. Lodge (Ed.) Modern Criticism and Theory: A Reader (pp ). London: Longman. Jordan, M. (1981). Realism and convention. In R. Dyer, et al., (Eds.) Coronation Street (pp ). London: British Film Institute. Kristeva, J. (1980). Desire in language: A semiotic approach to literature and art. Oxford: University of Oxford Press. Lacan, J. (1977a). Ecrits: A selection. London: Tavistock Publications. Lacan, J. (1977b). The four fundamental concepts of psychoanalysis. London: Hogarth Press. Lapsley, R. and Westlake, M. (1998). Film theory: An introduction, Manchester: Manchester University Press. Mulvey, L. (1975). Visual pleasure and narrative cinema, Screen, 16(3), Marx, K. (1967). Capital: A critique of political economy, Vol. I. NY: International Publishers. MacCabe, C. (1981) Realism and cinema: Notes on Brechtian theses. In T. Bennett, et al., (Eds.) Popular Television and Film (pp ). London: British Film Institute. McGuigan, J. (1987). TV drama and media education, In the Picture, Summer. Sarup, M. (1993). An introductory guide to post-structuralism and postmodernism (2 nd Ed.). London: Harvester and Wheatsheaf. Warner, W. (1992). Spectacular action: Rambo and the popular pleasure of pain. In L. Grossberg, et al. (Ed.) Cultural studies (pp ). London: Routledge. Willis, P. (1990). Common culture. Milton Keynes: Open University Press. 57

32 58 傳播與管理研究第五卷第一期 TV Trendy Drama The Kiss of Toast Man A Construction and Representation of Realism Daniel Ting-Huei Chao * Abstract The position of this research is that the study of television drama and trendy drama in Taiwan ignores textual analysis at present. Nevertheless, textual specificity is the key point to comprehend the popularity of television drama and trendy drama. It adopts The Popular Arts Approach suggested by British researcher J. McGuigan, choosing The Kiss of Toast Man as the research case. The Kiss of Toast Man was the remarkable trendy drama in the earliest embryonic stage that Taiwanese television station started self-producing this dramatic genre in This research deconstructs the text of The Kiss of Toast Man with three dimensions, including visual aesthetics, psychoanalysis, and cultural codes. Based on these dimensions, it interprets this trendy drama how to appropriate, plagiarize, choose and organize the structural elements of text from the everyday life of youth viewers, and how to construct and represent realism for them. Keywords: Construction and Representation, Psychoanalysis, Realism, The Kiss of Toast Man, TV Trendy Drama * Daniel Ting-Huei Chao is an Assistant Professor in Department of Communication ArtsFu Jen Catholic University. maco0003@mails.fju.edu.tw or daniel.iris@msa.hinet.net. 58

1 VCD DVD

2007 7 3-42 E-mail: Chun19800211@yahoo.com.tw ** E-mail maco0003@mails.fju.edu.tw 2007 4 15 2007 7 3 1 VCD DVD 2 3 4 5 4 6 VCD DVD 7 8 20034 9 2000 200146 5 87 9 89 12 VHSVCDDVD 90 1 90 12 VHSVCDDVD 20002001

28 傳播與管理研究第五卷 第一期 壹 前言 trendy drama VCD trendy drama MUCH TV 5 VCD II II

28 傳播與管理研究第五卷第一期壹前言 trendy drama VCD trendy drama MUCH TV 5 VCD II II