International Business in China Program CHIN320 Business Chinese I Course Description Students who have completed three or more semesters, or approximately two years, of Chinese may enroll in CHIN320 Business Chinese I. In this Chinese language course focused on business-oriented subjects students develop specialized skills in business-related communication in Chinese in both oral and written forms. This course enhances students language skills in a business context and promotes their understanding of the business environment and culture in contemporary China. Course materials were developed from real business cases from multinational companies that have successfully entered the Chinese market and their emerging Chinese competitors. Class is conducted primarily in Chinese and includes a variety of formats such as lectures, drills on vocabulary and sentence patterns, and group discussions. In addition to the course textbook, students will learn to read business news in Chinese from selected sources including the Wall Street Journal. Objectives By the end of the semester, students are expected to (a) enhance their cultural awareness of contemporary China and the Chinese business world; (b) gain vocabulary and fluency in Chinese to function more confidently and comfortably in real business settings; (c) access business news and information in Chinese. Course Schedule Session 01 Business Chinese for Success Lesson 1 Session 02 Business Chinese for Success Lesson 2 KFC s Sinification P3-P22 Starbucks Third Place P23-P41 Session 03 In Class Writing(1) Session 04 Chapter Test (1) Session 05 News Reading(1) 1
Session 06 Session 07 Business Chinese for Success Lesson 3 Session 08 Business Chinese for Success Lesson 4 Session 09 Market research Report IKEA s Luxurious Low-price Products P42-P60 Sam s Club in Beijing P61-P78 In Class Writing(2) Session 10 Chapter Test (2) Session 11 Session 12 Session 13 Business Chinese for Success Lesson 5 Session 14 Business Chinese for Success Lesson 6 Session 15 News Reading(2) Movie P&G s Brand Strategy P79-P99 Kodak s Way in China P100-P117 In Class Writing(3) Session 16 Chapter Test (3) Session 17 News Reading (3) Session 18 Session 19 Session 20 Fast Reading Editing Final Report Final Report Course Materials Yuan, Fangyuan. Business Chinese for Success: Real Cases from Real Companies 成功之道, Peking University Press, 2005. Rev. 12/16/2015 2
Evaluation Attendance 10% Preparation & Class Performance 10% Vocabulary quiz 15% Homework 15% Essays and In-class Writing 10% Chapter exam 20% Final project (report and oral presentation) 20% Assessment Criteria Attendance Regular attendance is mandatory and strictly monitored. Student will be deduced 1 point from their final grade of each unexplained and undocumented absence beyond the first three. If you miss a class, it is your own responsibility to find out what material was covered during your absence. Please be punctual. Attending class 5 minutes after the beginning of class will be regarded as being late. Three tardies will be regarded as one unexplained absence. Preparation & Participation Preview, answering questions and participation in discussion are essential for a successful learning. Homework Homework and short essays will be due on the due date as indicated on the weekly schedule and will be graded on a 10-point scale. Late, incomplete or substandard assignments will automatically have 2 points or more deducted. Quizzes and Exams Vocabulary quizzes will be given at the beginning of each unit. Written exams will be given at the end of each two-unit circle. There will be one final project at the end of the semester. No make-up quizzes or exams will be allowed unless you have the instructor s approval in advance. Class Rules Please do not do any homework or use cell phone during classes. Try to maximize your opportunity to speak Chinese in the class and outside the class. Rev. 12/16/2015 3
Grading Policies Alliance programs utilize the follow standard grading policy well accepted by most US institutions. Excellent A 93-100% Good B+ 87-89% Acceptable C+ 77-79% A- 90-92% B 83-86% C 73-76% B- 80-82% C- 70-72% Unsatisfactory D+ 67-69% D 63-66% D- 60-62% Failing F <60% Course Policies Exams and Assignments Students are required to take all regularly scheduled exams in courses for which they are registered and submit all assignments on time. Any compelling academic, personal, or medical reason that might justify a rescheduled exam or assignment must be raised with the Resident Director, not program faculty. Failure to take scheduled exams or submit the requisite assignments will adversely affect your grade. Classroom Conduct Student punctuality is extremely important in China and India. Please do not be late for classes or other activities, as it is considered impolite to do so. It is improper to eat in class, to engage in other activities such as texting, or to slump or nap. Students are expected to be alert and engaged as a sign of respect for their professors. Attendance Class attendance is mandatory. It is essential that the students participate fully in the coursework and all required academic activities. Authorized absences may only be approved by the Resident Director, and students are expected to make up any missed work. Unauthorized absences will adversely affect a student s grades. Rev. 12/16/2015 4
Sample Business Chinese Course Schedule Week 1 1/26-1/30 Monday Tuesday Wednesday Thursday Friday 肯德基的中国化 课前热身 ( 公司历史文化 ) & 词汇 肯德基的中国化 生词 & 课文 肯德基的中国化 生词 & 课文 肯德基的中国化 生词 & 课文 Week 2 2/2-2/6 Monday Tuesday Wednesday Thursday Friday 肯德基的中国化 话题讨论 星巴克的 第三空间 课前热身 ( 公司历史文化 ) & 词汇 星巴克的 第三空间 生词 & 课文 星巴克的 第三空间 生词 & 课文 Week 3 2/9-2/13 Monday Tuesday Wednesday Thursday Friday 星巴克的 第三空间 生词 & 课文 星巴克的 第三空间 话题讨论 课堂写作 (1) In class writing (1) 单元考试 (1) Chapter Test (1) Rev. 12/16/2015 5
Week 4 2/16-2/20 Monday Tuesday Wednesday Thursday Friday 新闻阅读 (1) News reading (1) 新闻阅读 (1) News reading (1) Spring Festival Holiday Week 5 2/23-2/27 Monday Tuesday Wednesday Thursday Friday Independent Travel Week 6 3/2-3/6 Monday Tuesday Wednesday Thursday Friday 市场调查报告 Market research Report 宜家的奢侈 低价品 课前热身 ( 公司历史文化 ) & 词汇 宜家的奢侈 低价品 生词 & 课文 宜家的奢侈 低价品 生词 & 课文 Week 7 3/9-3/13 Monday Tuesday Wednesday Thursday Friday 宜家的奢侈 低价品 生词 & 课文 宜家的奢侈 低价品 话题讨论 北京的山姆会员店 课前热身 ( 公司历史文化 ) & 词汇 北京的山姆会员店 生词 & 课文 Rev. 12/16/2015 6
Week 8 3/16-3/20 Monday Tuesday Wednesday Thursday Friday 北京的山姆会员店 生词 & 课文 北京的山姆会员店 生词 & 课文 北京的山姆会员店 话题讨论 课堂写作 (2) In class writing (2) Week 9 3/23-3/27 Monday Tuesday Wednesday Thursday Friday 单元考试 (2) Chapter Test (2) 新闻阅读 (2) News reading (2) 新闻阅读 (2) News reading (2) 电影欣赏 Movie Week 10 3/30-4/3 Monday Tuesday Wednesday Thursday Friday Field Study Trip Week 11 4/6-4/10 Monday Tuesday Wednesday Thursday Friday Qing Ming Day-off 宝洁的品牌策略 课前热身 ( 公司历史文化 ) & 词汇 宝洁的品牌策略 生词 & 课文 宝洁的品牌策略 生词 & 课文 Rev. 12/16/2015 7
Week 12 4/13-4/17 Monday Tuesday Wednesday Thursday Friday 宝洁的品牌策略 生词 & 课文 宝洁的品牌策略 话题讨论 柯达的中国之路 课前热身 ( 公司历史文化 ) & 词汇 柯达的中国之路 生词 & 课文 Week 13 4/20-4/24 Monday Tuesday Wednesday Thursday Friday 柯达的中国之路 生词 & 课文 柯达的中国之路 生词 & 课文 柯达的中国之路 话题讨论 课堂写作 (3) In class writing (3) Week 14 4/27-5/1 Monday Tuesday Wednesday Thursday Friday 单元考试 (3) Chapter Test (3) 新闻阅读 (3) News reading (3) 新闻阅读 (3) News reading (3) Labor Day Holiday Rev. 12/16/2015 8
Week 15 5/4-5/8 Monday Tuesday Wednesday Thursday Friday 第七课 : 中国名牌, 美国制造 Fast Reading 第七课 : 中国名牌, 美国制造 Fast Reading 第七课 : 中国名牌, 美国制造 Fast Reading Exit Exam Week 16 5/11-5/15 Monday Tuesday Wednesday Thursday Friday Editing Final Report Final Report Final Report Ending Class Rev. 12/16/2015 9