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4 Philip Meyer 1 140 Rupert Murdoch21 141 Philip Meyer Robert Picard 01.01 2010 young 15 19 20 21 news 1. Meyer, Philip. The Vanihing Newspaper: Saving Journalism in the Information Age, 2004. 2. Christensen C. The Innovation: When new technologies cause great firms to fail. Harvard Business School Press, 1997 3. Pew Research Center The Search For a New Business Model 2012. 4. 2004 8 38 5. www.magazine.org.tw 6. www.brain.com.tw. 7. 8. 626 2011 2012 9. 10. 2010-2011 2011 01.02 01.07 1955 14 01.08 2010 01.21 15 01.26
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4 168 169 McLuhan 1. 世界日報 (World Journal) 1976 2 12 64 128 2. 歐洲日報 (Europe Journal) 1982 12 26 2009 8 31 27 3. 泰國世界日報 (Universal Daily News) 1955 7 22 1982 9 1 1984 11 11 1994 1. 2. 2011 LPGA 2012 NBA Linsanity
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4 Chan-Olmsted and Chang, 2003 174 1999 ( 一 ) 媒體相關的多角化 : 平面 電視及網路媒體 3 175 1. Upaper 2001 ME! 2010 Taipei Times 2008 11 20022005 Stephan, 2005; 2004 2006 Upaper 4 5 200 2012 2. NCC 11 12 2012 2009 NCC 5 2010 NCC
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4Executives. New York: Booz, Allen and Hamilton, Inc. 12. 2012b 4 6 180 A3 13. 2003 20 135 162 14. 2011 60 1951-2011 15. 2002 181 16. Ansoff, H. I. 1958. A Model for Diversification, Management Science, 4, 392 414. 17. Booz, Allen, & Hamilton. 1985. Diversification: A Survey of European Chief 1. 2011 2. 2010 2009 22 61 68 3. 20112011 4. 2012 4 4 6 5. 2012 NCC 4 11 6. 2011 19 4 99 130 7. 2012 5 4 6 8. 2012 + 4 19 A14 9. 2009 16 177 213 10. 2011http://www.netmedia.com.hk/v5/chinese/ aboutus.html. 2012 3 30 11. 2012a 3 2 A16 18. Chan-Olmsted, S. M. and Chang, B. 2003. Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants, Journal of Media Economics, 16:4, pp. 213 233. 19. Davis, C. and Craft, S. 2000. New Media Synergy; Emergence of Institutional Conflict of Interest, Journal of Mass Media Ethics, 15:4, pp. 219 231. 20. McManus, J. 1992. Serving the Public and erving the Market: A Conflict of Interest? Journal of Mass Media Ethics, 7, pp. 196 208. 21. Stephan, M. 2005. Diversification Strategy of Global Media Conglomerates: A Comment, Journal of Media Economics, 18:2, pp. 85 103. 22. Tucher, A. 1997. The Real Dangers of Conglomerate Control: A Columbia Journalism Review Forum Looks at the bead News About Corporate Synergy, Columbia journalism Review, 35: 6, pp. 46 51. 23. Williams, D. 2002. Synergy Bias: Conglomerate and Promotion in the News, Journal of broadcasting & Electronic Media Economics, 8:2, pp. 15 26.
4 39 1 25 http://www.taipei-journalists.org TJA 182 37 183 369 02 8692-5588 02 8643-3531 E-mail cchou.lin@gmail.com 303 B3 90 9 10 02 2306-5516 02 2308-5924 1 17 1 1 http://www.newspaper.org.tw/ 02 2236-1698 30 3 16 E-mail 02 2236-1266 nationalpresscouncil@gmail.com http://www..tw E-mail 1 17 1 1 02 2236-1698 02 2236-1266 cpi@cc.shu.edu.tw chinesepressinstitute@gmail.com http://www..tw 90 9 10 2 88 9 02 2936-5444 02 2820-9919 E-mail npc.roc@msa.hinet.net
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