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1 : (2006) , 1, 2, 3 (11, ;21, ; 31, ) :.,,,;,,.,,,. : ;; ; : C931 : A Collaborative Models Research on Collaboration Systems in Farm2produce Circulation DENG Ruo2hong 1, CHEN Xiao2jing 1, LIU Pu2he 2, YU Chao2jiang 3 (11Institute of Policy and Management, Chinese Academy of Sciences, Beijing ,China ; 21Distribution Productivity Promotion Center of China Commerce, Beijing ,China ; 31Southwest University of Science and Technology, Mianyang ,China) Abstract : Farm2produce circulation has a important role for county development in China,and its development lag comparatively. The main focus of paper is to research to adopt c2commerce in farm2produce circulation. First, we describe the structure of produce circulation with three layers which are production, circulation and consume, and provide a structural framework. Second, based on collaborative commerce ( C2commerce) and the framework, we propose a c2commerce conceptual system with wholesale2market for farm2produce circulation. In our research, we stress collaboration models among production, circulation and consume. The research will promote the development of farm2produce wholesale2market. It is innovation at both the use of e2commerce and changes of the models in farm2 produce circulation. Key words : collaborative commerce ; produce circulation ; collaborative models ; collaborative system 1,,,.,.,,,..,,,. (Collaborative Commerce), Gartner Group 1999 :,. [1 ], : : (2004BA205A26) :,, :.

: ;; ; : C931 : A Collaborative Models Research on Collaboration Systems in Farm2produce Circulation DENG Ruo2hong 1, CHEN Xiao2jing 1, LIU Pu2he 2, YU Chao2jiang 3 (11Institute of Policy and

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7 7 65 ;,,.,,,.,,,,;,.,,,,,,.,,. : [1 ] Burdick D,Bond B, Miklovic D, Pond K,Eschinger C. C2Commerce : The new arena for business applications[j ]. Research Note Gartner Group,1999. [2 ],,,. [M]. :,2002,9-11. [3 ] Matthias Holweg,Stephend Disney,Jan Holmstro M, Helsinki,Johanna Smaros. Supply chain collaboration : Making sense of the strategy continuum[j ]. European Management Journal,2005,23(2) : [4 ] Seung Chang Lee, Bo Young Pak, Ho Geun Lee. Business value of B2B electronic commerce : The critical role of inter2firm collaboration[j ]. Electronic Commerce Research and Applications,2003,2 : (58 ) [3 ] Rakesh Dugad, Desai U B. A tutorial on hidden Markov models[ R]. Tech Rep : Spann296. 1,Indian Institute of Technology, [4 ] Yariv Ephraim, Amir Dembo. A minimum discrimination information approach for hidden Markov modeling[j ]. IEEE Trans. On Information Theory, 1989,35(5) : [ 5 ] Lawrence R. Rabiner. A tutorial on hidden Markov models and selected applications in speech recognition[j ]. Proceedings of IEEE, 1989, 77(2) : [6 ] Kullback S. Information Theory and Statistics[M]. New York : Dover, [7 ],,. [M]. :,1998 : Pan Z J, Kang L S, Chen Y P. Evolutionary Computation[M]. Beijing : Tsinghua University Press, 1998 : [8 ] Juang B H, Rabiner L R. Mixture autoregressive hidden Markov models for speech signals[j ]. IEEE Trans. Acoustics, Speech, Signal Processing, 1985, 23(6) :

European Management Journal,2005,23(2) :170-181. [4 ] Seung Chang Lee, Bo Young Pak, Ho Geun Lee. Business value of B2B electronic commerce : The critical role of inter2firm collaboration[j ].

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