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1 g @mail1.nhu.edu.tw Maslow Maslow [ ]2002/6/19; [ ]2002/6/25; [ ]2002/7/4

2 184. (ADSL Cable Modem)..

3 185

4 186 ( ) 1,..., :[ ],[?] ^^,..

5 Bar-Tal(1976) Eisenberg Mussen(1989) (Moore 1982) ( 1989) Bar-Tal(1982) ( ) 1 30

6 188 2 Bandura (Role taking) (Eisenberg,1989) / 35 hr/

7 (Newsgroup) ( 2001) 3 20 / 40 hr/

8 190 (Rice 1987 Walther 1992) (Jame 1985 Walther 1992) (Parks Floyd 1996 Parks Roberts 1998) ID 4 (Walther 1992) (CMC) ( ) 4 talker No.3

9 191 (intimacy) (Social Psychology) Deaux( 2001) (affiliation) Walther(1996) (Walther 1992) (Castells 2000) (..)

10 / 32 hr/ 6 Talker NO.4

11 ( ) 7 17 / 35 hr/

12 194 ~ ~ ~,,,.,?,.?,.?,?.,.?,,!? Misery ( 2002/03/20

13 195 9 A N N 9 ( ) ( 2002/03/22

14 196 ( ) (Gredler 1994) ( ) 10 ( ) 10 egoism

15 197 11,.,..,, / 40hr/ 12 Paul (

16 198 Maslow / 13 ( 2001) (A.H.Maslow) ) 2) 3) 4) 5) Maslow( ) 60 (1969) Theory Z 13 (

17 (holistic--analytic) (Maslow 1970 p.297) Maslow Sherry Turkle Turkle ( 1998 iv) 14 Z, (

18 200 (Risto Linturi) 2000 (WCIT) (Abraham Maslow) Risto Linturi 15 Maslow 16!.. 17 Howard Rheingold(1993) 15,2000,,( html.),2001/03/ P / 40 hr/

19 ( ) / 45 hr/

20 202 ( 1998:294-5) ( 2001) ( 2001)

21 203 (flow) (1998) (1998) (1999) (flow) (2001) Csikszentmihalyi 1975 (Csikszentmihalyi 1975) (Webster,Trevino Ryan,1993 Csikszentmihalyi,1990) (Moneta& Csikszentmihalyi, 1996 Ghani & Deshpande, 1994 LeFevre, 1988) (Novak & Hoffman, 1997 Novak, Hoffman & Yung, 1998a) (skill) (challenge)

22 204 (merging of activity and awareness) (Csikszentmihalyi Csikszentmihalyi,1988 Csikszentmihalyi LeFevre,1989) (autotelic) (Csikszentmihalyi ) CD 19 Ghani Deshpande (concentration) (enjoyment) Novak Hoffman / 32 hr/

23 205 1 (seamless sequence of responses) 2 (intrinsically enjoyable) 3 4 (self-reinforcing)( 2000) (reading) (writing) (playful) (exploratory) (Webster Trevino Ryan 1993) (flow experience) (Csikszentmihalyi & Jackson 1990) / 55 hr/

24 Novak Hoffman (complex multidimensional construct) (unidimensional constructs) ( 2000) ( 2001) / 55 hr/

25 207 (2000)

26 Maslow ( ) Privette Bundrick(1987) (peakexperience) performance) (Nature) (essence) (Maslow 1964 xvi) / 55 hr/

27 209 Maslow (Maslow 1968a 26) (self-transcendence) (narrow focus of attention)(privette Bundrick,1991) (an intense and highly valued moment) CS CS CS 23 (Maslow 1968a 101) / 35 hr/ CS

28 210 ( 2001) ( 2001) N Castells, Manuel(1998) Turkle, Sherry(1998)

29 211 (1998) (2001) ( (1)%20(2).doc) (1994) (2001) (1989) (1998) WWW (1988) (2001) (1998) (1998) (2001) (1998) (flow) (2001) (2001) (1992) (2001) Bar-Tal, D.(1976).Prosocial Behavior: Theory and Research. New York Halsted Press.

30 212 Bar-Tal, D.(1982). Sequential Development of Helping Behavior: A Cognitive--Learning Approach. Developmental Review, 2: Csikszentmihalyi,M. Csikszentmihalyi,I.(1988).Optimal Experience Psychological Studies of Flow in Consciousness. New York Cambridge University Press. Csikszentmihalyi,M. LeFevre,J.(1989). Optimal Experience in Work and Leisure, Journal of Personality and Social Psychology 56(5): Csikszentmihalyi,M.(1975).Beyond Boredom and Anxiety. San Francisco Jossey-Bass. Eisenberg, N., & Mussen, P. A.(1989). The Roots of Prosocial Behavior in Children. New York Cambridge University Press. Ghani,A.J., Deshpande,P.S.(1994). Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction, The Journal of Psychology,128(4): Hoffman,D., Novak,P.T.(1997). Marketing in Hypermedia Computer-mediated Environments Conceptual foundations, Journal of Marketing,60(July): Jame S.(1985).The Voice of the People, Public Opinion and Democracy. New Haven: Yale University Press. Maslow, A.H.(1943). A Theory of Human Motivation, Psychological Review, 50: Maslow, A.H.(1954).Motivation and Personality, Harper and Row:New York. Maslow, A.H.(1970).Motivation and Personality, 2nd ed., New York : Harper and Row:. Maslow, A.H.(1987).Motivation and Personality, 3rd ed., New York : Harper Collins. Moneta, B. G. & Csikszentmihalyi, M.(1996). The Effect of Perceived Challenges and Skills on the Quality of Subjective Experience, Journal of Personality, 64(2): Moore, S. G.(1982). Prosocial Behavior in the Early Year: Peer Influence, In B, Spodek(Ed.), Handbook of Research in Early

31 213 Childhood Education, New York: Free Press. Novak P. T. & Hoffman L. D. (1997). Measuring the flow experience among web users, Interval Research Corporation, July 31. Parks, M. R., & Floyd, K. (1996). Making Friends in Cyberspace, Journal of Communication, 46(1): Privette, G.(1983). Peak Experience, Peak Performance, and Flow: A Comparative Analysis of Positive Human Experience, Journal of Personality and Social Psychology, 45(6): Rheingold, Howard (1993).Virtual Community: Homesteading on the Electronic Frontier, Reading, Mass.: Addison-Wesley. Rice, R. E.(1987). Media Appropriateness: Using Social Presence Theory to Compare Traditional and New Organizational Media, Human Communicaiton Research, 19: Walther, J. B. (1992). Interpersonal Effects in Computer-mediated Communication: A Relational Perspective, Communication Research, 19(1): Walther, J. B. (1996). Anticipated Ongoing Interaction Versus Channel Effects on Relational Communication in Computer-mediated Interaction, Human Communication Research, 20(4) : Webster,J.,Trevino,K.L., Ryan,L.(1993). The Dimensionality and Correlates of Flow in Human-computer Interactions, Behavior,9(4):

32 214 The Enchantment of On-line Game Yi-An Chen Institute of Sociology, Nan hua University Abstract Online gaming is a microcosm of life in which the plays release their innermost desires and generate a sense of coherence and identity. The following document will discuss the new paradise of online gaming and how it satisfies the various needs of the players. Online gaming reflects and reveals everybody s true potential desires and displays the good and evil of human nature to the fullest extent right before the players eyes; love and hatred, as well as lust and vengeance, are all experienced by the players. This document analyzes how the players satisfy their needs with Maslow s theory and explains how the uniqueness of online gaming makes it easier for the players to experience the flow experience. The flow experience gave the players a sense of achievement and satisfaction and generated the mentality of fun. According to Maslow s theory of Peak Experience, once the players have satisfied their needs for self-actualization, they will continue to challenge themselves by trying to reach an even higher goal. Moreover, sometimes the pursuit of the peak experience is an important reason why players immerse themselves in video games day after day. The role-playing, the fun, the sense of remote presence, the control of the characters, and the instant multiplayer

33 215 interactivity all contribute to the generation of the flow experience. Once the players are immersed in the interactive game world of fun, they have entered an awesome realm where their dreams are realized, needs and desires are met, minds are opened to new possibilities, and stress and suppressed emotions are released. Keywords Need Gratification, Prosocial Behavior, Egoism, Flow Theory, Peak of experience

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<4D6963726F736F667420576F7264202D20AE76A5CDA175C179A176A4B0BBF2AED1> 投稿類別 : 教育類篇名 : 師生臉什麼書? 作者 : 陳孟澤台南市私立崑山高級中學應用外語科三年級 A 班許皓翔台南市私立崑山高級中學應用外語科三年級 A 班蔡承祐台南市私立崑山高級中學應用外語科三年級 A 班指導老師 : 董幸正