網路論壇的自我孤立與沉默螺旋現象以 PTT 為例 113

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1 網路論壇的自我孤立與沉默螺旋現象以 PTT 為例 113

2 關鍵字 114

3 壹前言

4 116

5 117

6 貳文獻探討 118

7 119

8 120

9 2 値 Sunstein Sunstein

10 122

11 Noelle-Neumann spiral of silence Donobach

12 124

13 125

14 5 McDevitt 2003 opinion moderation 6 involvement obligation anonymity physical distance etiquette flaming McDevitt et al.,

15 參研究方法 7 PTT BBS

16 8 PTT DPP KMT TSU BBS BBS BBS 128

17 PTT 129

18 class 11 9PoliticMan11KMT 11 class 11 9PoliticMan10DPP 130

19 BBS

20 BBS

21 133

22 13 BBS marriage

23 肆結果分析 15 BBS PTT Make_up BeautyMarket BeautySalon FITNESS 135

25 137

26 BBS 17 BBS 138

27 BBS 139

28 18 140

30 BBS BBS BBS BBS BBS 142

31 BBS Noelle-Neumann BBS Shenk Balkanization BBS BBS IP McDevitt et al

32 flaming 144

33 Noelle-Neumann BBS 145

34 BBS ID 146

35 McDevitt et al.2003 BBS BBS BBS BBS 147

36 BBS 148

37 伍結論與建議 Sunstein BBS 2. BBS 149

38 PTT SunsteinShenk BBS 10 BBS BBS BBS BBS 150

39 BBS 3. BBS ID McDevitt et al

40 Noelle-Neumann McDevitt, et al., 2003; Wanta, et al.,

41 參考文獻 What is BBS? What is Pt t BBS? What is Ptt? (1)

42 Habermas Intersubjectivity (6)63-79 McQuail, D.(2003) Mass Communication Theory: An 154 Introduction 1994

43 Morris, D.(2000) Vote. Com 1999 Noelle-Neumann E.(1996) Offentliche Meinung 1984 Shapiro Andrew L.(2001) The Control Revolution : How the Internet is Putting Iindividuals in Charge and Changing the World We Know 2000 Shenk D.(1998) Data Smog: Surviving the Information Glut 1998 Sunstein C.(2002) Republic. Com 2001 Webster, F.(1999) Theories of the information society 1995 Andrew, Chin.(1997). Making the World-Wide Web Safe for Democracy. [online]. Available: Dahlgren, P.(2001). The Public Sphere and the Net: Structure, Space, and Communication. In W. Bannett & R. Entman (Eds.). Mediated politics: communication in the future of democracy. (pp ) Cambridge, UK: Cambridge University Press. Glynn, C. J.& Park, E.(1997). Reference Groups, Opinion Intensity, and Public opinion Expression. International Journal of Public Opinion Research, 9(3),

44 Gonzenbach, W. J., King, C. & Jablonski, P. (1999). Homosexuals and the Military: An Analysis of the Spiral of Silence. The Howard Journal of Communication, 10, Jeffres, L. W., Neuendorf, K. A. & Atkins, D. (1999). Spiral of Silence: Expressing Opinions When the Climate of Opinion Is Unambiguous. Political Communication, 16, Jordan, K. (2000). Spiral of Silence. Retrieved May 3, 2006, from McDevitt M., Kiousis S., Wahl-Jorgensen K. (2003). Spiral of Moderation: Opinion Expression in Computer-Mediated Discussion. International Journal of Public Opinion Research, 15(4), Neuwirth, K.(2000). Testing the Spiral of Silence Model: The Case of Mexico. International Journal of Public Opinion Research, 12(2): Scheufele, D. A.& Moy, P.(2000). Twenty-five years of the spiral of silence: A conceptual review and empirical outlook. International Journal of Public Opinion Research, 12, Shamir, J. (1997). Speaking Up and Silencing Out in Face of a Changing Climate of Opinion. Journalism & Mass Communication Quarterly, 74(3): Sunstein C.(2005) Author responds to blogs no treat to democracy. Communications of the Acm, 48(2), Wanta, W., & Dimitrova, D. (2000). Chatrooms and the spiral of silence: An 156 examination of online discussions during the final 1996 U.S. presidential debate.

45 Paper presented to the International Communication Association, Acapulco, Mexico. Yang, S. (1997). Factors influencing willingness to speak out in the public sphere: A test of the spiral of silence in Korea. Retrieved May 3, 2006, from onid=deebbcfe8a2995fc58e62bf5b92626e6&musefirst=1&startmusecookie=p qdd2_prod%3dnxcthklxhdwyqgnezswk%3b+path%3d%2f&musep ath=%2fdissertations%2ffullcit%2f

46 158

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48 The Segmentation and The Spiral of Silence on Website: A Case Study of the PTT Chia-Yi Chou Abstract It seems that the internet increases more discussions from different aspects. However, those discussions are not open to all, only people having similar opinions discuss with each other. They post articles in accordance with the rules or norms of the forum they participante. There are two parts in this study. At first, the study analyzed the articles posted on the selected board to see if there is any interaction among different boards or forums. Then the researcher interviewed 10 board users to identify the spiral of silence on the Internet. The study found that the rules of the boards empowered the board-host to delete articles violating the rules. This impedes open discussion on the board. On the other hand, the content and hyperlink of the boards did not show polarization at this point. We suggest the board-host to connect more websites with different/ contrary opinions. We also found that internet users recognize the differences among boards, and due to fear of being isolated, they choose to express their opinions in the appropriate board. This diminishes the dialogue between people with different perspectives. 160

49 Keywords: anonymity, fear of isolation, forum, polarization, quasi- statistics organ, segmentation, the spiral of silence 161

國立中山大學學位論文典藏.PDF

國立中山大學學位論文典藏.PDF I II III The Study of Factors to the Failure or Success of Applying to Holding International Sport Games Abstract For years, holding international sport games has been Taiwan s goal and we are on the way

網路論壇的自我孤立與沉默螺旋現象 以 PTT 為例 113

網路論壇的自我孤立與沉默螺旋現象以 PTT 為例 113