( ) 2009 12 * 2008 7 I SO9000 HACCP I SO14001 2008?????, ( 80%)??? ; ;, ( ) ( ) ( ) * ( 2006BAC18B04) ( 2008RKA193) - 67 -
, (Henson and Caswell,1999;Lapan and Moschini,2007;,2007), (,2009;,2009) (Hennessy et al.,2003) ;, (Rouvière and Soubeyran, 2008),2008) QS, (,2001;Henson and Caswell,1999) (Star- 1999, bird,2005),3,, (Henson and Caswell,1999) :, 3 ( ) ( ( 3 ) ) : ; (,2007) 2002 2004 1 1 16 3 :, (QS ) (,2005) 2008,3,,, (,2007) H1: H2: QS (,2005) (,2001;Henson and Caswell,1999) - 68 - (,
( ) 2009 12 (Barney,1991;Penrose,1995),,,1998~2006 28,, (,2003),, 30% ) ( 8 500 ) (,2008;,2004) 3 (,1999);,, (,1998;,2000); ( )(,2000);,, (Michael,2002), ( ) (Gal-Or,1995) (Gal-Or,1995;Schmidt,1995),, (,1999;,2001;,2003) Michael(2000,2002) ( ),, (,2008; 2008);, (, 2008;,2008) (,2003) 20 80 90, (Hennart,1988,1991;Yan,Gray, 1994;Ding,1997),,,, H3: (Grossman and Helpman,1991;,1997;Young,1998;,2000;,2002;,2005) (, H4: - 69 -
(Rondinelli and Vastag,2000), (Darnall and Sides,2008), (,2008) 20 80, ( ) :ISO9000 ISO14001 (,2008) HACCP( ), ISO9000,,, ;ISO14001 (Deaton,2004;Hatanaka et al.,2005) ISO9000 ;HACCP,, (Hatanaka et al.,2005) 2007) ( (2008) ) ISO9000 (Deaton,2004;Hatanaka et al.,2005) (2007) (2008) ; ; (HACCP) (Prakash,2000;Potoski and Prakash,2005) (,1995) (, 2005; Grolleau et al.,,, H5: ISO9000 H6: ISO14001 H7: HACCP (Deaton, 2004; Prakash, 2000) - 70 -
( ) 2009 12 : Y i* =α+ β j X j +u,α,x j, β j 1, X j : u ( : Y i* 0, ; 1); u Logistic, ( Logit ; Probit, 1); Extreme Value, 2 2005~2008 (G 2 ),, 109 154, ( )167 ( 32 19.16%), 1 0 1 ; 1 (G 1 ) - 71 -
(E 1 ) 2009 9 9 (E 2 ) 36 ( ) 2007 (E 1 ) ( 0.878), ( 0.764) E 1 3 ISO9000 (S 1 ) ISO14001 (S 2 ) 1 ;, Pearson 4 HACCP (S 3 ) ( HACCP HACCP ),2006 0.479 ISO9000 68, ISO14001 25 ISO9000, 5 70% HACCP 52 47, ISO9000, ISO9000 ; ISO14001, 21 HACCP ; ( ISO9000 HACCP ISO14001 ) 2003~2008, ( ), K 4 ( ) K 5 ( ) ( ) -0.695,K 3 ( ) K 4 ( ) K 5 ( 2008 12 10 ~2009 4 25, ) K 6 ( ), (HACCP ) (, 2009 8 1 ~15,S 1 S 2 0.374,S 1 S 3 0.470,S 2 S 3 Logit 23 S 1 (ISO9000 ) S 2 (ISO14001 ) S 3 ) 80.84% McFadden R 2 0.147~0.227,, - 72 -
( ) 2009 12 H1 E 1 G 1, H2 H4 G 2 E 2,,, H3 H5 ISO9000-73 -
2-1, S 1,,, H6 ISO14001 2-2 Logit S 2,, 146 ( 29 ) H7 HACCP ISO9000 93 ( 19 2-3 S 3, ),,E 1 ( ) S 2 (ISO14001 ) 2 G 2 ( ) E 2 ( K 4 ) 2 ( ) K 6 ) K 4 2 ; K 6 1. ( 5% ) Probit Extreme Value 2, :, (,2009;,2009); Logit QS (,,2008) 87.4% u, 12.6%,, ISO9000, :, - 74 -
( ) 2009 12 ;,,,,,, M, (,2009) 59.3%;,1998~2006 15.0% (,2006),, 2.,,3.,, (2008), ISO9000,,, (Christmann and Talor,2006) 56%, 20.4% 17.6%, ISO9000 ISO14001 52%, 19.2%,ISO14001, N (,2009) 15.0% - 75 -
ISO14001,, ISO9000 HACCP ISO14001,, (Grolleau et al.,2007) (1) HACCP,, (,2008) HACCP 52 14 26.90%;, 115, 18 15.7% 2009,, 4 ; ; ;,,,,,,, (2),,, - 76 -
( ) 2009 12, (3) ISO9000 HACCP ISO14001,,,,,,,,,,,http://zlxy.aqsiq.gov.cn/credit/food_aq/list_food_aq.jsp? :2008 12 10 24 2 (2006-02- 15),http://www.cqn.com.cn/news/xfzn/61867.html; (2006-02-15),http://www.cqn.com.cn/news/xfzn/61868. html; (2006-02-15B),http:// www.cqn.com.cn/news/xfzn/61869.html; (2006-02-15A),http://www.cqn.com.cn/news/xfzn/61870.html,:2009 3 25 3,http://inforupload.cnas.org.cn/cncaprod/jsp/searchCert/certSearch.jsp, :, :2009 3 25 ~4 25 4,http://agri.cnca.gov.cn: 9080/foodcertWeb/ :2009 2 20 ~24 5,http://www.cdia.org.cn/hydw :2009 2 25 ~3 11 ; (1) :,, 2007 3 ; (2) :,1995 (3) :,,2008 (4) :,,1999 (5) :,,,2005 1 (6) :,,2003 (7),2006 :, - 77 -
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