A THESIS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION GRADUATE INSTITUTE OF PUBLISHING ORGANIZATIONS MANAGEMENT NAN HUA UNIVERSITY A study of the strategy for deciding on poetic subject matters in the Post-Martial Law Era ADVISOR : PH.D.Chen Chun-jung PH.D. Ying Li-Chih GRADUATE STUDENT : Chen Wen-Chen
2004 9 17 10 20 12 31 2005 1 1231 2004
i
Title of Thesis A study of the strategy for deciding on poetic subject matters in the Post-Martial Law Era Name of InstituteGraduate Institute of Publishing Organizations Management,Nan Hua University Graduate datejanuary 2005 Degree Conferred M.B.A Name of studentchen Wen- Chen AdvisorPh.D. Chen Chun-jung Ph.D. Ying Li-Chih Abstract The purpose of publication, whose text can be disseminated and spread all over, is not only for making profits but also for dissemination, civilization, enlightenment, setting up classics, and so on. As far as the publication of poetry is concerned, the said purposes are especially and evidently shown in the practice of deciding on poetic subject matters. This research shows that the quantity of publishing poetic periodicals has been decreasing since the Post-Martial Law Era came. Poetic periodicals were seldom founded in or after the Post-Martial Law Era, which meant that the poets of the new generation had much less aspiration for establishing poetic periodicals than those before or in the Martial Law Era. With the rise of diversified values and the rise of network and media after the Martial Law Era, the wave among poets of joining poetic clubs or founding poetic periodicals began to decline. This research comes to the conclusion as follows: a. In the Post-Martial Law Era, the process of deciding on the subject matters in publishing poetic periodicals tended to be unitary. It was significantly evident that the editing authority was highly centered on the chief editors. Committees of the editing board did not efficiently or properly work. New breed poetic periodicals apparently displayed their characteristic individualism, and was thus often arrogated and monopolized. Poetic periodicals history of running over 30 years inclined to be old-fashioned and steady, making no difference in creativity in planning and editing. Most junior editors did not dare to be impetuous subject to the current idealism and to the ethical order of the poetic arena. In the strategy of deciding on poetic subject matters, poetic clubs realistically considered and cared for the presentation of poetic aesthetic as well as the linkage between social change and the role-play of poetic clubs and thus tended to set up classics..the literary dissemination of poetic periodicals, which is confined in group ii
communication of should be combined with media effectively in order to enhance exposure and should avoid narrow-mindedness and exclusiveness so as to greatly promote popularity and marketing. key words: the strategy of deciding on poetic subject matters, current idealism, the presentation of poetic aesthetic, lifting martial law, iii
iv
v
vi
1 1949 5 19 1
2
2 1954 1954 1962 1964 1974 3 2002 3
4
5
6
7
8
9
10
11
12
13
14
15
16
Coultpr 17
18
4 (1999) 5 2003 19
20
21
22
23
24
1. 2. 3. 4. 5. 6. N 25
WWW BBS 5W 26
27
堃 28
2-3 (Opportunity) (Threat) 29
30
31
Rehort Escoarpit 32
6 106 - -1996 107 - -1996 108 - -1996 109 - -1996 110 - -1997 111 - -1997 112 - -1997 113 - -1997 114 - -1998 115 - -1998 116 - -1998 117 - -1998 118 - -1999 33
group communication 34
35
36
鈎 37
踪 踪 踪 38
39
40
7 1987 41
42
43
44
牀 45
46
47
刣 48
49
50
51
52
53
54
枱 55
1988147 56
198888 57
58
8 9 http://www.poem.com.tw/ 59
60
10 http://mypaper.pchome.com.tw/news/2257/ 11 LTVhttp://mypaper.pchome.com.tw/news/191220/ 61
濶 62
63
64
徧 65
12 1. 2. 3. 4. 5. 6. 1987:265 66
67
68
13 1. 2. 3. 4. 5. 6. 1986:107-108 69
嘷 70
71
72
73
74
14 3 ------ 1988 15 (16.) (7.) (6.) (3.) 枱 75
198715 76
16 1. 2. 3. 4. 5. 6. 7. 8. 1991:11 77
78
79
17 1998 80
1997 81
82
83
84
85
86
踪 87
18 19 88
瘂 89
90
20 21 : 91
92
93
94
95
毁 1. 2. 3. 96
烱 97
98
99
22 100
1993 101
102
103
104
23 1976- http://home.pchome.com.tw/art/yangtsunghan 105
106
107
108
109
110
111
112
113
114
115
116
117
118
1999 1999 6 91-103 1986 1962 178 1982 8398 2004 139 118 2004a 10 6 10 159-161 1967 堃 1987 73-74 2002 2002 1951-2000 1987 2004 162 146 1986 199-205 1994 1985 78 1996 17 8-9 2004 9 16 2 129-130 1985 37-47 119
1993 1984 1989 1973 9 1013 2000 2004 2 176-185 1988 3 88-90 2004 10 2 7 143-151 1988 2003 1998 Don Tapcott-N 6-10 1985 1996 1987 141 1 1987 141 35-36 1997 20 8 1982 濶 1999: 214 24-25 1992 2 10-41 1988 9-12 1993 45 2003 1990 15 9 1995 1999 http://www4.cca.gov.tw/poem/theory. 2002 http://www.fgu.edu.tw/~literary/poetry/theoryofpoem9.htm. 2003 1988 2 34 1986 4 2004 1992 10 30 120
1986 1982 1985 78 2002 64 2001 2004 9 27 5 137-139 1989: 1 29 http://www.poem.com.tw. 1987 10 http://www.poem.com.tw. 1991 1998 137 http://www.poem.com.tw. 1994 9 51 1981 1986 1996 1993 266 1957 12 http://www.poem.com.tw. 1972 30 4 1998 137 http://www.poem.com.tw. 1998 204 49 1988: 5 116 1987 3 1 1987a 3 54 1985 67 7 1988 1978 1991 1991 1991 1990 121
1990 1973 9 48 1984 2000 2004 9 16 3 131-133 1994 1984 2004 10 19 8 152-155 1986 4 2002 1954 1 2 1996 2004 10 19 11 162-165 2002 84 36 1989 149 9 1989a 150 9 2000 1986 1986 102 68 1997 21 97 2000 1986 74-78 1990 8 73 1998 110-111 1999 178 171 2002 1999: 214 76-77 2000 122
123 385 199921 1995 1994 391-401 1997 1969 74-76 1998 117 80-95 2003 2004 140-141 129-146 2004a 9 27 6 140-142 2004 23 http://www.cam.org.tw/5-newsletter/23.htm. 2000 30 150 1989 6 41 1982 1989 1986 8 2-4 1987 15 1990 3 8 2004 1986 1985 15-16 1997 113 51 2002 1986 61-64 1986a 233-242 1986 1989 18 1 116-136 1994 8 117 1999
烱 1998 1984 1998 http://hanteng.twblog.org/archives/001536.html. 2003 237 19-23 1991 1995 1988 28 http://www.poem.com.tw. 2004 1987 15 40 1997 19 72 2004 10 4 9 156-158 1986 7 75-79 1986a 7 116-117 1986b 3-19 1986a 9 2004 9 26 4 134-136 2004a 1987 181 Andrew webster 1990 Arpold Hauser1951 1994 Coulter Mary K1998 Strotegic Management in Action New Jersey : Ptentice Hall. Durkheim1989 E.C.Cuff(2003) : 124
Fredr ic Jameson 2002 Gross, G. ed. (1993). Editors on Editing./ 1998 Gyorgy Lukacs1988 Holger Behm1998 L Althusser1990 Pierre Bourdieu1998 R. Brnedict1976 Ray Eldon Hiebert1996 Rehort Escoarpit1990 Stephen J.Hoch2003 125
polo@e-benk.com.tw 0225975804 0910 2004 126
1. 300 2. : 1. 2. 3. : 1. 2. 127
3. 4. 1. 2. 3 128
1. 129
2. 3. 130
131
132
133
1966 : 1. 2. 3. : 1. 134
2. 3. 4. 1. 2. 3 135
1. 2. 3. 136
: 1 2 3 : 1. 137
2. 3. 4. 1. 138
2. 3 1. 2. 3. 139
1966 89 40 86 45 2002 2003 : 1 2 3 : 1. 140
2. 3 4 1. 141
2. 3 1. 2. 3. 142
47 8 4 Herefrom. com CEO famous ( ) 1996 20 143
: 1 73 74 80 7 2 3 : 1 144
76 2 3 145
146
4 76 147
1 70 73 90 148
2 3 149
1 2 3 1978 150
151
1957 (Fontbonne University) (MA) : 1. 堃 堃 堃 堃 堃 2.. 152
堃 3. : 1. 堃 2. 3. 153
3. 1. 2. 3 1. 1990.2.11 154
2. 11 3 3 3. 155
1980-1990 1968 9 24 40 : 1 2 3 : 1 156
2.. 3 4.. 1. 2. 3 157
. 1. 2. 3. 158
: 1. 2. 3. 159
A B : 1. 2. 3 4. 160
1. 2. 3 1. 161
2. 3. 162
: 1 2 3 : 1 163
2 3 4 1 164
2 3 1 2 165
166