2016展后报告e.ai

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1 Connecting Global Competence 2016 Post show report Welcome to Planet e. e International Trade Fair for Electronic Components, Systems and Applications electronicachina.com.cnelectronica-china.com

2 重要数据 Key facts and figures Visitor numbers from 2012 to 2016* 60,000 55,000 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 1, Total , , , , ,4551 Visitors: 61,455 (YOY 1 increase) * Overall assessment from visitors* 80% 17% 3% Excellent/very good good fair/poor ,455 观众分析 ( 专业观众 :61,455 名 ) * Visitor analysis (by type of business)* 23% 18% 14 % 12 % 10% 8% 7% 5% Terminal producers EMS/OEM Terminal producers Electronic components Electronic assemblies/subsystems Agent/distributor/dealer Material supplier Scientific institution/association/university Media Public administration/authorities Others Visitor analysis (visitors: 61,455) * Visitor analysis (by job responsibility* 36 % 17% 16% 12% 10% 4% 2% R&D/design Manufacturing/production BD/sales/marcom Procurement Corporate management Quality control Education/scientific research Journalist/editor Government administration Others * Visitor analysis (by industry-multiple choices* 48% Industrial electronics 12% Computers & peripherals 7 % Military electronics 28% Automotive industry 10% Internet of Thing (IoT) 6% Security & protection systems 26% 22% Consumer electronics Communication systems 10 % 8% Mechanical engineering Household appliance 5 % 5 % Intelligent building Rail transit 13% 13% Medical technology New energy 7% 7% Lighting engineering Aviation & space technology 2% Others * Figures include numbers of electronica China and productronica China.

展商反馈 Exhibitor feedback 20122016 Exhibitor numbers from 2012 to 2016* How would you assess electronica China 2016 overall? Will you exhibit at next electronica China?

..?* * What are your business goals reached.

3 展商反馈 Exhibitor feedback Exhibitor numbers from 2012 to 2016* How would you assess electronica China 2016 overall? Will you exhibit at next electronica China? 1,100 1, % 27% 10% Excellent/very good Good Fair/poor 7 24% 5% Definitely/probably * How would you assess electronica China 2016 regarding...?* * What are your business goals reached...?* 100 Total , ,088 88% Character of a leading trade fair in China 86% Company, product & image presentation/promotion 20161,0888% ,000 Exhibitors: 1,088 (YOY 8% increase) Exhibition space: 62,000 sqm International pavilions: Germany, Japan 88% 87% 86% 80% Clarity of product range/segmentation Completeness/breadth of product range Promotion of the trade show Frequency of visitors entering your stand 85% 83% 83% 80% Maintaining existing business relationships Studying the competition Preparing future business transactions Presentation of innovations 2016 How much does it benefit your company to exhibit at electronica China 2016? 57% 37% 6% Very great benefit/ Great benefit Some benefit Little benefit/ Very little benefit 2016 * Figures include numbers of electronica China 2016.

展商评价 Exhibitor Statement 半导体主题展区 Semiconductor We have participated in electronica China every year. The visitor number has grown by a very large percentage this year.

All the people are eager to know the trends and solutions in the industry. The trade show gives us a very good opportunity to share our research findings and meet the needs of the professionals.

4 展商评价 Exhibitor Statement 半导体主题展区 Semiconductor We have participated in electronica China every year. The visitor number has grown by a very large percentage this year. We can see a lot of smart applications here at electronica China. There are a lot of peers and customers here. The visitors also raise very specific questions. All the people are eager to know the trends and solutions in the industry. The trade show gives us a very good opportunity to share our research findings and meet the needs of the professionals. 无源元件主题展区 Passive Component 王均峰, 瑞萨电子 ( 中国 ) 有限公司, 市场策略中心综合营销部, 副部长 Junfeng Wang, Deputy Group Manager of Mass Market Group Marketing Strategy Center, Renesas Electronics (China) Co., Ltd. Our first impression is that there are really a lot of visitors, especially in comparison to similar shows in Taiwan, Korea and other Asian countries. We can feel the enthusiasm of the visitors. electronica China offers us a great opportunity to exhibit our products and technology to the professional visitors. I believe electronica China will remain popular also in the future. I wish it all the best. 大井久, 太阳诱电 ( 上海 ) 电子贸易有限公司, 中华圈统括, 董事长 Hisashi Oi, General Manager of Greater China, Chairman, TAIYO YUDEN (SHANGHAI) TRADING CO., LTD. 微纳米系统及传感器技术主题展区 Micronano system & Sensor Technology electronica China 2016 is very successful and continues to be the premier showcase of innovation in Asia, offering a multifaceted experience to the visitors. It gets bigger and better every year. 曲永雷, 博世 ( 中国 ) 投资有限公司, 亚太区总经理 Patrick Qu, General Manager APAC, Bosch (China) Investment Ltd. 开关及连接技术主题展区 Switch & Interconnection Segment WAGO It is our first participation in electronica China. We are very satisfied with the quantity and quality of visitors. Since the first day, there are a lot of visitors at our booth discussing on techniques and services. The exhibitors are also market leaders. The outcome has clearly surpassed our expectations. 张维, 万可电子 ( 天津 ) 有限公司, 产品管理部 (IC & IF)- IC 产品经理 Wei Zhang, IC Product Manager of Product Management (IC & IF), WAGO Electronic (Tianjin) Co., Ltd.

同期活动 Accompanying programs 中国国际汽车电子创新技术大会 China International Automotive Electronics Conference 到场人数 Audience :818 国际电动车创新发展论坛 International Forum on Innovation and Development of Electric Vehicle

Interviewees 观致汽车 Qoros Automotive Co. Ltd. 上海汽车乘用车公司 SAIC MOTOR 联合汽车电子有限公司 UAES 强生 ( 中国 ) 医疗器材有限公司 Johnson & Johnson 上海西门子医疗器械有限公司 Shanghai Siemens Medical Equipment Ltd.

5 同期活动 Accompanying programs 中国国际汽车电子创新技术大会 China International Automotive Electronics Conference 到场人数 Audience :818 国际电动车创新发展论坛 International Forum on Innovation and Development of Electric Vehicle 到场人数 Audience:851 国际电力电子创新论坛 International Power Electronics Innovation Forum 到场人数 Audience:806 国际连接器创新论坛 International Connector Innovation Forum 到场人数 Audience:370 部分买家名单 Partial list of Interviewees 观致汽车 Qoros Automotive Co. Ltd. 上海汽车乘用车公司 SAIC MOTOR 联合汽车电子有限公司 UAES 强生 ( 中国 ) 医疗器材有限公司 Johnson & Johnson 上海西门子医疗器械有限公司 Shanghai Siemens Medical Equipment Ltd. 飞利浦 ( 中国 ) 投资有限公司 Philips (China) Investment Co., Ltd. 华为终端有限公司 HUAWEI 上海电气输配电集团股份有限公司 Shanghai Electric Power Transmission & Distribution Group 佳能 ( 苏州 ) 有限公司 canon-suzhou 美的集团 Midea Group 飞利浦照明电子 ( 上海 ) 有限公司 Philips Lighting 华晨宝马汽车有限公司 BMW Brilliance Automotive Ltd. 东风日产 Dongfeng NISSAN 大陆汽车电子 ( 长春 ) 有限公司 Continental AG 美敦力医疗 Medtronic, Inc. 柯惠 ( 中国 ) 医疗器材技术有限公司 Covidien 乐金电子中国研发中心 LG Electronics China R&D Center 烽火通信科技股份有限公司 FiberHome Technologies Group 施耐德电气 ( 中国 ) 有限公司 Schneider Electric China 中航工业雷电院 China Leihua Electronic Technology Research Institute 宁波方太厨具有限公司 Ningbo Fotile Kitchen Ware Co., Ltd. 舟方灵长征火箭技术有限公司 Zhoufangling Long March Launch Vehicle Technology Co., Ltd. 国际医疗电子创新论坛 International Medical Electronics Innovation Forum 到场人数 Audience:446 国际嵌入式系统创新论坛 International Embedded System Innovation Forum 到场人数 Audience:424 传感器与物联网应用研讨会 Sensors and IoT Application Seminar 到场人数 Audience:300 东风汽车公司技术中心 Dongfeng Automobile Co., Ltd. 上海法雷奥汽车电器系统有限公司 Shanghai Valeo 泛亚汽车技术中心有限公司 Pan Asia Technical Automotive Center GE 医疗 GE Healthcare 通用电气中国研发中心 General Electric Company 上海孚昂新能源科技有限公司 Shanghai Full-on New Energy Technology Co., Ltd. 联想集团有限公司 Lenovo Group Ltd. 罗克韦尔自动化 ( 中国 ) 有限公司 Rockwell Automation China 中国航天动力技术研究院 Academy of Aerospace Solid Propulsion Technology 上海赛博电器有限公司 Group SEB (Shanghai) EA Co., Ltd. 上海理光办公设备有限公司 Shanghai Ricoh Office Equipment Co., Ltd. 中国国际汽车电子创新技术大会 China International Automotive Electronics Conference I gained a lot of information about ADAS and full LCD display panel after communicating with exhibitors such as ST and Renesas. There are too many audience to stand at the meeting room, but it s very worthwhile to participate in. electronica China becomes more and more influential in the automotive application and I received a very thoughtful reception during the trade fair. Song en Huang, electronics engineer, Pan Asia Technical Automotive Center Co., Ltd.

6 主要合作媒体 Media relationship 搜索引擎营销 SEM 呼叫中心 Call center LED More precision, more effective Information delivery to the key customers Customized service for exhibitors More effective match-making Improve the exhibition effect upon the visitor database and pre-registered visitors 杂志广告 Advertisement 社交媒体 Social media 6,000 Weibo followersabout 6,000 25,000 Wechat followers: about 25, % Ave.reading rate: 8.2% 360 全方位宣传 Overall Marketing Plan 电子通讯 edm 200, Database: about 200,000 (as of May, 2016) Frequency: Each week 手机短信 SMS 100, Database: about 100,000 (as of May, 2016) Content: exhibitor and visitor promotion

7 2017展馆布局图 Discover Planet e. E4 E5 E6 Semiconductors Power suppliers Micronano systems & sensor technology Embedded system Test and measurement Automotive electronics & testing Passive components Switch & interconnection technology Cable & wire E1 E2 E3 SMT Dispensing Materials Technologies for cable processing & connector manufacturing PCB Component manufacturing EMA Motion control EMS /2 1500

8 EVENT March 14 16, 2017 Opening hours 9:00 17:00 Tuesday Thursday: 9:00 17:00 Venue 2345 Shanghai New International Expo Centre (SNIEC), 2345 Longyang Road, Pudong New Area, Shanghai ORGANIZER/INFORMATION Messe Muenchen Shanghai Co., Ltd Add: 11th floor, PINGAN FORTUNE Tower, 1088 Yuanshen Road, Pudong New Area, Shanghai Tel: Fax: / larry.chen@mm-sh.com Beijing office Add: Rm. 2908, China Overseas Plaza, No.8 Guanghua Dongli, Jianguomenwai Avenue, Chaoyang District, Beijing Tel: *801 Fax: will.huang@mm-sh.com Shenzhen office Add: Rm. 1410, International Chamber of Commerce Tower, No.168, Fuhua 3rd Rd, Futian District, Shenzhen Tel: Fax: sz@mm-sh.com GLOBAL NETWORK 115 Messe München has globally active subsidiaries and foreign representatives serving 115 countries, so you can contact Planet e from anywhere on earth. The current address list is available here: electronica.de/representatives Besides electronica China, Messe München organizes other leading electronics exhibitions in rapidly growing markets for electronics. This allows exhibitors to profit from the know-how of Messe München in other regions of the world. electronica.de/electronicsnetwork

LH_Series_Rev2014.pdf

LH_Series_Rev2014.pdf REMINDERS Product information in this catalog is as of October 2013. All of the contents specified herein are subject to change without notice due to technical improvements, etc. Therefore, please check