CIKB 2016 Post-show Report

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Post Show Report 展后报告 LivingKitchen China / CIKB 2017 2017 中国国际厨房博览会 2017 年 10 月 22 日

1 Post Show Report 展后报告 LivingKitchen China / CIKB 中国国际厨房博览会 2017 年 10 月 22 日 -24 日国家会展中心 ( 上海 ) October 2017 National Exhibition & Convention Center (Shanghai)

2 Summary of LivingKitchen China / CIKB 2017 展会数据一览 30,000 square meters 平方米 visitors increased 观众增长 30% exhibitors 展商增长 4% 30,000 + visitors 观众 space growth 面积增长 10%

3 Exhibitor Analysis 展商分析 Exhibition space \ sqm. 展出面积 \ 平方米 Domestic exhibitors 国内展商 Overseas exhibitors 海外展商包含卫浴 Including Bathroom 包含卫浴 Including Bathroom

4 Exhibitor Analysis- Part of International Exhibitors 展商分析 - 部分国际展商 BOSCH SIEMENS FRANKE Blum nobilia CHAMBORD nolte Beckermann pronorm

5 Exhibitor Analysis- Part of Domestic Exhibitors 展商分析 - 部分国内展商 FOTILE 方太 Haier 海尔 Midea 美的 DE&E 德意 NORITZ 能率 XUNDA 迅达万家乐 Macro Vatti 华帝 ROBAM 老板四水归堂 MEIDA 美大 ASD 爱仕达

Exhibitor Analysis- Satisfaction Analysis 展商分析 - 满意度分析 76% rated introduction new products very good 参展企业对新品发布的效果非常满意 74% rated the effect of popularity very good 参展企业对提高市场知名度的效果非常满意 Inhance the

6 Exhibitor Analysis- Satisfaction Analysis 展商分析 - 满意度分析 76% rated introduction new products very good 参展企业对新品发布的效果非常满意 74% rated the effect of popularity very good 参展企业对提高市场知名度的效果非常满意 Inhance the reputation 提高市场知名度 74% 24% 3% Sales 销售 42% 50% 8% Find agents/distributors 寻找代理分销商 45% 47% 8% Find new prospective clients 寻找新的潜在客户 55% 36% 10% Strengthen existing business contacts 加强与现有的客户联系 71% 24% 5% New product launches 新产品发布 76% 21% 3% Market research and analysis 市场调查与分析 63% 32% 5% 0% 20% 40% 60% 80% 100% Excellent / Good 非常满意 / 满意 Fair 较满意 Below Average 一般

7 Exhibitor Analysis- Satisfaction Analysis 展商分析 - 满意度分析 88% rated their participation at the exhibition very good rated the number & quality of visitors very good 参展企业对参展效果满意 88% 参展企业对观众质量满意 12% 12% Visitor quality 观众质量 50% 38% 12% 28% 48% Excellent 非常满意 Good 较满意 Very good 满意 Fair 一般 Excellent / Good 很满意 / 满意 Fair 较满意 Below Average 一般

8 Exhibitor Analysis- Exhibitors Remarks 展商分析 - 展商评语 This is the first time we participate to this event. We are very happy because we have a lot of visitors from professional people. The tours are full all day long 这是我们第一次参加中国国际厨房博览会我们非常高兴, 因为我们见到了很多的专业观众, 每天的参观团不断 Eric Flejo, Export Manager, Chambord 90% met relevant customers onsite 参展企业认为在现场见到了期望见到的客户 78% rated the prospect of prospective customers very good 参展企业对意向客户的前景感到满意 This is a great place to inform Chinese people about options made in German kitchens. We are ole partner of Koelenmesse. We are very happy with our success here, because we see a big difference between our and fast growing up Chinese products. 中国国际厨房博览会是一个向中国客户展示德国厨房产品选择的好地方我们是科隆展览的老合作伙伴, 我们很开心, 因为在这里看到了飞速发展的中国产品的巨大差异 Karsten Mylius, Key Account Manager, Beckermann

Visitor Analysis- Visitor Number & Job function 观众分析 -

make the decision during purchasing 在采购环节具有决策权 25,000 20,000

maker 唯一决策者 23% 15,000 15,000+ Part decision 10,000 5,000

9 Visitor Analysis- Visitor Number & Job function 观众分析 - 观众数量和职位分析 Visitor Number 人数 30,000 30, % visitors can make the decision during purchasing 在采购环节具有决策权 25,000 20,000 18, ,000+ Not involved in purchase 不涉及采购环节 13% Decision maker 唯一决策者 23% 15,000 15,000+ Part decision 10,000 5,000 8,000+ maker 参与决策 28% Recommender 推荐者 36% Year 年度

Visitor Analysis- Purpose of visiting 观众分析 - 参观目的 Look for Agent or Joint Venture Partner 寻找 / 成为企业代理 77% Learn the latest industry and market trends 了解最新行业及市场发展趋势 77% Look for new supplier 寻找新的供应商

10 Visitor Analysis- Purpose of visiting 观众分析 - 参观目的 Look for Agent or Joint Venture Partner 寻找 / 成为企业代理 77% Learn the latest industry and market trends 了解最新行业及市场发展趋势 77% Look for new supplier 寻找新的供应商 73% Obtain latest industry information and technology 获取最新行业信息与技术 72% Visit supplier 拜访供应商 69% Seek business cooperation 寻求商业交流与合作 68% Attend the supporting seminer 参加展会的配套研讨会 67% Other purpose 其它参观目的 4%

Visitor Analysis- Products of Interest 观众分析 - 感兴趣的展品 70% 63% 60% 50% 40% 35% 32% 30% 24% 20% 10% 18% 16% 14% 16% 12% 16% 8% 3% 0% Kitchen Cabinet Built-in Kitchen Small Sinks & Faucets and Worktop

11 Visitor Analysis- Products of Interest 观众分析 - 感兴趣的展品 70% 63% 60% 50% 40% 35% 32% 30% 24% 20% 10% 18% 16% 14% 16% 12% 16% 8% 3% 0% Kitchen Cabinet Built-in Kitchen Small Sinks & Faucets and Worktop Kitchen Kitchen Information Others Furniture & hardware Kitchen Hardware Appliance Fittings accessories lighting supplies and Cabinets Appliances & devices and ceiling and services Accessories accessories 厨房家具橱柜五金件嵌入式厨电其它厨房设小型厨电水槽及配件水龙头及配厨房台面厨房照明及厨房用品及信息和服务其他备及配件件装置吊顶配件

rated the prospect of prospective customers or agencies very good 对寻找或成为企业代理商前景感到满意 44% 82% rated the

12 Visitor Analysis- General Satisfaction 观众分析 - 总体满意度 80%+ rated their participation at the exhibition very good 对参观效果表示满意 1% 84% rated the effect of met new supplier very good 对寻找新的供应商的效果非常满意 16% 39% 83% rated the prospect of prospective customers or agencies very good 对寻找或成为企业代理商前景感到满意 44% 82% rated the effect of the latest market trends very good 对获取最新市场信息的效果非常满意 Excellent 非常满意 Good 较满意 Very good 满意 Fair 一般

Visitor Analysis- General Satisfaction 观众分析 - 总体满意度 Obtain latest industry information and technology 获取最新行业信息与技术 83% 15% 2% Visit supplier 拜访供应商 81% 17% 2% Seek business cooperation 寻求商业交流与合作 79%

13 Visitor Analysis- General Satisfaction 观众分析 - 总体满意度 Obtain latest industry information and technology 获取最新行业信息与技术 83% 15% 2% Visit supplier 拜访供应商 81% 17% 2% Seek business cooperation 寻求商业交流与合作 79% 18% 3% Attend the supporting seminer 参加展会的配套研讨会 80% 16% 4% Learn the latest industry and market trends 了解最新行业及市场发展趋势 82% 15% 3% Look for new supplier 寻找新的供应商 84% 14% 2% Look for Agent or Joint Venture Partner 寻找 / 成为企业代理 83% 15% 2% Excellent / Good 非常满意 / 满意 Average 较满意 Below Average 一般

14 The 5th Kitchen Industrial Development Forum & Sino German Modern Kitchen Industry Summit 第五届中国国际厨房产业发展论坛暨中德现代厨房产业高峰论坛 80+ Media Report 媒体报道 250+ Audiences 观众