Research Center For Taiwan Economic Development (RCTED)
2003 8 1
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Study of Operational Strategies on Biotechnology Pharmaceutical Products Industry in Taiwan -- Case Study on Sinphar Pharmaceutical Company Chiu-Kuei Cheng Jenq-Yow Lin Yi-Yuh Liu Shwu-Fenq Shiau Shiow-Huey Liu Mei-Yng Lin Haw-Tyng Jang Jiunn-Tyng Chern Department of Agri-business National Pingtung University of Science and Technology Abstract Biotechnology will be the focus of industry promotion and development field in the future world. Government puts top priority development on biotechnology pharmaceutical products industry (BPP industry) in Taiwan. But, pharmacy industry is very competitive in Taiwan. Therefore, Strategies of BPP business how to survive among enormous opportunities and fierce competition becomes very important. For case study on Sinphar pharmaceutical company, we will analyze comprehensive environment of BPP industry, competitive environment and Sinphar s operation strategies. The study methords are SWOT analysis, value chain analysis, and Porter s five competitive forces. We will also examine Sinphar s operation strategies through key success factors and attempt to find out the gists of operation strategies of BPP industry. The study shows that future management should attach importance to development and research, including the acquirement of talents, information, and technology and that s the main factor of Sinphar s success. According to the study, the gists of operation strategies are concluded as follows: First, government must motivate to encourage the development own biotech industry in Taiwan. BPP businesses need to gain the support and encouragement from our government. Second, the study finds out large local biotech pharmacists are capable of using their pharmacy technology to full cope with diseases caused by environmental variance. For this reason, how to obtain development and research information, timing of entering the market, pace of development and research and avoidance of developing the same kinds of pharmaceuticals must be taken into consider when business construct future operation strategies. Third, it is difficult depends on individual efforts to challenge new technologies and environments change from time to time, so how to promote competitiveness by strengthening the capacity of career network partner and seeking to cooperate with other industry are very important. Fourth, BPP businesses need to promot compositeness according to key factors of success, and construct its own value chain system in advance in response to possible changes in the future. 3
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