I NSC91-2411-H-011-002 401 1979 2001 2000 22 1 2 3 4 5 6 7 8 Abstract The research analyzed picture style of 401 illustrations in children s picture b

I NSC91-2411-H-011-002 401 1979 2001 2000 22 1 2 3 4 5 6 7 8 Abstract The research analyzed picture style of 401 illustrations in children s picture books published by Shin-Yi Foundation from 1979 to 2001 The results indicate firstly, the previous abstract style in earlier research about 404 samples published by government is omitted and combined into the decoration style Additionally, the fairytale-cartoon, decoration, and caricature are three main styles of Shin-Yi s samples Secondly, the main characteristics of styles of Shin-Yi s samples are creating from children s viewpoints, adopting children-liked form, and adopting children s artwork-liked form Thirdly, the meanings of the style changing through the comparison with earlier research reflect the progress about picture book in Taiwan are concluded 1 Making children s picture book from adult s viewpoint gradually became to child s viewpoint; 2 Comparing with literalness, there is gradually more importance of graphic image in communication; 3 The profession of being illustrator of children s picture book is gradually required and developed; 4 The illustration plays the role of accessory to the content gradually to independent artistic expression; 5 The function of picture book is from education-only to multifunctions; 6 The rising of childishnessism; 7 The illustration style was from passive and objective became positive and subjective; 8 The aesthetic influences from the foreign and the native was alternatively shown The researchers also suggest the possible directions for the future development of illustration style in Taiwan Key words children s picture book, illustration style, Shin-Yi foundation, private sectors 1

I 19891990 19961987 1987 1992 2000 2003 2000 2000 1965 1998 188 9 197 1970 20 1980 1994pp 29-31 1980 2000 2000 2003 30 picture books children s books picture story books picture story books 2001p5 2

2000 2000 2000 2001 2000 2002 1998p 45 1983pp 65-67 1982p103 1998 P45 1998 P45 1/2 2002 1997p 58 Schapiro1953 Arnheim1981 Ab CDefg Ackerman 1963 Walton1987 A + b + C + D + e + f + g Langer1953pArnheim1981, 1954, pp444-461 Langer1953pp369-392Arnheim1981 Wölfflin, 1987 2002 3

I 4 2000 2003 2002 2001 2000 2003 2003 2003 2001 2003 1996 2000 1974 1981 1985 1987 1986 1987 19741988 1996a1996b1996c2002 1998 1992 1998 2000 1965-1999 377 93% 404 11 1 presentation 1-7 1974-1976 1983-1986 3 1965-1976 1974-1986 1983-1999 1987 2002 2001 2003 1 11 4

2003 1971-1990 1991 1980 1973 1 2 3 1979 2001 2000 308 276 90% 401 1 50% 2 3 4 5 516 UMAX 5

I AstraSlim 600 200dpi A5 CMY 18% PhotoShop60 Auto Level Hue/Saturation 2000 500 1 2 3 4 5 6 235 7 1-6 8 2000 11 7 ABC 6

abc presentation 1-7 7 2-6 401 22 11 217% 364% 1 6 176% 1 3 7

I 70 364% 217% 177% 146 306 757% 71% 40% 35% 127% 884% 30% 25% 17% 17% 07% 96% 3-6 56 60% 320% 418% 1 0% 23% 3% 15% 2 19% 24% Pearson r = 483p = 000 1979-2001 401 56 34 3-6 2 7 6% 1965-1999 13 12 20002001 7 114% 136% 42% 7 144% 30% 364% 07% 5% 7 4 6 12 3% 7 8

1 1979 2, 3 1980 1 2 9

I 3 4 5 6 7 10

8 1970 1970 1969 4 5 1980 Acuff & Reiher, 1987/1998 11

I Postman, 1982/1994 Acuff, D S, & ReiherR H (1998) What Kids Buy and Why The Psychology of Marketing to Kids [ ] ( ) ( 1987) Arnheim, R (1954) Art And Visual Perception Los Angeles, CA University of California Arnheim, R (1981) Style as a Gestalt problem Journal of Aesthetics and Art Criticism, 39, 281-289 Langer, S K (1953) Feeling and Form New York, NY Charles Scribner s Sons Postman, N (1994) The Disappearance of Childhood [ ] ( ) ( 1982) Walton, K L (1987) Style and the products and processes of art In Walton, K L (Eds), The Concept of Style (pp72-103) Ithaca Cornell University Wölfflin, H (1987) The Principles of Art History [ ] ( ) ( ),, 20035 2003 (pp A35-40), 2003 2003 (pp A41-46) 2000 89 NSC 89-2411-H-011-001 2000, 124-135 2000-1945-1998 1994 ) 2001 65 85 (pp 13-18) 2002 65 85, 1998, 1996a pp 20-21, 1996b, 302, 13 1996c pp 110-123, 2002 1989 1990 C1 06 1998 -, 12

1992, 1992 - pp 187-207 2002 2002 (pp 121-126) 2001, 1982 1997, 18, 43-74 1987, pp 16-27 1996, 91, 1-10 1984, 399, 10-12 1974, 13, 60-61 1988, 34, 4-8 1981, 1(1), 20-22 1985, pp 69-77 1987, 64-69 1983 1996 pp 20-21, 2000 1974, 13, 58-59 2002,, 2003, 2002 2002 (pp 121-126) 30 13