(250) * ** 2007 SPSS for Windows 12.0 Mass Rapid Transit; MRT Taiwan High Speed Rail; THSR * **

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1 (250) * ** 2007 SPSS for Windows 12.0 Mass Rapid Transit; MRT Taiwan High Speed Rail; THSR * **

2 (251) BOT

3 (252) 700T crowding Stokols, 1972 Stokols 1972 Altman 1975 Density perceived crowding Social Density Space Density (1) nonsocial crowding (2) social crowding 2.

4 (253) 2000 ecological density-intensity personal control overload arousal Barker 1968 Freedman 1975 Freedman Schmidt Keating 1979 Milgram Cohen Worchel Teddlie 1976

5 (254) Stokols Choi et al A. B. Berry et al Stankey Manning, 1999 C. Manning, D. A. B.

6 (255) C Cardozo 1965Customer Satisfaction, CS Oliver 1980 Engel Blackwell Miniard 1984 Anderson Sullivan 1993 Kotler Oliva 1992

7 (256) Day 1977 Handy and Martin 1975 A. Simple Satisfaction Scale B.(Mixed Scale) C. Expectation Scale D. Attitude Scale E. Affection Scale A. Single-Item Czepiel Rosenberg 1974 Day 1977 Overall Satisfaction B. Multiple-Items Pfaff 1977

8 (257) Singh Singh Shelby

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10 (259) % SPSS for Windows Descriptive Statistics 2. Reliability Stability Consistency Cronbach s α Cronbach α Guielford ~ Cronbach α % 50.9% 21~ % 31~40 8.4%

11 (260) 68.6% 54.9% 20, % 20,001~40, % 44.9% ~ ~ ( ) ( ) ( ) ,000 / ,001~40, ,001~60, % 28.8% 13.5% 38.4% 31.9% 70.2% % 58.1% 92.3%

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13 (262) 1. Cronbach s α 3 Cronbach s α Cronbach s α Cronbach s α α

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16 (265) Adjusted R-Square = % 9 8 R-Square Adjusted R-Square t Adjusted R-Square = % R-Square Adjusted R-Square t

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18 (267) Anderson, E. W. and Sullivan, M. W. (1993). The Antecedents and Cpnsequences of Customer Satisfaction for Firms, Marketing Science, 12, Anderson, E. W.; Fornell, C and Lethmann, D.R. 1994, Consumer Satisfaction, Market Share and Profitability: Findings from Sweden, Journal of Marketing, 58, Altman,. (1975). The Environment and Social Behavior. Monterey, CA: Bookes/Coie Publishing Company. 11. Barker, R.G.. (1968). Ecological psychology: Concepts and methods for studying the environment of human behavior. Stanford,CA: Stanford University Press. 12. Cardozo R.N. (1965). An Experience Study of Customer Effort, Expectation and Satisfaction, Journal of Marketing Research, 2, Choi, S.C.,Mirjafari,A.and Weaver,H.B. (1976). The Concept of Crowding:A Critical Review and Proposal of an Alternative Approach. Environment and Behavior 8(3), Day, R.L. (1977). Extending the Concept of Consumer Satisfaction. Advances in Consumer Research. 4, Engel, J.F., Blackwell, R.D.and Miniard, P.W. (1984). Consumer Behavior,5 th edition, Harcount Broce Joranovich College Pubilshers, The Dryden Press.

19 (268) 16. Fornell,C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56, Freedman,J.L. (1975). Crowding and behavior. New York:Viking Press. 18. Handy,C.R. and Pfaff,M. (1975). Consumer Satisfaction With Food Products and Marketing Services. Economic Research Service, U.S.Department of Agriculture, Agricultiral Economic Report, Kotler, Philip. (1994). Market management, Analysis, Planning, Implementation and control, 8 th ed., Prentice- Hall,New York 20. Manning,R.E. (1999). Studies in Outdoor Recreation:Search and Research for satisfaction. Oregon State Uni. Press Corrallis 21. Manning,R.E.;W.A.Valliere and B.Wang. (1999). Crowding Norms: Alternative Measurement Approaches. Leisure Sciences, 21, Oliver,R.L. (1980). A Congitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, Oliver,Richard L. (1981). Measurement and Evaluation of Satisfaction Process in Retail Settings. Journal of Retailing, 57, Oliva,T.A.,Oliver,R.L.and MacMillian,I.C. (1992). A Catastrophe Model for Developing Servies Satisfaction Strategies. Journal of Marketing, 56, Pffaf, Martin. (1977). The Index of Consumer Satisfaction:Measurement Problem and Opportunity, in The Conceptualization of Consumer Satisfaction and Dissatisfaction. H. Keith Hunt, Cambridge, Mass: Marketing Science Institute 26. Schmidt,D.,and Keatung,J. (1979). Human crowding and personal control:an integration of the research. Psychological Bulletin, 86, Shelby,B. (1980). Crowding for Backcountry Recreation, Land Economices, 56(1), Stokols,D. (1972). On the distinction between density and crowding. Psychological Review, 79, Stokols,D. (1972). A social-psychological model of human crowding phenomena. Journal of the American Institute of Planners, 38, Tse, David K. and Peter C. Wilton (1988), Models of Consumer Satisfaction Formation: An Extension, Journal of Marketing Research, 25, Woodruff, R. B., Ernest, R. C., and Jenkins, R.L. (1983). Modeling Consumer Satisfaction Process Using Experience-Based Norms, Journal of Marketing Research, 20(3), Worchel, S., and Teddlie, C. (1976). The experience of crowding: A two-factor theory. Journal of Personality and Social Psychology, 34, 36-40

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