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95 7 89-114 * ( ) 600 544 * E-mailyingdear@gmail.com Tel0937-597234

90 95 7 1200 894 ( ) ( ) ( ) 501-1000 ( )

91 1980 1989 ( 2001 ) 1 2004 1992 1 1994 212,254 151,989 6,020 2,344 38,473 105,152 0 1995 257,226 189,051 5,430 2,071 54,647 126,903 0 1996 270,131 236,555 10,206 1,489 83,630 141,230 0 1997 302,014 248,396 14,648 7,636 100,295 132,717 0 1998 337,430 270,620 22,058 940 114,255 133,367 0 1999 356,129 294,967 41,224 158 113,928 139,526 131 2000 414,601 326,515 77,830 113 98,161 142,665 7,746 2001 380,632 304,605 91,132 46 72,779 127,732 12,916 2002 352,907 303,684 93,212 35 69,426 111,538 29,473 2003 343,889 300,150 56,437 27 81,355 104,728 57,603 2004 359,665 314,034 27,281 22 91,150 105,281 90,241 (1994 2004 )

92 95 7 ( 2002) 2 2 72.6 1.3 37.4 41.8 15.5 2.5 2.3 2.3 10.9 71.2 0.9 30.2 37.1 29.7 1.6 1.9 4.2 5.0 2002 ( 1994 1999 2002) ( 1995) ( 1996) ( 1994 2001) ( 2002) ( 2003) ( 1994 1999)

93 ( 1997 19962000) ( 2005 2004 2002) (Hawkins 2004) (internal search) (external search) (Blackwell 2001) ( ) 30 50 ( ) ( ) 81

94 95 7 ( ) ( 2002) ( 2002) (QA) China News China Post () China News Kabayan (Tagalog Tagalog ) Kabayan ( 2002) 爲 2002 72.6( 2002)

95 (2003) SMT(The Samahang Makata-Taiwan International Filipino Group of Writers in Taiwan) ( ) ( 2002) 爲 (2004)

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99 (Likert Type) t t ( 3) 0.05 (ANOVA) Scheffe () 600 544 90.7 ( 3) 65.6 34.4 30 39 37.3 40 49 33.6 / 39.5 34 29.6 20.6 28.1

100 95 7 22.8 85.3 54.4 24.3 92.1 7.5 56.4 29.2 () 1200 894 74.5 ( 3) 67.7 32.3 30 52.5 30 39 45.9 () 68.8 / 24.6 52.6 47.3 66.2 39.8 33.6 51.3 33.0 30.0 25.0 3 ( 544 ) ( 894 ) 187 34.4 289 32.3 357 65.6 605 67.7 30 57 10.5 469 52.5 30 39 203 37.3 410 45.9 40 49 183 33.6 15 1.6 50 59 56 10.3 0 0 60 () 45 8.3 0 0 () 12 2.2 615 68.8 / 215 39.5 220 24.6 185 34.0 53 5.9 114 21.0 6 0.7 () 18 3.3 0 0 72 13.2 7 1.3 34 6.3 112 20.6

101 3 ( 544 ) ( 894 ) 161 29.6 66 12.1 81 14.9 ( ) 10 1.8 1 0.2 8 1.5 470 52.6 96 17.6 423 47.3 124 22.8 1 0.1 119 21.9 0 0 ( 153 28.1 0 0 ) 40 7.4 0 0 3 0.6 0 0 () 1 0.2 0 0 80 14.7 302 33.8 464 85.3 592 66.2 23 4.2 92 10.3 132 24.3 300 33.6 296 54.4 356 39.8 ( 58 10.7 104 11.6 17 3.1 39 4.4 ) 14 2.6 3 0.3 () 4 0.7 0 0 0 0 132 14.8 2 0.4 295 33.0 41 7.5 8 0.9 501 92.1 459 51.3 0 0 0 0 78 14.3 202 22.6 159 29.2 200 22.4 0 0 268 30.0 307 56.4 224 25.0

102 95 7 () 4 (46%) (30%) 14%) (5%) (3%) (47%) (35%) (13%) (5%) (71%) (20%) 5%) (48%) (36%) (12%) () 5 ( 52%) (26%) (34%) (26%) 5011000 (65%) 10011500 (19%) 5011000 (57%) 10011500 (26%) ( ) (53%) ( ) (36%) ( )(48%) ( )(36%)

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109 ( ) E-mail E-mail E-mail E-mail E-mail 5011000 ( ) ( ) ( ) ( )

110 95 7 ( ) 30 6 2 30 2 1 4 () E-mail E-mail

111 1. 2005 2. 2003 189 120~129 3. 1994-2004 4. 2001 5. 2002 90 6. 1994 7. 2001 22 49~70 8. 2002 23 103~150 9. 1994 10. 1996

112 95 7 11. 2004 12. 1994 13. 2003 14. 2002 13 6 9~19 15. 2002 12 257~294 16. 1996 75 193~202 17. 2000 14 1 22~30 18. 2004 3 1 98~105 19. 1995 20. 2002 1 1 88-93 21. 彦 1999 22. 1997 16 4 339~353 23. 2002 24. 2002 44 235~285 1. Blackwell, R. D., Miniard, P. W., & Engel, J. F. 2001. Consumer Behavior (9th ed.) Harcourt, Inc. 2. Hawkins, D. I, Best, R. J.,& Coney, K. A. 2004. Consumer Behavior Building Marketing Strategy (9th ed.) McGraw Hill Company.

113 The Analyses of Publication and Demand of Information about Employing Foreign Labors by Taiwanese Employers and Foreign Labors Li-Chih Ying * Department of Business Administration, Ling Tung University Han-Chung Liu Foreign Labor Culture & Education, Taiwan R.O.C. Abstract Owing to being extremely short of manpower in construction, manufacturing, caretaker and domestic helper, Taiwan government opened for importing the foreign labors. However, a great difference in language, foods, sanitation, customs etc., between employer and foreign labors, and the government policy changed often, so the import of foreign labors is complex, and also causes many problems. In order to hire the suitable foreign labor smoothly and legally, and to mentain good relationship between the employer and employee during the hiring period, Taiwan employers and foreign labors really need the relative information for hiring the foreign labors, e.g. laws and rules, customs, languages, etc. So, this study is to reach and deeply analyze a variety of information demands and the reading requirement about the relative publications. And this thesis,for detail study, has sent 600 questionnaires to the Taiwan employers, and received 544 effective, most of the responders hired the foreign labors for almost 2~3years. Also sent 1200 questionnaires to the foreign labors, and received 894 effective. The results are following: the Taiwan employers most

114 95 7 often got information from Taiwan manpower company, and second, relatives. As to foreign labors, the relatives is the number one to get the information as they need, the Taiwan manpower company second. The channel through which both Taiwan employers and foreign labors best wish to be advised, is the periodicals from Taiwan government, the Taiwan manpower company s periodicals as second. And for the specification of periodicals, the items most persons chose are following: monthly copy, 1/2oppersite copy(taiwan employer), 1/4oppersite copy(foreign labors), and four pages. Also the prefer price almost NTD 501 to 1000 for one year; And all of the topics are significantly important; The top three important topics in order as: declaration of relative laws and rules from Taiwan government, the according table of constantly used words among Chinese, Taiwanese and foreign labor s language, report and discussion about the individual cases (the case as employers get together very smoothly or badly with the employed foreign labors). Key words: Taiwan Employers, Foreign Labors, Publication, Need of Reading