Beauty. Style. Real women. Real talk. The Kit is Canada s most exciting style brand, which connects authentically with women by inspiring and informin

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1 2018 Media Kit

2 Beauty. Style. Real women. Real talk. The Kit is Canada s most exciting style brand, which connects authentically with women by inspiring and informing. Our reader is defined by how she thinks, how she feels and what she loves. What unites our audience is that they care more than the average Canadian woman about living their best life, which they define as living with style and meaning. The Kit is a modern style media brand that uses the power of digital, social and print to create rich, engaging, authentically multi-platform content. Above all, we re storytellers. We connect with our audience because we understand that women want content that both delights and informs that sparks the joy of possibility offered by fashion and beauty, and also decodes it so it fits naturally into their lives. This applies to all of The Kit platforms: The Kit Paper, The Kit Chinese, Le Kit, thekit.ca, our enewsletters, our events, all of our social communities and everything we do. THE KIT HELPS HER FEEL BEAUTIFUL, STYLISH AND CONFIDENT CONTENTS THE KIT PAPER THE KIT CHINESE LE KIT SAMPLES, SCENT STRIPS & TIP-ONS THEKIT.CA THEKIT.CA SPONSORED ARTICLES E-NEWSLETTER + SPONSORED CONTACT PG. 3 PG. 4 PG. 5 PG. 6 PG. 7 PG. 8 PG. 9 PG. 10 PG. 11

3 THE KIT PAPER The Kit is a glossy weekly newspaper section full of beauty and fashion features, useful advice, elegant photography and design, and stories by renowned writers. The section is available in all subscriber copies of the Toronto Star and Vancouver Sun, and in select high household income subscriber copies of the Ottawa Citizen, Montreal Gazette, Calgary Herald and Edmonton Journal. The Kit publishes in the Toronto Star and Vancouver Sun on Thursday; Ottawa Citizen, Calgary Herald and Edmonton Journal on Friday; and Montreal Gazette on Saturday. CIRCULATION TORONTO STAR: 160,000 VANCOUVER SUN: 50,000 MONTREAL GAZETTE: 25,000 CALGARY HERALD: 25,000 OTTAWA CITIZEN: 20,000 EDMONTON JOURNAL: 20,000 TOTAL: 300,000 READERSHIP: 628,000 Source: Vividata Q Readership and Product Database Base: Combined CMA Markets Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver *NOTE: In house model based on Vividata Q factored for fashion/lifestyle content readership and circulation. NATIONAL NET ADVERTISING RATES: 1X 6X 13X 26X 26+ DPS 56,230 53,415 50,610 47,800 44,980 OBC 35,145 33,385 31,630 29,870 28,115 IFC 32,330 30,715 29,095 27,480 25,860 FULL PAGE 28,115 26,710 25,305 23,900 22,490 1/2 PAGE DPS 37,120 35,250 33,400 31,540 29,695 1/2 PAGE 18,560 17,625 16,700 15,770 14,850 1/4 PAGE 9,840 9,350 8,860 8,360 7,870 BANNER 7,030 6,680 6,330 5,975 5,625 The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability. TORONTO ONLY NET ADVERTISING RATES: TORONTO 1X 6X 13X 26X 26+ FULL PAGE 18,375 17,460 16,540 15,620 14,700 SUBMISSION GUIDELINES PLEASE SEND ARTWORK TO FTP SITE: Host name: ftp.thestar.com Username: kituser Password: k!tf+pus3r AD CLOSING DATE & MATERIAL DATE 10 days prior to publishing date AD STANDARDS DPS 495mm x 514mm 19.5 x OBC / IFC / FULL PAGE 241mm x mm 9.5 x BANNER 241mm x 82.55mm 9.5 x /2 PAGE DPS 495mm x 254mm 19.5 x 10 1/2 PAGE HORIZONTAL 241mm x 254mm 9.5 x 10 1/2 PAGE VERTICAL 117mm x 514mm x /4 PAGE 117mm x 254mm x 10 DOUBLE BANNER 241mm x 165mm 9.5 x 6.5 1/3 PAGE 76mm x 514mm 3. x FIREPLACE AD 335mm x 342mm x The Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heatset printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size. 3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded. 4. If required, you may supply native/working files in an acceptable format. The Kit is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format. 5. All ads supplied should be created to the correct size. The Kit does not float smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

名人專訪文 NATASHA BRUNO 在浩如煙海的街頭明星當中,Irene Kim 可謂是家喻戶曉這位西雅圖出生, 長大後回到首爾發展的模特兒, 於 2015 年紐約時裝周期間嶄露頭角, 受北美時尚傳媒的熱捧, 然而, 那一年, 她並無參與任何一場時裝秀的演出她的百變髮型令攝影師對她的興趣總是有增無減由卡通片 My-Little-Pony 獲得靈感的彩色染髮,

更引來世界各地粉絲蜂擁點擊她色彩繽紛的形象和幽默的個性, 亦引起各大品牌的注意 ( 最近關於她的吉祥物是獨角獸還是火雞於 Instagram 成為熱門討論話題 ) 護膚行業龍頭之一的 Estée Lauder 更起用她與 Kendall Jenner 並肩為品牌最新推出的面向年輕人的 Estée Edit 做代言人新品牌共有八十二款護膚品和彩妝系列, 於本月在 Sephora 獨家發售

EDIT EYESHADOW PALETTE, $60, THE EDGIEST MATTIFIED LIPSTICK IN MAROONED, $26, THE BAREST BLUSH IN EMBER GLOW, $32, THE EDGIEST KOHL SHADOWSTICK IN BLACK VIPER, $26, THE EDGIEST UP & OUT DOUBLE

4 名人專訪文 NATASHA BRUNO 在浩如煙海的街頭明星當中,Irene Kim 可謂是家喻戶曉這位西雅圖出生, 長大後回到首爾發展的模特兒, 於 2015 年紐約時裝周期間嶄露頭角, 受北美時尚傳媒的熱捧, 然而, 那一年, 她並無參與任何一場時裝秀的演出她的百變髮型令攝影師對她的興趣總是有增無減由卡通片 My-Little-Pony 獲得靈感的彩色染髮, 原本並不受代理公司的歡迎, 後來卻成為她事業扶搖直上的助力 Kim 在互聯網迅速竄紅, 她的 Instagram 帳號吸引了大批擁躉追隨 ( 粉絲數量多達 718K) 在韓國, 她的知名度很高, 經常出現在 K-Style 和 Style Live 等時尚電視節目中而她在 YouTube 的個人頻道, 向大家示範簡單的彩妝和護膚美容視頻, 更引來世界各地粉絲蜂擁點擊她色彩繽紛的形象和幽默的個性, 亦引起各大品牌的注意 ( 最近關於她的吉祥物是獨角獸還是火雞於 Instagram 成為熱門討論話題 ) 護膚行業龍頭之一的 Estée Lauder 更起用她與 Kendall Jenner 並肩為品牌最新推出的面向年輕人的 Estée Edit 做代言人新品牌共有八十二款護膚品和彩妝系列, 於本月在 Sephora 獨家發售 Estée Edit 以千禧一代為目標, 並以消費者的美妝態度進行分類, 如前衛類別的產品, 顏色偏向鮮艷搶眼, 而自然派的則是透薄的裸妝顏色我們有幸前往紐約率先一睹新品真身, 同時更與 Kim 見面, 暢談有關她獨特的化妝造型和標誌性獨角獸頭髮 ( 這次她以紫色眉毛示人 ), 以及她對下一個韓國美容風潮的看法從頂部開始順時針 :ESTÉE EDIT BY ESTÉE LAUDER THE EDIT EYESHADOW PALETTE, $60, THE EDGIEST MATTIFIED LIPSTICK IN MAROONED, $26, THE BAREST BLUSH IN EMBER GLOW, $32, THE EDGIEST KOHL SHADOWSTICK IN BLACK VIPER, $26, THE EDGIEST UP & OUT DOUBLE MASCARA, $28, SEPHORA.CA GUCCI CHRISTIAN DIOR 紐約時裝周上的 Irene Kim,Estée Edit by Estée Lauder 代言模特兒妳試過最瘋狂的化妝是哪個? Overnight Water Pack 睡眠面有一段時間, 我試過漂白眉毛, 沒膜, 感覺很滋潤, 超級保濕, 我會化妝的時候看起來就像一個外星將它放入雪櫃增加冰涼感人 BB, 有時會配上強烈的煙熏眼妝, 就更誇張了妳所獲得的最佳美容建議是什麼? 我的母親和祖母總是跟我說妳的頭髮下一個想染的顏色是什如果你快樂, 你會自信如果你麼? 其實這三年來我幾乎試遍自信, 你就會美她們總是那麼所有顏色最近我在 YouTube 見優雅, 從不追趕潮流, 永遠知道自到一個很酷的染色技術, 它叫水己喜歡什麼, 什麼適合自己但所彩染髮 (watercolouring), 我有這些建議當中, 我覺得最好的還很有興趣是要懂得突出自己的優點怎麼樣的妝最合適妳? 我傾向妳有什麼壞習慣? 我有嚴重的乾淨清爽的妝容, 因為我的頭髮已咬指甲習慣, 幸好韓國的美甲師經夠搶眼了然而, 我還是會用液幫我修補了這個壞習所慣帶來的體眼線筆畫貓眼線, 還會玩唇色, 缺陷! 例如鮮亮的橙色, 更會嘗試不同的眉色還有, 會塗很多睫毛膏有什麼會令妳感到害怕嗎? 當我去旅行要住酒店, 有時會被酒首爾最新的美容熱潮是什麼? 店的客房嚇壞最近我看見不少商店擺了滿櫃的馬油產品... 妳最近有沒有追看什麼節目? Sex and the City 重播妳最喜歡 Estée Edit 的哪個產品? 我喜歡前衛類的 Kohl 你早上醒來會做的第一件事是什 Shadowstick 眼影棒, 我會用它麼? 我會查看手機上的時間, 來給眉毛上色還有 Pink Peony 看看可不可以再多睡十分鐘購物指南文 RENÉE TSE MARNI FENDI COACH 便一舉成名看看她們能不能為妳下一個造型帶來一些靈感? 人物 : Fernanda Ly 髮色故事 : 第一次露面是在 L o u i s Vuitton 2015 秋季時裝天橋上, 這個染著另類粉紅髮色的中澳混血模特兒已經分別出現過在 i-d Magazine,Vogue Japan 和 Teen Vogue 雜誌封面人物 : Sita Abellan 髮色故事 : 這位梳著齊蔭髮型的西班牙模特兒兼 DJ, 最近將頭髮染成火紅橙色, 被流行歌星 Rihanna 欽點, 為這位紅星的音樂特輯 Bitch Better Have My Money 擔演其中一角人物 : Charlotte Free 髮色故事 : 這位電了粉紅卷髮的美國人於染髮大聯盟中大放異彩 : 她是 Chanel 時裝秀的約定模特兒, 還是 Maybelline 的代言人人物 : Chloe Nørgaard 髮色故事 : 以一頭自制的彩髮於 Rodarte 2013 秋季時裝秀耀眼登場的美國模特兒, 兩季之後, 在時裝天橋上看到她已將髮色已轉成淡粉色和淡紫色她暗示將會與 Manic Panic 合作推出新產品最近,Gucci 設計師 Alessandro 自從 Kendall Jenner 被發現於巴黎時這款手袋最適合工作忙碌的女性將日一個輪廓筆挺的完美手袋, 可以令妳的簡沒有花卉圖案手袋相配算什麼春天? Michele 備受時裝界推崇, 品牌永恆經裝週手提 Dior 全新 Diorever 包包後, 常用的大手袋換成華實並重的款式, 就約裝扮盡善盡美 Fendi 全新 Dotcom 經典的鞍形設計永不過時, 茶花貼花典的雙 G 標誌圖案 Dionysus 手袋, 結我們對它的思念從未停止過這樣一個能確保你在辦公室及工餘社交同樣時尚手袋, 充滿女人味的外形和內藏可拆卸小圖案帶來強烈的視覺沖擊, 這款包包合他別樹一格的設計後, 旋即成為時裝充滿未來時代感的優雅設計, 妳還有什優雅柔軟的皮質和搶眼的藍色, 長青耐袋, 誰會不愛它? 況且, 妳還可按個人喜必能引來超高回頭率春天, 當然要好周街頭新寵麼要求呢? 看, 四季適用好定製蟒蛇皮或花卉貼花, 又或者從眾多好展示春日的氣息 GUCCI DIONYSUS GG SUPREME DIOR DIOR EVER SILVER METALLIZED MARNI MAXI STRAP LEATHER 顏色中挑出最合心意的一款 COACH TEA ROSE SEQUIN EMBROIDERY BAG, $5,830, CRINKED LAMBSKIN BAG, $4,800, SHOULDER BAG, $2,160, NET-A- FENDI DOTCOM LACE-UP LEATHER APPLIQUE SADDLE BAG 23, SAKSFIFTHAVENUE.COM DIOR BOUTIQUES PORTER.COM SATCHEL, $3,780, FENDI BOUTIQUES $695, COACH.COM THE KIT CHINESE The Kit Chinese is a glossy beauty and style newspaper section curated by editor Renée Tse, who also creates original content for a discerning audience with a particular interest in glamour, luxury and the Asian market. It is distributed through select Chinese Canadian newspapers in Toronto and Vancouver. CIRCULATION TORONTO: 27,500 : INSERTED IN MING PAO (17,500) + CHINESE CANADIAN NEWS (5,000) Also available for pick-up at: University & College campuses + Gateway Subway Outlets at demographically appropriate stations VANCOUVER: 12,500 Inserted exclusively in: Ming Pao TOTAL: 40,000 ABOUT OUR SELECTED NEWSPAPERS: MING PAO DAILY newspaper is a Chinese newspaper published in Vancouver and Toronto since The daily newspaper publishes a wide variety of content including special weekly supplements for real estate and show business. CHINESE CANADIAN NEWS has been publishing in the Greater Toronto region for over 20 years. The News has a loyal readership in the Southern Ontario region. RATES (NET) 4 / THEKIT.CA 網絡紅人韓國流行時尚指標模特兒 Irene Kim 教妳如何提升美容水平變色魔法以下幾名模特兒, 將頭髮轉成誇張的顏色 TORONTO + VANCOUVER FULL PAGE 8,000 DPS 17,000 1/2 PAGE 5,000 BANNER 4,000 The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability. 五大設計師品牌春季手袋無論妳要尋找的是個性設計還是經典款式,2016 年最新春季系列包羅萬有, 我們為妳精選出本季最值得投資的五大目標攝影 : PETER STIGTER (KIM, GUCCI, DIOR, MARNI, FENDI); GETTY IMAGES (COACH); INSTAGRAM.COM/WARUKATTA (LY); INSTAGRAM: SITABELLAN (ABELLAN), CHARLOTTE_FREE (FREE), CHLOENORGAARD (NØRGAARD). 美術指導和攝影 : KRISTY WRIGHT AD STANDARDS DPS 495mm x 514mm 19.5 x FRONT BANNER 241mm x 82.55mm 9.5 x 3.25 FULL PAGE 241mm x mm 9.5 x /2 PAGE HORIZONTAL 241mm x 254mm 9.5 x 10 1/2 PAGE VERTICAL 117mm x 514mm x SUBMISSION GUIDELINES PLEASE SEND ARTWORK TO FTP SITE: Host name: ftp.thestar.com Username: kituser Password: k!tf+pus3r 1. The Kit Chinese is printed on 35lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size. 3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded. 4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format. 5. All ads supplied should be created to the correct size. The Kit Chinese does not float smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.

LE KIT Le Kit is the French-language edition of The Kit, launched in March 2014 and distributed throughout Montreal in Journal Métro newspapers with special attention to the regional market.

special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability. AD STANDARDS DPS 495mm x 514mm 19.5 x 20.25 FRONT BANNER 241mm x 82.

5 LE KIT Le Kit is the French-language edition of The Kit, launched in March 2014 and distributed throughout Montreal in Journal Métro newspapers with special attention to the regional market. CIRCULATION MONTRÉAL: 100,000 Inserted in: Journal Métro NET ADVERTISING RATES MONTREAL FULL PAGE 9,850 DPS 19,680 OBC 12,300 IFC 11,315 1/2 PAGE 6,500 1/2 PAGE DPS 12,750 BANNER 5,000 The Kit offers special opportunities including gatefolds, cover wraps, french doors, and tip-ons. Please contact us for pricing and availability. AD STANDARDS DPS 495mm x 514mm 19.5 x FRONT BANNER 241mm x 82.55mm 9.5 x 3.25 FULL PAGE 241mm x mm 9.5 x /2 PAGE HORIZONTAL 241mm x 254mm 9.5 x 10 1/2 PAGE VERTICAL 117mm x 514mm x Le Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage. 2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size. 3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded. 4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format. 5. All ads supplied should be created to the correct size. The Kit Chinese does not float smaller ads in the space booked. Due to production processes, full bleed ads are not permitted. SUBMISSION GUIDELINES PLEASE SEND ARTWORK TO FTP SITE: Host name: ftp.thestar.com Username: kituser Password: k!tf+pus3r

SAMPLES, SCENT STRIPS & TIP-ONS OPPORTUNITY Ad samples, satchets, scent strips or tip-ons to your advertising package in The Kit paper, The Kit Chinese and Le Kit paper to achieve immediate trial

DISTRIBUTION OPTIONS THE KIT PAPER For Toronto distribution in The Kit section of the Toronto Star, up to 160,000 samples & Vancouver distribution in the Vancouver Sun, up to 50,000 samples.

6 SAMPLES, SCENT STRIPS & TIP-ONS OPPORTUNITY Ad samples, satchets, scent strips or tip-ons to your advertising package in The Kit paper, The Kit Chinese and Le Kit paper to achieve immediate trial testing from an engaged group of beauty & fashion readers. Target an active national audience through intrusive premium placement via sampling, scalable according to desired quantity for distribution. DISTRIBUTION OPTIONS THE KIT PAPER For Toronto distribution in The Kit section of the Toronto Star, up to 160,000 samples & Vancouver distribution in the Vancouver Sun, up to 50,000 samples. 200 CPM *To take advantage of this opportunity, we require that you also purchase the Front Banner and the Outside Back Cover [OBC], tipped onto front THE KIT & THE KIT CHINESE: scent strip tipped on front THE KIT PAPER - CHINESE EDITION For Vancouver and Toronto distribution in The Kit Chinese, up to 40,000 samples. 200 CPM * Must also purchase Front Banner + OBC, tipped onto front LE KIT For Montreal distribution in Metro Montreal, up to 100,000 samples 200 CPM * Must also purchase Front Banner + OBC, tipped onto OBC ** In all of the above, we require a minimum of 10 samples, 6 weeks prior to publishing date for testing. **All sampling must be booked 6 weeks prior to material closing date LE KIT: scent strip tipped on back EXTRAS! EXTRAS! Go beyond our print sampling programs through unique direct distribution opportunities. Reader tested program to directly reach The Kit Club database of 13,000 hyper-engaged readers. The brand can participate by deploying an eblast to The Kit s subscribers asking them to enter for the chance to receive a free sample. Selected recipients will receive the product with a note inserted from The Kit editors that outlines a call-to-action on the product: Tell us what you think on social, write to us with your feedback. Responses can be turned into an advertorial online or in print. Maximum distribution of samples is 200 units. Sample giveaway with editorial integration opportunity to The Kit s multiple audiences. We feature your product in our story with a call-out to our readers to log on to your site and order a free sample from you. We send them your way and you fulfill. Prices available upon request.

THEKIT.CA Thekit.ca delivers both up-to-the-minute info on style, beauty and celebrity, along with thoughtful, voice-y takes on culture, feminism and wellness.

Since its Fall 2017 redesign, it features a fresh, modern design, enhanced formats for multimedia, content packages, dynamic article pages and an improved mobile experience across the site.

Available on request Available on request 12 CPM AD SCHEDULE All ad material must be submitted 5 DAYS prior to deployment AD STANDARDS BIG BOX AD DOUBLE BIG BOX AD LEADER BOARD VIDEO PRE ROLL VOKEN

7 THEKIT.CA Thekit.ca delivers both up-to-the-minute info on style, beauty and celebrity, along with thoughtful, voice-y takes on culture, feminism and wellness. The content offers news, service and perspective, with real women and real talk at the heart of it all. Since its Fall 2017 redesign, it features a fresh, modern design, enhanced formats for multimedia, content packages, dynamic article pages and an improved mobile experience across the site. MONTHLY UNIQUE VISITORS: 225,000 RATES BIG BOX AD DOUBLE BIG BOX AD LEADER BOARD HOMEPAGE TAKEOVER VIDEO PRE ROLL WALLPAPER OPA PUSHDOWN AUDIENCE RE-TARGETING 25 CPM 30 CPM 25 CPM 2500 per day 35 CPM Available on request Available on request 12 CPM AD SCHEDULE All ad material must be submitted 5 DAYS prior to deployment AD STANDARDS BIG BOX AD DOUBLE BIG BOX AD LEADER BOARD VIDEO PRE ROLL VOKEN (POP-UP) WALLPAPER OPA PUSHDOWN MOBILE BANNER 300 x x x 90 7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243) 400 x 400 Available on request Available on request 320 x All website ads follow the 2011 IAB guidelines 2. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format 3. Other formats we can convert from: PDF, AI, EPS 4. If AI, EPS please ensure fonts are converted to curve GENERAL GUIDELINES + REQUIREMENTS 1. Ads served locally require GIF/JPF and click-through URL 2. GIF/JPG backup image must be provided with HTML5 creative 3. Compressed (.zip) HTML 5 file must include all assets contained within ad package. Includes: HTML, images, CSS, JavaScript, font files, media and any other files which contribute to the ad display, zipped. One ad size per Zip file. 4. Expandable creative must be third-party served or HTML5 and include a close button with a Close X on expanded panel and a clear call to action (ie. roll over to expand or click to expand.) 5. Flash is no longer supported on Star Metro Media properties SUBMISSION GUIDELINES PLEASE SEND ARTWORK TO FTP SITE: Host name: ftp.thestar.com Username: kituser Password: k!tf+pus3r

assets and The Kit writes, edits & designs Client approves proof before going live Sponsored article lives as homepage in tile for 7

article with image 1 Facebook post, with tag to client and link to the article with image 1 mention in The Kit Trending enewsletter and

8 THEKIT.CA - SPONSORED ARTICLE OPPORTUNITIES SPONSORED ARTICLE $2,500 Original article written by The Kit ( words) Client supplies assets and The Kit writes, edits & designs Client approves proof before going live Sponsored article lives as homepage in tile for 7 days, online in perpetuity Ads must roadblock article + ADD ON INCLUDED AMPLIFICATION 1 Tweet, with tag to client and link to the article with image 1 Facebook post, with tag to client and link to the article with image 1 mention in The Kit Trending enewsletter and link to the article + ADD ON Photo gallery (7-10 images, supplied by client) Custom Instagram flat (product sent to The Kit to be shot) +500/gallery +1,500/picture 1. Native Network guaranteed clicks Promotion drives readers to the sponsored article Content can be discovered on over 3,500 premium sites Original video to be embedded in post +1,500 The Kit enewsletter takeover +5, Native on thestar.com ,000 native link impressions Promotion drives readers to the sponsored article Native drivers link to the sponsored article

The Kit also deploys third party eblasts to the inboxes of every magazine subscriber. These can also be geo-targeted per region.

AD MATERIAL DUE: 12 days prior to deployment 5 days prior to deployment The Kit Trending enewsletter deploys nationally 3X weekly AD AD STANDARDS FOR SPONSORED E-BLASTS HTML VERSION: 600

characters per line, five linking URLs SUBJECT LINE: Max 50 characters, including spaces (subject to final approval from The Kit) TEST RECIPIENTS: To be provided with order OTHER 3rd party

Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in The Kit emails. Messaging must be consumer-oriented and present a special offer/strong call to action.

9 E-NEWSLETTER + SPONSORED E-BLASTS The Kit enewsletter offers snackable content pieces that arrive to subscribers inboxes and direct through to thekit.ca. They are pillared by three timely stories and deployed three times weekly on Tuesday, Thursday and Sunday. Average open rate is 12%. The Kit also deploys third party eblasts to the inboxes of every magazine subscriber. These can also be geo-targeted per region. Advertiser eblasts sent to The Kit s subscriber base SUBSCRIBERS: 81,000 RATES E-NEWSLETTER BANNER SPONSORED E-BLAST 70 CPM 120 CPM E-NEWSLETTER TAKEOVER 5500 AD SCHEDULE AD CLOSING DATE: AD MATERIAL DUE: 12 days prior to deployment 5 days prior to deployment The Kit Trending enewsletter deploys nationally 3X weekly AD AD STANDARDS FOR SPONSORED E-BLASTS HTML VERSION: 600 pixel wide HTML table Advertiser must provide images (standard GIF or JPEG only; max file size 300 kb) Link to webpage that supports advertising message TEXT VERSION: Max 60 lines, 60 characters per line, five linking URLs SUBJECT LINE: Max 50 characters, including spaces (subject to final approval from The Kit) TEST RECIPIENTS: To be provided with order OTHER 3rd party ad serving is not accepted in any The Kit s. 3rd party click URLs are accepted, though 3rd party image serving is not. Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in The Kit s. Messaging must be consumer-oriented and present a special offer/strong call to action. AD STANDARDS FOR THE KIT E-NEWSLETTER BIG BOX 1. Dimensions: 1270 px X 575 px 2. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi 3. Other formats we can convert from: PDF, AI, EPS 4. If AI, EPS please ensure fonts are converted to curves Dedicated enewsletter takeover with exclusive ad and content opportunities SUBMISSION GUIDELINES PLEASE SEND ARTWORK TO FTP SITE: Host name: ftp.thestar.com Username: kituser Password: k!tf+pus3r

@THEKIT + @THEKITCA @thekit (Twitter) and @thekitca (Instagram + Facebook) produce up-tothe-minute live coverage, breaking news, and gorgeous imagery to provide an inside look at magazine life.

NATIVE CONTENT OPTIONS 1 TWEET 250 1 FACEBOOK POST (STILL) 250 1 FACEBOOK POST (VIDEO) 500 1 INSTAGRAM REGRAM 1,000 INFLUENCER NETWORK: The Kit works with a crew of the coolest, savviest influencers

10 (Twitter) (Instagram + Facebook) produce up-tothe-minute live coverage, breaking news, and gorgeous imagery to provide an inside look at magazine life. Content is shareable, likeable and shoppable. NATIVE CONTENT OPTIONS 1 TWEET FACEBOOK POST (STILL) FACEBOOK POST (VIDEO) INSTAGRAM REGRAM 1,000 INFLUENCER NETWORK: The Kit works with a crew of the coolest, savviest influencers with killer style and insider black books. They are our boots on the ground in Vancouver, Edmonton, Calgary, Ottawa and Toronto. With a combined reach of 1.2 million followers, The Kit can activate this network to share your brand s messaging. 1 CUSTOM INSTAGRAM FLAT 1,500 1 ON-FIGURE INSTAGRAM SHOT 2,000 1 INSTAGRAM STORIES (5-7 SEGMENTS) 750 TORONTO EDMONTON Vickie Laliote 60.4K followers adventuresinfashion Alyssa Lau 59.8K followers imalyssalau Sandy Joe Karpetz 71K followers theprettysecrets Alyssa Garrison 64.2K followers randomactsofpastel Tee 186K followers thatsotee Jodi BLK 65.9K followers jodiblk_ CALGARY OTTAWA Katie Hession 14.2K followers yowcitystyle Erin Elizabeth 35.2K followers erinelizabethh Carolyn Lacasse 5K followers carolynnlacasse Ania Boniecka 114K followers aniab Allana Davison 74.5K followers allanaramaa Melanie Morais 5K followers bornlippystyle VANCOUVER Lucy Yun 51K followers Beyunique Kiara Schwartz 55.1K followers tobruckave Claire Lui 120K followers vonvogueblog

11 Get in on The Kit CONTACT EVIE BEGY, COLLAB DIRECTOR Tel: OR CONTACT YOUR SALES REPRESENTATIVE

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Chn 116 Neh.d.01.nis 31 尼希米书尼希米的祷告以下是哈迦利亚的儿子尼希米所 1 说的话亚达薛西王朝二十年基斯流月 *, 我住在京城书珊城里 2 我的兄弟哈拿尼和其他一些人从犹大来到书珊城我向他们打听那些劫后幸存的犹太人家族和耶路撒冷的情形