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1 第五届亚洲国际品牌体育用品及运动时尚博览会预览 ispo china winter 年 2 月 日北京中国国际展览中心 February 2009 Beijing, China International Exhibition Center 更多精彩活动专业的论坛, 丰富的活动, 轻松的聚会 更多参展品牌五大展厅全面呈献更多顶级品牌和国家展团 More Events Exciting events from conferences, forums, workshops to match making, fashion show and parties More Brands Brilliant brands from ski, outdoor, sports fashion, fitness and fabric communities 周年, 精彩继续 The 5th Anniversary

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3 欢迎光临第五届亚洲国际品牌体育用品及运动时尚博览会 尊敬的体育用品业界的新 老朋友们 : 本期 ispo.china.winter.09.preview 为您预览即将在北京举行的 2009 年 ( 第五届 ) 亚洲国际品牌体育用品及运动时尚博览会 作为亚太地区领先的体育用品专业贸易平台,ispo.china.winter.09 将于 2009 年 2 月 日在北京中国国际展览中心 ( 展览面积达 25,000 平方米 ) 举行, 汇聚领先体育用品品牌, 共同向亚洲体育用品零售业界展示最新产品与技术创新 在云集中国著名品牌的同时, 本届 ispo.china 还将为您展示众多来自世界各地的国际领先品牌 : 奥地利展团 意大利展团 斯堪的那维亚展团 以及众多欧洲与北美著名品牌 此外, 源自意大利的 Alpitec China( 国际冬季运动机械设备博览会 ) 将首次作为展中展亮相 ispo.china, 激情展示登山与冬季运动机械设备的最新科技与创新 作为展会的重要增值活动, 本届 ispo.china 还将举 办一系列资讯交流活动, 以会议 研讨等多种形式为所有专业观众提供获取重要商业与市场信息 学习经验知识 参加经营培训与跨文化交流的极佳机会 衷心希望本期 ispo.china.winter.09.preview 能帮助您更好地计划观展并完满达成观展目标 ispo.china 现场见! 您的 ispo china 项目组 Welcome to ispo china winter 09 Dear friends of the Sports Business, With this issue of the ispo china winter 09 Preview we invite you to get closer appreciation of the ispo china winter 09 in Beijing. The 5th edition of the leading professional sports business platform for the entire Asian Pacific rim will return to the China International Exhibition Centre in Beijing from February 19th until 21st, On 25,000 square meters of exhibition space, ispo china features leading sporting goods brands and their product innovations to the Asian retail scene. Besides special community booths the Austrian Village, the Italian Village, and the Scandinavian Village with a well-chosen array of domestic sporting goods manufacturers from each country, many well established international brands, mainly from Europe and North America have already confirmed their attendance. Opening an entire new section at ispo china, the Italianbased Alpitec trade show specialized on mountain and winter technology, the meeting point of experts and passionate of technologies and innovations will be integrated into ispo china winter 09 for the first time. ispo china winter 09 will feature a large amount of informative side events as an important added value, which offer important business and market information to all visiting retailers. Several conferences and workshops cover general information, insider knowledge transfer and retail training as well as crosscultural experiences. We hope this preview will help to plan your visit and realize your goals most effectively. See you at ispo china! Your ispo china Team 慕尼黑办公室 Munich Office Tobias Gröber 高拓 Executive Director Business Unit Consumer Goods 消费品项目组执行总监 Tel: Fax: groeber@ispo.com Kerrin Müggenburg 慕凯琳 ispo china Project Coordinator 项目协理 Tel: Fax: mueggenburg@ispo.com 上海办公室 Shanghai Office Joanna Su 苏俊华 Group Project Director, Consumer Goods 消费品项目组总监 Tel: Fax: su.junhua@mmi-shanghai.com Juju Zhu 朱蔚娜 Project Executive 项目主管 Tel: Fax: zhu.weina@mmi-shanghai.com Vincent Zhang 张敏 Project Executive 项目主管 Tel: Fax: zhang.min@mmi-shanghai.com Stella Zhu 诸于佳 Project Assistant 项目助理 Tel: Fax: zhu.yujia@mmi-shanghai.com Kevin Yang 杨云波 Project Assistant 项目助理 Tel: Fax: yang.yunbo@mmi-shanghai.com 北京办公室 Beijing Office Ronald Wu 吴祥 Project Group Manager, Consumer Goods 项目组总监, 消费品类 Tel: Fax: wuxiang@ciec.com.cn Sarah Xu 许艳 Project Manager 项目经理 Tel: Fax: xuyan@ciec.com.cn 国际联络人 International Contacts Takaya Miyoshi Japan 日本 Tel: +81 (0) Fax: +81 (0) ispo@miyoshi-networks.com 目录 Contents 参观信息 Visitor Tips 4 展会总览 ispo china winter 09 Introduction 5 活动前瞻 Event Highlights 6-13 展位分布 Hall Plan 品牌巡礼 Brands 国际冬季运动机械设备博览会 Alpitec China Hyo Sun Jung South Korea 韩国 Tel: +82 (2) Fax: +82 (2) ketic@kotis.net Joanna Wong Hong Kong 香港 Tel: Fax: mmi_hk@mmiasia.com.sg Sabine Ho Taiwan 台湾 Tel: +886 (2) Fax: +886 (2) sabine@mmiasia.com.sg ispo china winter 09

4 主办单位德国慕尼黑国际博览集团中国国际展览中心集团公司承办单位慕尼黑展览 ( 上海 ) 有限公司京慕国际展览有限公司慕尼黑国际博览会公司特别支持单位北京市体育局美国尼尔森商务传媒协办单位中国百货商业协会中国纺织品商业协会户外用品分会中国户外行业发展中心欧洲体育用品联合会西班牙体育产业协会意大利体育用品产业联合会美国户外行业协会北京体育休闲产业协会北京市体育基金会媒体支持 ( 排名不分先后 ) 中央电视台体育频道中央电视台国际频道北京电视台体育频道香港凤凰台 中国经营报 纺织服装周刊 摄影之友 体坛周报 中国体育 户外探险 户外 户外装备 冰雪运动 极速滑雪 服装店 中国服饰 国际纺织品流行趋势 中国制衣 贸易商 - 中国体育用品采购指南 台湾运动用品采购指南 影像视觉 第一健身俱乐部 双休日 TOUCH 周刊 运动精品 ESPN 传奇天下 大众摄影 搜狐户外 中国户外资料网 户外探险网绿人中国 中华户外网 绿野户外网中国户外网 中华体育网 中国服装网 21 世纪房车网 极速俱乐部 磊客网 CCN 传媒图片网 摄影人网 环球市场官方网络支持媒体电子商务战略合作伙伴设备特别赞助名宏商用设备租赁有限公司北京分公司酒店预订京慕国际展览有限公司地址 : 北京市朝阳区北三环东路 6 号 (100028) 电话 :+86 (0) 传真 :+86 (0) 电邮 :ispobooking@ciec.com.cn 联系人 : 冯梅小姐网上预订 : Organizers Messe München International (MMI) China International Exhibition Center Group Corporation (CIEC) Co-organizers Munich Trade Fairs (Shanghai) Co., Ltd. Jing Mu International Exhibition Co., Ltd. Messe München GmbH Special Supporters Beijing Sports Bureau Nielsen Business Media (USA) Supporters China Commerce Association for General Merchandise (CCAGM) Commerce China Outdoor Commerce Alliance (COCA) China Outdoor Group (COG) Federation of the European Sporting Goods Industry (FESI) Spanish Sport Industry Association (AFYDAD) Italian Association of Sporting Goods Manufactures (ASSOSPORT) Outdoor Industry Association (OIA) Beijing Sports Industry Union (BSIU) Beijing Sports Foundation (BSF) Media Supports CCTV - China Central Television Beijing Television Phoenix Television Hong Kong China Business Journal TAWEEKLY Titan sports Outdoor Exploration, Outside, Outdoor Gear SPEED Ski & Snowboard, SKEE, China Apparel The Fashion Shop, China Fashion VIEW - International Fashion & Fabrics Focus on Sport, China Sports, Fitness Club China Sporting Goods Buyer's Guide Taiwan Sporting Good Buyers' Guide TOUCH Weekly, ESPN, Saga of World, Digital Camera Popular Photography, Photographers' Companion outdoor.sohu.com, Official Website Supporter fashion.qq.com E-business Strategic Partnership Special Equipment Supporter MingHong Business Equipment Rental Co., Ltd (Beijing Branch) Hotel Reservations Jing Mu International Exhibition Co., Ltd. Address: No. 6 North Dongsanhuan Road, Chaoyang District, Beijing, Tel: +86 (0) Fax: +86 (0) ispobooking@ciec.com.cn Contact Person: Ms. Feng Mei Booking available online at: 综合信息 General Information 地点中国国际展览中心 (CIEC) 北京市朝阳区北三环东路 6 号 (100028) 展期 2009 年 2 月 19 日 ( 周四 )- 21 日 ( 周六 ) 开放时间 2009 年 2 月 19 日 20 日 09:00-17: 年 2 月 21 日 09:00-15:00 门票专业观众 (2009 年 2 月 19 日 -21 日 ): 3 日通票 60 元 / 人 ;1 日票 20 元 / 人预登记观众 (2009 年 2 月 19 日 -21 日 ): 免费入场 在线观展预登记预先登记, 免费换领入场胸卡! 请登陆官方网站 : 乘车路线地铁 13 号线 : 柳芳站地铁 10 号线 : 太阳宫站或三元桥站机场巴士 4 线 ( 首都机场 - 公主坟 ): 国际展览中心站公交 特 8 路 : 静安庄或展览中心站出租车 : 中国国际展览中心 ( 三元桥 ) Venue China International Exhibition Center, Beijing No. 6 North Dongsanhuan Road, Chaoyang District, Beijing, , P.R. China Exhibition Date February 19-21, 2009 Thursday - Saturday Exhibition Time February 19-20, :00-17:00 February 21, :00-15:00 Tickets Trade visitors (February 19-21, 2009): RMB 60 for 3-day pass; RMB 20 per day Pre-registered visitors: February 19-21, 2009: Free entry Online Registration Free entrance for pre-registered visitors! Ticket pre-sale at How to Get There Subway line 13, get off at Liufang station. Subway line 10, get off at Taiyanggong station or Sanyuanqiao station. Airport Bus Line No. 4 (Capital Airport - Gongzhufen), get off at the station of China International Exhibition Center. Bus No. 300, 801 or T8, get off at Jinganzhuang or Exhibition Center. Taxi: take off at China International Exhibition Center (Sanyuanqiao). ispo china winter 09

5 ispo china winter 09 Introduction 展会总览 奥运之都再迎体育盛会 City of Olympics Greets the Big-event of Sports Industry 告别不平凡的 年, 我们迎来了 年, 这是承上启下的一年, 也是继往开来的一年 ispo china 将在 2009 年初隆重登场, 在这个略显寒意的冬季, 为中国体育行业点燃激情, 再掀运动热潮 成功举办 08 年奥运会的北京进一步奠定了其运动之都的地位 北京地处中国北方的 心脏, 辐射东三省, 是众多国际国内体育品牌总部的所在地 ispo china 将借助北京天时 地利 人和的优势, 不断取得成功和进步 0 9 年是 isp o c hina 登陆北京的第三年 今年, Alpitec China (2009 年国际冬季运动机械设备博览会 ) 的加盟 ( 与 ispo china 同期举办 ) 使 ispo china 规模进一步壮大, 并全面覆盖雪类运动产业, 为全世界最具潜力的中国冬季体育用品市场提供更好的服务 ispo china 不仅关注冬季运动, 其在户外 传统运动 体育装备 服饰 配件等领域也将为观众呈现丰富的内容 本届展会中, 品牌的参与热情依然不减, 新品牌的加入, 展位面积的扩大, 让我们信心倍增 ispo china 将更好地为日益增长的亚太市场提供最专业的体育用品贸易平台 一直以来, 国际化是 ispo china 的显著优势, 在与美国尼尔森商务传媒签署合作协议后,ispo china 不仅得到了母展 ispo 所在地欧洲各方的支持, 在北美地区的推广也得到了强有力的协助 同时, 专业的论坛会议 精彩纷呈的活动是 ispo china 除品牌展示外的另一个重要组成部分 : 第五届中国户外零售商论坛 (CORC) 关注世界金融危机, 与户外零售商共同寻求出路 ; 第四届亚太雪地运动产业论坛 (APSC) 联合 Alpitec China 探讨 雪场经营发展模式 ; 泛户外产业精英论坛汇聚体育行业精英 时尚运动专区将流行元素和运动服装巧妙融合 ; 体育赛事推广专区抢先预览年内重大赛事 ; 可穿戴技术区展示与服装融为一体的高科技设备 ; 创新体育产品展示区汇集新颖产品 ; 运动游戏区为您带来别样娱乐体验 环保卫士延续 08 年夺宝奇兵理念, 户外零售商样板店重装出击, 更有精彩的冰球表演. 精彩纷呈, 请详参 ispo china winter 09 Preview! 欢迎您再次光临亚太体育用品专业商贸平台 ispo china! The year 2008 was unusual for all of us, the coming 2009 is important to bridge the history and future. This year's ispo china will be held at the beginning of 2009, cheering up China sports industry in the cold winter. The success of Olympic in Beijing has laid a solid foundation to become a Sport City. In the center of northern China, Beijing has wide vision to peripheral Northeast and is considered as the hub for many sport brands' headquarters. With the right time, right place and right people, Beijing will definitely make further achievements in the future. It has been the third time that ispo china held in Beijing. This time, Alpitec China (International Tradeshow for Mountain-and Winter Technologies) presents itself at the same time and at the same venue, which assists ispo china to cover almost all the aspects of winter sports, providing a better service for the world s most promising winter sport market-china. Not only focuses on winter sports, ispo china also highlights in outdoor, traditional sports, equipments, sport apparels and apparent. Many enlarged booths sizes and newly added brands make us more confident to provide an excellent and professional sport business platform for the increasingly developed Asia-Pacific market. Internationalism is always a remarkable advantage for ispo china. With a further cooperation with Nielsen Business Media, ispo china gains great support in North America Region besides Europe, where ispo located. Professional conferences and various events are also the essential part under ispo china community: The 5th China outdoor retailing conference (CORC) focuses on exploring the way in world economic crisis; The 4th Asia Pacific Snow Conference (APSC) is coorganized by Alpitec China, discussing the management mode for skiing resorts; Pan-Outdoor Elites Conference gathers the professionals from different sectors. In-sports Area combines fashion with sport naturally; Sport Events Promotion Area brings with you a wellknown competition in China; Wearable Technology Premier shows the portable high-tech equipments; Creative Sports Products Show Lounge tells you how marvelous the design is; You are able to enjoy a slew of perspiring games in the Sports Game Experience Area, and many more. Green Guards continues the ideology of the Prized tour last year; China Outdoor Retailer Demo Shops appears with a new look; Ice Hockey Show with you again For details, please refer to the following contents of the preview. Welcome you again to ispo china - the professional business platform for sports business in Asia Pacific. ispo china winter 09

6 活动前瞻 Event Highlights In 2009, ispo china, for the fifth time, will take place in Beijing. More brands, more visitors including retailers, distributors, experts, sport lovers etc. accompany ispo china till now, presenting a strong power for ispo china to move forward. We always devote our efforts to create a best ispo china each year. Besides the newly added brands and expanded exhibiting space, more excellent events is another standard for us to achieve best. Underneath is the wonderful programs list, please check and get ready! More professional Conferences: CORC provides solutions for you to deal with the world economy turmoil; APSC emphasizes on the hot topics in the snow industry: Seminars in skiing fields focus on China's skiing resorts management; Pan-Outdoor Conference collect top minds from more sports sectors Traditional Activities with new focuses: Outdoor Demo Shop integrated with Outdoor School Best Student; Prized Tour with focus on envitonment protection 务实 环保 创新 激情 Practical, Green, Innovative, Exciting Fresh Events Boom: Wearable Technology shows the power of hi-tech; IN Sports reflects the fussion of sports and current fashion trends; China Sharks sturs your enthusiasm on ice hockey; Sporting E-game area let you emerge in the ocean of fun Experience, Share, Transfer, Benefit explore more in ispo china. A best ispo china is ready for you in the coming February, in Beijing! 转眼间,ispo china 进入中国已五周年 五年间,ispo china 得到众多品牌商 经销商 零售商 业内专家学者 运动爱好者以及各界人士的支持协助, 相伴一路走来, 不断前行, 不断创新 每一年我们都在努力, 希望为参展商及参观商呈现最好的 ispo china 而在品牌不断增加 面积不断扩大的前提下, 打造更受欢迎 更精彩的同期活动也成为我们达成 每届创造历史 目标的又一基石 今年,ispo china 又将为您带来哪些 美妙节目? 让我们为您一一呈现 学术论坛更专业 更务实 : 户外零售商论坛为您抵御经济危机出谋划策 ; 雪地产业论坛切实探讨中国雪场经营 ; 泛户外论坛广邀各行业精英, 集思广义 ; 传统活动有新意 : 户外样板店发起户外学校最佳店员评选 ; 广受欢迎的夺宝奇兵深化环保主题 ; 新鲜活动不断涌现 : 可穿戴技术体验高科技的力量 ; 时尚运动专区领略时尚体育新风 ; 中国鲨鱼冰球队带来冰上运动旋风 ; 运动游戏体验边流汗边娱乐的感受 体验 分享 传递 受用,ispo china 除了商业合作, 还有很多 2009 年 2 月的北京, 等您来见证又一届 最好的 ispo china 2009 年中国户外零售商论坛探寻 寒冬 出路 CORC 2009 (China outdoor retailing conference) Define Your Way 由 ispo china 和 GORE-TEX 联合主办的中国户外零售商论坛 (CORC) 伴随 ispo china 步入了第五个年头 五年来, 该论坛与中国户外零售商共同成长, 或传授知识, 或分享经验, 致力于从各方面推动中国户外零售行业的发展 2008 年世界金融危机席卷全球, 户外行业也受到了冲击, 如何在经济不景气的情况下生存发展, 这是摆在每位户外零售商眼前的一个现实问题 户外零售商会议也将结合时事, 以 走出自己的路 为主题, 引领户外零售商探寻出路, 度过这个 严酷的冬日 : 行业调查报告回顾 2008 年户外产业的整体状况 ; 如何有效利用电子营销为商业发展提供低成本 高产出的推广渠道 ; 订货培训不但教授零售商各种技巧, 同时还在现场开展模拟比赛, 将学到的知识应用于实践, 学以致用 ; 来自美国的户外行业专家也将为大家讲述精彩话题, 将国外的先进经验带到中国 热爱户外, 保护野生动物也是本次论坛的关注点之一 CORC 2009 将围绕这一主题展开一系列精彩活动, 号召户外零售商为野生动物保护事业贡献一份力量 2009 年 2 月 21 日, 关注中国户外零售商论坛, 关注中国户外行业 Co-organized by ispo china and GORE-TEX CORC (China Outdoor Retailing Conference) has moved into its fifth year with the growth of ispo china. CORC presents China retailers with the advanced ideology, rich knowledge and practical skills, promoting the development of outdoor retailing industry in China. In 2008, world financial turmoil swept through the whole world, outdoor industry was also struck by the crisis. Thus, how to survive the tough economy environment becomes the top priority for outdoor retailers. To cope with this, CORC designs Define Your Way program to help the outdoor retailers exploring a way out: the Outdoor Market Survey 2008 looks back through the past year; presenting E-Marketing business as an economical but effective promotion channel to expand your business; the Purchasing Training not only instructing the theory, but also launching the on-site demonstration of knowledge application; American foreign experts will deliver valued content with profound experience, helping you to explore more insights. Love outdoor and protect wild animals is a sub-topic of CORC A series of activities will be held along with the conferences, in the hope of encouraging more retailers to devote to the career of animal protection. Focus on CORC, focus on China outdoor industry! ispo china winter 09

7 Event Highlights 活动前瞻 2009 亚太雪地运动产业论坛主题 : 冬季运动产业技能 Asia Pacific Snow Conference 2009 Focuses on Snow Know-how 亚太雪地运动产业论坛是 2009 年 Alpitec.China 及 ispo.china 的重要会议之一 本届论坛主题为冬季运动产业技能 (Snow.Know-how) 2009 年 2 月 20 日下午 2 点, 亚太雪地运动产业论坛将在北京中国国际展览中心 2 号展厅举办 届时, 来自欧洲及国内的专业人士将传授有关雪场建设和经营 管理方面的经验, 内容包括建造雪场的气候和地理环境要求 雪场选址等 除 了考虑周边住宿条件 专业技术和经营战略等因素, 营建雪场的资金也是不容 忽视的话题 就此, 欧洲阿尔卑斯山区最大的滑雪场 多乐美地超级雪场 (Dolomiti.Superski) 的主人亚力山大 玛佐拉先生 (Alessandro.Marzola) 将围绕 制定雪场经营目标 计划方针以及资金管理等多方面展开深入讨论 同时, 中 国企业将以实例报告滑雪场成立与经营的发展过程 而斯堪的那维亚半岛最 大的雪场经营主 Skistar 集团公司的博 哈瓦特森先生 (Bo.Halvartsson) 则将与 您探讨旅游胜地 游客服务 市场营销和服务项目发展等话题 此外, 本届论 坛还将举行关于雪具租用 存放服务的专家讨论会, 并现场展示相关产品 APSC (Asia Pacific Snow Conference) is one of the key conferences in Alpitec China 09 & ispo china winter 09. The theme for this year's APSC is Snow Know-how. APSC begins at 2 p.m. in Hall 2 of CIEC on Feb. 20, 2009 (Friday). Experts from Europe as well as domestic professionals will share their experience on ski resorts construction and management, topics include the climate and geographic requirements in ski resorts building and location selection etc. Besides, the topic of capital management for ski resorts shall never be neglected. Mr. Alessandro Marzola, owner of Dlomiti Superski the biggest ski resort in Alps region, will discuss the concerning topics with participants. Mr. Bo Halvartsson from Skistar group, which is the biggest ski resorts management company in Scandinavian Peninsula, will deliver a speech on tourism resorts, tourists service and marketing. As the corresponding activities, seminars on ski tools rental and storing service will be held during the conferences. The products exhibition is also available. 会议细则 : 2009 年 2 月 20 日, 星期五, 上午 ispo china 及 Alpitec China 展商产品推广 2009 年 2 月 20 日, 星期五, 下午 2:00 主持人 :Fabio Ries 1. Sergio Blengini, 工程师及意大利 Dimensione 公司合伙人雪场可行性研究与规划 2. 亚力山大 玛佐拉, 意大利 Plose 雪场总经理, 中国张家口塞北多乐美地雪场董事雪场经营计划 成本管控与技术投入 3. 罗力, 万龙滑雪场董事长中国印象 4. 博 哈瓦特森, 瑞典 Skistar 集团斯堪的那维亚半岛实例研究 : 全方位服务 5. Wolfgang Sulzgruber,Skidata 公司山地业务副总裁 ; Clemens Lindig, 中国业务主管雪场管控系统 Details: Friday, 20th February 2009, morning Product-presentations by ispo and Alpitec exhibitors Friday, 20th February 2009, 2:00 pm Chairman: Fabio Ries 1. Sergio Blengini, engineer and partner of Dimensione Ingeniere, Italy Ski resort feasibility study and planning 2. Alessandro Marzola, managing director of Plose Skiarea in Italy; and chairman of the board of Zhangjiakou Saibei Duolemeidi Ski resort in China Ski resort business plan, cost economy, technological investments 3. Luo Li, ski resort owner of Wanlong and Wanlong Bahi Vision China 4. Bo Halvardsson, Skistar Group, Sweden Example Scandinavia: all services in one hand 5. Wolfgang Sulzgruber, company Skidata, Vice President Business Segment Mountain and Clemens Lindig, responsible for Skidata in China Access control systems APSC Asia Pacific Snow Conference by ispo china ispo china winter 09 有奖穿越 - 环保卫士 Prized Tour - Green Guard 继 ispo.china.winter.08 夺宝奇兵 活动大获成功之后,ispo.china.winter 09 将 推出 环保卫士 由 ispo china 与户外探险杂志联合主办, 赛沃斯品牌特别赞 助, 该活动延续 夺宝奇兵 的构思, 鼓励观众走遍 ispo.china 的各个展馆, 从 而为各参展品牌吸引更多参观商 本次活动主题为绿色环保, 力推各品牌的 环保产品, 从绿色公益的角度塑造品牌形象, 引发关注 在保留去年 夺宝奇兵 的基础上, 环保卫士 更加创新 本次品牌手册中 特别为品牌设计了环保理念推广环节, 观众在品牌展台上找到相应的环保内 容, 换取印章, 帮助观众更深入了解品牌产品的特性, 同时也突出产品在绿色 环保方面的亮点, 让更多人关注户外, 关注环保 观众在户外沙龙登记处听取活动介绍, 领取环保手册 根据手册指示的品 牌位置在各个馆内寻找品牌, 在展台内寻找环保问题答案, 找到答案后取得 品牌印章 收集齐全品牌印章 到环保沙龙展位 ( 位于 3 号馆和 4 号馆之 间 ) 提交手册, 并参与抽奖活动 本活动对所有观众开放 作为主办方的 ispo.china 和 户外探险 杂志为了能将活动做得更好, 也将保 证本次活动的中奖率为 100%, 让观众乘兴而来, 满意而归 让绿色伴随户外, 让您的 ispo.china 之行收获更多 With the success of Prized Tour in ispo china winter 08, the organizer designs a new subject Green Guard in ispo china winter 09. Co-organized by ispo china and Outdoor Exploration Magazine, and supported by SWS, the activity focuses on environmental friendliness. All participating brands are emphasizing green brand image by introducing their green products or events to the visitors. The activity is open to all ispo china exhibitors. One-page information of each participated brand will be printed on a prized tour pamphlet to distribute to visitors. And in each page, a question concerning environmental protection will be raised, such as green technologies adopted or projects with environment protection endeavor. Visitors need to locate the brands according to the guiding map in the pamphlet and find the answer to the question in the booth to get a seal from the brands. Activity Procedures: - Listen to the activity explanation in Green Saloon reception counter and get the green pamphlet. - Locate each brand with the guidance of the map and find the answer to each question in the pamphlet, and then get the seal from the exhibitor. - Collect all the seals required and hand in the pamphlet to Green Saloon booth (between Hall 3 and Hall 4); then take part in the lucky draw. (Every visitor of ispo china winter 09 can attend the activity. ) ispo china and Outdoor Exploration will also provide souvenirs to ensure 100% winning rate to attract as many visitors as possible. Let green become the friend of outdoor, and make your tour of ispo china more enjoyable! ispo china winter 09

8 活动前瞻 Event Highlights 中国零售户外样板店 China Outdoor Demo Shops 中国户外零售样板店由 ispo.china 与 COG( 中国户外行业发展中心 ) 联合主办 模拟零售店为零售商展示专业产品设置及陈列, 零售商之间可交流各种专业问题, 分享实际经营中的经验与心得 户外零售样板店旨在营造自然和谐的气氛, 促进商业洽谈及合作 户外零售样板店展区除了每年引进新品牌 不断调整店面格局以符合日新月异的行业发展需求外, 还举办各类活动活跃会场气氛, 为户外行业增添更多亮点 今年, 达喀尔拉力赛中的两位中国英雄将现身户外零售样板店展区, 亲身讲述参与被称为世界最严酷 最富冒险精神赛事的点点滴滴, 用最真实的户外体验感染观众 户外学校由 COG 主办, 并得到 ispo china 的连续支持, 旨在为户外零售店店员提供培训交流活动 在户外学校里, 零售终端的店员将学到各种专业知识, 并将其应用于实际户外店营运中, 切实提高户外店的业务发展 此外, 本届 ispo.china 期间,COG 还将启动户外学校最佳学员评选活动 户外行业以人为本, 让更多优秀的户外店员从这次活动中涌现, 为行业发展贡献人才 Co-organized by ispo china and COG (China Outdoor Group), China Outdoor Retailing Demo Shops provide retailers with well designed commodities setting and atmosphere creation. Retailers will be more relaxed to exchange opinions and share experience in such demo shops. The Demo Shop is always a great platform for the retailers in ispo china. To meet with the quick changes of the outdoor industry, Demo shop continuously update layouts and introduce new brands each year. Various activities present another highlight. This year, two Chinese heroes from Dakar Rally will show up in this event bringing along their exciting stories. Dakar Rally is known as the most dangerous rally event in the world. Outdoor School, organized by COG and supported by ispo china, is a training program for salesperson. They can apply the marketing theories learned in the school in their future operation, will help to increase efficiency. At ispo china winter 09, COG will award The Best Trainee of Outdoor School, to identify potential talents for the industry. 品牌商与经销商配对洽谈 Match Making Between Brands and Visitors 作为亚洲体育用品行业专业展,ispo.china 在参展商方面拥有极其丰富的品牌资源, 而在观众群体中也有强大的号召力 如何让品牌与观众双方更有效 更充分地接触并达成合作, 一直是 ispo.china 主办方思考的问题 事实上, 我们正在通过一系列举措积极促进这种合作 为此, 本届 ispo.china 将专门举办品牌与经销商配对洽谈活动 : 一方面, 帮助品牌商收集经销商及买家信息 ; 另一方面, 在观众招募时, 预先登记观众身份信息, 然后甄选其中的经销商和买家, 对有意参与此项活动者进行特别登记, 为他们提供特别区域与品牌商进行洽谈, 同时他们还将得到目标品牌的特别展位图, 使其能在最短时间内与潜在合作方接洽, 从而进一步提升整个展会的商业气氛 在观众方面, 我们通过 请进来 的方式实现品牌与观众的接触 ; 而在品牌这里, 我们则帮助他们 走出去 此外, 在合作伙伴中国百货商业协会的大力支持协助下, 展会主办方将组织品牌走访团, 与北京市内大型商场的负责人见面, 考察商场, 建立关系 ispo china is always a platform for the brands and professional visitors to establish cooperation and explore business opportunities. ispo china is endeavoring to build up a best platform, besides, to accelerate the communication between brands and visitors is always in the organizer s the first concern in programming and planning. Match making is born with the idea of shortening the time for the brands and visitors searching for potential targets. The organizer will gather the information both from the brands and the visitors and collect their needs at the same time. The identified visitors taken part in the match making events will be given a list or a special floor plan with the target brands inside when registering. Then they can find the brands which show interest to them at a glance. A special area is also available for the networking between the brands and visitors. With the support of CCAGM, ispo china will invite the participating brands to visit a number of shopping malls in Beijing that they can be introduced to major retailers. ispo china winter 09

9 Event Highlights 活动前瞻 IN Sports 展区 : 运动与时尚的巧妙融和 IN Sports: Blend of Sports and Fashion 当时尚设计与专业运动精神完美融合, 运动装备也开始变身为时尚达人追逐的热点 在德国 ispo 展会中, 特别展区 ispovision 汇聚了运动与时尚界的精英品牌, 其中包括 Paul.Smith Tommy.Hilfiger 等全球顶级时尚品牌 本届 ispo.china 将借鉴欧洲母展 ispovision 的成功模式, 在专业体育用品展会中, 携手时尚媒体倾力打造独立的潮流专区 "IN".Sports 运动与时尚展区, 为运动与时尚品牌提供更多展示舞台 "IN" Sports 运动与时尚展区不仅是发布潮流趋势的平台, 更是品牌展示其潮流姿态 定义时尚健康生活方式的绝佳机会 Fila, 运动社交界的意式经典系列, 将展示从容 自在的真我风范 ;Adidas. Stella.McCartney 系列告诉我们, 运动可以兼顾实用与优雅, 让每个人穿出个性运动姿采 同时, 该展区还将呈现商务休闲与运动的融合及 hiphop 的不羁风采 健康 环保 时尚 是 "IN".Sports 的主题词 届时将掀起一股运动时尚风潮, 为观众奉献一场超乎寻常的视觉盛宴 When fashion meets sports, sportswear becomes popular among IN groups. In ispo Munich, a special area ispovision is designed for fashion sports brands. Paul Smith, Tommy Hilfiger and a few other fashion brands chose to cooperate with ispovision, displaying their latest design and releasing the fashion trend. This year, basing on the success of ispovision in ispo show, supported by fashion media, ispo china also launches a new area - IN Sports Area, showcasing most trendy fashion sports brands. IN Sports Area is more than just a stage for trend release, rather, it redefines healthy and fashionable lifestyle. The brands will introduce their brand concept and style by displaying latest products. Fila will tell us what Italian vintage is like. Adidas McCartney presents the combination of elegance and utility. Besides, business casual and hiphop style will also been displayed. Every visitor will find his sports style in the area. Healthy, Green, Stylish are the key words of IN Sports Area. Join us in this IN Sports hit, and there is a visual enjoyment you shall not miss. ispo china winter 09 新看点 : 可穿戴技术 Wearable Technologies Premier 高科技设备是亚洲市场不可缺少的元素之一, 因此亚洲注定成为推广可穿戴 新技术的主要市场, 其中以日本和台湾表现尤为突出 与此同时, 体育健身市 场也开始更多地将高科技产品及技术应用于其产品中, 如蓝牙手机, 蓝牙心 率检测器等 因此,ispo.china.winter.09 将推出由 Navispace.AG 公司主办的 可穿戴新技 术 展区, 将为体育及时尚生活新科技领域提供一个崭新的推广平台 可穿 戴新技术展区不仅为目前市场上的相关产品提供了一个全面的展示平台, 也 是为此类革新技术的供应商与运动 时尚生活行业人士而举办一次商贸聚 会 Navispace.AG 公司希望通过在中国市场展示可穿戴的新技术, 推动移动终端 设备更广泛地应用于体育健身器材等领域 亚洲市场在体育健身器材设备行 业已取得了非常卓越的成就, 开发了不少曾经无法想象的新技术 With the initiation of the Wearable Technologies Premier, from Navispace AG, ispo china will offer a unique environment for the marketing of new technologies in the sport and lifestyle sectors. The Wearable Technologies Premier provides a comprehensive platform for currently available WT products. At the same time, it is also a networking event bringing innovative suppliers of technologies and the sport and lifestyle industries together. Navispace AG hopes that with the presentation of WT in China they can achieve a wave of innovations in mobile end devices for the sport, fitness and wellness sectors. They also expressed that the Asian market has been especially successful in the field of navigation and monitoring in the sports world and have already developed many solutions that had never be imagined before. Current technology trends on the Asian WT market are applications revolving around the theme of the Body Area Network. It is here in particular that the Bluetooth SIG with its low energy standard will be presented. In addition to the themes of communication and cross-linking, topics like outdoor-navigation for athletes, intelligent materials such as electro-conductive textiles for heating and flexible solar panels for self-sufficient power production used in mobile phones and mp3 players will also play a central role. 目前亚洲可穿戴技术市场正围绕 体域网 这一主题逐步发展, 因此蓝牙 SIG 的最低能量的标准要求得以在此展示 此外, 除了通信及交联等主题, 运动员户外导航, 智能材料 ( 如导电性保温面料等 ), 以及为手机和 MP3 提供自足电力的灵活性太阳能电池板等主题都将在此一一展示 The Asian market is predestined for Wearable Technologies. Mobile high-tech devices are an absolute necessity, especially in Japan and Taiwan. Therefore, the sports and fitness markets will have increasing interest in such products. Bluetooth headsets in relationship with Bluetooth mobile phones and Bluetooth heart rate monitors are just a few examples of possible product applications. ispo china winter 09

10 活动前瞻 Event Highlights 体育赛事推广专区 Sports Events Promotion Area 中国的崛起有目共睹 随着中国经济的发展, 文化体育事业也随之迅速腾飞, 奥运会 世博会 越来越多的国际知名盛会在中国举办, 而其中各项国际性体育赛事也不断涌入中国 上海的 F1 大奖赛 网球大师杯 田径黄金联赛 北京的中国网球公开赛 中国斯诺克公开赛 让中国观众有幸现场领略到体育明星的精彩表现 同时, 这些赛事在中国举行也掀起了全民体育热 作为体育产业的一次大聚会,ispo.china 顺应当前中国体育赛事的强劲发展趋势, 特别设立了体育赛事推广专区 届时, 在中国举办的众多国际赛事将一一亮相展会, 宣传赛事形象, 招募体育爱好者, 同时举办众多有趣的互动游戏, 为展会增添别样风采 With the rise of the nation, China has been developing quickly in its culture and sports industry. Hosting international events such as Olympics 2008, World Expo 2010, China has been more experienced in hosting big events. And we will see more famous international sports events are finding their way to China. F1, Master Cup, Golden Grand Prix, China Tennis Open, Snooker China Open which were missions impossible to appear in China decades before. Now we are able to see the world class sport stars in person instead of just watching their games on television. No doubt, sport flu has risen across China. ispo china winter 09 catches this trend to organize a Sports Events Promotion Area in the exhibition hall to import several well-known sports events, aiming at promoting sports, recruiting players, holding mini-games etc. thus adding more highlights in ispo china winter 09. 创新产品设计展示区 Creative Sports Products Design Show 想过在 2 秒钟内轻松搭起帐篷吗? 想随时随地打一场乒乓球吗? 还在为自己的卧室因面积受限无法摆放健身设备而发愁吗? 那么, 请亲临 ispo.china.winter.09 参观高科技户外产品展示区吧 在这里, 您将为上述难题找到完美解决方案 本届 ispo.china 期间, 迪卡侬将助您亲身体验曾荣获 if 工业设计大奖 Red.Dot 奖和 IDEA 奖的创新运动产品 一个精巧的设计, 往往能带来意想不到的效果 体育活动作为人们日常生活必不可少的部分, 体育产品更需根据人体特点不断创新, 让人们更便利 更舒适地享受运动所带来的快乐 Have you ever dreamed of building a tent in 2 seconds? Playing table tennis at any time? Are you still worrying about fitting your equipment in your small bedroom? Come to the Creative Sports Products Design Show in ispo china winter 09, here you will find solutions for all the problems you may have. Sponsored by Decathlon, award -winning sports products of if Awards, Red Dot Awards and IDEA Awadrs will appear in the show. A smart design can change a lot. Sports activities have become an essential part in our everyday life, the continuing update of products are better fitting with human body and make sports more accessible and enjoyable. Don t hesitate any more. Come to experience the creative sports products now! 创新体育产品展示区将为您呈现令人耳目一新的各式运动产品, 启迪灵感, 让 您的运动人生更精彩 ispo china winter 09 10

11 Event Highlights 活动前瞻 冰球表演推广 Ice Hockey Show 冰球是一项充满激烈对抗 观赏性很强的冰上运动 北美的冰球联赛是世界上最好的冰球赛事, 无论赛事规模, 赞助商数量, 职业化程度, 受关注的程度都非常之高 如今, 中国终于有了第一支属于自己的职业冰球队伍, 并在球员 教练 管理等诸多方面得到了北美冰球联赛的 支援, 中国鲨鱼正驰骋在亚洲的冰球赛场上, 代表中国参与亚洲冰球联赛, 与日韩队伍一较高下 ispo.china.winter.09 有幸迎来了这批特别的客人 展会三天期间, 在 Kenfort 公司所赞助的人造冰场 (Art.Ice) 上, 身经百战的职业冰球选手将为观众呈献冰球表演及互动活动, 尽展冰球选手的飒爽英姿 ispo.china 不但是体育业界的交流平台, 同时也是推广各项体育项目的渠道 2009 年 2 月的中国国际展览中心, 恭候您来为中国的冰球健儿喝彩! Ice Hockey is an exciting sport and National Hockey League (NHL) is the best ice hockey league in the world in terms of the scale, sponsorship and professionalism, NHL attracts the most attention from all over the world. Recently, China formed its first professional team-china Sharks with the support from NHL in many aspects including players, coach and management. As a member of AHL (Asian Hockey League), China Sharks represents China to compete with the counterparts from Japan and Korea for the highest glory in the great contest. It is a pleasure for ispo china to invite these ice hockey professionals into the show. During the show, they will bring visitors with excellent ice hockey performing and will also interact with audience through many activities. The venue is the art ice hall sponsored by Kenfort. Do not miss the opportunity to watch the performance brought up by the top players and engage yourself into the exciting sport. Being a professional information exchange platform for sports industry, ispo is also a great channel to new sports promotion. Looking forward to seeing you in China International Exhibition Center in February, 2009! 运动游戏体验区 Sports Game Experience Area 这是一个科技高速发展的时代, 这是一个充满娱乐的时代, 游戏已经成为人们生活的一个重要组成部分 运动当然也能和游戏发生关联, 将运动融入游戏, 将游戏变成运动, 让您在挥汗如雨的同时倍感轻松惬意 ispo.china.winter.09 将为您展示这一最新的发展趋势, 一套名为 网动 的运动娱乐设备将重新定义健身概念 打开显示器, 坐上健身器, 不断用力拉动长柄, 在屏幕中的小舟就能勇往直前, 领先其他对手, 而一旦停止健身, 小舟也随即停止运动, 你只能眼睁睁地看着其他船只赶超上来 这只是网动健身娱乐设备中的一种, 其他运动诸如网球 赛车等也能在你运动之时让您一展身手 更让人兴奋的是, 网动 系统能让身处异地的参与者通过网络连线, 展开竞技 该运动模式与网络游戏类似, 但最大的区别在于 : 你是在真正的运动中完成与对手的较量 在快乐中锻炼身体 放松身心, 一举两得 边运动, 边娱乐, 迈向运动娱乐新纪元 Nowadays new technology evolutes every minute and our life is filled with all kinds of entertainment, in which games play a big part. When sports meet with game, what will happen? A sports entertainment system named Wang Dong (Net Sporting) defines sport in a new way: one can play the game while doing exercises. A totally new sports experience is coming. Open the monitor and your fitness equipment. Then you start exercising, the role player under you control on the monitor rows the boat at full tilt. When you stop, the boat stops, too. The game processing depends on your sport conditions at any moment. This equipment is only one among the many other games like racing, tennis etc. are waiting for your try. Moreover, Wang Dong sports entertainment can connect players in different places over the internet throughout the whole world, which means you can enjoy fun by competing with any one you like while doing physical exercises. Now we are ready to enter into a new era of sports entertainment. 11 ispo china winter 09

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13 Event Highlights 活动前瞻 论坛会议 Conferences APSC APSC Asia Pacific Snow Conference by ispo china Asia Pacific Snow Conference by ispo china 2009亚太雪地运动产业论坛 The 4th Asia Pacific Snow Conference (APSC) 2009年2月20日 下午 - 21日上午 Feb.20-21, 2009 第五届中国户外零售商论坛 The 5th China outdoor retailing conference (CORC) 2009年 2月21日全天 Feb.21, 2009 中纺协户外用品分会年会 China Outdoor Commercial Association (COCA) Annual Meeting 2009年 2月20日下午 Feb.20, 号馆会议区 Congress Area in Hall 2 展览馆 综合楼会议室 Confernece Room ispo china与alpitec China 联合主办 Organized by ispo china & Alpitec China 聚焦雪场经营之道 探讨未来发展模式 Focus on ski resorts management, discuss the future development mode for snow industry ispo china与gore-tex 品牌 联合主办 Organized by ispo china & Gore-tex 与户外零售商共度难关 探索发展之路 Get through the difficulty, define your own way 中纺协户外用品分会 (COCA) 主办 Organized by China Outdoor Commercial Association (COCA) 协会会员单位年会 总结去年 为来年工作布局 Member meeting to summerize the past year and prospect on the next year 汇聚众多产业专家 为户外产业出谋划策 Gather elites from various industries, meditating on the future for outdoor industry 2009年2月19日 Feb.19th, 号馆会议区 Congress Area in Hall 2 ispo china与top精英网 联合主办 金通湾中国户外用品城 特别赞助 Co-organized by ispo china & Top Elite Website Sponsored by First Zone-China Outdoor Commodities City 2009年 2月19-21日 Feb.19-21, 号馆 Hall 6 美国矽谷体育娱乐公司主办 人造冰场由Kenfort公司赞助 Organized by Silicon Valley Sports & Entertainment Art Ice Sponsored by Kenfort 尽情享受冰球运动带来的激情 近距离与冰球队队员互动 Enjoy the excitement of Ice Hockey, meeting the Chinese sports heros on-site 运动&时尚专区 'IN' Sports Area 5号馆 Hall 5 ispo china主办 中国服饰杂志协办 Organized by ispo china Supported by China Fashion Magazine 将时尚新风带入体育设计 为我们展示运动的美丽 Involve fashion into sport design, enjoy the beauty in sports 体育赛事推广专区 Sport Events Promotion Area 6号馆 Hall 6 ispo china 主办 Organized by ispo china 与知名赛事亲密接触 引爆运动激情 Close touch with exciting sport events, inspire your enthusiasm for sports 2号馆 Hall 2 ispo china主办 Navispace AG 公司承办 Organized by ispo china Supported by Navispace AG 高科技产品随身穿戴 体验无限可能 Imagine all the high-tech equipments can be portable, experience unlimited possibilities ispo china与迪卡侬 联合主办 Co-organized by ispo china & Decathlon 创新产品让我们运动更简单 更健康 Innovative products makes our sports more simple and more healthy 四川省网动健身器材 有限公司主办 Organized by Wangdong 体验运动游戏 享受快乐激情 Experience the sporting game, enjoy the happiness and excitement 展览馆外 Outside the hall ispo china主办 Organized by ispo china 首日欢迎晚宴 行业大聚会 凭邀请函入场 Get-together for ispo china on the first day Invitation Only 3, 4号馆之间 环保沙龙展位 Green Saloon, the conncetion between Hall 3 & Hall 4 ispo china与户外探险杂志 联合主办 赛沃斯品牌特别赞助 Co-organized by ispo china & Outdoor Exploration Magazine Sponsored by SWS 5号馆 Hall 5 ispo china 与 COG 联合主办 Co-organized by ispo china & COG 中国泛户外产业精英论坛 China Pan-Outdoor Elite Conference 运动展示 Sports Demo 冰球表演推广 Ice Hockey Show 特色专区 Feature Areas 可穿戴技术专区 Wearable Technologies Premier 2009年 2月19-21日 Feb.19-21, 2009 创新体育产品展示区 Creative Sports Products Design Show 6号馆 Hall 6 运动游戏体验区 Sports Game Experience Area 精彩活动 Activities ispo china 欢迎晚宴 ispo china Night 2009年2月19日 Feb.19, 2009 环保沙龙 1. ispo china 环保卫士 2. 环保漫画展 Green Saloon 1. ispo china Prized Tour 2. Green Cartoons Show 中国户外零售商会专区 1. 中国户外零售样板店 2. 户外学校最佳学员的评选 China Outdoor Group 中 国 户 外 行 业 发 展 中 心 China Outdoor Retailer Association Village 1. China Outdoor Demo Shops 2. Best Student for Oudoor School 时装表演 Fashion Show 品牌商与经销商配对洽谈 Match Making Between Brands and Visitors "安全伴我行" 活动 Safty Accompanying You 2009年 2月19-21日 Feb.19-21, 号馆 Hall 6 5号馆休息区 Leisure Lounge in Hall 5 6号馆 Hall 6 ispo china主办 Organized by ispo china 北京三夫天越体育管理 有限公司主办 Organized by Sanfo Tigo sports management Co., Ltd 通过游戏互动环节推广环保理念 Promoting the idea of environment protection through the interactive activity 用手中的画笔描绘出心中的绿色 让环保的概念深入人心 Draw the green by using the brushpencil in the hand, strengthen the green concept in the hearts of the public 为各位专业观众开放的多功能区域 相互交流 分享经验 促进合作 Multi-functional area for the visitors to ispo china winter 09, promote communication and experience exchange 发掘优秀店员 为户外产业培养中坚力量 Search for the best sales men, store the power for outdoor industry 感受时尚与体育结合所带来的最新趋势 Feel the latest trends of fashion and sports 让品牌商和参展商准确找到目标观众 让观众与品牌更便利地接洽 Let's find our targets more easily & accurately 调查报告分发 安全科普知识教育 让户外运动变得更加安全 Survey report distributing, scientific knowledge education in safty, aiming at a safer outdoor life 活动内容以现场信息为准 最终解释权归ispo china所有 Please refer to the on-site info board for the valid activity notice. The final explanation rights powered by ispo china. 13 ispo china winter 09

14 展位分布 Hall Plan CAMP HX Outdoor out.com lvye.cn 号馆 Hall 3 Green Salon Swimfit In-way MILO ALOCS Test Area Cooperation Media Knoway Saga of World EASOUL LED Lenser YIMING DK Mad Bomber Sports Specialist ALC01 Reichmann ALC10 E.E.I ALC11 Ansaldo ALC12 Mountain Magazine of Russia ALC13 ISR ALC21 Montana ALC25 Full Service Kayland ALC20 Leitner Prinoth ALC27 Redaelli ALC26 ALC22 Coris Arcelor Broker Mittal ALC25B Incofil ALC14 ALC24 SI ALC24B 5 号馆 Hall 5 IN Sports, Adidas, Stella, McCartney, FILA, EXR, Rapido, FERA, etc Organizer Office 5.311A China Fashion 5.311B SPM Distributor Match Making Photo Show & Photography competition SPM HUI LI A Epilog Laser 5.307B China Apparel Fitness Club SPM 5.308B EPSN SYN 5.308A M&A Yisijia KUJI Roalway Motoinfinito POV Joyoung China Sports KWON Xtention Tianyi Snow Peak HYT DKGP Optic Nerve Lvren.cn Hi-new-tex Hipster LICO Press Center KAILAS Fuhuashijia COATS Dragon times HYGY KTTEX Porelle PIL ispo china winter 09 14

15 Hall Plan 展位分布 E & Z Wearable Technologies Sporting Game Expeniencezz Area by W angdong Sports Sports Competitions Promotion Area Safety Going With You Industy Center West Scout ALC Target Sports Goode ALC40 IDE Technologies SKEE Austrian Village 号馆 Hall 2 Fashion Show Tent Area RV Camping Creative Sports Products Show Lounge By Decathion EOS Export Organisation Südtirol Art Ice Rink Experience Beijing Wiegand Congress Area 6 号馆 Hall Scandinavian Pavilion (SOG) Sterops 号馆 Hall 4 场馆分布图 l Fairground Layout YODO running river Tendon Lanex a.s. 主办方保留对展位分布图的最终解释权 The final explanation rights powered by organizers. 15 ispo china winter 09

16 品牌巡礼 Brands 展位号 意大利展团 ITALIAN GROUP 很荣幸地告知各界, 意大利国家展团将于 2009 年再次亮相 ispo.china, 呈现意大利顶级运动产品 意大利展团出展 ispo.china 已成为一个传统, 是中意两国体育运动文化的交流平台 今年,4 家新展商的加入使意大利展团阵容扩充至 19 家, 也进一步增强了与中国公司的合作机遇 意大利体育行业素以激情闻名, 这不仅源于意大利人引以为傲的足球和法拉利 F1 车队, 也因为其拥有科技创新与时尚设计相结合的运动装备, 保证了运动员的最佳表现 2008 年北京奥运会期间, 意大利人更是自豪地看到了世界各国运动员使用他们提供的装备 中国在世界众多体育项目上都颇具竞争力 意大利优质的体育产品正是中国体育爱好者和专业运动员的不二选择 Antonino Laspina 意大利贸易委员会中国办事处 展位号 泰尼卡 : 六大品牌闪亮登场 TECNICA GROUP: Six Brilliant Brands 泰尼卡集团是世界领先的运动鞋生产厂商, 其目标是在全球生产及销售各类运动鞋及其他装备 泰尼卡集团的四大核心产品类别为 : 雪类装备及滑雪鞋 户外装备及户外鞋 夏冬鞋类及轮滑鞋与冰鞋 泰尼卡集团通过建立子公司及经销商网络开展全球业务 2005 年 9 月, 泰尼卡集团和跨世海外有限公司在中国创建新公司, 经营其在中国的各项业务 泰尼卡本次参展品牌包括 : Dolomite 户外鞋 / 运动服装 Nitro 雪板 / 雪靴 / 固定器 / 装备 Nordica 雪靴 / 滑雪板 Rollerblade 直排轮滑鞋 Bladerunner Ice 滑冰鞋 Tecnica 冬鞋 / 户外鞋 It is a great pleasure to announce that Italy will be back to ispo china in 2009, with a bigger national pavilion displaying the best of Italian production for the sports industry. The Italian Village@ ispo is now becoming a traditional part of the exhibition, and it opens a gate for Chinese to the world of Italian sports culture. This year, 4 more companies will join the group of 15 that have already attended the exhibition, thus enlarging the options for cooperation with Chinese companies. The Italian sports sector has a long history of passion and success. It is known by the world not only for its soccer and Ferrari F-1, but also for providing athletes with innovative equipments that combines technology and design, guaranteeing the best performances. Also, Italy is proud today to have been involved in the Beijing Olympics 2008, supplying equipment to athletes coming from all over the world. China is a very strong player in various world sports competitions. The excellence of the Italian products is the appropriate response to the need of the Chinese amateurs and professionals. Antonino Laspina Italian Trade Commissioner and Coordinator of ICE China Offices The TECNICA GROUP is the leader of the most important production manufacture in the world for sport shoes; its mission is to produce and distribute athletic footwear and equipment worldwide. The Group focuses on four priority business areas: Ski equipment and footwear, Outdoor equipment and footwear, Summer and Winter footwear, Inline skates and Bladerunner Ice skates. TECNICA GROUP operates worldwide by setting up subsidiaries or using distributors. In September 2005, the TECNICA GROUP and Quest Sports Overseas Company Limited decided to establish an enterprise in PR China to distribute sports equipment locally. The brands involved are: Dolomite - Outdoor Shoes / Sportswear Nitro - Snow Board / Boots/ Bindings/ Equipment Nordica - Ski boots / Skis Rollerblade - In Line Skates Bladerunner Ice - Ice Skates Tecnica - Winter Footwear / Outdoor Shoes ispo china winter 09 16

17 Brands 品牌巡礼 展位号 COLMAR: 意大利专业滑雪服品牌 The Italian Professional Skiwear Brand COLMAR 成立于 1923 年, 其公司位于意大利蒙扎城, 这座城市在第二次世界大战后成为体育用品以及专业滑雪服生产和分配的主导城市之一 第二次世界大战后的一段时期,COLMAR 成为体育用品行业生产及销售的领先品牌, 致力于生产滑雪服 COLMAR 从 1952 年开始赞助意大利国家滑雪队及众多著名冠军运动员 COLMAR 一直专注于产品的高质量及高性能, 并连年大量投资科研及开发部门, 无论在产品生产及原料选材上都采用最先进的科学技术 如今, COLMAR 不仅成功跻身世界著名滑雪品牌之列, 而且还出品泳装 休闲装及雪中远足装系列 ispo.china.winter.09 期间,COLMAR 将展示 2009/2010 年冬季新款系列 其中, 休闲服饰不仅蕴含丰富的体育气息, 同时表现出 COLMAR 品牌的整体服饰特征 作为 滑雪世界杯赛 (Ski. World.Cup) 的赞助商,COLMAR 的国际影响力得到不断提升, 并已为进军中国市场作好了一切准备 此次参展, COLMAR 希望找到忠诚的合作伙伴, 共同努力开拓中国市场 COLMAR is founded in 1923 in Monza, Italy, which was a leading city in the sports goods industry. Shortly after the second world war it became the leader in the field of production and distribution of sportswear, specializing in skiwear. Since 1952 it has been supplying the Italian National Ski Team and many sports champions. Ever since, COLMAR stands for high quality and high performance. COLMAR dedicates important resources to product development, applying the latest technologies both in production and materials. Today, COLMAR is more than a renowned skiwear brand, it also produces beachwear, leisurewear and ski touring wear collections. At ispo china winter 09, COLMAR will present the new collection for F/W 2009/2010. Brand new is the leisurewear proposal interpreted with the sports philosophy and the knowhow that has always characterized COLMAR. COLMAR, strengthened by its important communication made on international level with the Ski World Cup, which it is sponsoring, shows on the huge Chinese market with its papers in full order for a promising work. During this edition they expect to seek for new contacts in the Chinese market for its future development. 展位号 TARGET play: Target 全新系列飞镖 Bright & Beautifully Designed Darts Range ispo.china.winter.09 展会期间,Target 公司将为您一一呈现最新 TARGET. Play 系列产品 : 飞镖界最权威的品牌, 产自英国 款式多样 设计新颖, 而且近年在日本市场迅速热销 play 系列飞镖特有的灵动触感深受著名飞镖手 Colin.Lloyd Keith.Deller Adrian.Gray 和 Kevin.McDine 的喜爱, 相信也将为您的客户提供非同寻常的飞镖体验 Target 出品的每件产品均可享受终身保修, 且可搭配不同装饰及更换镖头等 30 多年来,Target 一直诚信为顾客服务, 始终不变 Featuring TARGET play - a new range of bright and beautifully designed darts from Target. With great products supported by Target players Colin Lloyd, Keith Deller, Adrian Gray and Kevin McDine, and a lively, fresh feel, the play range gives you a chance to offer your customers something different, exciting and new. Target support their products with a lifetime barrel guarantee, an extensive range of accessories, merchandisers and point of sale items, and the renowned Target commitment to customer service valued by the World for more than 30 years. In ispo china winter 09, on the Target stand you will find the newly launched TARGET play portfolio of products - a stunning range, beautifully presented, made in the UK by one of the most trusted names in World darts and already established in Japan as one of the most exciting new developments in recent years. To experience the TARGET play revolution, please visit the stand and find more! 17 ispo china winter 09

18 品牌巡礼 Brands 展位号 TM 戈尔特斯 : 最耐用的防水 透气面料品牌 GORE-TEX : Produce the Most Durable Waterproof and Breathable Fabric 戈尔特斯 是世界知名的面料厂商, 虽然 不直接接触终端消费者, 但依托户外产品 和装备来接近消费者的模式并不影响戈 尔特斯 品牌对市场和消费者的敏感性 对于戈尔特斯 品牌来说, 最重要的任务 就是用专业的面料来满足不同终端消费 者的需要, 目前推出的 4 大系列面料就是 分别针对不同消费者的需求而设计的 同 时, 戈尔通过各种方式让消费者了解戈尔 特斯 品牌的产品品质 品牌承诺以及产 品制作流程和测试体系的运作 现在大多 数户外运动爱好者们都知道戈尔特斯 面 料是世界上最耐用的防水 透气面料 目前, 中国户外运动市场正蓬勃兴起, 戈 尔特斯 品牌将继续执着于对户外运动 的热爱, 大力倡导 体验无止境 的户外 精神, 力求让更多的中国人加入到户外 体验中来, 同时也将更多地与本地客户 合作, 推出更多的产品来满足消费者的 不同需求 戈尔公司与 ispo 的合作始于德国慕尼黑 此次参展 ispo.china.winter.09, 戈尔希望 给零售商带来创新产品, 并展示戈尔全面 的整合市场支持, 包括零售环境 培训 网 络市场 市场活动 客户维护等, 当然更希 望得到广大零售商的反馈 此外, 戈尔公司 还将继续联手 ispo.china 共同举办 2009 年 中国户外零售商论坛, 为行业提供积极探 讨的交流平台 此次论坛上, 网络营销和 采购管理将是其中两大重点议题 GORE-TEX is a world-famous fabric supplier. It does not contact the end-consumers, yet GORE-TEX is still sensitive to the market since it is approaching the consumers through outdoor products. For GORE-TEX brand, the most important task is to use professional outdoor fabrics to meet different needs of end-consumers. Now, GORE has 4 consumer segments to meet different needs. Meanwhile, GORE- TEX continue to notify consumers its product quality, its commitment, the manufacture processes and how the testing system works. Now, most of the outdoor activity fans know that GORE-TEX products are the most durable, waterproof and breathable fabrics in the world. At present, Chinese outdoor market is a booming market and it has potential to grow. GORE will continue to invest in it and promote the spirit of Experience More. GORE will encourage more and more Chinese people to join outdoor activities and experience their products. GORE will co-operate with more local customers and introduce more products to meet the diverse needs of consumers. GORE and ispo first started cooperation in Munich, Germany. GORE would target on product innovation and providing integrated marketing supports to customers and retailers this year at ispo china. The integrated marketing supports include retailing set up, retail training, e-marketing, co-event, CRM. Hopefully, we could also get the feedback from customers and retailers. What is more, we allied with ispo china for the 09 China outdoor retailing conference, this is the 5th year. We are keen on providing a proactive platform for industry communication. In this conference, E-marketing and Buying management would be the two main topics, which will be of value under current economic situation. 展位号 牧高笛 : 轻质 休闲户外先锋品牌 Mobi Garden: The Light & Casual Outdoor Brand 宁波牧高笛户外用品有限公司成立于 2003 年, 旗下拥有牧高笛 (Mobi Garden) 和山博 (Dr. Mountain) 两大主体品牌 其中, 牧高笛是浙 江来飞户外用品股份有限公司为开发国内市 场于 2002 年创立的品牌 凭借优异的质量, 牧高笛产品迅速遍及全国各 级市场, 并占据国内户外装备帐篷销量第一的 位置,2005 与 2006 连续两年荣获中国户外产业 大盘点之 新锐户外品牌 与 户外先锋品牌 奖 称号 目前, 牧高笛已成为以轻质户外与休 闲户外为主题的先锋品牌 同 时, 牧高笛旗下产品亦成为中 国汽车露营协会指定用品 此 外,2005 年山博品牌的开创与 研发更让牧高笛跨入户外运动 眼镜行业 牧高笛始终坚持以品牌概念 领先 款式领先与品质领先原 则, 并创导 5+2 生活方式, 让 您在工作之余感受心灵释放, 让每个人都能感受到移动花园 的幸福 Established in 2003, Ningbo Mobi Garden Outdoor Co., Ltd. owns two brands, namely, Mobi Garden and Dr. Mountain. Mobi Garden was first introduced in 2002 to meet the development of the domestic market. The high quality products gains Mobi Garden great popularity among various markets in China. Its outdoor camps rank first in the domestic market. In 2005 and 2006, it was awarded the Novel Outdoor Product Brand and Pioneer Outdoor Product Brand. Now as a light, casual, pioneering outdoor brand, Mobi Garden takes the leading position in local outdoor industry. Meanwhile, Mobi Garden was nominated as the official supplier Chinese Car Camping Association. Furthermore, with the advent of the brand Dr. Mountain in 2005, Mobi Garden has stepped into the outdoor eyewear world. Mobi Garden persists in the principle of One step ahead in brand, style and quality and initiates the 5+2 lifestyle. The light, casual, pioneering Mobi Garden relaxes your soul and creates a happy garden legend for you. ispo china winter 09 18