Strategic Focus // Tapping into unlimited possibilities for mice and cruise business MEHK organised activities of various kinds, including overseas tr

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1 策略重點 //前景無限力拓會展郵輪旅遊 Tapping into Possibilities for MICE and Cruise Business 前景無限力拓會展郵輪旅遊鞏固香港會展旅遊品牌旅發局的香港會議及展覽拓展部 MEHK 繼續以無盡機遇盛匯香港的推廣平台於多個市場進行推廣活動宣傳香港為首選的會展獎勵旅遊之都 MEHK 透過出版羅列香港會展旅遊資源的香港會展獎勵旅遊指南以及多個成功個案突顯香港的優勢和佳績鞏固香港作為首選會展旅遊目的地之地位 52 香港旅遊發展局年報 2010/11

2 Strategic Focus // Tapping into unlimited possibilities for mice and cruise business MEHK organised activities of various kinds, including overseas trade shows, trade luncheon and seminars. In developing the meetings and incentive travel segment, MEHK regularly arranges familiarisation tours for overseas partners to experience Hong Kong s appeal and explore business opportunities with their counterparts in Hong Kong. These activities helped the Hong Kong travel trade reach out to nearly 20,000 buyers worldwide in MEHK 積極為業界舉辦多項活動, 包括海外業界展覽會業界午宴, 以及不同的座談會在會議及獎勵旅遊方面, MEHK 舉辦多次海外業界考察團, 讓他們體驗香港的會展旅遊特色, 並與香港業界洽談, 爭取更多商機於 2010 年, 本地業界透過這些活動接觸近二萬名會展旅遊營辦商 Meetings & Incentive Reinforcing Hong Kong s MICE Branding The HKTB s Meetings and Exhibitions Hong Kong (MEHK) office continuously strives to promote Hong Kong globally as a leading destination for meetings, incentives, conventions and exhibitions (MICE), leveraging on the well-established marketing platform Hong Kong Converging Possibilities. To enhance Hong Kong s status as a premier MICE destination, MEHK publicised Hong Kong s distinctive MICE offerings and outstanding track record in different markets. By publishing The Black Book: A MICE Guide for Hong Kong and different success stories, the MEHK elaborates the extensive array of offerings in Hong Kong and showcases the city s strengths in the MICE business. Highlights of Hong Kong s MICE tourism in 2010: Overnight MICE visitor arrivals: 1.43 million (+22.8%) Per capita spending: HK$8,475 (+22.3%) 2010 年, 本港會展旅遊取得佳績 : 過夜會展旅客人次 :143 萬, 增加 22.8% 人均消費 :8,475 港元, 上升 22.3% Hong Kong Tourism Board Annual Report 2010/11 53

3 策略重點 // 前景無限力拓會展郵輪旅遊 onventions Bidding for Large-scale Conventions For the convention segment, the HKTB focused its promotion in six sectors, namely medical science, science, social science, computer science, engineering and sports-leisure-culture. At the same time, MEHK actively engaged local professional associations to bid for industry events, such as by organising the Association Forum for the Medical Industry. MEHK also strengthened Hong Kong s presence and image as an ideal destination for conferences at industry events organised by international convention associations. With the concerted efforts of different partners, several important conventions have been scheduled to take place in Hong Kong in the coming years. These include the FDI Annual World Dental Congress 2012, which is going to bring around 12,000 participants, and JCI Asia - Pacific Conference with an expected attendance of 5, 香港旅遊發展局年報 2010/11

4 Strategic Focus // Tapping into unlimited possibilities for mice and cruise business MEHK 12, , Some of the major conventions held in Hong Kong during the year were: International College of Neuropsychopharmacology Congress 2010 Congress of Asia Pacific League of Associations for Rheumatology Asia Financial Forum APRICOT-APAN 2011 年內, 香港舉辦多項大型會議, 包括 : 2010 國際腦神經與精神藥理協會世界會議亞太風濕病學學會聯盟會議亞洲金融論壇 APRICOT-APAn 2011 Hong Kong Tourism Board Annual Report 2010/11 55

5 策略重點 // 前景無限力拓會展郵輪旅遊 Promoting Hong Kong through Major Industry Platforms In , MEHK attended the CEO Summit of the Society of Independent Show Organisers in the USA and Global Event Summit in the UK, promoting Hong Kong as a trade fair capital in Asia to over 200 exhibition organisers. Apart from these, MEHK also took part in other overseas industry activities jointly with the Hong Kong Trade Development Council and the Hong Kong Exhibition and Convention Industry Association, with an aim to attract more MICE visitors to trade fairs held in Hong Kong. 56 香港旅遊發展局年報 2010/11

6 Strategic Focus // Tapping into unlimited possibilities for mice and cruise business MEHK Society of Independent Show Organisers Global Event Summit 200 Exhibitions Events that have taken root in Hong Kong in recent years include: CARTES in Asia Retail Asia Expo Asian Seafood Exposition Asian Aerospace International Expo and Congress 近年, 多項大型展覽落戶香港, 例如 : 亞洲智能卡工業展亞洲零售博覽會亞洲海鮮展亞洲國際航空展覽會暨論壇 Hong Kong Tourism Board Annual Report 2010/11 57

7 策略重點 // 前景無限力拓會展郵輪旅遊 Cruise Growing Cruise Demand The HKTB put much effort in stimulating market demand in the Mainland. In southern and eastern China, it launched advertising campaign with the travel trade. Joining hands with the China National Tourism Administration, it organised for the very first time the Cruising to New Horizons seminar, which was attended by over 120 representatives from provincial tourism administrations, travel agencies and media. In 2010, the Asian cruise industry experienced rapid growth. The number of ship calls to Hong Kong jumped up by 28% year-on-year to 120, whereas international passenger throughput increased by 9% to 660,291. Mainland China, Hong Kong s key source market, contributed 66% of the total throughput. 58 香港旅遊發展局年報 2010/11

8 Strategic Focus // Tapping into unlimited possibilities for mice and cruise business The HKTB also intensified engagement with cruise executives and travel agents at important trade events, including Cruise3sixty and Cruise Shipping Miami, to promote Hong Kong as a cruise destination. Hong Kong received the maiden calls of various large cruise liners during the year, such as Costa Romantica, Le Diamant, Seabourn Sojourn, Queen Elizabeth and Silver Spirit ,291 9% 66% 旅發局積極參加業界活動, 例如 Cruise3sixty 和邁阿密郵輪博覽, 向各地郵輪業界推介香港的郵輪產品年內有多艘大型郵輪首次到訪香港, 包括 :Costa Romantica, le Diamant, Seabourn Sojourn, 伊利莎白皇后號及 Silver Spirit Hong Kong Tourism Board Annual Report 2010/11 59

Chinese oil import policies and reforms 随着经济的发展, 目前中国石油消费总量已经跃居世界第二作为一个负责任的大国, 中国正在积极推进能源进口多元化, 鼓励替代

Chinese oil import policies and reforms SINOPEC EDRI 2014.8 Chinese oil import policies and reforms 随着经济的发展, 目前中国石油消费总量已经跃居世界第二作为一个负责任的大国, 中国正在积极推进能源进口多元化,