- PDF 免费下载

Size: px

Start display at page:

Download ""

匡步
9 years ago
Views:

1 PART VI

3 PART VI 獎勵旅遊 ( ) M.I.C.E. Meeting Incentive Convention Conference Exhibition ( ) ( ) Incentive ( ) Incentive Motivation ( ) Incentive ( ) Motivation intensity directionpersistence Tourism ( ) Fremdenverkehr Tourism Tourist movement ( ) Webster International Dictionary ( ) Hunziker, W. & Kraph, K. (1942) ( ) 6-

4 展覽專業人員應試寶典 8 合 1 55 ( ) Intangibility ( ) Inseparability ( ) Heterogeneity + + ( ) Variability ( ) Perishability Finding a need and Filling it 6-

5 PART VI 獎勵旅遊 Motivation ( ) ( ) ( ) ( ) ( ) ( ) ( ) 1. Freud ( ) 1. Reinforcement Theory ( ) Maslow's Hierarchy 6-

6 展覽專業人員應試寶典 8 合 1 1. Maslow (1) 6-6 (2) (3) (4) (5) ( ) Alderfer's ERG Existence 2. Relatedness 3. Growth (1) (2) ( ) X Y 1. X (1)

7 PART VI 獎勵旅遊 (2) (3) (4) 2. Y (1) (2) (3) (4) ( ) Herzberg's Motivation-Hygiene Theory 1. Wendell L French two-factor theory hygiene factor motivating factor % 6. 85% 115% ( ) McClelland's Learned Needs Theory McClelland 1. Need for Achievement, nach 2. Need for Power, npow 3. Need for Affiliation, naff 6-

8 展覽專業人員應試寶典 8 合 1 4. Need for Autonomy, naut ( ) The Porter-Lawler Model ( ) ( ) = f ( ) P = MA P Performance M Motivation A Ability 6-

9 PART VI 獎勵旅遊 ( ) ( ) Recognition ( ) Reward ( ) Record ( ) Respect ( ) paragon ( ) Raise 6R ( ) Revenue ( ) Reputation ( ) Responsiveness ( ) Repeat ( ) morale ( ) C.P.HR 6-

10 展覽專業人員應試寶典 8 合 1 ( ) (1) (2) 5. ( ) ( ) ( ) ( ) ( ) ( ) ( ) 6-10 ( )

11 PART VI 獎勵旅遊 ( ) (1) (2) (3) (4) (5) 4. (1) Secretariat (2) Tour Desk (3) Night Office ( ) Outsourcing Delegation SWOT Strength Weakness Opportunity TrendStrategy Climate ( ) Destination ( )

12 展覽專業人員應試寶典 8 合 1 ( ) ( ) ( ) 4P Product Pricing PromotionPlace Product ( ) ( ) ( ) WOW 2. Contingency Plan 3. (1) (2) (1) (2) A. B. C. D.

13 PART VI 獎勵旅遊 Pricing ( ) ( ) Promotion ( ) ( ) ( ) ( ) Place ( ) ( ) SWOT ( ) Strength

14 展覽專業人員應試寶典 8 合 1 7. ( ) Weakness ( ) Opportunity Low Cost Carrier, LCC 7. ( ) Threat Incentive Destination ( ) Access ( ) Integration (1) (2) 2. (1) (2)

15 PART VI 獎勵旅遊 ( ) Icon ( ) Theme ( ) On-line ( ) Quality monitoring Incentive Destination ( ) 1. Glocalization (1) G l o c a l i z a t i o n G l o b a l i z a t i o n Localization (2) Glocalization ( ) ( ) ( ) (1) (2) 6-15

16 展覽專業人員應試寶典 8 合 1 (3) ( ) ( ) ( ) ( ) ( ) ( ) ( ) 6-16

省，還要更省-淺談全聯福利中心之行銷策略、消費者購買行為及滿意度調查.doc

省，還要更省-淺談全聯福利中心之行銷策略、消費者購買行為及滿意度調查.doc 投稿類別 : 商業類篇名 : 省, 還要更省 - 淺談全聯福利中心之行銷策略消費者購買行為及滿意度調查作者 : 楊惠羽國立草屯商工商業經營科三年 3 班蕭婕妤國立草屯商工商業經營科三年 3 班戴聿汝國立草屯商工商業經營科三年 3 班