[2] : ; CSR 2004 CSR CSR SA8000 CSR [9] CSR CSR? 81.13%? CSR 20064? 100 CSR CSR CSR [10] 3 :1 ;2 ; [11] 2005 CSR % ;52% 2 ;27% CSR CSR

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1 ChineseJournalofManagement Vol.5No.1 Jan (1. ;2. ) : : ; ; ;Friedman :C931 :A : X(2008) = = ' < < CHANG Yaping 1 YAN Jun 1 FANG Qi 2 (1.HuazhongUniversityofScienceandTechnologyWuhanChina; 2.WuhanUniversityofScienceandEngineeringWuhanChina) + :Corporatesocialresponsibility(CSR)hasbeenaseriousissuetodevelopingtheecono myandthesocietyinourcountryharmoniously.thereforehow tointeractconsumers'purchasein tentionwithcsr isasignificanttopic.usingscenariotechniquetheconsumers'responses(aspur chaseintentions)tovarioustypesofcsrandthemediateefectofthepricesofrelativeproductswere studied.thedatashow thatthepriceisanimportantmediatorinconsumers'responsestocsrprac tices.thescalesofthepricepremium acceptablebydiferentsegmentsofconsumersonbasicorad vancedcsr practicesarevaried. :corporatesocialresponsibility;price;purchaseintention;friedmantest (corporatesocialresponsibilitycsr) [1] SA8000 CSR ShoppingForBet terworld ; 10 : : ( )

2 [2] : ; CSR 2004 CSR CSR SA8000 CSR [9] CSR CSR? 81.13%? CSR 20064? 100 CSR CSR CSR [10] 3 :1 ;2 ; [11] 2005 CSR % ;52% 2 ;27% CSR CSR CSR [3~ 6] CSR 2000 CSR (CSR Europe) %. CSR ;58% CSR 20% CARROLL [12] ;66% CSR [7] ( ) 4 ConeInc. 10 CSR7: % [13] ;86% [14] ;18~ 25 : [8] ; 111

3 ; [15] : ; ; 3 CSR 3 : 燉 5% 燉 10% CSR 5%10% 5%10% 5 : CSR 14 3 : 4 ( 3 ) CSR : CSR ( ; ) 燉 % 燉 % 燉 ~ ~ ~ ~ > ~ 燉 30001~ ~ ~ > %10% 3 ; 5%. CSR 10% 3 CSR : 112

4 7 3 5% % 3 7 ( 1 7 Friedman SPSS % 25% : (1) 3.61~4.28(5 ) % 1.37~ % (2)3 Friedman 3 sig=0.000<0.05 5%10% CSR 2 (3) 5% 10% 1 2 5%10% ) 5% 12.25% 10% 7 ( 2 7 ) 5% 21%; 10% 9%(30% 21%) 10% 20%. CSR 1 113

5 CSR CSR CSR 3 4 Friedman 2 CSR (Sig.< 0.05) Friedman Sig1-2=0.002Sig2- - 3=0.025Sig1-3=0.032 Sig1-2=0.035Sig2- - 3=0.002Sig1-3= ~30 31~40 燉 41~50 51~60 Sig1-2=0.008Sig2- - 3=0.001Sig1-3=0.001 Sig1-2=0.005Sig2- - 3=0.160Sig1-3=0.039 ( ) >60 Sig1-2=0.157Sig2- - 3=1.000Sig1-3=1.000 Sig1-2=0.317Sig2- - 3=0.157Sig1-3=1.000 ( ) ( ) Sig1-2=0.034Sig2- - 3=0.001Sig1-3=0.020 Sig1-2=0.041Sig2- - 3=1.000Sig1-3=0.059 ( ) 燉 Sig1-2=0.025Sig2- - 3=0.000Sig1-3= ~ ~ ~ Sig1-2=0.034Sig2- - 3=0.102Sig1-3= ~ Sig1-2=0.002Sig2- - 3=0.011Sig1-3=0.001 ( ) 燉 > Sig1-2=0.056Sig2- - 3=0.655Sig1-3=0.102 Sig1-2=0.655Sig2- - 3=0.180Sig1-3=0.414 ( ) ( ) :1 1 ;2 5%;3 10%;2Sig1-2 Sig2-3 Sig1-3 5% 5% 10% 10%Friedman ;3 95% Sig CSR ;4 Sig1-2 Sig2-3 Sig1-3 Sig : ( (1) Sig1-2=0.157Sig2-3=1.000Sig1-3=1.000; CSR Sig1-2 = 0.317Sig2-3 = 0.157Sig1-3 = 1.000) 3 (2) 51~ % (Sig1-2= 0.005) 10% (Sig2-3=0.160) 3 [9] CSR 3 5% (3) 10% % 114

6 (Sig1-2= 0.041) 10% (Sig2-3 = ; 1.000) 5% 10% 7 (4) 10 10~ % 5% (Sig1-2=0.034)5%10% 5% 10% (Sig2-3= 0.102) %10%(4) 11~ ~ CSR 3 7CSR 3 SPSS Friedman 3 (1) 7 5 (2) 51~ ( ) ( ) CSR : (1) (3) %; 26.3% 115

7 (2) 6 5% 12.5% 10% 25% (3) ; 5% ( 21%) 10% ( 9%) (4) (5) 5% 10% CSR (28) CSR 10 (6) CSR 10~ ~20 [1]. 10% [J]. : (3):34~42. [2]WILLIAMSON H.ProductTestHighightEthics: 116

8 117 CoprorateSocialResponsibility:AsGermany'sLead ingconsumerproductguideintroducesethicalcri teria[j].financialtimes2004(7):9. [3]DACIN P ABROWN T J.TheCompanyandthe Product:CorporateAssociationsandConsumerProd uctresponses[j].journalofmarketing (1):68~84. [4]CREYER E HROSSW T.TheInfluenceofFirm BehavioronPurchaseIntention:DoConsumersReal lycareaboutbusinessethics?[j].journalofcon sumermarketing199714(6):421~433. [5]ELLENPAM SCHOLDERLOISA MOHRDEBO RAH JWEBB.CharitableProgramsandtheRetail er:dotheymix?[j].journalofretailing (3):393~410. [6]SEN SBHATTACHARYA C B.DoesDoingGood AlwaysLeadtoDoingBeter?ConsumerReactions to Corporate SocialResponsibility[J].Journalof MarketingResearch200138(2):225~243. [7]CRSEurope.1in5ConsumersWouldPayMorefor ProductsThatareSocialyandEnvironmentalyRe sponsible[r].htp: 燉燉燉 press room 燉 Pressreleases1 燉 9November2000. [8]ConeInc.Cone Corporate Citizenship Study[Z]. [ ].htp: 燉燉燉 Pages 燉 pr- ( 48) [1]O'HARAM.MarketMicrostructureTheory[M]. Oxford:BasilBlackwelPublisher1995. [2]. [M]. : [3]ENGLE R FRUSSELL JR.AutoregressiveCondi tionaldurations:a New Approach forirregularly SpacedTransactionData[J].Econometrica (1):1127~1163. [4]BAUWENSLVEREDASD.TheStochasticCondi tionaldurationmodel:a LatentVariableModelfor theanalysisoffinancialdurations[j].journalof Econometrics (3):381~412. [5]FENG DGJIANG G JSONG P.StochasticCondi tionaldurationmodelswith LeverageEfect for Financial Transaction [J]. Journal of Financial Econometrics20042(3):390~421. [6]STRICKLAND CMFROBESCSMARTIN G M. BayesianAnalysisoftheStochasticConditionalDu ration Model[J].ComputationalStatistics& Data Analysis200650(4):2 247~2267. [7]ANSLEY CFSPIVEY W AWROBLESKIW J.On thestructureofmovingaverageprecesses[j].jour 30.html2004. nalofeconometrics19776(2):121~134. [9]. [J]. [8]BAUWENSLGIOT P.Econometric Modeling of 2006(3):13~16. Stock Market Intraday Activity[M ].Dordrecht: [10] 100. KluwerAcademicPublishers2001:46~51. [R].[ ].htp: 燉燉 busi ness.sohu.com 燉 s2006 燉 1090 燉 s 燉 [11].?[J]. 2005(4):42~ 43. [12]CARROLL A B.ThePyramidofCorporateSocial Responsibility:TowardtheMoralManagementof OrganizationalStakeholder[J].BusinessHorizons (4):39~48. [13]MUNILLA LSMILESM P.TheCorporateSocial ResponsibilityContinuum asacomponentofstake holdertheory[j].businessand Society Review (4):371~387. [9]ENGLER.FinancialEconometrics A New Discipline with New Methods[J].JournalofEconometrics (1):53~56. [10]BAUWENSLGALLIFGIOTP.TheMomentsof Log ACD Models[R].Université Catholique de Louvain2003. [11].SV GARCH [J] (6):625 ~629. [12]BAUWENSLGALLIF.EIS for Estimation of SCDModels[R].UniversitéCatholiquedeLouvain [14]. [13]NING C.Estimation ofthestochasticconditional [J]. 2005(12):1114. Duration Modelby the EmpiricalCharacteristic [15]. [J]. FunctionMethod[R].UniversityofWesternOn 2005(9):99~105. tario2004. ( ) ( ) : (1963~) : (1936~) ( ( ) )

31.17 世纪未, 英国一刊物针对某政治事件评论时说 : 君主主权原先是上帝赐予的, 现在则被认为是人民授予的此评论主要针对的是 A. 光荣革命推翻了君主统治制度 B. 责任

31.17 世纪未, 英国一刊物针对某政治事件评论时说 : 君主主权原先是上帝赐予的, 现在则被认为是人民授予的此评论主要针对的是 A. 光荣革命推翻了君主统治制度 B. 责任第一次月考历史试卷命题人陈伟燕一选择题 24. 从理论上讲, 秦汉以后的皇帝跟西周和西周之前的王有着本质的区别, 他不是天下共主而是独主, 是国家所有人唯一的君主材料中共主到独主的变化反映了 ( ) A. 贵族政治到官僚政治的