Microsoft PowerPoint - Fonterra - Peter Moore - 9 March [Compatibility Mode]

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1 引领乳业 To Lead in Dairy 9 March 2010

2 小国 - 大公司 A strong company from a small country 恒天然是全球最大的乳品加工企业和原料供应商, 在全球的快速消费品领域拥有众多著名的消费品牌 The world largest dairy processor and a leading world supplier of dairy ingredients, and of global FMCG with leading consumer brands 属于合作制企业, 为 10,600 名新西兰奶农所拥有与控股, 有 16,000 员工 Cooperative owned by 10,600 New Zealand farmers, employs 16,000 staff 公司全球收入占新西兰全国出口总额的 25% Fonterra revenue represents 25% of total New Zealand exports 财年销售收入达 820 亿元人民币 Sales of 82 billion Yuan for 2007/08 与全球领先的食品公司结为合作伙伴 : 雀巢, 阿拉, 美国奶农公司 Partnerships with leading world food companies: Nestle, Arla, Dairy Farmers of America

3 乳业在新西兰的历史足迹 Dairy farming in New Zealand has a long history 1800s Dairying in NZ began 1800 年, 新西兰乳业开始起步 1927 Amalgamated Dairies established in London to market New Zealand butter and cheese 1927, 多家乳业公司在伦敦创办联合体, 为新西兰黄油和乳酪开辟新市场 1963 New Zealand Dairy Board established 1963, 新西兰乳品局成立 2000 Two major co-operatives: New Zealand Dairy Group & Kiwi Cooperative Dairies 2000, 最主要的两大合作制企业 : 新西兰乳品集团和奇维乳品合作社 1882 SS Dunedin sailed to London with world s first refrigerated shipment of butter 1882, 史上第一批冷藏黄油出发驶往伦敦 1930 Dairy factories in many New Zealand towns 1930, 乳制品加工厂开始大量出现 Dairy company mergers 乳制品公司陆续合并 2001 Fonterra formed 2001, 恒天然集团建立

4 新西兰是乳品生产的理想国家 New Zealand is ideal for dairy production 拥有出口乳制品的较长的历史 Long history of exporting milk products 牛奶生产以青草为基础 Grass-based milk production 中等规模的牧场 Mid-scale farms 气候温和 Temperate climate 牛奶及牧群的质量世界领先 World-leading quality of milk and herd 无任何政府补贴 No Government subsidies

5 新西兰的牛奶生产 Milk Production in New Zealand 80,000 Fonterra Daily Milk Collection 70,000 60, /08 actual 2008/09 actual 2009/10 forecast 2009/10 actual res / day) Volume (000 litr 50,000 40,000 30,000 20,000 10,000 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 每年产 140 亿升牛奶, 占中国产量的一半不到 14 billion litres per annum- less than half of China milk production 平均农场 :126 公顷, 351 头牛 Average farm: 126 ha, 351 cows

6 持续增长的措施 Sustainable Milk Growth 恒天然集团有一组专业的团队分管牧场建设的各个方面 Fonterra has a dedicated team responsible for the management of farm issues Food Safety 食品安全 Environment 环境 Animal Health / Welfare 动物保健和动物福利 Bio security 生物安全提高环境意识 Raise environmental awareness 与政府紧密合作, 支持乳业发展 Work with Local Government to support the Dairy Accord 与公众沟通, 确保信息流通 Communications to ensure public are informed of Fonterra s activities

7 恒天然贸易和运做高效益的服务贯穿价值链 Fonterra Trade and Operations (FTO) - Efficient & Effective Services across the Value Chain Customers 客户 FTO Working at Scale FTO 所涵盖的范围 Shareholders 股东 MILK PRICE 奶价 SOLUTIONS 解决方案 GROWTH BUSINESS 业务成长 Global Sourcing 全球采购 Trading 全球贸易 PROFIT 利润 SOLUTIONS 解决方案

8 New Zealand Manufacturing Sites Maungaturoto Canpac Te Rapa Kauri Tip Top, Takanini Hautapu Waitoa Whareroa Te Awamutu Lichfield Eltham Kapuni Longburn Morrinsville Waharoa Tirau Reporoa Edgecumbe Takaka Pahiatua Brightwater Tuamarina Kaikoura Plains Clandeboye Stirling Edendale Key Other Processing Milk Processing Sites

9 新西兰乳品生产的重要数据 Key Information NZ Manufacturing 年产牛奶 140 亿升 Annual milk volume of14 billion litres 高峰季节日产牛奶超过 7 千万升 Over 70 million litres of milk per day at peak: 年产 2 百万吨产品 2.0 million tonnes of product made per year 3800 名员工 3,800 staff

10 生产和运营遍布全球 International Manufacturing Operations Saudi Arabia China USA Sri Lanka Malaysia Venezuela Colombia Ecuador Brazil Australia New Zealand Chile Saudi NZ Milk Products 49% Fonterra Processed cheese, sachet and canned milk powders, Feta Colombo Milk powder in sachets, fresh milk, UHT, cultured products Sri Lanka 2 sites Canned milk powder, fresh milk, UHT, cultured products, acidified milk products Australia 11 sites Fresh milk, powder, cheese, ice cream and yoghurt DairiConcepts 50/50 JV with Dairy Farmers of America 11 sites Cheese, powders, cheese concentrates, functional dairy replacement systems, hard Italian cheese Soprole 99.4% Fonterra Consumer dairy producer milk, UHT, yoghurt, spreads, desserts Prolesur JV with Soprole Cheese, milk powder, butter, whey permeate powders Dairy Partners America 50/50 JV with Nestle 13 manufacturing sites. Collection and processing fresh milk. Manufacture of dairy products, marketing and distribution of ingredient commodities and consumer goods

origin ports 1500 条海运航线 1,500 voyages 280 个目的地港口 280 destination ports 100

11 集团供应链 Group Supply Chain 4 百万奶牛 4 million cows 140 亿升牛奶 14 billion litres of milk 原产地有 86 个工厂 86 origin plants 原产地有 81 个仓库 81 origin stores 原产地有 11 个港口 11 origin ports 1500 条海运航线 1,500 voyages 280 个目的地港口 280 destination ports 100 个以上的目的地仓库 100+ destination stores 5000 个客户 5,000 customers 上百万的消费者 Millions of consumers

12 恒天然在世界主要市场进行合作型投资 Fonterra is investing in partnerships ps in key world markets Not just an exporter from New Zealand 恒天然集团不仅仅是新西兰的出口企业 Increasingly involved in milk collection and manufacturing around the world: Australia, Brazil, US, Venezuela, Chile, southeast Asia and now China 恒天然在越来越多的国家开始参与牛奶的收集与生产, 如 : 澳大利亚, 巴西, 美国, 委内瑞拉, 智利, 东南亚和中国 And partnerships with major food companies, sharing expertise, technology, local milk supply: 同时, 与其他大型食品公司合作, 分享经验技术及当地的鲜奶供应 : Nestle (Brazil, Argentina, Venezuela, Colombia, Ecuador) 雀巢公司 ( 巴西, 阿根廷, 委内瑞拉, 哥伦比亚, 厄瓜多尔 ) Arla (United Kingdom) 阿拉公司 ( 英国 ) Dairy Farmers of America (US); Fonterra now largest US dairy exporter 美国奶农公司 ( 美 Dairy Farmers of America (US); Fonterra now largest US dairy exporter 美国奶农公司 ( 美国 ); 恒天然集团现在是美国的最大出口商

13 全球的网络 Global Network

14 引领全球的消费品牌 Leading Global Brands

15 恒天然在中国 Fonterra in China

16 恒天然 / 新西兰乳品局在中国的悠久历史 Fonterra/NZDB has a long history in China 1973 年 : 第一个到中国的新西兰代表团即包括乳品业代表 1973: 1 st NZ delegation to China included dairy industry representatives

17 恒天然中国的业务稳步增长 Fonterra has a large and growing business in China 年营业额达 7.5 亿新币 NZD750 million revenue 200 名员工 200 staff 进口乳制品的市场领导者 Market leader in imported dairy products 占中国乳品消费总量的 5% 5% of total Chinese dairy consumption 新西兰向中国出口最多的产品即乳品 Dairy is largest NZ export to China 拥有并运营最佳实践的牧场 Owns and operates a best practice farm

18 恒天然中国四大业务平台 Fonterra has four platforms in China 牛奶供应 Milk Supply 餐饮服务 Foodservices 消费乳品 Brands 工业原料 Ingredients

19 恒天然是中国的自然的伙伴 Fonterra is a natural partner for China 恒天然可以向中国提供各种高品质且营养丰富的乳制品 Fonterra is supplying a wide range of high quality and nutritious dairy products 我们的技术和经验可以在中国推广和运用, 为中国的消费者开发和提供更多极具价格优势的安全的乳制品 Our technology and expertise can be applied in China to develop the supply of innovative and safe dairy products at competitive prices 我们愿意与中国公司合作, 利用不断增长的鲜奶资源, 满足广大消费者的需求 We are keen to work with local companies to make use of the growing Chinese milk supply to meet the needs of local consumers 恒天然已通过宋庆龄基金会在五年内, 每年捐献 100 万美元 ( 共 4000 万人民币 ) 用于恒天然乡村母婴健康项目, 向中国农村地区的孕产妇和婴儿提供医疗保健和健康知识, 促进中国的社会发展 Fonterra is donating five million USD to the China Soong Ching Ling Foundation. The Fonterra Rural Maternity and Infant Healthcare Community Programme will provide medical care and advice to pregnant women and mothers of infants in rural communities across China. The goal is to improve the health of women and children, thereby promoting social progress and development.

20 中国乳业的前景是光明的 China s dairy industry has a bright future in the world 我们看到中国乳业在经历的三聚氰胺后, 正在强劲回升, 我们坚信中国乳业在国际上的前景是光明的 We have seen the resilience of Chinese dairy market after melamine contamination, we strongly believe China s dairy industry has a bright future in the world: 以下因素可以说明上述判断 : 日益增长规模和效率 Growing scale, efficiency 国内和国外需求有稳定增长的潜力 Potential for continuing steady growth in demand domestically and internationally 在品质, 安全, 农场, 供应链和加工等诸环节仍存在极大的挑战 Significant challenges still in quality, safety, on farm, in supply chain and processing 中新自由贸易协定的签署将进一步全面促进中国进入世界市场, 成为满足世界奶制品需求的重要力量 The China/NZ FTA is a further step along the path of China integrating into the world market and becoming a significant ifi player in meeting the world s need for dairy products

21 中国乳业正在从超速发展模式向有力增长模式过渡 China s dairy industry is maturing from exceptional to very strong growth 中国产量和消费 China Production and Consumption Growth (%) 30.0% 25.0% 20.0% Grow wth % 15.0% 10.0% 5.0% 0.0% Jan-01 Jul-01 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Production Growth % Consumption Growth % 预计到 2010 产量将达到 500 亿升 Milk production will reach 50 billion litres by 2015 (FAO)

22 恒天然中国牧场 Fonterra s farm in China 建立牧场的初衷是为了保证奶量的供应, 同时建立示范型高效牧场系统, 专注于生产高质量, 可溯根的安全奶源 Motivation for the Farm Park is to secure the supply of a large volume of milk while demonstrating a high performance dairy farm system focussed on producing high quality, traceable safe milk supply 室内饲养场饲养奶牛 Feedlot farm with cows permanently housed indoors 面积达 35 公顷, 由广袤农田环绕, 与当地政府密切联系以保证可靠的饲料供给 35 hectares of land that is surrounded by large tracts of cropping land, good links to the local government to ensure secure feed supply 3000 头来自新西兰的荷斯坦奶牛, 每头牛产奶目标为每年 9000 升 3,000 Friesian cows sourced from New Zealand herds with a production objective of 9,000 l/cow 由 2 名国外经理人和 100 名中国员工组成 ( 包括挤奶, 饲料, 小牛喂养, 动物保健和饲养, 维护, 以及行政管理 ) Operated with 2 Western Managers and 100 Chinese staff structured into key functional teams (milking, feeding, young stock, animal health & breeding, maintenance, and administration)

23 恒天然中国牧场 Fonterra s farm in China

24 2010 年 2 月初宣布年内再建两座新牧场 Just Announced to Invest Two More Farms 为了在中国建立安全可靠的, 符合世界级标准的奶源 The objective of the local farm investment is to create a safe, secure and world class standard supply of milk on the ground in China. 为了更有效地保证运输供应和管理, 未来两家牧场的地理位置将会选在唐山牧场附近 The new farms will be close to current farm site to achieve efficiencies in transport, milk supply ppy and management. 新建牧场规模将与目前汉沽牧场相当 Each of the new farms is planned to be of similar size. 目前牧场所在地 Current Farm Site

25 今日的恒天然在中国 : 长期看好中国 Fonterra China today: Committed to China for the long term 2009 年 4 月温家宝总理会见董事长亨利凡登海顿 Chairman Henry van der Heyden meets Premier Wen Jiabao April 2009

26 谢谢 Thank you

FAOSTAT 11,000 10,500 Fonterra Fonterra 2012 Fonterra /3 140 Fonterra website Fonterra Samuel Marsden 1871 Otago

FAOSTAT 11,000 10,500 Fonterra Fonterra 2012 Fonterra /3 140 Fonterra website Fonterra Samuel Marsden 1871 Otago 專題探索西蘭恆天然合作社集團Fonterra 案例分析38 台灣經濟研究月刊紐陳政忻.劉依蓁 11,000 1 4 0 Fonterra 95% 1/5 (Food and Agriculture Organization, FAO) 2011 1 2010 (Milk Whole Dried) (Fonterra Co-operative Group Ltd) 2 Fonterra 2001 10