(234) * ** *** 論 論 2007 11 Eee PC (Technology Acceptance Model, TAM) Eee PC 論 2005 Nicholas Negroponte OLPC One Laptop Per Child MANET 100 OLPC Intel Microsoft PC OLPC PC Intel PC * ** ***
(235) PC IDC 500 7 10 Kyle, 2008 Ansoff, 1975 2007 11 Eee PC 4G Surf 0.92 7 Linux WiFi 802.11b/g SSD ASUS Eee PC HP Mini 1001TU Aspire One Ideapad S9 1 Davis 1989 Technology Acceptance Model, TAM 2005 Peter and Tarpey 1975 1 Eee PC 4G Surf Mini 1001TU Aspire One ideapad S9 Linux Windows XP Home Windows XP Home Windows XP Home Intel Mobile Intel Atom N270 Intel Atom N270 Intel Atom N270 1.6GHz 1.6GHz 1.6GHz 512MB DDR2 1GB DDR2 1GB DDR2 1G DDR2 4G 60 GB 120G 120G 7 10.2 8.9 10.2 2.8 3 5 3 802.11b/g Wi-Fi 802.11b/g Wi-Fi 802.11b/g Wi-Fi 802.11b/g Wi-Fi ( ) 0.92 1.02 1.26 1.25 ( ) 10490 15900 12900 13900 PC Home
(236) Eee PC Eee PC Davis 1989 論 Theory of Reasoned Action, TRA 論 論 Perceived Usefulness Perceived Ease of Use Attitude toward Using Behavioral Intention to Use Actual Use 2006 2008 1 2005 2008 2008 2006 1. Perceived Usefulness, PU 2. Perceived Ease of Use, PEOU 3. Attitude toward Using 4. Behavioral Intention to Use 5. Actual Use User Satisfaction
(237) System Usage Davis, 1989 1 Davis, Bagozzi & Warshaw (1989) Adams, Nelson & Todd, 1992; Chen, Gillenson & Sherrell, 2002; Chin & Todd, 1995; Gefen, Karahanna & Straub, 2003; Hasan & Mesbah 2007; Legris, Ingham & Collerette, 2003; Lin & Lu, 2000; Lu, Lai & Cheng, 2007; Mathieson & Chin, 2001; Moon & Kim, 2001; Nentjes, Vries, Frans, Wiersma & Doede, 2007; Taylor & Todd,1995; Venkatesh & Davis, 2000 Gefen 2000 Legris et al. 2003 40 Davis 1989 2008 2008 2008 Bauer, 1960 Snoj, Korda & Mumel, 2004 Jacoby Kaplan 1972 1. physical risk 2. psychological risk 3. performance risk 4. financial risk 金
(238) 5. social risk Kaplan 1974 74% Roselius 1971 精 浪 Peter & Tarpey 1975 Jacoby & Kaplan 1972 Roselius 1971 Brooker 1983 Havlena & Desarbo 1991 Tan 1999 Peter Tarpey 1975 1. 金 2. 3. 4. self-image self-concept 5. 6. 浪 精 Eee PC PC Wintel Eee PC 精 Legris et al. 2003
(239) 論 2 1. Davis 1989 Chen et al., 2002; Chin & Todd, 1995; Lin & Lu, 2000; Gefen et al., 2003; Pavlou & Chai, 2002 H1 Eee PC Eee PC 2. Paul, Harris, Collins, Schulthess, and Robertson 1999 Mathieson & Chin 2001 BBS ; Taylor &Todd, 1995; Hu, Chau, Sheng & Tam 1999; Lin & Lu, 2000 2005 H2 Eee PC Eee PC 3. Davis 1986
(240) Liao, Shao, Wang & Chen 1999 Lin & Lu 2000 Hu et al. 1999 Mathieson & Chin 2001 2005 H3 Eee PC Eee PC 4. PC PC NB H4 Eee PC Eee PC 5. Paul et al. 1999 1993 2004 Taylor &Todd,1995; Hu et al.,1999;lin & Lu,2000 H5 Eee PC Eee PC 6.
(241) Davis, 1993; Igbaria, Zinatelli, Cragg & Cavaye, 1997, Karahanna & Straub, 1999 Paul et al. 1999 2000 H6 Eee PC Eee PC Davis 1989 9 12 4 Peter & Tarpey 1975 12 1 7 論 AMOS 7.0 SEM 150 150 2007 200 SEM 213 213 13 200 Cronbach α Cronbach α 0.9 0.8 0.9 0.6 0.8 0.35 0.8 Nunnally, 1978 2
(242) 2 Cronbach α 0.958 0.837 0.835 0.928 0.950 AMOS factor loading Composite Reliability, CR Average Variance Extracted, AVE 0.5 Hair et al., 1998 0.5 0.5 0.5 0.7 2007 Fornell and Larcker 1981 0.5 AVE Fornell & Larcker 1981 50% 0.5 3 3 CR 0.958 0.9513 0.7878 0.9191 0.9494 AVE 0.72 0.6638 0.3854 0.741 0.8249 4 4 1 2 3 4 5 1.000 0.403** 1.000-0.243** -0.243** 1.000 0.628** 0.518** -0.368** 1.000 0.645** 0.411** -0.348** 0.667** 1.000 ** p<0.01
(243) 1. goodness-of-fit Bagozzi & Yi 1988 absolute fit indices Incremental fit indices parsimonious fit indices GFI RMSEA AGFI NFI CFI PNFI PGFI 5 RMSEA CFI PNFI PGFI GFI AGFI NFI 5 GFI 0.79 >0.8 Sharma 1996 RMSEA 0.062 <0.08 Browne & Cudeck 1993 AGFI 0.751 >0.8 Segars and Grover 1993 NFI 0.878 >0.9 Hair et al. 1998 CFI 0.943 >0.9 Bentler 1988 PNFI 0.786 >0.5 Mulaik, James, Altine, Bennett, Lind, & Stilwell 1989 PGFI 0.666 >0.5 Mulaik et al. 1989 2. 3 6 3
(244) 6 0.384 T 4.959 Eee PC Eee PC 6 0.486 T 6.877 Eee PC Eee PC 6 0.314 T 4.708 Eee PC Eee PC 6-0.262 T -3.893 Eee PC Eee PC 6 0.251 T 3.36 Eee PC Eee PC 6 0.552 T 6.846 Eee PC Eee PC 6 T H1 ---> 0.384 4.959 *** H2 ---> 0.486 6.877 *** H3 ---> 0.314 4.708 *** H4 ---> -0.262-3.893 *** H5 ---> 0.251 3.360 *** H6 ---> 0.552 6.846 *** *** p<0.001 論 Eee PC
(245) Eee PC Eee PC Eee PC PC Eee PC Eee PC 8.9 2009 Eee PC 2008 170 220 2009 Eee PC Eee PC Eee PC Eee PC Eee PC NB NB
(246) Eee PC Eee PC Eee PC Eee PC Linux PC Wintel Windows XPHome 論 TAM 1. (2008) 15 1 123-152 2. (2005) 12 4 211-234 3. (2009) 30 1104 106-125 4. (2008) 論 13 1 1-39 5. (2006) 論 8 1 93-108 6. (2008) 15 3 1-27 7. (2005) 論 2 2 135-148 8. (2008)
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