網路謠言的跨國傳播現象初探

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1 (5) queeny@mail.ntpu.edu.tw wangson@mail.ntpu.edu.tw ntpu-lo@yahoo.com.tw fang@mail.ntpu.edu.tw 25% [ ]2003/5/12; [ ]2003/6/16; [ ]2003/6/27

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14 188 (5) (1992) ( ) (1992) J.N.(1990). Rumors: uses, interpretations, and images, New Brunswick: Transaction Publishers. Allport, G. W. and L. J. Postman (1947). The psychology of rumor, New York: Holt, Rinehart & Winston. Bordia, P., N. DiFonzo and A. Chang (1999). Rumor as group problem solving: developing patterns in information computer mediated groups, Small Group Research 30(1), Bordia, P. and R. L. Rosnow (1998). Rumor rest stops on the information highway, Human Communication Research 25(2), Buckner, H. T. (1965). A theory of rumor transmission, The Public Opinion Quarterly 29(1), Caplow, T.(1947). Rumors in war, Social Force 15, 302. Chorus, A. (1952). The basic law of rumor, The Journal of Abnormal and Social Psychology 48, DiFonzo, N. and P. Bordia (1994). Reining in rumors, Organizational Dynamics 23, DiFonzo, N. and P. Bordia (2000). How top PR professionals handle hearsay :corporate rumors, their effects, and strategies to manage them, Public Relations Review 26(2), DiFonzo, N. and P. Bordia (2002). Corporate rumor activity, belief and accuracy, Public Relations Review 28, Fisher, D. R. (1998). Rumoring theory and the Internet, Social Science Computer Review 16(2), Fiske, S. T. and Taylor, S. E. (1958). Social Cognition, 2 nd edn. McGraw-Hill, New York. Hannah, D. B. and Sternthal, B. (1984) Detecting and Explaining the Sleeper Effect, Journal of Consumer Research, 17 (2), ch, Sep84, Vol. 11 Issue 2, p632, 11p, 1 chart; Herr, P. M., Kardes, F. R., and Kim, J. (1991). Effect of word-of-mouth and product-attribute information on persuasion: An accessibility diagnostic perspective, Journal of Consumer Research, 17,

Rumor as group problem solving: developing patterns in information computer mediated groups, Small Group Research 30(1), 8-28. Bordia, P. and R. L. Rosnow (1998).

15 189 Hollingshead, A. B., McGrath, J. E., and O Connor, K. M. (1993). Group task performance and communication technology: A longitudinal study of computer mediated communication versus face-to-face work groups, Small Group Research 24, Kapferer, J. N. (1990). Rumors uses, interpretations, and images, New Brunswick: Transaction Publishers. Knapp, R. H. (1944). A psychology of rumor, Public Opinion Quarterly 53, Mizerski, P. (1982). An attribution explanation of the disproportionate influence of unfavourable information, Journal of Consumer Research 19, Pendleton, S. C. (1998). Rumor research revisited and expanded, Language & Communication 18, Peterson, W. and N. Gist (1951). Rumor and public opinion, America Journal of Sociology 57, Rogers, E. (1995). Diffusion of innovation, 4 th ed. Free Press, New York. Rosnow, R. L. (1977). Gossip and marketplace psychology, Journal of Communication 27(1), Rosnow, R. L. (1988). Rumor as communication: A contextual approach, Journal of Communication 38(1), Shibutani T. (1966), Improvised news: A sociological study of rumor, Indianapolis, IN: Bobbs-Merrill. Walther, J. B., and Burgoon, J. K. (1992). Relational communication in computer-mediated interaction, Human Communication Research 19, Walther, J. B. (1995). Rational aspects of computer mediated communication: experimental observations, Organizational Science 6, Walther, J. B. (1996). Computer-mediated communication: impersonal, interpersonal, and hyperpersonal interaction, Communication Research 23(1), Wheelan,S. A., Verdi,A. F., and McKeage, R. (1994). The group development observation system: origins and applications, Philadelphia: PEP Press.

Rumors uses, interpretations, and images, New Brunswick: Transaction Publishers. Knapp, R. H. (1944). A psychology of rumor, Public Opinion Quarterly 53, 467-481. Mizerski, P. (1982).

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33 207 An Exploratory Study on the Transnational Dissemination Phenomenon of Internet Rumors Hsin-Ying Lee, Chih-Chien Wang Shao-Kang Lo, Wen-Chang Fang Graduate Institute of Information Management, National Taipei University Abstract Rumor is an ancient phenomenon. In the past, it was usually passed along from person to person orally. However, the Internet has changed the way people transmit the rumors. We found that the content of some prevailing Internet rumors in Taiwan are the same with as or similar to those spread in the other foreign countries. Therefore, it could be conjectured that some rumors in Taiwan were possibly translated from or adapted to Chinese from the overseas originals; in other words, the Internet is also a form of mass media that facilitates the spread of rumors abroad. This paper collected the Internet rumors from four websites in Taiwan and in other foreign areas and adopted content analysis to find out the similarities and differences between the Chinese translations and the originals. The results reveal that twenty-five percent of the Internet rumors in Taiwan are translations, thus the transnational dissemination phenomenon does exist in Taiwan. Moreover, most of the translated rumors are not only negative but also false, and they involve the several kinds of processes along the communication chain: reduction, accentuation, assimilation and snowballing effect. Key Words: Internet; Internet rumor; Transnational communication; content analysis; Qualitative research

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GUIDELINES FOR PREPARATION AND FORMAT OF A CAMERA-READY PAPER

GUIDELINES FOR PREPARATION AND FORMAT OF A CAMERA-READY PAPER Journal of Information, Technology and Society 2002(1) 131 A Content Analysis Study for Internet Rumors wangson@mail.ntpu.edu.tw alcohol@tpts5.seed.net.tw ) 95 Abstract Due to the characteristics of allowing