HONG KONG CONNECTED TO A WORLD OF BUSINESS OPPORTUNITIES

Transcription

1 HONG KONG TRADE DEVELOPMENT COUNCIL HONG KONG HONGCOUNCIL KONG TRADE DEVELOPMENT CONNECTED TO A WORLD OF BUSINESS OPPORTUNITIES ANNUAL REPORT 香港貿易發展局年報香港 2014 /15 聯繫全球商機 香港貿易發展局 SME SME PRODUCTS ANNUAL REPORT 年 報 2014/15 Designed by the Creative Department, Hong Kong Trade Development Council PRODUCTS SERVICES SERVICES

2 HONG KONG CONNECTED TO A WORLD OF BUSINESS OPPORTUNITIES

3 Contents 目錄 5 Profile and Mission 簡介及使命 6 The Council 理事會 8 From the Chairman 主席的話 14 From the Executive Director 總裁報告 20 Promoting Hong Kong s Services 推廣香港服務業 36 Exploring and Connecting 探索與聯繫 58 Developing Our Organisation 持續發展 69 The Year Ahead 來年計劃 70 Corporate Governance 機構管治 72 Finances 財務概況 126 Council Members 理事會成員 128 Membership of Committees 委員會成員 129 Directorate and Senior Staff 總裁級及高級職員 130 The HKTDC Around the World 貿發局全球辦事處

4 Profile 簡介 A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices worldwide, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing trade and market research information via publications and the Internet. 香港貿易發展局 ( 下稱 香港貿發局 ) 自 1966 年成立以來, 一直協助香港的貿易商 製造商和服務業者, 向全球推廣他們的業務 香港貿發局在世界各地設立了超過 40 個辦事處, 其中 13 個在中國內地, 致力促進香港作為聯繫中國內地, 以至亞洲的商貿平台 香港貿發局亦舉辦貿易展覽會和商貿訪問團, 幫助企業把握香港和內地的商機 ; 並透過刊物和網上渠道, 提供商貿資訊及研究報告 Mission 使命 The HKTDC s mission is to create opportunities for Hong Kong companies. We focus on delivering value by promoting trade in goods and services, while connecting the world s small- and medium-sized enterprises (SMEs) through Hong Kong s business platform. In striving to be the best trade promotion organisation in the world, the HKTDC is committed to: developing and expanding new frontiers by exploring, learning and innovating creating and delivering value to our customers building on Hong Kong s economic success through global business maintaining trust, respect and openness in all our relationships 香港貿發局的使命是為香港公司締造商機, 促進產品和服務貿易, 並推動全球中小企業透過香港的商貿平台經商 我們貫徹以下信念, 致力成為全球最佳的貿易推廣機構 : 不斷探索 持續學習 力求創新 開拓及擴展新的工作領域為客戶不斷開發及提供增值服務推動香港在全球商貿中更上層樓對內對外秉持誠信 尊重和開放的作風和態度 4 5

5 The Council 理事會 The HKTDC governing body is a 19-member Council of leaders from trade, industry, commerce and government in Hong Kong. HKTDC Executive Director Margaret Fong reports to the Council, which plans and supervises the HKTDC s global operations and services. 香港貿易發展局理事會 由來 自貿易 工業和商業界別領袖 以及政府官員共19名成員組成 是本局最高決策層 負責策劃和 監督本局在全球的運作和服務 總裁方舜文向理事會負責 Jack So 蘇澤光 Jonathan Choi 蔡冠深 Jeffrey Lam 林健鋒 Andrew Leung 梁君彥 Stanley Lau 劉展灝 Ayesha M Lau 劉麥嘉軒 John Slosar 史樂山 Peter Lam 林建岳 Eddy Li 李秀恒 Gregory So 蘇錦樑 Royce Yuen 袁文俊 Charles Yeung 楊釗 Y K Pang 彭耀佳 6 Margaret Fong 方舜文 Jennifer Woo 吳宗恩 Shirley Chan 陳淑玲 Daniel Cheng 鄭文聰 Patrick Nip 聶德權 Helen Wong 黃碧娟 Michael Hui 許華傑 7

6 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2014/15 From the Chairman 主席的話 The year 2014 was an unforgettable time for many people. The Occupy Central movement attracted a lot of international attention in the latter part of the year. I am encouraged to see that after. We are proud to have staged the promotion in New York and Los Angeles in 2013, anticipating the robust recovery of the United States economy. It is the TDC s mission and mandate to be a forerunner 2014 年是難忘的一年 在下半年發生的佔領中環行動舉世矚目, 猶幸事件最終和平落幕, 香港作為全球主要金融中心及亞洲商業樞紐的地位, 仍然穩如泰山 the incident has ended peacefully, and Hong Kong s reputation as a worldleading financial centre and business hub of Asia remains as strong as ever. in activating markets both traditional and emerging. With regard to exploring emerging 向海外宣傳香港佔領運動期間, 貿發局在法國巴黎及意大利米蘭舉辦 邁向亞洲首選香港 推廣活 PROMOTING HONG KONG OVERSEAS During the Occupy movement, the TDC staged the Think Asia, Think Hong Kong markets, it is worth mentioning that we initiated visits to Cuba in 2009 and Myanmar in 2011 with exploratory visits led by myself, followed by trade delegations. These visits took place before 動, 正好向歐洲商界保證香港市場運作和經貿往來一切如常 財政司司長曾俊華亦親身出席以示支持, 在兩個城市舉行的活動均參與者眾, 反應熱烈 promotional campaign in Paris, France and Milan, Italy, and assured the European business community that it was business as usual in Hong Kong. Attended by the Financial Secretary John Tsang, Think Asia, Think Hong Kong received good response from the massive audiences in both cities. The Think Asia, Think Hong Kong the two closed economies were opened to world trade. Back in Hong Kong, our trade fairs promoting traditional merchandise trade continued to do well, covering everything from electronic products to jewellery, toys and gifts to watches and eyewear. Of these trade fairs, 10 are the largest of their kind in Asia, with Electronics, Jewellery, Gifts 2011 年, 貿發局在倫敦首辦 邁向亞洲首選香港 推廣活動, 及後於 2012 年在東京和大阪及之後一年在紐約和洛杉磯接續舉行 我們尤其欣慰可於 2013 年在紐約及洛杉磯舉辦這項推廣活動, 捕捉到美國經濟強勢復蘇的先機 無論是針對傳統或新興市場, 貿發局的一貫使命和目標都是着着領先, 引領中小企開發及探索商機 The Council has seen, and to a significant degree pioneered, Hong Kong s transformation from manufacturing centre to re-export centre to modernday services centre over the past three decades. initiative began back in 2011, with a promotion in London, followed by similar events in Tokyo and Osaka in 2012, and in New York and Los Angeles the year & Premium and Watch & Clock being the largest in the world. Some people would say that Hong Kong 開拓新興市場方面, 我們早於 2009 年造訪古巴, 亦於 2011 年前往緬甸考察, 隨後並組織經貿代表團到當地訪問 代表團訪問當 過去 30 載, 貿發局見證及引領了香港由製造業中心發展成轉口港, 再轉型為現時的服務業樞紐 Jack So, GBS, OBE, JP 蘇澤光金紫荊星章 OBE 太平紳士 Left: TDC Chairman Jack So opened the January 2015 Asian Financial Forum, which attracted more than 2,600 participants from some 40 countries and regions. The two-day forum reinforced the growing international recognition of Hong Kong as Asia s financial services hub 左 : 貿發局主席蘇澤光於 2015 年 1 月的亞洲金融論壇上致歡迎辭 逾 2,600 人出席了本屆論壇, 他們來自 40 多個國家及地區, 為期兩天的論壇有助提升香港作為亞洲金融服務中心的地位 8 9

7 is no longer a manufacturing centre, and Forum and the Hong Kong International 地之時, 這兩個經濟長期封鎖的國家尚未開 do not understand why the TDC would still promote these industries. The answer is simple. Hong Kong continues to benefit from our active involvement at both ends of the manufacturing process. Starting from the product design and marketing at the front end to financing and logistics at the back end. All these functions have added substantial value to our economy and have created numerous job opportunities. Licensing Show have all become well established as the premier events of their kind in Asia. These events have been instrumental in promoting relevant services sectors as well as raising the overall international profile of Hong Kong. Looking ahead, with the continued recovery of the US market and to a lesser extent the Japanese market, as the European economy becomes less volatile, and with the prolonged period of low 始恢復對外開放貿易 在本港, 我們的貿易展覽繼續發揮強大效用, 協助傳統產品的出口商作推廣, 包括電子產品 珠寶 玩具 禮品, 以至手表及眼鏡 在貿發局的各項貿易展覽平台當中, 有十個是亞洲同類型中最大型的, 其中四個的規模更屬全球之冠, 包括電子 珠寶 禮品及贈品 鐘表 有人曾經質疑, 香港製造業早已式微, 何以 MARKETING HONG KONG S SERVICES What is exciting in recent years is that we have scored remarkable success in interest rates and low commodity prices, we can expect higher consumption of goods and services in world markets. Hong Kong, as a major supplier, will benefit. 貿發局還繼續推廣這些行業? 箇中原因很簡單, 就是本港仍然積極參與生產流程的兩端 不論是在前線的產品設計與營銷, 還是後端的融資 物流等服務, 所帶來的經濟增加 promoting services, which now account A SUPER-CONNECTOR FOR CHINA 值均相當顯著, 兼且創造了大量就業機會 for more than 90 per cent of Hong Kong s GDP. The Asian Financial Forum, the Hong Kong Entertainment Expo and FILMART, the Business of Intellectual Property Asia We will also benefit from the superconnector role between the Chinese mainland and the rest of the world, based on the following trends: 推廣香港服務業服務業現佔香港的 GDP 逾 90% 近年, 貿發局推廣香港服務業的成績斐然, 有目共 Continued economic growth of around seven per cent in the mainland economy becomes the new normal, with emphasis on quality, high tech and environmental protection; Strong emphasis on enhancing the Above: The Chairman met with Jiangxi Party Secretary Qiang Wei in May 2014 at the Jiangxi- Hong Kong Networking Luncheon. It was the first outbound delegation led by Secretary Qiang since he took up the position. More than 60 Hong Kong association and industry representatives joined the event, hosted by the Chairman 上 :2014 年 5 月, 主席與江西省書記強衛於贛港交流午宴上會面, 這是強書記上任後首次率團外訪 午宴由主席主持, 超過 60 名香港各行業代表及商會成員出席 welfare of individuals, including a major push in healthcare, urbanisation, 睹 亞洲金融論壇 香港影視娛樂博覽及香 domestic consumption and education; 港國際影視展 亞洲知識產權營商論壇 香 The mainland s Internet revolution continues at a robust pace, penetrating a 港國際授權展等, 均已確立為亞洲同類型會 議或展覽中最矚目的盛事 這些項目對於推 whole range of livelihood activities, such 廣相關服務行業, 以及提升香港整體國際地 as retail, entertainment, transportation 位, 均發揮了舉足輕重的作用 Right: More than 2,600 business people from France and Italy took part in Think Asia, Think Hong Kong, the biggest Hong Kong promotion ever launched in France and Italy by the Hong Kong Trade Development Council. Here the Chairman opens the Paris symposium 右 : 超過 2,600 名來自法國及意大利的商家參與本局在兩國舉辦歷來最大型的推廣活動 - 邁向亞洲首選香港, 圖為主席於巴黎舉行的論壇上致歡迎辭 and more; The going out policy continues to encourage the outflow of Chinese capital to the rest of the world, with almost 60 per cent of the capital flow coming to, or through, Hong Kong. 展望未來, 美國市場繼續反彈, 日本市場初 見起色, 加上歐洲經濟震盪有所緩和, 低息 環境持續及商品價格長期走低, 我們預期全 球市場的貨品及服務銷情將會向好, 香港作 為主要供應者亦會受惠 10 11

8 The Council has seen, and to a significant degree pioneered, Hong Kong s transformation from manufacturing centre to re-export centre to modern-day services centre over the past three decades. As the mainland s economy continues to grow and diversify, Hong Kong s role as the gateway will keep evolving. The TDC will continue to perform its function by helping Hong Kong companies, especially SMEs, to seize business opportunities that flow through Hong Kong from the mainland to the rest of the world, and vice versa. 在主攻內地市場及關注傳統市場回暖的同時, 我們亦不會忽略東南亞 中亞洲及南美洲等新興市場的潛力 過去 30 載, 貿發局見證及引領了香港由製造業中心發展成轉口港, 再轉型為現時的服務業樞紐 隨著內地經濟繼續增長並走向多元, 香港作為通往中國市場之門戶的定位亦會不斷演進, 但重要性絲毫不減 貿發局將繼續肩負重任, 協助香港公司 ( 特別是中小企 ) 抓緊在中國內地與世界各國通商過程中流經香港的商機 Below: The Chairman visited the Hong Kong Pavilion at CIFTIS (China [Beijing] International Fair for Trade in Services) in May 2014 with a group of 40 Hong Kong services industry professionals. The Pavilion showcased Hong Kong expertise in financial, professional, logistics, business support, design, IT and IP-related services. To the Chairman s left is TDC Executive Director Margaret Fong 下 : 主席於 2014 年 5 月與 40 位香港服務業界代表一同參觀中國 ( 北京 ) 國際服務貿易交易會內的香港館 香港館展示了香港各項優質服務, 包括 : 金融 專業服務 物流 商貿支援 設計 與科技及知識產權相關的服務 在主席左方為貿發局總裁方舜文 Above: The Chairman delivered a speech at the opening ceremony of the 18 th Beijing-Hong Kong Economic Co-operation Symposium in November The officiating guests included Hong Kong SAR Chief Secretary Carrie Lam and Wang Anshun, Mayor of Beijing municipality 上 : 主席於 2014 年 11 月舉行的 第 18 屆北京 香港經濟合作研討洽談會 開幕儀式上致歡迎辭, 開幕儀式的主禮嘉賓包括香港特別行政區政務司司長林鄭月娥及北京市市長王安順 中國內地之超級聯繫人香港作為中國與世界各地之間的超級聯繫人, 在以下趨勢的帶動下, 必定可以從中獲益 : 內地經濟轉向新常態, 每年增長維持於約 7%, 且注重品質 高科技及環保 The TDC has anticipated the strong growth of China s economy from way back, setting up our first mainland office in Beijing in Since then, our office network has expanded to cover 13 major cities on the mainland, performing the valuable function of connecting China with the world through Hong Kong. While emphasising the mainland market and paying close attention to the revival of traditional markets, we are not neglecting the potential in Southeast Asia, Central Asia and South America as emerging markets. 積極改善個人福利, 大力推動醫療 城鎮化 內部消費及教育 中國互聯網迅速發展, 全面覆蓋日常生活, 例如零售 娛樂及交通運輸等 走出去 戰略促使中國資本流向全球, 其中有 60% 流至或流經香港貿發局早已洞悉中國經濟的強勢發展, 並於 1986 年在北京設立首個內地辦事處 自此, 我們的辦事處網絡不斷擴展, 現已覆蓋內地 13 個主要城市, 推廣香港作為聯繫中國內地與全球的重要角色 12 13

9 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2014/15 From the Executive Director 總裁報告 The past year was an eventful one for the HKTDC, and for me, as I took up the post of Executive Director on 1 October 2014, having served as the Council s Deputy Executive Director, Marketing since The opportunity to lead this forwardlooking organisation is one I accepted with pride, and I look forward to building on the firm foundation that has been 過去一年, 香港貿發局和我本人都馬不停蹄, 有著難忘的經歷 我由 2010 年起擔任貿發局副總裁, 於 2014 年 10 月 1 日接任總裁一職 我非常榮幸, 能夠帶領這家素以高瞻遠矚見稱的機構, 期盼今後可以在貿發局穩固的根基上, 繼續作出建樹 積極應對首個考驗 紐的地位, 分別在本港舉辦高層次論壇, 以 及在海外組織大型研討會 推廣香港為亞洲商貿樞紐我們於 2014 年 10 月在法國巴黎及意大利米 蘭舉辦了當地歷來最大型推廣香港的活動 - 邁向亞洲首選香港, 吸引超過 2,600 人 出席 邁向亞洲首選香港 已成為了一 established. 本人履新之際, 適值香港 佔領中環 事件 項旗艦活動, 向逐漸復蘇的成熟經濟體推廣 OVERCOMING A CHALLENGING START My new role commenced just as the Occupy 開始, 也正是秋天展覽旺季, 從媒體報道中看到示威初期的情況, 國際貿易展覽會參與者自然甚為關注 為了讓他們放心來港出席 香港為開拓亞洲市場的最佳商貿服務平台 同時, 活動亦凸顯了香港作為協助中國內地 企業進行海外投資之重要角色 Central protests began. The tumultuous media images from the protest s early days understandably concerned our international trade fair participants at the beginning of the crucial fall exhibition season. To ease their minds, we mounted a focused campaign to assure visitors that Hong Kong was safe and our fairs were unaffected. That was indeed the case: buyer numbers 展覽會, 我們廣泛發放正面訊息, 向海外人士解釋香港安全如昔, 而我們舉辦的展覽會亦不受影響 事實證明, 佔領行動期間參觀貿發局展會的買家數目雖略為減少, 但參展商總數比去年同期增加了 2% 除了讓國際商家知道展覽會如常進行之外, 貿發局亦繼續大力推廣香港作為亞洲商業樞 Below: First day on the new job saw HKTDC Executive Director Margaret Fong meeting with frontline Customer Service staff, along with Senior Marketing and Customer Service Manager Joe Leung (left) 下 : 香港貿發局總裁方舜文於上任的首個工作天探望客戶服務中心的前線員工, 推廣及客戶服務高級經理梁繼祖 ( 左 ) 向其講解中心的運作情況 While we scan the globe for new markets on behalf of Hong Kong companies, our efforts really begin here at home, where we nurture the competitiveness of Hong Kong SMEs. 我們一方面為香港企業在全球探索新市場, 另一方面亦從香港本地開始, 致力提升香港中小企的競爭力 Margaret Fong 方舜文 14 15

10 Right: Hong Kong SAR Secretary for Justice Rimsky Yuen (centre) toured the January 2015 HKTDC Hong Kong Toys & Games Fair, accompanied by the Executive Director. The fair featured 1,990 exhibitors from 40 countries and regions, making it the largest event of its kind in Asia 右 : 香港特別行政區律政司司長袁國強 ( 中 ) 在總裁的陪同下參觀 2015 年 1 月的香港玩具展 該展覽吸引來自 40 個國家及地區合共 1,990 家參展商, 是亞洲區內最大型的玩具展 were only slightly down, and our exhibitor totals even managed to grow two per cent when compared with the same period the previous year. So that our friends around the world would know that it was indeed business as usual in Hong Kong, we pressed on with our efforts to promote the city as Asia s services centre through high-level forums here at home, as well as large-scale symposiums overseas. PROMOTING HONG KONG AS ASIA S SERVICES HUB We staged the biggest-ever Hong Kong promotions in France and Italy in October 2014, when more than 2,600 took part in our Think Asia, Think Hong Kong (TATHK) events in Paris and Milan. TATHK has become a signature initiative to inform mature market economies, still slowly emerging from the global recession, that Hong Kong is the unparalleled business services hub for the robust Asian markets. The event also showcases Hong Kong as a conduit for mainland enterprises seeking investment abroad. More than 170 government officials and 1,500 business-matching meetings were held for the various Hong Kong exporters and services providers taking part in the campaign. We also used our services forums to bring world business leaders, government officials and academics to Hong Kong to show how we can open international doors for them, particularly those to the mainland and the Association of Southeast Asian Nations (ASEAN). For example, nearly 1,200 mainland business people attended our January 2015 Asian Financial Forum (AFF) to connect with global business leaders and leading economists. There, heavyweights such as Xiao Gang, Chairman of the China Securities Regulatory Commission, and Jiang Jianqing, Chairman of the Industrial and Commercial Bank of China Limited, shared the stage with Michael Diekmann, Chairman of the Board of Management and CEO, Allianz SE, Teresita Sy-Coson, Vice 超過 170 位香港及內地政府官員和商界領袖參與 2014 年的 邁向亞洲首選香港 活動, 來自法國 意大利及香港的 66 家夥伴機構亦大力支持 活動期間, 我們為各個參與訪問團的香港出口商及服務業代表安排了超過 1,500 場商貿配對會議 我們亦通過各個服務業主題論壇, 向全球商界領袖 政府官員 學者等介紹香港如何協助他們開啟通往國際市場的門戶, 特別是中國內地及東盟地區 例如 : 近 1,200 名內地商家出席了 2015 年 1 月的亞洲金融論壇, 藉此跟全球商界領袖和經濟學者交流聯繫 眾多重量級嘉賓濟濟一堂, 包括 : 中國證券監督管理委員會主席肖鋼 中國工商銀行董事長姜建清 安聯集團董事會主席兼行政總裁米高 迪克曼 (Michael Diekmann) 菲律賓 SM Investments 副董事長施蒂絲 (Teresita Sy-Coson) 諾貝爾經濟學獎得主保羅 克魯明 (Paul Krugman) 等 For the first time, the Ministry of Culture (MOC) brought 40 cultural and creative companies to join our 2015 HKTDC Hong Kong International Licensing Show, held the same month. We also brought the shipping and maritime services world to our Asian Logistics and Maritime Conference (ALMC) in November 2014; the burgeoning IP trading industry to Hong Kong for our Business of Intellectual Property (BIP) Asia Forum in December 2014; and global film and digital content leaders to our FILMART in March 2015, with each of these events producing record turnouts and establishing themselves as leading events of their kind in Asia. CREATING MAINLAND OPPORTUNITIES FOR HONG KONG COMPANIES A growing element of our services promotion efforts involves positioning Hong Kong not just as a China gateway for overseas companies, but also as the ideal value-adding services provider for outwardlooking mainland private enterprises. To promote Hong Kong as the bridgehead for mainland outbound investment, three overseas joint missions with national and provincial governments were organised during the fiscal year. In September we brought Hong Kong services providers together with enterprises from Jiangsu, Shandong and Zhejiang provinces to North America. We followed up with two more missions to Europe in October, assisting Guangdong and Fujian enterprises. This resulted in some 100 potential deals immediately reported. More importantly, the value of Hong Kong s services providers was showcased as they helped East and West do business together. We also organised a SmartHK expo in Nanjing in June 2014 to market Hong Kong s services to mainland enterprises wishing to upgrade and transform. The 此外, 本局分別於 2014 年 11 月舉辦了航運 服務業的重要會議 - 亞洲物流及航運會議 ; 於 2014 年 12 月在港舉辦亞洲知識產權營商 論壇, 推動正蓬勃發展的知識產權貿易 ; 及 於 2015 年 3 月舉辦香港國際影視展, 匯聚全 球影視及數碼娛樂業界參與 各項活動的參 與人數均創新高, 成為亞洲同類型活動中最 具代表性的盛事 助本港企業開創內地商機近年, 在推廣香港服務業的工作中, 我們致 力宣揚香港作為海外公司通往中國的門戶, 同時能為有意 走出去 的內地民營企業提 供高增值服務 為推廣香港作為內地對外投資的橋頭堡, 我 們於年內與國家不同部門及省政府分別合辦 了三次聯合海外訪問團 我們於 9 月率領香 港服務業界以及多名來自江蘇 山東及浙江 省的企業代表出訪北美洲, 於 10 月再組織 兩個訪問團前往歐洲, 協助廣東及福建省企 業探索投資機遇 Left: HKTDC Executive Director Margaret Fong and Regional Director, Eastern & Central China, Jacky Chung (right) led Xu Ming, the Vice Governor of Jiangsu Province, on a VIP tour of Style Hong Kong Nanjing, which was held 28 November to 2 December The event showcased more than 300 Hong Kong brands to nearly 295,000 receptive Nanjing consumers 左 : 香港貿發局總裁方舜文及華東 華中首席代表鍾永喜 ( 右 ) 接待江蘇省副省長徐鳴參觀香港時尚購物展 南京, 該展覽於 2014 年 11 月 28 日至 12 月 2 日舉行, 超過 300 個參展的香港品牌向南京 295,000 名入場參觀的消費者展銷其產品 business leaders from Hong Kong and the mainland made up the 2014 TATHK, which also featured 66 French, Italian and Chairperson, SM Investments Corporation from the Philippines, and Nobel Prizewinning American economist Professor 同月, 我們舉辦了香港國際授權展, 獲得國家文化部大力支持, 首次組織 40 家文創企 Hong Kong partners. In all, more than Paul Krugman. 業參展 16 17

11 這些訪問團即時帶來約 100 宗潛在交易 更 Malaysia and Myanmar. We also brought efforts really begin here at home, where 邀請東盟成員國的官員出席我們在香港舉行 重要的是, 活動充份彰顯了香港服務業者能有效地促進東西方商業上的合作 我們並於去年 6 月在南京舉辦 轉型升級 香港博覽, 向有意尋求轉型升級的內地企業推介香港多元化的服務 博覽匯聚了 ASEAN officials to our Hong Kong events such as AFF, BIP Asia Forum and ALMC. ASEAN attendance was up an average of some 16 per cent at these services events, while at our trade fairs we hosted 36 ASEAN pavilions during the fiscal year. we nurture the competitiveness of Hong Kong SMEs. The foundation for these efforts is our World SME Expo and Entrepreneur Day, which both showed good growth last fiscal year. We also rolled out a new SME Start- 的活動, 當中包括亞洲金融論壇 亞洲知識產權營商論壇及亞洲物流及航運會議, 來自東盟的與會者增加了約 16% 此外, 上年度我們在各個展覽會上共設置了 36 個東盟展館或展區 event featured 164 exhibitors from the creative, technology and management sectors. Nearly 11,000 visitors attended the event, up more than 11 per cent compared with the 2013 promotion. At the same time, we helped Hong Kong companies build brands on the mainland. Our Design Gallery (DG) shops provided the platform for this. In the past fiscal year, we opened our fifth anchor store, in Chengdu, as well as 10 new ministores in strategic cities across the country. Complementing this is our DG Online, where we collaborate with major mainland e-tailers Tmall.com, Taobao.com and JD.com. BUILDING TIES WITH EMERGING MARKETS We found markets for Hong Kong brands beyond the mainland, by way of a large lifestyle promotion in Istanbul, Turkey in September There, we connected some 3,100 trade buyers with 182 Above: The Executive Director led a business mission to Japan in January 2015, which included a Hong Kong Food & Catering Business Mission to Kyoto, Hyogo, Osaka and Wakayama prefectures. Here the Executive Director meets with Keiji Yamada, Governor of Kyoto Prefecture, in Kyoto 上 :2015 年 1 月, 總裁率團訪問日本, 此行還包括一個香港食品及餐飲業代表團, 先後走訪了京都 兵庫 大阪及和歌山縣 圖為總裁於京都會見京都府知事山田啓二 Still abroad but closer to home, we cultivated business ties with ASEAN, an important emerging market for Hong Kong SMEs. With a combined population of more than 620 million, ASEAN has achieved average annual GDP growth of around six per cent over the past decade. In 2014, Hong Kong s total exports to ASEAN rose 9.1 per cent to US$33.2 billion, while imports from the region increased by 10.1 per cent to US$72.6 billion. As a trading bloc, ASEAN is Hong Kong s second-largest trading partner, fourth-largest export destination and second-largest import source. To increase business opportunities for Hong Kong companies, we organised road 164 位來自創意 科技及管理等行業的參展商 前來參觀博覽的人數接近 11,000, 較 2013 年增加了 11% 同時, 我們亦協助香港品牌進一步提升在內地的知名度 香港 設計廊內地分店正是最理想的展銷平台 在過去的財政年度, 我們在成都開設了第五間內地自營店, 並在多個主要城市新增設 10 間店中店 此外, 設計廊的網上店亦與內地主要網購平台 天貓 (Tmall.com) 淘寶(Taobao.com) 及京東商城 (JD.com) 合作, 與實體店相輔相成 聯繫新興市場香港品牌有潛力拓展的新市場絕不僅限於內地, 貿發局積極為中小企引路 2014 年 9 月, 我們在土耳其伊斯坦布爾舉辦一場大型的時尚生活匯展, 聯繫了 3,100 多位貿易買家與 182 家參展商, 其中 120 家為香港公司 同屬海外但更接近香港的東盟地區, 亦是我們致力與香港中小企攜手拓展的新興市場 東盟地區人口合共超過 6.2 億, 過去 10 年 GDP 每年平均增長 6% 2014 年, 香港出口至東盟的總貨值上升 9.1%, 達 332 億美元, 而來自該地區的進口貨值則增長 10.1% 至 726 億美元 東盟是香港第二大貿易夥伴 第四大出口市場及第二大進口來源地 我們組織巡迴路演及考察團前往印尼 馬來 HELPING OUR SMES AT HOME Considering the challenges of the past year, our trade fair performance was solid, and again generated good business connections for Hong Kong SMEs. Equally important was the growing recognition of our exhibitions as regional product showcases and launch platforms. The world s top timepiece brands were front and centre at our HKTDC Hong Kong Watch & Clock Fair, while our InnoDesign Tech Expo served as the Asian launch pad for the Schindler Group s mobility solutions and city concepts. Wearable electronics were all the rage at our HKTDC Hong Kong Optical Fair, where smart frames and lenses were on display from Google Glass. While we scan the globe for new markets on behalf of Hong Kong companies, our up Portal in late 2014, which provides a one-stop resource site for Hong Kong entrepreneurs to access information and support services. And we transformed our popular Small Order Zone, which connects companies with vendors trading in small volumes, into a real-time online transactional platform called hktdc.com Small Orders. I invite you to read on to learn more about how we supported local SMEs this past year. If you are viewing this online, be sure to check out our interactive features that appear throughout the report. Below: Cheers to a new HKTDC office. The Executive Director led a toast at the official opening of the HKTDC s new Jakarta office on 10 February Indonesia is a key ASEAN market for Hong Kong products and services 下 :2015 年 2 月 10 日, 香港貿發局於雅加達開設新辦事處, 總裁在開幕儀式上帶領祝酒 印尼是香港產品及服務供應者在東盟地區的重要市場 支援本港中小企儘管面對種種挑戰, 貿發局所舉辦的貿易展覽會過去一年的表現理想, 亦繼續為香港中小企帶來商機 同樣重要的是, 我們的展覽會作為區內展示及發佈產品平台的首選地位, 日益受到認同 在香港貿發局香港鐘表展上, 世界頂級名表品牌成為全場焦點 而 Schindler 集團則選擇了我們的設計及創新科技博覽為該公司在亞洲市場推出其有關家居及城市生活智能方案之平台 在香港貿發局香港眼鏡展上, 可穿戴式電子產品光芒四射, 亦率先展出了 Google Glass 智能鏡框及鏡片 我們一方面為香港企業在全球探索新市場, 另一方面亦加強在香港本地的工作, 致力提升香港中小企的競爭力 國際中小企博覽和創業日是我們為達成這個目標而舉辦的主要活動, 兩者於年內均錄得良好增長 我們並於 2014 年年底推出全新的 中小企創業網, 協助香港企業家取得資訊及支援服務 我們又把廣受歡迎的 小批量採購專區 提升為實時在線的交易平台, 並正式定名為 貿發網小批量採購, 聯繫能夠靈活接納小批量訂單的供應商與買家 請細意閱讀年報的其他部分, 了解更多有關我們過去一年協助本港中小企的工作 如果你瀏覽的是網上版, 請加倍留意各項具備互 companies, 120 of them from Hong Kong. shows and business missions to Indonesia, 西亞及緬甸, 為香港企業開拓商機 同時亦 動功能的內容 18 19

12 PROMOTING HONG KONG S SERVICES 推廣香港服務業 PROMOTING HONG KONG S SERVICES 推廣香港服務業 HKTDC flagship events spotlight the wide array of Hong Kong business services to overseas markets. 香港貿發局在香港及海外舉辦多項旗艦活動 向全球展示香港多元化的商貿服務 20 21

13 PROMOTING HONG KONG S SERVICES 推廣香港服務業 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2014/15 Tan Sri Dato Dr Abu Bakar Suleiman, Chairman, IHH Healthcare Berhad; Teresita Sy-Coson, Vice Chairperson, SM Investments Corporation; and Tony Tan Caktiong, Chairman, Jollibee Foods Corporation. 除了高層次的討論環節涵蓋最新政策方向及全球經濟趨勢外, 論壇亦特設專題討論環節, 聚焦香港作為亞洲資產及財富管理中心的頂尖地位, 以及保健行業的投資商機 論壇期間亦舉辦多個專題工作坊, 涵蓋議題 Apart from high-level panel discussions on the latest policy directions and global economic trends, the forum also featured 包括互聯網金融 人民幣國際化 私人投資及財富管理 中國內地城鎮化 新晉國際金融機構 中國對外投資 金融創新及物聯 Above: The Asian Financial Forum highlighted Hong Kong s strengths as a leading international financial centre and China s global financial window 上 : 亞洲金融論壇致力推廣香港作為國際金融中心, 以及中國內地面向全球金融中心的地位 Below: Nobel Prize-winning economist Paul Krugman was among the more than 100 noted speakers who took part in AFF 2015 下 : 諾貝爾經濟學獎得主保羅 克魯明, 是 2015 亞洲金融論壇逾百位知名演講嘉賓之一 ASIA S FINANCIAL HUB Since launching in 2007, the Asian Financial Forum (AFF) has proven an effective platform for leaders of financial institutions, corporates, governments and regulatory bodies to network and gain insight on trends and opportunities in the global economy. 亞洲金融中心自 2007 年舉辦首屆亞洲金融論壇以來, 此盛事已成為金融機構 企業 政府及監管機構領袖一年一度的交流平台, 並藉此洞悉全球經濟的趨勢及機遇 2015 年亞洲金融論壇以 亞洲 : 轉變中持續翱翔 為主題, 探討亞洲在全球經濟中正 The 2015 edition examined Asia s evolving role in the global economy under the theme, Asia: Sustainable Development in a World of Change, attracting 103 heavyweight speakers, including Nobel Prize-winning economist Paul Krugman, and more than 2,600 key financial players and business leaders from 39 countries and regions. The number of participants from ASEAN member economies reached a record high, up 27 per cent compared with Key ASEAN business leaders also featured prominently at the 2015 event, including 在不斷演變的定位 論壇吸引 103 名重量級講者參與, 包括諾貝爾經濟學獎得主保羅 克魯明 (Paul Krugman), 以及來自 39 個國家及地區超過 2,600 位金融業代表及商界領袖參會 來自東盟成員國的參會人數創下新高, 較 2014 年上升 27% 2015 年的論壇亦邀來多位東盟成員國知名的商界領袖, 包括綜合保健控股公司主席丹斯里阿布巴卡蘇萊曼 (Tan Sri Dato Dr Abu Bakar Suleiman) SM Investments 副董事長施蒂絲 (Teresita Sy-Coson) 及快樂蜂餐飲集團主席陳覺中 (Tony Tan Caktiong) thematic panels on Hong Kong as Asia s premier asset and wealth management centre, as well as investment opportunities in the healthcare sector. Thematic workshops were organised, covering such topics as Internet finance, renminbi internationalisation, private investment and wealth management, Chinese mainland urbanisation, new international financial institutions, Chinese outbound investment, financial innovation and the Internet of Things. 網 滬港通, 以及中國和東盟的崛起與新絲綢之路所帶來的新商機 亞洲知識產權貿易亞洲知識產權營商論壇的成功舉辦, 大為提升香港作為區內知識產權中心的地位 2014 年 12 月舉行之論壇邀得來自 16 個國家及地區的 81 位知名講者參與, 包括澳洲 中國內地 香港 日本 韓國 盧森堡 荷蘭 新西蘭 瑞典 瑞士 台灣 英國 美國及東盟成員國 該活動吸引來自 36 個國 Left: An annual highlight of AFF, the Deal Flow session this year included sector-specific project showcases and roundtable networking 左 :Deal Flow 項目配對環節是每年亞洲金融論壇的重點活動, 今年增設特定行業項目的簡報時段及圓桌交流區 家及地區超過 2,000 名人士參與, 較去年上 升 22% 第四屆亞洲知識產權營商論壇開幕儀式上, 世界知識產權組織 中華人民共和國國家知 識產權局辦公室及世界貿易組織的代表分別 致辭 兩個討論環節的演講嘉賓來自英特 爾 (Intel) LG 電子 飛利浦 (Philips) 三星 (Samsung) 顯示 西門子 (Siemens) 及索尼 (Sony) 22 23

14 PROMOTING HONG KONG S SERVICES 推廣香港服務業 Left: The Business of IP Asia Forum in December 2014 featured 25 breakout sessions, tackling such topics as exploring IP opportunities on the Internet, as well as matters relating to cultural economies, biotech, wearable technology, film copyright trading, IP mediation and arbitration 左 :2014 年 12 月召開的亞洲知識產權營商論壇, 設有 25 場分組討論環節, 涵蓋互聯網及文化產業 生物科技 可穿戴式科技的知識產權商機 電影版權交易 知識產權調解及仲裁等議題 Below: Sony Corporation of America, Intellectual Property Department, Executive Vice President Toshimoto Mitomo (left), and Royal Philips Chief Intellectual Property Officer Brian Hinman, were among the plenary speakers at BIP Asia 下 : 索尼美國公司知識產權部行政副總裁御供俊元 ( 左 ), 與皇家飛利浦首席知識產權執行官 Brian Hinman, 是亞洲知識產權營商論壇的其中兩位講者 Shanghai-Hong Kong Stock Connect, as well as China, ASEAN and the New Silk Road, were also featured topics. ASIAN IP BUSINESS The Business of IP (BIP) Asia Forum has made great strides in raising the profile of Hong Kong as the region s IP marketplace. The December 2014 event featured 81 renowned speakers from 16 countries and regions, including Australia, the mainland, Hong Kong, Japan, Korea, Luxembourg, the Netherlands, New Zealand, Sweden, Switzerland, Taiwan, the United Kingdom, the United States and ASEAN countries. More than 2,000 participants from 36 countries and regions attended the conference, a 22 per cent growth compared with last year. At the opening session, the forum s fourth edition featured representatives from the World Intellectual Property Organization, of the People s Republic of China and the World Trade Organization. The two plenaries highlighted speakers from global technology brands Intel, LG Electronics, Philips, Samsung Display, Siemens and Sony. The IP exhibition hall doubled in size and exhibitor numbers from the previous edition, and the new speed networking sessions consisted of 203 meetings among 知識產權展覽區的規模及參展商數目均較上一屆上升一倍, 而新增的即時交流環節為 83 名與會者安排了 203 個配對會議 亞洲知識產權交易平台為全亞洲最大的國際知識產權門戶網站, 並且繼續有更多合作夥伴參與, 至今已經與 28 個戰略夥伴結盟, 包括於 2014 年亞洲知識產權營商論壇期間新增的四個夥伴 針對東盟地區, 貿發局夥拍菲律賓知識產權局, 把更多來自東盟地區 Asia s largest international online IP portal, the Asia IP Exchange, continues to build its network, forging alliances with 28 strategic partners, including four new ones signed during BIP Asia Targeting the ASEAN region, the Council partnered with the Intellectual Property Office of the Philippines to enrich the portal s listings from the region. MOVING UP THE VALUE CHAIN As more Asian manufacturers look to licensing to move up the value chain, new initiatives were introduced at the 13 th HKTDC Hong Kong International Licensing 發展高增值產業越來越多亞洲生產商有意透過授權向高增值方向發展 有見及此, 第 13 屆香港國際授權展獻新猷, 包括特設商貿配對環節, 讓參展商與來自支持機構的 OEM 代表接洽 香港國際授權展是亞洲最大型的同類型展覽, 過去三年規模不斷拓展, 本年度參展商數目增加 52% 至 318 家, 參觀人數上升 15% 至接近 19, 年展會的焦點是中國文化部的參與, 組織了歷來最大型的中國內地館 除了香港國際授權展之外, 第四屆亞洲授 Above: At the newly introduced speed networking sessions, more than 200 meetings were conducted among 83 participants at BIP Asia 上 : 亞洲知識產權營商論壇首設即時交流環節, 為 83 名與會人士安排逾 200 個配對會議 the State Intellectual Property Office 83 participants. 的項目增添至網站 Show. They included dedicated business- 權業會議亦同步舉行, 吸引來自 23 個國家 24 25

15 PROMOTING HONG KONG S SERVICES 推廣香港服務業 Left: The Asian Logistics and Maritime Conference in November 2014 attracted more than 1,600 participants from 32 countries and regions, with the attendance of shipping and maritime services providers greatly enhanced 左 : 於 2014 年 11 月舉行的亞洲物流及航運會議, 迎來 32 個國家及地區超過 1,600 名與會者, 來自船務和航運業的人數比往屆大幅上升 matching sessions to connect exhibitors to OEM members of supporting associations. As the largest show of its kind in Asia, the Licensing Show has grown significantly over the last three years, with exhibitors increasing by 52 per cent to 318, and visitors up 15 per cent to nearly 19,750. A highlight of the 2015 event was the participation of the Ministry of Culture, which organised the largest ever Chinese mainland pavilion at the show. Held concurrently with the Licensing Show, the fourth Asian Licensing Conference attracted nearly 1,230 participants from 23 countries and regions. Thirty-six top- notch speakers from 11 countries and regions representing global brands, including 20 th Century Fox, PVH Corp, P&G and Lamborghini, offered insights on licensing trends and promotional strategies in Asia. China thematic sessions discussed opportunities and challenges for the mainland s licensing sector. Four new industry breakout sessions were introduced, featuring executives from Penguin Random House, the National Palace Museum and the Andy Warhol Foundation, to help players from various sectors including fashion, education, lifestyle and retail move up the value chain. Above: Football club Tottenham Hotspur was among the English Premier League exhibitors at the January 2015 Hong Kong International Licensing Show 上 : 多家參與英格蘭足球超級聯賽的球會亦有參展 2015 年 1 月的香港國際授權展, 熱刺是其中之一 Left: HKTDC Deputy Executive Director Raymond Yip (centre) with iconic Hong Kong cartoon character Old Master Q at the Hong Kong International Licensing Show 左 : 香港貿發局副總裁葉澤恩 ( 中 ) 與老牌香港卡通角色 老夫子 同為香港國際授權展進行宣傳 及地區接近 1,230 人參與 來自 11 個國家及 地區的 36 名頂尖講者, 就亞洲授權業趨勢 及推廣策略分享真知灼見, 他們均為國際 品牌代表, 包括二十世紀福斯 (20 th Century Fox) 菲力士 (PVH) 集團 寶潔公司 (P&G) 及林寶堅尼 另外, 中國主題會議討論內地 授權行業的機遇及挑戰 而大會亦加插了四 個新行業同期分組會議, 邀來企鵝藍燈書 屋 (Penguin) 國立故宮博物院及安迪 沃 荷基金會的代表演講, 協助各行各業 ( 包括 時裝 教育 時尚生活及零售 ) 開發高增值 路線 NEW SILK ROAD The rapid expansion of e-commerce has put logistics front and centre in today s business world, and the Asian Logistics and Maritime Conference (ALMC) reinforces Hong Kong s pre-eminence in the sector. The largest event of its kind in Asia, the ALMC is well positioned as a regional platform for intelligence exchange and partnership building for logistics and maritime services providers and users. Featuring 58 renowned speakers and moderators, the 2014 event attracted more than 1,600 attendees from 32 countries and regions. The event featured three distinct areas: Logistics Forum, Maritime Forum and Supply-chain Management Forum. The Logistics Forum focused on the mainland s e-commerce boom and the New Silk Road, offering insights on the latest developments and opportunities. The new Supply-chain Management Forum featured big names from fashion, electronics, FMCG and retail industries. The enhanced Maritime Forum saw industry experts and equity analysts share their outlook for the liner, dry bulk, tanker and gas trades. A session on maritime arbitration was also organised in collaboration with Hong Kong s Department of Justice. The ALMC Exhibition, meanwhile, was expanded to 82 exhibitors from 11 countries and regions, showcasing their offerings in e-logistics, logistics services, and shipping and maritime services. Charting the Growth of the Asian Logistics and Maritime Conference 亞洲物流及航運會議規模不斷擴大 2014 年 1,681 participants from 32 countries and regions (+4%) 來自 32 個國家及地區 1,681 名與會人士 ( 上升 4 %) 2011 年 649 participants from 14 countries and regions 來自 14 個國家及地區 649 名與會人士 2013 年 1,616 participants from 27 countries and regions (+25%) 來自 27 個國家及地區 1,616 名與會人士 ( 上升 25%) 新絲綢之路電子商貿迅速發展, 令物流業成為當前商界 重點, 而亞洲物流及航運會議則協助鞏固香 港物流業在亞洲的領先地位 亞洲物流及航 運會議是亞洲最大規模的同類型活動, 為區 內物流及航運服務供應商及用戶提供交流市 場情報及締結合作夥伴的理想平台 58 名 國際知名講者及主持人參與了 2014 年的會 議, 吸引來自 32 個國家及地區逾 1,600 名與 會人士出席 2012 年 1,292 participants from 21 countries and regions (+99%) 來自 21 個國家及地區 1,292 名與會人士 ( 上升 99%) 26 27

16 PROMOTING HONG KONG S SERVICES 推廣香港服務業 Left: Swedish Minister for Housing and Urban Development Mehmet Kaplan (centre) helped launch the Sweden Pavilion at the 10 th InnoDesign Tech Expo in December 2014 左 :2014 年 12 月舉行的第 10 屆設計及創新科技博覽邀得瑞典為夥伴國, 圖為瑞典城市發展及住房部長 Mehmet Kaplan( 中 ) 主持瑞典館的開幕典禮 Below: (front row from left) HKTDC Entertainment Industry Advisory Committee Chairman Terry Lai; Hong Kong Entertainment Ambassador Leon Lai; Hong Kong SAR Financial Secretary John Tsang; HKTDC Executive Director Margaret Fong; State Administration of Press, Publication, Radio, Film and TV Publicity Affairs Department Deputy Director-General Tian Yuhong; and Hong Kong SAR Legislative Council Member Ma Fung-kwok officiated at the kick-off ceremony of Entertainment Expo in March 2015 下 :2015 年 3 月,( 前排左至右 ): 香港貿發局影視娛樂業諮詢委員會主席黎筱娉 香港影視娛樂大使黎明 香港特別行政區財政司司長曾俊華 香港貿發局總裁方舜文 國家新聞出版廣電總局宣傳司巡視員暨副司長田玉紅及香港特別行政區立法會議員馬逢國, 攜手為香港影視娛樂博覽主持啟動儀式 另一方面, 亞洲物流及航運會議同場舉行的展覽規模亦有所擴展, 吸引來自 11 個國家及地區 82 家參展商在展覽上展示電子物 CREATIVE BY DESIGN 亞洲物流及航運會議包括三大環節 : 物流論 流 物流服務 航運及相關服務 Helping companies move up the value chain through design, the InnoDesign Tech Expo (IDTE) celebrated its 10 th edition with Sweden as Partner Country in December Featuring global consumer brands IKEA, Electrolux, Volvo and Scania, the fair also launched a Global Invention Zone, where new innovations and prototypes were showcased in the areas of environmental, healthcare and smart technology. 壇 航運論壇及供應鏈管理論壇 物流論壇 聚焦中國電子商貿的蓬勃發展及新絲綢之 路, 為行業的最新發展及機遇帶來啟示 供 應鏈管理論壇屬新增環節, 演講嘉賓來自時 裝 電子 消費品及零售行業的知名品牌 航運論壇內容亦更豐富, 邀來行業專家及股 票分析師分享對班輪 乾散貨航運 油船及 液化氣船貿易前景的見解 會議亦聯同香港 律政司合辦有關海事仲裁的環節 As Asia s largest entertainment market, the Hong Kong International Film & TV Market (FILMART) has firmly positioned Hong Kong as the regional entertainment hub. The 19 th edition attracted over 780 exhibitors from 34 countries and regions, and more than 7,100 visitors, further strengthening the event as a key marketplace for capturing the convergence of film, TV, digital entertainment, Above: (from left) Eve Group Chairwoman Xia Hua; Crown Worldwide Group Chairman James Thompson; Hong Kong Exchanges and Clearing Ltd Chairman Sir CK Chow; and Hong Kong-France Business Partnership Panel Chair Jean Lemierre, discussed the benefits of tapping the Asian market via Hong Kong at the Think Asia, Think Hong Kong plenary session in Paris 上 : 在巴黎舉行的 邁向亞洲首選香港 論壇上, 講者就借助香港的優勢開拓亞洲市場交流意見, 他們分別為 ( 左至右 ): 依文企業集團董事長夏華 嘉柏環球集團主席詹康信 香港交易及結算所有限公司主席周松崗爵士, 以及研討會主持人 香港 - 法國貿易夥伴委員會法方主席 Jean Lemierre 設計盡展創意為鼓勵企業以設計帶動其攀上價值鏈的上游位置, 第 10 屆設計及創新科技博覽於 2014 年 12 月舉行, 夥伴國家是瑞典 展覽匯聚多個國際消費品牌, 如宜家 (Ikea) Electrolux 富豪(Volvo) 及 Scania, 更設立 創意館, 展示環保 保健及智能科技方面的新發明及實驗產品 作為亞洲最大型的影視展覽, 香港國際影 animation, licensing and other creative 視展確立了香港作為區內娛樂樞紐的定 sectors. 位 第 19 屆香港國際影視展吸引來自 34 個 TAKING HONG KONG SERVICES TO THE WORLD TATHK showcased Hong Kong as the most effective entry point for overseas 國家及地區超過 780 家參展商, 參觀人數逾 7,100, 堪稱電影 電視 數碼娛樂 動 The Council remained at the forefront of companies eyeing the Chinese mainland 畫 授權及其他創意工業主要的交易及交流 raising the profile of Hong Kong s services industries to major markets, including Europe and the booming markets of Asia. The latest Think Asia, Think Hong Kong (TATHK) symposiums were staged in and other Asian markets. The fourth TATHK event was the largest Hong Kong promotional campaign in France and Italy, with more than 170 Hong Kong and mainland government 平台 在海外推廣香港服務業貿發局一直走在最前, 致力向主要市場, 包括歐洲以至亞洲新興市場推廣香港服務業, Paris, France and Milan, Italy in October. officials and business leaders representing 提升其知名度 28 29

17 PROMOTING HONG KONG S SERVICES 推廣香港服務業 12 business sectors. With the support of 15 Hong Kong partners and 51 French and Italian supporting organisations, the event took place in Paris on 28 October, and Milan on 30 October, featuring symposiums in the two cities and a range of thematic seminars in Paris. Fifty 邁向亞洲首選香港 推廣活動於 2014 年 10 月在法國巴黎及意大利米蘭舉行, 進一步推廣香港是海外公司進駐中國內地及其他亞洲市場最具成效的門戶 第四屆 邁向亞洲首選香港 活動是在法國及意大利舉辦的最大型香港推廣活動, 吸 引逾 170 名香港及內地政府官員和商界領袖 出席, 涵蓋 12 個工商界別 得到 15 家香港 夥伴機構及 51 個法國及意大利支持單位的 Below: Hong Kong SAR Secretary for Commerce and Economic Development Gregory So spoke at a Think Global, Think Hong Kong business symposium in Osaka, Japan in January 2015 下 : 香港特別行政區商務及經濟發展局局長蘇錦樑, 於 2015 年 1 月在日本大阪召開的 邁向全球首選香港 研討會上致辭 協助, 貿發局於 10 月 28 日及 10 月 30 日分別在巴黎及米蘭舉行相關活動, 主要在兩個城市舉行兩場高峰論壇, 並在巴黎舉辦不同專題的分論壇 來自香港 內地 法國及意大利的 50 位講者就歐洲公司如何透過香港擴 Left: HKTDC Regional Director, Southeast Asia & India, Dannie Chiu attended an outreach seminar in Bangkok in May 2014 左 : 香港貿發局東南亞及印度首席代表趙岩在曼谷舉行的一個研討會上, 介紹貿發局的活動 speakers from Hong Kong, the mainland, France and Italy offered insights into how European companies can expand their business to Asia through Hong Kong. The events in the two cities attracted more than 2,600 participants. The Council also organised five business missions for various industries, including technology, wine and food, ICT, joint investment and fashion, to explore business collaborations with European companies. More than 1,500 business- matching meetings were arranged for mission delegates and Hong Kong services providers. Follow-up campaigns to promote Hong Kong services were also held in the UK, Japan and the US, including a business symposium in Osaka, Japan in January Targeting SMEs in Japan s Kansai region, which ranks second only to Tokyo in economic importance and GDP share, the Think Global, Think Hong Kong event attracted more than 650 participants. 展在亞洲的業務發表寶貴意見 活動吸引逾 2,600 名商家參與 貿發局亦為不同行業組織五個商貿訪問團, 涵蓋科技 酒類及食品 資訊和通訊科技 聯合投資及時裝等範疇, 以拓展與歐洲公司的商貿合作 貿發局更為訪問團的代表及香港服務供應商安排了超過 1,500 場商貿配對會議 貿發局亦在英國及美國舉辦 邁向亞洲首選香港 及在日本舉辦 邁向全球首選香港 的後續活動, 包括 2015 年 1 月在日本大阪舉行的商務研討會 由於關西對日本的經濟發展舉足輕重, 其佔國內生產總值的比重僅次東京, 活動選擇以關西的中小企為對象, 吸引超過 650 名與會者 30 31

18 PROMOTING HONG KONG S SERVICES 推廣香港服務業 To further expand the geographical 香港 - 法國貿易夥伴委員會第 10 次全體大會 兩日的活動中, 邀得安踏體育用品及神冠控 Left: Committee members visited Taiwan whisky distillery Kavalan in Yilan during the fifth Hong Kong-Taiwan Business Co-operation Committee Plenary 左 : 在第五屆香港 - 台灣商貿合作委員會年度會議舉行期間, 委員參觀了位於台灣宜蘭縣的噶瑪蘭威士忌蒸餾廠 coverage of the Federation of Hong Kong Business Associations Worldwide, and in line with the Council s market focus on ASEAN economies, new Hong Kong Business Associations were formed in Malaysia (May 2014), Taiwan (August 2014), Indonesia (August 2014) and the Philippines (November 2014). In December 2014, the Hong Kong Forum welcomed 於 2015 年 3 月在巴黎舉行, 探討兩地在科技 創新及可持續發展城市方面的合作 成員亦順道訪問了波爾多, 親身了解這些行業的最新發展 為進一步擴大環球香港商業協會聯盟的地區覆蓋範圍, 並配合貿發局以東盟經濟體為重點市場, 貿發局先後在馬來西亞 (2014 年 股等內地公司行政總裁主講的分論壇是亮點 之一 Below, left: HKTDC Regional Director, Europe, Stephen Wong and Belgium-Hong Kong Society Vice Chairman Georges Legros chaired the 12 th Europe Forum of the Federation of Hong Kong Business Associations Worldwide in London, May 2014 左下 :2014 年 5 月, 香港貿發局歐洲首席代表黃志強與比利時 - 香港商會副主席黎果 (Georges Legros) 一同主持在倫敦召開的第 12 屆香港商業協會聯盟歐洲論壇 408 associates from 26 countries and regions. A series of high-level panel discussions featured executives from such leading brands as Pandora Jewelry, Amore Pacific and Santoni. A panel discussion by mainland CEOs from ANTA Sports Products and Shenguan Holdings was another 5 月 ) 台灣(2014 年 8 月 ) 印尼(2014 年 8 月 ) 以及菲律賓 (2014 年 11 月 ) 組成新的香港商業協會 2014 年 12 月, 一年一度的香港論壇接待了 408 位來自 26 個國家及地區的聯盟成員出席 貿發局籌辦一系列高層會議, 邀請頂尖品牌如 Pandora Jewelry Amore FORGING GLOBAL PARTNERSHIPS 全球建立夥伴關係 highlight of the two-day event. Pacific 及 Santoni 的行政要員出席 為期 The six bilateral committees remain an important global partnership initiative for the Council to forge high-level bilateral relations with overseas economies. The 14 th Plenary Session of the Hong Kong- Europe Business Council in May 2014 featured leading guest speakers including Tung Chee Hwa, Dr Raymond Ch ien, Sir CK Chow and Dr Victor Fung. In October 2014, a Hong Kong-United States Business Council roundtable meeting in Seattle, Washington centred on US-China economic and trade relations and Hong Kong s role, and business The 34 th Plenary Session of the Hong Kong- Japan and Japan-Hong Kong Business Cooperation Committees was held in Hong Kong in March 2015, during which members discussed collaboration in the areas of finance and logistics, with specific reference to the Guangdong Free Trade Zone and Chinese outbound investment. 由貿發局統籌的六個雙邊委員會及夥伴組 織, 繼續是貿發局保持與全球各地合作關係 工作的重要一環 香港歐洲商務委員會第 14 次全體大會於 2014 年 5 月召開, 邀請了知名講者發表演 說, 包括董建華 錢果豐博士 周松崗爵士 及馮國經博士 香港 - 美國商務委員會於 2014 年 10 月在華盛 頓州西雅圖市舉行圓桌會議, 探討中美經貿 關係及香港的角色, 以及在航空 節能和環 境相關行業的商貿合作 第五屆香港 - 台灣商貿合作委員會年度會議 Above: New World Development Executive Director Adrian Cheng (left) and Richemont Asia Pacific Regional Chief Executive Alain Li offered their insights on integrating art and culture in business, at a keynote luncheon at the Hong Kong Forum in December 2014 上 : 新世界發展有限公司執行董事兼聯席總經理鄭志剛 ( 左 ) 與曆峰有限公司亞太區行政總裁李國法, 於 2014 年 12 月香港論壇一場主題午餐會上, 就 探索融合時尚文化及商業 分享心得 Left: The Hong Kong Forum delegation was briefed during a visit to the Alibaba headquarters as part of a three-day side trip to Hangzhou 左 : 香港論壇代表團到訪杭州三天, 參觀了阿里巴巴的總部, 並聽取該公司代表講解其運作 collaborations in the aviation, energysaving and environmental sectors. The 10 th Plenary Session of the Hong Kong-France Business Partnership was held 於 2014 年 12 月在台北市舉行 貿發局同時 亦舉辦一場論壇, 促進香港與台灣環保事業 The fifth Hong Kong-Taiwan Business Co-operation Committee Plenary Meeting was held in Taipei in December A forum was held concurrently to foster cooperation in green business between in Paris in March Topics focused on collaboration in technology, innovation and sustainable city development. A side visit to Bordeaux allowed members to see first-hand the latest developments in those 的合作 第 34 屆香港 - 日本及日本 - 香港經濟合作委員 會全體大會於 2015 年 3 月在香港舉行, 與會 者探討在金融及物流方面的合作, 並特別談 Hong Kong and Taiwan. sectors. 及廣東省自由貿易區及中國對外投資 32 33

19 PROMOTING HONG KONG S SERVICES 推廣香港服務業 PROMOTING LOCAL SERVICES TO THE HINTERLAND Hong Kong s premier services event on the mainland, SmartHK, was staged in Nanjing in June Showcasing Hong Kong s business solutions under the theme of industrial transformation and upgrading, the event featured more than 200 services providers from Hong Kong s creative, technology and management/businesssupport sectors. A record 10,884 visitors joined the event, comprising buyers from the 13 jurisdictional cities of Jiangsu, as well as other regions and municipalities. More than 830 business-matching meetings were arranged for 269 mainland enterprises and Hong Kong services companies. OUTBOUND INVESTMENT GROWS Three joint investment missions with national and provincial governments were organised to promote Hong Kong as a value-adding gateway to overseas markets. In September, working with the Ministry of Commerce, the HKTDC organised a delegation of Hong Kong services providers and enterprises from Jiangsu, Shandong and Zhejiang provinces to North America, followed by two missions to Europe in October with Guangdong and Fujian. Nearly 930 business-matching meetings connected 68 mainland investors with 45 Hong Kong services professionals and more than 550 project owners in North America and Europe, resulting in nearly 100 potential deals reported. 向內地推廣香港服務 2014 年 6 月在南京舉行的 轉型升級 香港 博覽, 是在內地推廣香港頂尖服務業的 盛事, 以 轉型升級 為主題, 展示香港 提供的商業解決方案 展會吸引超過 200 家 香港服務公司參與, 涵蓋創意設計 科技及 管理 / 業務支援等界別 ; 同時吸引 10,884 名 與會人士出席, 創下新高, 當中包括江蘇 省 13 個城市以及其他地區的商家 展會為 269 間內地企業及香港服務公司安排了逾 830 場商貿配對會議 Below: Visitors at SmartHK Nanjing in June 2014 checked out design innovations from Hong Kong 下 :2014 年 6 月南京舉行的 轉型升級 香港博覽 上, 參觀人士細意欣賞香港甚具創意的設計 Seven road shows to first- and second-tier mainland cities were organised to promote the advantages of managing overseas investments via Hong Kong. More than 1,400 corporate investors took part in these events. FOSTERING BILATERAL PARTNERSHIPS WITH MAINLAND PROVINCES The HKTDC hosted visits of 13 national and provincial leaders at the vice-ministerial level and above during 2014/15. Keynote luncheons and thematic meetings during the visits allowed Hong Kong business people to directly engage with visiting high-level mainland officials. The meetings included a roundtable meeting for Shandong Vice Governor Xia Geng during his July 2014 visit to Hong Kong. Other networking luncheons were arranged during the year for Jiangxi Party Secretary Qiang Wei, Jiangsu Vice Governor Fu Ziying, Henan Governor Xie Fuzhan, and Shaanxi Executive Vice Governor Jiang Zelin. During the second Style Hong Kong in Nanjing in November 2014, Executive Director Margaret Fong co-chaired the second Jiangsu-Hong Kong Joint Cooperation Meeting with Jiangsu Vice Governor Xu Ming. All of these meetings paved the way for a smooth staging of the HKTDC s promotional events in various mainland provinces and cities. 內地企業增加海外投資本局與國家及省級政府聯合組織了三個投資合作考察團, 推廣香港作為邁向海外市場的理想跳板 去年 9 月, 貿發局聯同國家商務部為香港服務供應商及來自江蘇 山東及浙江三省的企業組織投資考察團前往北美 去年 10 月, 本局再與廣東及福建省政府籌組兩個前往歐洲的投資考察團 三個考察團合共安排近 930 場商貿配對會議, 聯繫了 68 名內地投資者與 45 位香港服務業專才及逾 550 名北美及歐洲的項目擁有人, 促成近 100 宗潛在交易 我們亦在七個一 二線內地城市舉行巡迴路演, 推廣經香港管理海外投資的優勢 超過 1,400 名企業投資者參與這些活動 與內地省份建立雙邊合作關係本年度, 貿發局共接待過 13 名副部長級或以上的國家中央及地區省級領導人到訪 訪問期間, 本局舉辦多個主題午餐會及專題會議, 讓香港商家有機會接觸到訪的內地高級官員 這些活動包括 : 山東省副省長夏耕 2014 年 7 月訪港期間舉辦的圓桌會議, 以及為江西省省委書記強衛 江蘇省副省長傅自應 河南省省長謝伏瞻及陝西省副省長江澤林舉行的交流午餐會 香港時尚購物展於 2014 年 11 月在南京舉辦, 展會期間, 貿發局總裁方舜文與江蘇省副省長徐鳴攜手主持第二屆蘇港合作聯席 1,937 The number of Chinese mainland companies involved in M&Arelated activities organised by the HKTDC 參與由香港貿發局舉辦與併購相關之活動的內地企業數目 2,092 The number of key IP players and industry representatives who took part in BIP Asia Forum in December 2014 參與 2014 年 12 月亞洲知識產權營商論壇主要知識產權業者及行業代表人數 12,000+ The number of registered users of Asia s largest international online IP portal, the Asia IP Exchange 亞洲最大國際知識產權門戶網站 - 亞洲知識產權交易平台的註冊用戶數目 407 The record number of exhibitors featured in the 10 th edition of the InnoDesign Tech Expo, in December 年 12 月第 10 屆設計及創新科技博覽的參展商數目, 打破歷屆紀錄 會議 這些活動能讓雙方代表探討如何加強兩地合 作, 為貿發局在內地不同省市舉行更多推廣 活動而鋪路 34 35

20 EXPLORING AND CONNECTING 探索與聯繫 EXPLORING AND CONNECTING 探索與聯繫 To promote Hong Kong goods and services to global audiences and to enhance the capabilities of our SMEs, the HKTDC explored new markets and connected buyers and sellers through a wide range of initiatives overseas and in Hong Kong. 為協助香港公司向全球目標市場推廣產品及服務, 同時提升中小企的競爭力, 香港貿發局致力開拓海外的新興市場, 並透過多元化的服務及展覽會聯繫買家和供應商 36 37

21 EXPLORING AND CONNECTING 探索與聯繫 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2014/15 one-on-one business-matching meetings set up during the trip. 廠商遷往仰光及緬甸其他城市的可行性 30 位來自成衣 電子及禮品業的團員參加 甸及菲律賓等市場, 吸引逾 12,000 名與會 者出席 我們亦於 2014 年 11 月在峇里島及 Above: Miss Hong Kong Tracy Chu (centre) joined models showcasing Hong Kong products and designs at Lifestyle Expo in Istanbul. A series of four product parades were organised during the threeday event to increase exposure for exhibitors and prize-winning work from the 2014 Hong Kong Young Fashion Designers Contest 上 : 香港小姐朱千雪 ( 中 ) 聯同一眾模特兒, 在土耳其舉行的時尚生活匯展 伊斯坦布爾上展示香港產品及設計 為期三天的匯展共舉行了四場產品匯演, 讓參展商的產品及香港青年時裝設計家創作表演賽 2014 的得獎作品, 成為買家的焦點 OPENING DOORS TO GLOBAL MARKETS The HKTDC helped Hong Kong companies market their products and services at home and abroad in 2014/15 through expos and exploratory business missions. Hong Kong companies also connected with overseas buyers and sellers at HKTDC local trade fairs, some of which are the largest of their kind in the world. TAPPING ASEAN MARKETS Expanding consumer buying power in the populous ASEAN market has many Hong Kong SMEs setting their eyes on regional opportunities. The HKTDC supported these aspirations with a business mission to Indonesia in September. The group of 11 delegates met with some 140 Indonesian business people from the logistics industry to understand developments in that sector. Partnerships were also explored, with 86 探索全球商機 2014/ 2015 年, 香港貿發局致力在海外及本地推廣香港產品及服務, 在海外舉辦展覽會及商貿考察團, 協助香港公司尋找新市場 而通過本局在香港舉辦世界頂尖的展覽會, 香港的供應商可以和來自全球的買家聯繫, 洽談業務 進軍東盟在海外, 東盟各成員國人口眾多, 市場龐大, 消費者的購買力與日俱增, 區內機遇吸引許多香港中小企注視 為支持中小企開拓東盟市場, 香港貿發局於 9 月組織了物流業訪問團前往印尼 11 名團員會見了印尼 140 多名物流業代表, 了解行業發展的最新情況, 大會並為團員安排了 86 個商貿配對會議 2015 年 3 月, 香港考察團再次造訪緬甸, 是三年來的第八次, 這次造訪主要目的是探討 A Hong Kong delegation also returned to Myanmar for the eighth time in three years. The March 2015 trip explored the feasibility of factory relocations to Yangon and other cities, and involved nearly 30 delegates mainly from the garment, electronic and gift sectors. A networking event was arranged to connect the group with about 110 Myanmar business people. Earlier, in August 2014, a road show in Yangon promoted Hong Kong s legal and arbitration services, with delegates from Hong Kong s Department of Justice and 18 legal professionals. The initiative drew 234 participants. Services were also a focus in the May 2014 road show to Malaysia, where design was in the spotlight. Hong Kong success stories related to business upgrading and rebranding were shared with some 300 Malaysian business people eager for such business support. At the same time, SMEs in Hong Kong learned more about Malaysia's business environment through seminars and workshops, as well as original reports gathered on location by the HKTDC s Research Department. ASEAN was a central topic at HKTDC seminars and practical workshops. Events on Indonesia, Myanmar and the Philippines were among the 80 seminars held during the fiscal year, attracting more than 12,000 people. Seminars were also taken on the road including events in Bali and Jakarta in November The road show reached more than 440 business people in those cities. Three months later the HKTDC organised a reception to celebrate the opening of a new office in Jakarta. 了這次訪問團, 並透過一項交流活動接觸了 110 名緬甸的商家 而在 2014 年 8 月, 本局在緬甸仰光舉辦另一場推廣香港法律及仲裁服務的巡迴路演, 團員包括來自香港律政司的代表及本港法律界 18 名業界代表, 活動吸引了 234 人參與 2014 年 5 月的馬來西亞路演主力推廣服務業, 當中又以設計服務為重點 300 多位對相關服務有需求的馬來西亞商界代表, 藉此聽取香港在提升營商效率及品牌改造方面的成功經驗 貿發局透過舉辦這些訪問團 研討會和工作坊, 以及研究部實地收集的第一手資料撰寫成報告, 為有意開拓馬來西亞市場的香港中小企提供實用資訊 香港貿發局於本財政年度舉辦多個研討會及實務工作坊, 均以東盟為核心主題 本財政年度內共舉行 80 個研討會, 涵蓋印尼 緬 雅加達舉辦外訪研討會, 該巡迴路演吸引超 過 440 名商界人士前來參與 三個月後, 香 港貿發局更舉辦招待酒會慶祝雅加達新辦事 處開幕 新興市場機遇處處香港的時尚生活都會形象在國際間逐漸為人 熟悉, 就此, 香港貿發局竭力為中小企業發 掘相關的商機, 特別是在復蘇速度更勝發達 經濟體的新興市場 Below: Members of a business mission to Myanmar viewed a three-dimensional map of the Dagon City project run by Hong Kong company Marga Asia Limited. The development is the largest of its kind in Yangon, Myanmar s industrial and commercial centre 下 : 緬甸商貿考察團的成員, 細看勃固工業區的立體地圖, 該工業區是仰光最大型的工業區之一, 由香港公司 Marga Asia Limited 發展 仰光是緬甸的工商業中心 38 39