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3 Contents 目錄 5 Profile and Mission 簡介及使命 6 The Council 理事會 8 From the Chairman 主席的話 16 From the Executive Director 總裁報告 24 Helping Hong Kong SMEs Find New Markets 支援中小企尋找新市場 36 Promoting Hong Kong Services 推廣香港服務業 50 Bolstering Hong Kong s Role as Asia s Fair Capital 鞏固香港作為亞洲展覽之都的地位 60 Developing Our Organisation 持續發展 70 Corporate Governance 企業管治 72 Finances 財務報告 137 The Year Ahead 未來計劃 138 Council Members 理事會成員 140 Membership of Committees 委員會成員 141 Directorate and Senior Staff 總裁級及高級職員 142 The HKTDC Around the World 貿發局全球辦事處

4 Profile 簡介 A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices worldwide, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and the Internet. 香港貿易發展局 ( 下稱 香港貿發局 ) 自 1966 年成立以來, 一直協助香港的貿易商 製造商和服務業者, 向全球推廣他們的業務 香港貿發局在世界各地設立了超過 40 個辦事處, 其中 13 個在中國內地, 致力促進香港作為聯繫中國內地, 以至亞洲的商貿平台 香港貿發局亦舉辦貿易展覽會和商貿訪問團, 幫助企業把握香港和內地的商機 ; 並透過商貿刊物 研究報告和網上渠道, 提供商貿資訊 Mission 使命 The HKTDC s mission is to create opportunities for Hong Kong companies. We focus on delivering value by promoting trade in goods and services, while connecting the world s small and medium-sized enterprises (SMEs) through Hong Kong s business platform. In striving to be the best trade promotion organisation in the world, the HKTDC is committed to: developing and expanding new frontiers by exploring, learning and innovating creating and delivering value to our customers building on Hong Kong s economic success through global business maintaining trust, respect and openness in all our relationships 香港貿發局的使命是為香港公司締造商機, 促進產品和服務貿易, 並推動全球中小企業透過香港的商貿平台經商 我們貫徹以下信念, 致力成為全球最佳的貿易推廣機構 : 不斷探索 持續學習 力求創新 開拓及擴展新的工作領域為客戶不斷開發及提供增值服務推動香港在全球商貿中更上層樓對內對外秉持誠信 尊重和開放的作風和態度 5

5 The Council 理事會 The HKTDC governing body is a 19-member Council of leaders from trade, industry, commerce and government in Hong Kong. HKTDC Executive Director Fred Lam reports to the Council, which plans and supervises the HKTDC s global operations and services. 香港貿易發展局理事會 由來自貿易 工業和商業界別領袖 以及政府官員共 19名成員組成 是本局最高決策層 負責策劃和監督本局在全球的運作和服務 總裁林天福向理事會負責 6 7

6 2013/14 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 While the global recovery will take environmental services, as well as other 儘管全球復甦的道路漫長, 中國內地經濟發 From the Chairman 主席的話 some time, fresh opportunities arising from the Chinese mainland s economic development and new reform initiatives augur well for local businesses in the medium to long term. There are several areas where Hong Kong companies are well positioned to benefit from priorities identified by the Central Government. Beyond the mainland, opportunities are also found in recovering mature economies and emerging markets. city management and planning services, are expected to increase. Urbanisation will also stimulate consumer demand for household equipment, home electrical appliances, retailing, transportation, education and medical s e r v i c e s, e n t e r t a i n m e n t, t o u r i s m, culture, catering and beauty services. Such developments signal opportunities for Hong Kong s professionals in the aforementioned areas, as well as urban 展迅速, 機遇處處, 加上新的改革措施出台, 預料將有利本港商界的中長期發展 香港企業在幾個獲中央政府定為優先發展的領域中佔盡優勢, 應該好好裝備自己, 在內地市場大展拳腳 除了中國內地, 復甦中的成熟經濟體及新興市場亦不乏機會 加速城鎮化內銷市場商機盛我們估計到了 2020 年或之前, 中國城鎮人口的比例將由 2013 年的 53.7% 上升至約 60%, 因而刺激對各類產品及服務的需求 Urbanisation and domestic sales Opportunities By 2020, the mainland s urban population ratio is expected to reach about 60 per cent, from 53.7 per cent in This is expected to stimulate demand for a wide range of products and services. For instance, opportunities relating to investments in infrastructure, planning and property management. To create more balanced, long-term population growth, the mainland is easing its one-child policy. According to Chinese Academy of Social Sciences estimates, easing one-child restrictions will result in an additional one million babies annually. This policy will boost demand for baby 有關基建 運輸網絡 房屋 環保服務 城市管理及規劃服務等的投資機遇將會增加 同時, 城鎮化將刺激各方面的消費需求, 包括家居設備 家電 零售 運輸 教育及醫療服務 娛樂 旅遊 文化 餐飲及美容服務等等 由此可預示, 香港相關專業人士可於上述各方面, 以及城市規劃及物業管理這 While the Chinese mainland market holds the most potential, the TDC s promotional strategy is not single-focused, but keeps an eye on opportunities around the globe. 縱使內地市場潛力無限, 貿發局的推廣策略不會只著眼單一市場, 時刻密切注意全球機遇 transportation networks, housing and products, toys and related services. 些範疇找到發展機會 為了令長遠人口更平衡地增長, 中國正逐步放寬一孩政策 根據中國社會科學院的估計, 放寬一孩限制, 每年將增加 100 萬名新生嬰兒 這項新政策將帶動嬰兒產品 玩具及相關行業的需求 Jack So, GBS, OBE, JP 蘇澤光金紫荊星章 OBE 太平紳士 Left: TDC Chairman Jack So addresses the opening of the January 2014 Asian Financial Forum, which drew more than 2,500 participants from 41 countries and regions. The AFF underlines Hong Kong s role as Asia s financial services centre 左 : 貿發局主席蘇澤光於 2014 年 1 月的亞洲金融論壇上致開幕辭 逾 2,500 人出席本屆論壇, 他們來自 41 個國家及地區, 論壇有助鞏固香港作為亞洲金融服務中心的地位 8 9

7 INDUSTRY Transformation technology applications, are also required. 轉型升級帶來機遇 HoldS Promise China s Third Plenum, in November 2013, pledged that mainland authorities will undertake industrial restructuring to transform and upgrade industries. According to a recent TDC survey of mainland enterprises, the vast majority of respondents indicated they wanted to transform themselves through increased investments, investing in their own brands, and upgrading their product design capabilities. They would also seek services support in areas such as brand design, product development, marketing, law and accounting, finance and other professional The increasing demand from mainland companies for external support to transform and upgrade their businesses represents solid opportunities for relevant Hong Kong companies. Food Safety, Environmental protection Open Doors The Central Government has promised to tighten the management and regulatory regime for food safety. Modernisation of the agricultural sector will also strengthen controls in this area. Efforts are to be made to introduce more advanced equipment and management systems, and enhance 三中全會承諾, 內地當局將加快推進工業改革 製造業轉型升級的步伐 根據貿發局最近對內地企業的調查, 大部分受訪企業表示, 他們有意藉著加大投資建立自家品牌, 以及提升產品設計能力, 從而達致轉型升級 他們亦會尋求品牌設計 產品開發 市場營銷 法律 會計 銀行 融資服務以及其他專業服務的支援 過半數受訪企業表示, 他們會使用香港或海外供應商提供的服務 香港公司不但可提供與生產有關的支援服務, 同時亦可提供其他的專業服務, 例如產品設計 品牌開發 國際市場營銷及新科技 services. More than half the respondents technology and connectivity within the 應用 內地公司在尋求業務轉型及升級之 said they would use services provided by Hong Kong or overseas suppliers. The strengths of Hong Kong companies are not limited to support services in relation to production. Other services, such as product design, brand development, i n t e r n a t i o n a l m a r k e t i n g a n d n e w Right: The Chairman (right) hosts a luncheon to welcome a Yunnan mission led by provincial Governor Li Jiheng in May The delegation of 50 came to Hong Kong to promote the first China- South Asia Expo and forge closer economic ties between Hong Kong and Yunnan 右 :2013 年 5 月, 主席 ( 右 ) 設午宴接待雲南省省長李紀恆率領訪港的雲南代表團 代表團一行 50 人, 旨在來港宣傳首屆中國 - 南亞博覽會, 促進香港與雲南共建更密切的經貿關係 supply chain, including product storage, preservation, processing, packaging, transportation and sales. The advantages of Hong Kong s food processing enterprises in areas such as product development, marketing and management are well suited to 時, 將會對外部支援服務需求越趨殷切, 為相關的香港公司開創發展良機 關注食品安全及環境保護中國中央政府承諾收緊食品安全管理及監管機制, 而農業現代化亦將有助加強食品安全 政府致力引入更先進設備及管理系統, support the agricultural modernisation programme. Hong Kong companies expertise in cold-storage logistics and the ability to track the food supply chain should also contribute to improving food safety. Imports of food may also continue to increase as mainland consumers seek better quality food products. The mainland s imports of processed food grew by an average of 27 per cent 以提升供應鏈在產品儲存 防腐 加工 包裝 運輸及銷售的科技水平, 令過程中每個工序之間的聯繫更緊密 香港食品加工企業於產品開發 市場營銷及管理方面的優勢明顯, 能夠支持內地農業現代化計劃 香港公司於冷藏物流的專業知識及追蹤食物供應鏈進度的能力, 亦有助改善食品安全 由於內地消費者對食物質素要求 Above: The Chairman (left) shares a moment with Hong Kong SAR Financial Secretary John Tsang (centre) and United Kingdom Secretary of State for Business, Innovation and Skills Dr Vince Cable, guest of honour at the November 2013 Hong Kong Dinner in London, the event s 30 th anniversary 上 : 主席 ( 左 ) 香港特別行政區財政司司長曾俊華( 中 ) 及應邀擔任主禮嘉賓的英國商業創新及技能大臣祈維信博士, 在 2013 年 11 月倫敦舉行的第三十屆 香港晚宴 上合攝 annually from 2010 to 2013, and Hong 越來越高, 進口食品將不斷增加 2010 年至 Kong, with its strong connections with overseas food-producing companies, stands to benefit here as well 年期間, 中國進口加工食品平均每年增長 27%, 而由於香港與許多海外食品生產商保持緊密的聯繫, 香港亦能從中發掘商機 The Third Plenum also vowed to respond to the mainland s worsening natural environment, but local governments 另一方面, 三中全會亦承諾改善內地日益惡化的自然環境, 然而, 地方政府一般缺乏環 generally lack the necessary technologies 境保護所需的關鍵技術, 香港可以為本地及 crucial to environmental protection. 海外業者提供一個便利的平台, 引入可再生 10 11

8 including architectural design, accounting, While other centres have been given 企業 走出去 人民幣國際化 logistics and e-commerce. With rich experience in urban planning and infrastructure development, Hong Kong professionals in architecture, construction, engineering and surveying can play a useful role in the mainland s urbanisation renminbi clearing rights, Hong Kong commands clear first-mover advantages, hosting the largest pool of offshore renminbi liquidity. Global promise Beckons Beyond the mainland, growth is gradually 內地公司紛紛 走出去 往海外市場發展, 三中全會清楚表明, 鼓勵更多企業及個人到海外投資, 並允許投資者開展綠色項目 進行併購及證券投資 香港服務業者一向擅於促成對外投資交易, drive and rural development. Hong Kong coming back in both the developed and 我們預期, 以香港作為國際金融中心 財富 services providers can gain even better connections to the mainland market through the Closer Economic Partnership emerging economies. Among the traditional markets, the United States looks the strongest and most resilient. Its economy 管理中心及商業服務平台所擁有的專業知識, 有關服務的需求將會增加 Right: Reflecting the growing importance of the African market, the Chairman signs an MOU with Kenya s National Chamber of Commerce and Industry during a visit there in July 2013 右 : 有見非洲市場的地位日益重要, 主席於 2013 年 7 月出訪肯尼亞, 並與肯尼亞貿易和工業部簽署諒解備忘錄 Hong Kong also provides a convenient platform for local and overseas players to import renewable energy technologies and waste-water and air-pollution control equipment. Aside from its geographic proximity, Hong Kong offers a range of financial facilities, while functioning as a technology transfer centre for overseas enterprises and mainland clients, relying on its excellent record in the protection of intellectual property rights and its comprehensive range of professional services. Infrastructure Services Needed Allocating more public resources to promote development of the rural areas, encouraging innovations in urban construction and management, and relaxing market access for foreign investment are also declared Plenum goals. To encourage cooperation, the government will further reduce restrictions 能源技術 污水及空氣污染監控設備 香港除了擁有鄰近內地的優勢, 在保護知識產權及提供專業服務方面一直表現出色, 能提供各種財務融資安排, 亦是海外及內地企業進行技術轉移的上佳平台 基建服務需求龐大三中全會宣佈的工作目標還包括分配更多公共資源, 推進農村地區的發展 ; 鼓勵創新城鎮建設及管理 ; 以及放寬外商投資市場准入條件 為促進中外合作, 中國政府將進一步放寬外資於建築設計 會計 物流及電子商貿等服務行業的准入限制 香港的建築設計 施工 工程及測量專家將在內地城鎮化及農村發展過程中擔當重要角色 香港的服務業者可以透過更緊密經貿關係安排 (CEPA) 更容易地進入內地市場, 佔盡先機 此外, 香港作為國際金融中心及內地最大的離岸人民幣中心, 可以為內地企業 Arrangement (CEPA), which provides Hong Kong companies with preferential access. Moreover, as an international financial centre and the mainland s largest offshore renminbi hub, Hong Kong can become an effective fund-raising platform for mainland enterprises, as well as local governments. Going out, internationalising the renminbi The Third Plenum clearly states that outward investment by enterprises and individuals will be further encouraged. Investors will be allowed to engage in overseas investments in greenfield projects, mergers and acquisitions, and securities. Hong Kong services providers have already proven capable of expediting outward investment transactions. We expect great demand for such services based on our expertise as an international financial centre, wealth-management centre and business-services platform. The Third Plenum resolved that China will accelerate convertibility of the renminbi under the capital account, along with interest rate and exchange rate should remain on track for recovery against a backdrop of stronger employment and an improving housing market. The European Union is also showing signs of recovery, given its generous monetary policies, widespread fiscal consolidation and structural reforms in a number of countries. Germany remains the bright spot, although gains are now spreading to France and even to the more debtridden nations, notably Italy. As for Japan, aggressive monetary easing should keep the yen weak, supporting Japan s exports and asset prices. Although growth is likely to be overshadowed by the tapering of quantitative easing in the US, Asia is now on a stronger footing. Continuing growth on the Chinese mainland should provide a stabilising force. Although the mainland market holds the most potential, the TDC s promotional strategy is not single-focused, but keeps an eye on opportunities around the globe. My Time with THE TDC I first joined the TDC as Executive Director 三中全會議決, 中國將加快實現人民幣資本項目可兌換, 並加快推進利率及匯率市場化 雖然其他離岸中心亦有提供人民幣結算服務, 但香港是人民幣結算服務的先行者, 同時擁有最大的離岸人民幣資金池, 優勢明顯 全球機遇即將來臨除了內地, 成熟及新興經濟體亦陸續恢復增長動力 傳統市場中, 美國的實力及抗跌力最強, 在就業率增加 住房市場改善的情況下, 其經濟將穩步復甦 在寬鬆貨幣政策下, 歐洲多國進行廣泛財政整頓及結構改革, 令歐盟亦見復甦跡象 多國之中, 德國的表現最為矚目, 而法國和負債纍纍的意大利亦錄得增長 日本方面, 由於推行超寬鬆貨幣政策, 日圓持續弱勢, 支持著日本出口及資產價格 至於亞洲其他發展中國家, 雖然增長或會因美國縮小量化寬鬆的規模而減弱, 但該地區目前基礎穩健, 而中國內地的經濟持續增長也對該地區的經濟發展有穩定的作用 縱使內地市場潛力無限, 貿發局的推廣策略不會只著眼單一市場, 時刻密切注意全 on foreign access to services sectors, 及地方政府籌集資金 liberalisation. in 1985 and rejoined in 2007 as Chairman, 球機遇 12 13

9 a total of 14 years working full time or part time for the organisation. Even in the intervening years, when I was outside managing the MTR Corporation and PCCW, I kept my interest and conviction in the mission of the Council to promote Hong Kong business worldwide and to create opportunities for small and medium- The TDC s progress over nearly 50 years is a reflection of Hong Kong s economic development: from manufacturing centre to re-export hub to services-oriented economy. The Council is not only adapting to change but in many ways anticipating and pioneering change. In the process, the Council kept reinventing itself with new 回顧我在貿發局的日子我於 1985 年出任貿發局總裁一職, 其後於 2007 年 回巢 擔任主席, 在貿發局累積了 14 年全職及兼職的工作經驗 即使我在其他企業任職 管理港鐵及電訊盈科的期間, 我仍然堅信貿發局的使命, 關注本局於世界各地推廣香港外貿的工作, 我認為 Right: The Chairman is joined at the opening ceremony for Entertainment Expo, in March 2014, by Hong Kong SAR Chief Executive CY Leung (centre) and the Council s Executive Director Fred Lam 右 :2014 年 3 月, 主席聯同香港特別行政區行政長官梁振英 ( 中 ) 及貿發局總裁林天福, 合攝於香港影視娛樂博覽開幕禮上 size enterprises. initiatives: building the Convention and 本局努力為中小企創造商機背後的意義十 Exhibition Centre, creating and constantly 分重大 expanding the many trade fairs, setting Below: The Chairman and Hong Kong SAR Secretary for Commerce and Economic Development Gregory So (second from right) join (left to right) German Olympic gold medalist Marcel Nguyen, Hong Kong singer Coco Lee and Hong Kong actress Gigi Leung at the Hong Kong Fashion Extravaganza, held in January The gala evening attracted more than 1,600 guests 下 : 在 2014 年 1 月舉行的 香港 華麗秀 上, 主席和香港特別行政區商務及經濟發展局局長蘇錦樑 ( 右二 ), 與 ( 由左至右 ) 來自德國的奧運金牌得主阮馬素 香港歌手李玟及藝人梁詠琪合照 是次盛會吸引超過 1,600 名賓客蒞臨 up representative offices and Hong Kong associations worldwide and launching the computerised trade enquiry service, which has since been converted to the B2B portal just to name a few. What is the future for the Council? As Hong Kong s economy has changed to a focus on services, TDC s strategy has 在過去差不多 50 年來, 貿發局的成長反映著香港的經濟發展, 其重心由製造業改為轉口貿易, 再轉型為今天服務業主導的經濟體 貿發局不單因時制宜, 更於多方面洞悉先機 引領轉變 在這個過程中, 貿發局的革新步伐不曾停下, 不斷制定新的舉措, 包括興建香港會議展覽中心 創辦及擴展各項貿易展覽會 於世界各地設立辦事處及香港 been adjusted accordingly, to promote services: banking and finance, law and accounting, logistics and transport, etc. Such a move will further enhance Hong Kong s role as the gateway for the world to enter the mainland market, and for mainland enterprises to go out to the rest of the world. China s increasingly open and market-oriented policies will give Hong Kong companies a new and bigger role, and TDC, like a good facilitator, will make sure we do not miss the opportunity. I am proud of my association with the Council; it is perhaps one of Hong Kong s unsung heroes, only fully appreciated by its users, most of which are small and medium-size enterprises. However, it is the SMEs that contribute the most to our prosperity and provide employment to more than one million. I m grateful to my colleagues, government bureaus, Council members, past and present, and all of our advisers and supporters from different industries. They have all contributed to the nearly five decades of glorious history of the TDC and, on the personal level, given me one of the most enjoyable and rewarding experiences of my life. 商會 推出電腦化貿易諮詢服務 ( 現已轉化為 B2B 網站 等等 由於香港經濟現時聚焦於服務業, 貿發局未來的發展動向及推廣策略已作出相應調整, 大力推廣銀行 金融 法律 會計 物流及運輸等專業服務, 以進一步鞏固香港作為亞洲營商中心的地位, 一方面是全球通往內地市場必經之途, 同時協助內地企業踏足國際市場 中國政策越趨開放及市場導向, 香港公司將重新定位 肩負重任 貿發局定當克盡促進者的責任, 確保港商抓緊每個機遇 我以自己與貿發局的深厚連繫為榮 貿發局一直為香港默默耕耘, 本局的用戶對我們的服務稱譽有加, 當中大部分為中小企, 而這些中小企正是香港經濟發展欣欣向榮 為超過一百萬人提供就業機會的最大支柱 我向過去和現在各位同事 各個政府部門和政策局 理事會成員 顧問及各行各業的支持者衷心致謝 他們為貿發局近五十年的光輝歷史貢獻良多, 亦為我譜出愉快豐盛的個人經歷 14 15

10 2013/14 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 The past year saw our organisation place 過去一年, 香港貿發局更著力在本港和全球 From the Executive Director 總裁報告 more emphasis on promoting Hong Kong services here in our city and around the world. Promoting Hong Kong s services is an effective way to establish our city as Asia s business hub, particularly as the global economy continues to rebalance towards the relatively strong Asian region. This focus on services promotions, however, has not come at the expense of our product promotions. Our exhibitions continued to grow in spite of stiff competition among the world s tradefair competitors. While many organisers faltered, we managed to increase our exhibitor and buyer numbers in 2013/14, which in turn brought more business to Hong Kong SMEs. 推廣香港服務業 推廣香港服務業是確立香港作為亞洲營商中心地位的有效途徑, 尤其當全球經濟正重歸平衡, 重心逐漸移向經濟增長較強的亞洲地區 貿發局全力推廣服務業之餘, 也不忘推廣製造業 儘管世界各地展覽同業之間競爭十分激烈, 我們的展覽業務繼續增長 雖有許多展覽營辦商鎩羽而歸, 貿發局於 2013/14 年度所辦之展覽會的參展商及買家數字仍錄得增長, 為香港中小企帶來更多生意機會 服務業海外推廣在貿發局芸芸服務業推廣活動中, 以 2013 年 6 月在紐約和洛杉磯舉辦的 邁向亞洲 Below: HKTDC Executive Director Fred Lam hosts a press conference announcing details of the 10 th Entertainment Expo Hong Kong, which includes the Hong Kong International Film & TV Market (FILMART). A record-breaking 772 exhibitors from more than 50 countries and regions took part in FILMART. Mr Lam is joined by Hong Kong SAR Secretary for Commerce and Economic Development Gregory So (centre) and HKTDC Entertainment Industry Advisory Committee Chairman Peter Lam 下 : 香港貿發局總裁林天福出席第十屆香港影視娛樂博覽的記者會, 會上多項活動的代表向傳媒介紹有關詳情 香港國際影視展為香港影視娛樂博覽的項目之一, 今年吸引了來自逾 50 個國家及地區合共 772 家參展商, 打破歷屆紀錄 除了林先生外, 香港特別行政區商務及經濟發展局局長蘇錦樑 ( 中 ) 和香港貿發局影視娛樂業諮詢委員會主席林建岳亦到場支持 In Hong Kong, our services events brought the world to our city to reaffirm our role as Asia s central business district. 在香港, 我們舉辦大型的服務業推廣活動吸引世界各地的商家來港參與, 鞏固香港作為亞洲營商中心的地位 Fred Lam, JP 林天福太平紳士 16 17

11 Right: The Executive Director was on hand to open a new Design Gallery shop in Qingdao in August Design Gallery shops help Hong Kong manufacturers build lifestyle brands on the mainland by providing a platform from which to gather market insights and establish distribution networks 右 : 總裁於 2013 年 8 月在青島為香港 設計廊新店主持開幕禮 設計廊為香港生產商提供採集市場情報及建立分銷網絡之平台, 協助港商在內地推廣時尚生活品牌 new-to-market export successes in 2013 by the Commercial Service, for example, was US$10.6 million, up 308 per cent over the previous year. The number of US companies participating in HKTDC outreach events also rose dramatically, from 1,837 companies in 2012 to 5,994 companies in Almost 10,000 attended the event, which featured a trade exhibition, a plenary conference and thematic seminars. Business matching was the most popular activity over the two-day event, with 785 appointments arranged to introduce Hong Kong services suppliers to mainland enterprises. 組織了訪問團前往美國, 涵蓋科技 時裝 酒類及食品 粵港投資, 以及資訊和通訊科技多個範疇, 讓香港公司向當地企業介紹本港作為拓展亞洲業務的橋樑角色 我們並且安排了超過 900 場商貿配對會議 我們在美國舉行的活動促成了不少業務合 Connecting China to the World We believe that the mainland s outbound investment trend holds opportunities for Hong Kong services providers. Already one Attracting Business to Hong Kong In Hong Kong, our services events brought the world to our city to reaffirm our role as Asia s central business district. The forums 作, 成績備受美國商務部 (USCS) 認同, USCS 更與貿發局再續簽三年的太平洋商貿合作計劃 (PBI) 協議 PBI 自 2010 年開始實行以來, 效用宏大 2013 年,USCS 的新品出口錄得出口額 10,600,000 美元, 較上一年 of the world s biggest overseas investors, centred on key sectors where Hong Kong s 上升 308% 參與貿發局地區外展活動的美 the mainland is expected to invest some US$150 billion yearly by Much of that will come through Hong Kong. Up to 2012, strengths are well known and provide opportunities for local, mainland and overseas firms to do business. 國公司數目亦同時急增, 由 2012 年的 1,837 間公司增至 2013 年的 5,994 間 Promoting Hong Kong Services officials representing 12 sectors. We were 首選香港 論壇最為盛大 論壇雲集香港商 Hong Kong has accounted for almost 58 per cent (US$306 billion) of the mainland s total cumulative outward investment. An example was our seventh Asian Financial Forum, which set a new attendance record. The January 2014 中國與世界接軌內地方面, 我們深信其積極進行海外投資的趨勢為香港服務業者造就發展良機 內地一 Abroad The largest and most ambitious of our services promotion events was Think Asia, Think Hong Kong (TATHK) in New York and Los Angeles, in June This initiative gathered the cream of Hong Kong s business community to market our advantages and opportunities to both coasts of the United States. The two events attracted more than 3,800 participants, who heard how US companies can expand their business to Asia, particularly the Chinese mainland, through Hong Kong. Hong Kong SAR Chief Executive CY Leung hosted the New York promotion, the largest Hong Kong campaign ever organised in the US. The Hong Kong mission numbered more than supported by 14 Hong Kong partners and 118 US organisations. TATHK featured 66 high-profile speakers and received extensive news-media coverage, producing about 1,000 reports. Alongside TATHK, we organised missions to the US covering technology, fashion, wine and food, Hong Kong-Guangdong investment and ICT to introduce our city s role as an intermediary for business in Asia. In all, more than 900 business-matching meetings were arranged. The business generated from our USfocused efforts was recognised by the US Commercial Service, which renewed for three years the Pacific Bridge Initiative agreement with the Council. The PBI, as it is known, has produced strong results since 界翹楚, 向美國東西兩岸城市推廣香港的優勢及商機 在紐約和洛杉磯舉行的兩項活動吸引了超過 3,800 人參與, 與會者可從中了解美國公司可以如何透過香港的平台, 開拓亞洲業務, 特別是中國內地的商機 香港特別行政區行政長官梁振英應邀主持紐約市推廣活動的開幕禮, 這是香港歷來在美國舉行最大型的推廣活動 香港代表團超過 200 人, 包括商界領袖及政府官員, 代表 12 個不同行業, 並得到 14 個香港夥伴機構及 118 個美國當地組織的支持 邁向亞洲首選香港 推廣活動邀請了 66 位重量級嘉賓擔任講者, 獲新聞媒體廣泛報導, 共有約 1,000 份報導以此為題 To promote the Hong Kong intermediary role, we organised an investment mission to the US in June Coinciding with our TATHK event, we brought Guangdong investors to several North American cities, which resulted in 67 potential deals valued at nearly US$2 billion. Shortly after, we signed an MOU with Guangdong Province for more investment missions and, in November 2013, arranged an investment mission to Europe for a Ministry of Commerce delegation. We also helped Hong Kong services providers on the mainland via our SmartHK event in August Then we brought more than 200 Hong Kong services providers to meet with Guangzhou businesspeople, who were seeking guidance in applying international- event attracted 2,559 financial players and government leaders from 41 countries and regions. Notable international speakers are a mainstay of AFF, and 2014 was no exception. Led by Timothy Geithner, former US Secretary of the Treasury, AFF 2014 speakers also included Dr Alan Bollard, Executive Director of the APEC Secretariat; Paul M Achleitner, Chairman, Supervisory Board, Deutsche Bank AG; Ding Xuedong, Chairman & CEO, China Investment Corporation; and Robin Li, Chairman & CEO, Baidu Inc. It also featured about 450 business-matching meetings for 226 participants, the most to date. Our other services forums continued to grow as well. The Asian Logistics and 直是全球最大海外投資者之一, 預期 2015 年的海外投資額約 1,500 億美元, 而大部分是通過香港投往其他地方 截至 2012 年, 內地累計海外投資總額中, 投資於香港或經香港投資所佔的比例近 58%(3,060 億美元 ) 2013 年 6 月, 我們組織投資考察團出訪美國, 以推廣香港作為投資中介者的角色 在 邁向亞洲首選香港 活動期間, 我們聯同廣東投資者走訪北美多個城市, 促成 67 宗潛在交易, 估計投資總值逾 20 億美元 其後我們隨即與廣東省簽訂諒解備忘錄, 合作籌組更多投資考察團, 並於 2013 年 11 月為中國商務部組織了一個歐洲投資考察團 2013 年 8 月, 我們舉辦 轉型升級. 香港博覽 推廣活動, 向內地推廣香港服務供應商 200 business leaders and government it started in The value attributed to 除了 邁向亞洲首選香港 之外, 我們亦 standard practices to their operations. Maritime Conference, the Asian Licensing 的多元化服務 我們帶領逾 200 家香港服務 18 19

12 Conference and the Business of IP Asia 供應商, 於廣州與內地商家會面, 向他們介 識產權營商論壇, 與會人數分別按年增長 small orders. The SOZ initiative generated 品雜誌應用程式, 榮獲美國萬維網推廣協會 Forum featured year-on-year participant growth of 25 per cent, 14 per cent and 20 per cent respectively. fairs Expand to the Community HKTDC trade fairs recorded year-on-year exhibitor growth of about four per cent, to 35,131, and buyer growth of 10.5 per cent, to 755,488. Of our 35 fairs, 23 enjoyed record buyer participation this fiscal year, while 19 fairs set records for exhibitor attendance. Three of our fairs remain the largest of their kind in the world, and nine are the largest in Asia. Aside from bringing global traders to Hong Kong, we continued to organise fair-related events in and around the community. For the 2013 Hong Kong Book Fair, we staged some 120 reading-related public activities outside the fair venue, while for the 2014 Fashion Week for Fall/Winter, we held promotions in 175 retail outlets. Our fairs are also becoming more marketing-focused events. The HKTDC World Boutique, Hong Kong, for example, featured 657 brands, up 16 per cent over the previous year. The premium brand zone at the 2013 HKTDC Hong Kong Watch & Clock Fair, Salon de TE, featured more than 140 high-end brands and designer collections, a 13 per cent increase over 紹香港達國際水平的服務及營運模式, 分享經驗和心得 博覽結合了貿易展覽 主題會議及專題研討會, 吸引接近 10,000 名廣東企業代表參與 活動為期兩日, 當中以商貿配對環節最受歡迎, 大會共安排了 785 場商貿配對會議, 為內地企業和香港服務供應商穿針引線 為香港招商引資我們在香港舉辦的服務業活動相當國際化, 把來自世界各地的商家吸引前來香港參與, 鞏固本港作為亞洲營商中心的地位 這些論壇聚焦香港別具優勢的行業, 並為本地 內地及海外公司締造商機 我們主辦的第七屆亞洲金融論壇就是一個好例子 本年度論壇於 2014 年 1 月舉行, 吸引來自 41 個國家及地區逾 2,559 位金融業者及政府官員參與, 與會人數打破歷屆紀錄 重量級講者已成為亞洲金融論壇每年的亮點, 2014 年亦不例外 2014 年亞洲金融論壇的講者包括前美國財政部長蒂莫西. 蓋特納 (Timothy Geithner) 亞洲太平洋經濟合作會議秘書處執行長伯拉德 (Alan Bollard); 德意志銀行監事會主席保羅. 阿赫萊特納 (Paul M Achleitner); 中國投資有限責任公司董事長兼首席執行官丁學東 ; 以及百度公司董事長兼首席執行官李彥宏等 該論壇並為 % 14% 及 20% 展覽業務不斷發展並走入社區本局的貿易展覽會參展商數目按年上升約 4%, 至 35,131, 買家人數達到 755,488 人, 增長 10.5% 本財政年度, 本局共舉辦了 35 項展覽, 當中 23 項的買家人數刷新紀錄,19 項的參展商數目創下新高 貿發局其中三項展覽會為全球同類型展覽中規模最大, 九個則屬亞洲第一 除了招攬全球貿易商來港參與展覽會外, 我們亦繼續於全港社區舉辦與展覽相關活動 就 2013 年香港書展為例, 我們在會場以外的不同地方, 舉辦 120 多項與閱讀相關的公眾活動, 而在 2014 年香港時裝節秋冬系列期間, 貿發局就於全港 175 家零售商舖進行推廣活動 我們的展覽會亦逐漸發展為市場推廣平台 例如, 與香港時裝節同期舉行的香港國際時尚薈萃, 雲集 657 個品牌, 較去年增加 16% 2013 年香港鐘表展中的尊貴品牌展區 - 國際名表薈萃則搜羅逾 140 個高端品牌及設計師系列, 較 2012 年增加 13% 自 2012 年起, 貿發局的展覽會增設小批量採購專區, 廣受各方讚譽 於 2013/14 年度, 所有主要的展覽會均設置小批量採購專區, 專區亦設有網上版, 藉此協助更多買家尋求可靈活接納小批量訂單的供應商 本財 620,000 enquiries for more than 5,000 SMEs this fiscal year. The SOZ also caught the eye of the global association of the exhibition industry, winning the UFI Marketing Award Speaking of awards, our HKTDC Mobile and HKTDC Product Magazines apps received four Best Mobile Application Awards in the 2013 MobileWebAwards. Helping Hong Kong SMEs All these efforts help Hong Kong companies succeed in a fast-changing world. While we increasingly focus on marketing Hong Kong s business services and the local companies that provide them, we cannot neglect the many thousands of locally based product manufacturers that must compete with a growing number of global, low-cost production centres. The mainland, with its consumers increasingly seeking innovative products beyond those of big international MobileWebAwards 2013 的四項 最佳流動應用程式 之殊榮 支援香港中小企貿發局積極推動上述各項工作, 旨在扶助香港公司在瞬息萬變的世界逐步邁向成功 儘管我們著力推廣香港的商業服務和提供有關服務的本港公司, 卻沒有忘記數以千計的香港產品製造商, 正面對著全球越來越多低成本生產中心的競爭 除了國際大型企業的產品外, 創新產品亦逐漸獲得內地消費者青睞, 使內地成為香港公司爭取建立品牌的重要市場 為了讓香港品牌在這個極富潛力的市場中突圍而出, 我們一直致力開設香港 設計廊內地分店, 讓香港品牌在內地市場站穩陣腳 香港 設計廊是展示香港時尚產品的櫥窗, 讓香港品牌可藉以測試內地市場反應 繼北京及廣州店之後, 我們於 2013 年 8 月在青島開設新店, 並於 2014 年 3 月在上海開設內地的旗艦店 去年, 我們亦於多個內地城市, Left: The Executive Director addresses a packed audience at the third Asian Logistics and Maritime Conference, held in Hong Kong and organised by the HKTDC. More than 1,600 participated in the November 2013 event, which brought together services providers and users from 27 countries and regions to discuss trends in the regional logistics and maritime services industries 左..總裁於香港貿發局舉辦的第三屆亞洲物流及航運會議上致辭 會議於 2013 年 11 月在港舉行, 吸引逾 1,600 人參與, 匯聚來自 27 個國家及地區的服務供應商及用家, 交流他們對區內物流及航運服務業發展趨勢的意見 A welcome addition to our fairs has been the Small-Order Zone (SOZ), launched 名與會者安排約 450 場商貿配對會議, 為歷年之冠 政年度, 專區共為超過 5,000 家中小企帶來逾 620,000 宗貿易查詢 in The SOZ was extended to all major HKTDC trade fairs in 2013/14, and is available online as well, serving 貿發局舉辦的其他服務業論壇亦不容忽視, 所有論壇的與會人數均繼續上升, 包括亞洲 小批量採購專區亦獲得國際展覽業協會青睞, 獲頒 2013 年 UFI 市場營銷大獎 2013 the growing number of buyers seeking 物流及航運會議 亞洲授權業會議及亞洲知 年, 我們亦憑香港貿發局流動應用程式及產 20 21

13 Below: The Executive Director leads Hong Kong SAR Chief Executive CY Leung (left) on a tour of the new HKTDC office in Chongqing. Opened in September 2013, the office promotes trade between Chongqing and Hong Kong 下..總裁引領香港特別行政區行政長官梁振英 ( 左 ) 參觀香港貿發局設於重慶的新辦事處 辦事處於 2013 年 9 月啟用, 協助促進渝港之間的貿易 companies, is an obvious market for Hong Kong companies. To stand apart from so many others rushing in, we have been developing our mainland Design Gallery (DG) offerings. The retail shops enable Hong Kong brands to find a toehold in this dynamic environment. DG provides shelf space for Hong Kong brands to test mainland markets with lifestyle offerings. In August 2013, we opened a DG store in Qingdao, followed by a store in Shanghai in March These were in addition to earlier stores in Beijing and Guangzhou. Through last year, we also opened five DG outlets in department stores in select mainland cities. Mindful that mainlanders love to shop online, we are also building our online DG offerings. 物色了當地的時尚百貨店開設五個香港 設計廊零售點 此外, 鑑於內地消費者熱愛網上購物, 我們亦積極擴展香港 設計廊網上店 香港時尚購物展是協助香港公司於內地建立品牌的另一途徑 於 2013/14 年度, 我們在青島及長沙舉辦了兩場時尚購物展, 並於長春的東北亞博覽會設置香港時尚館 三項展覽合共展出超過 900 個香港品牌, 吸引逾 750,000 名內地消費者進場參觀 在香港, 我們亦繼續加強中小企創業支援計劃的兩個重點項目 2013 年 12 月舉行的國際中小企博覽, 吸引來自 54 個國家及地區約 9,160 人參觀, 較 2012 年增加 25% Left: The Executive Director led trade missions to Japan in 2013/14, opening doors to deeper connections with Japanese companies and governments from various prefectures. Mr Lam is shown here with Wakayama Governor Yoshinobu Nisaka, in Hong Kong for a July 2013 MOU signing with the HKTDC 左..總裁於 2013/14 年度率領訪問團前赴日本, 與日本企業和各個縣政府建立更緊密的連繫 圖中林總裁與日本和歌山縣長仁坂吉伸交談, 雙方於 2013 年 7 月簽署諒解備忘錄 Our Style Hong Kong shows are another vehicle by which we help Hong Kong companies build brands on the mainland. In 2013/14, we staged two such shows in Qingdao and Changsha, while a Hong Kong Pavilion was organised in Changchun s Northeast Asia Expo. The three shows together featured more than 900 Hong Kong brands and attracted over 750,000 mainland consumers. In Hong Kong, we continued to build the two key events of our SME Start-up Programme. In December 2013, our annual HKTDC World SME Expo featured some 9,160 visitors from 54 countries and regions, up more than 25 per cent over The expo has recently spotlighted franchising, which is becoming popular in Asia. In 2013, our Franchising Zone attracted 61 participants, an increase of 56 per cent over the previous year. Our other main Start-up Programme event is the annual HKTDC Entrepreneur Day. The May 2013 event saw increased exhibitor numbers: 126 organisations, up 5.8 per cent, and 13,600 visitors, up three per cent, year-on-year. Numbers are just part of how we measure our work on behalf of Hong Kong. More difficult to quantify is the dedication and passion that Council employees invest on behalf of Hong Kong SMEs. I invite readers to learn more about the HKTDC and the companies we serve from our annual report, particularly our online edition, which features videos, photo slide shows and interactive graphics. 本屆博覽聚焦特許經營, 此營運模式在亞洲越來越受歡迎 2013 年, 博覽的 特許經營館 匯聚 61 家參展商, 較去年增加 56% 中小企創業支援計劃的另一重點項目為一年一度的創業日, 活動於 2013 年 5 月舉行, 參展機構數目增至 126, 參觀人數達 13,600 人, 分別較去年上升 5.8% 及 3% 數據只是衡量貿發局工作成效的指標之一, 但貿發局員工為協助香港中小企所傾注的熱誠和幹勁, 其價值則難以用數字量化 我誠邀各位仔細閱讀年報, 特別是網上版本, 加入了短片 多媒體圖像及其他互動功能, 讓大家深入認識貿發局和我們所服務的對象 22 23

14 Helping Hong Kong SMEs Find New Markets 支援中小企 尋找新市場 The HKTDC turned its attention to emerging markets this fiscal year, helping Hong Kong companies adapt to the rapidly changing global economic landscape. 香港貿發局於本財政年度放眼新興市場, 支援香港公司因應瞬息萬變的環球經濟環境而調整策略

15 Helping Hong Kong SMEs Find New Markets 支援中小企尋找新市場 During the past year, we devoted substantial efforts to help Hong Kong SMEs open new overseas markets. Here at home, we helped Hong Kong SMEs learn more about new markets through our World SME Expo and our year-round market seminar series. Margaret Fong, Deputy Executive Director, HKTDC 過去一年, 我們努力不懈協助香港中小企開拓新興市場 在香港, 我們透過國際中小企博覽及全年的市場研討會系列, 加深本地中小企對新興市場的認識 香港貿發局副總裁方舜文 capital city of Jakarta. The March 2014 禮品及家庭用品等 event involved nearly 170 Hong Kong companies and showcased lifestyle 雅加達的展覽加添了嬰兒產品 自助家居飾 products ranging from fashion and accessories to consumer electronics, as well as watches and clocks, gifts and houseware items. 品 保健及美容產品的展示, 印尼對此類產品的需求正與日俱增, 因為該國人口相對年輕, 且中產階層不斷擴大 香港的創意產品 Above: Miss Hong Kong 2013 Grace Chan wears a cocktail dress from Hong Kong fashion designer Mountain Yam during a product parade at Lifestyle Expo in Istanbul. The November 2013 event took place at the Istanbul Lutfi Kirdar Convention and Exhibition Centre 上 :2013 年度香港小姐冠軍陳凱琳在時尚生活匯展. 伊斯坦布爾的產品匯演上, 演繹香港時裝設計師任銘暉的酒會晚裝 匯展於 2013 年 11 月在土耳其伊斯坦布爾會議及展覽中心舉行 Emerging Market Energy Diversification was the driving factor in the HKTDC s business missions this year to promising markets in Africa, Latin America, the Middle East and Asia. One highlight was the inaugural Lifestyle Expo in Istanbul, which brought more than 170 exhibitors from Hong Kong and the Chinese mainland s Guangdong Province to Turkey s largest city in November The three-day event promoted an impressive range of award-winning 新興市場注入源源動力為協助中小企探索不同市場的潛力, 香港貿發局今年先後籌辦多個商貿訪問團, 前往非洲 拉丁美洲 中東及亞洲多個新興市場 其中一項焦點活動為 2013 年 11 月首次於伊斯坦布爾舉行的時尚生活匯展, 吸引超過 170 家來自香港及中國廣東省的參展商聚首於土耳其的最大城市 一連三日的展覽展示了香港多款得獎時裝及時尚生活產品 活動吸引逾 3,000 名專業貿易買家到場, 並安排 The Jakarta show was enhanced with new product sectors for baby products, DIY home furnishing and health and beauty offerings items increasingly in demand 亦甚有賣點, 場內設有香港創意廊, 展示超過 45 家公司提供的各款獲獎玩具 鞋覆及時裝 印尼的網上零售商及大型經銷商到場參觀之餘, 並與參展商進行近 90 節商貿洽談 Left: Guests arrive at Lifestyle Expo Jakarta in March Home furnishings and accessories were among the nine product categories featured at the expo, which was held for the third consecutive year in the Indonesian capital 左 : 參觀人士到場參觀第三屆時尚生活匯展. 雅加達 這是貿發局連續第三年在印尼首都舉辦這個展覽, 本屆展覽於 2014 年 3 月舉行, 展出九大類別的產品包括家居佈置及配飾 Hong Kong fashion and lifestyle products. 了 1,800 多場商貿配對會議 The expo welcomed more than 3,000 trade buyers and generated some 1,800 聚焦雅加達 customised business-matching sessions. 時尚生活匯展連續三年於印尼首都雅加達 Calling Jakarta 舉行 於 2014 年 3 月舉行的展覽讓近 170 家 Lifestyle Expo was also held, for the 香港公司展示各式各樣的時尚生活產品, third year in a row, in the Indonesian 包括時裝及配飾 電子消費產品 鐘表 26 27

16 in Indonesia, which boasts a young population and thriving middle class. Hong Kong s creative capabilities also shared the spotlight, with work from more than 45 companies featured in Hong Kong Design Avenue, a zone showcasing awardwinning toys, footwear and fashion items. Online retailers and major distributors from Indonesia engaged in nearly 90 business meetings with exhibitors at the event. Opening Doors Other Association of Southeast Asian Nations (ASEAN) markets were explored on behalf of SMEs through HKTDC business missions. In March 2014, a Hong Kong 開放門戶透過舉辦多個商貿訪問團, 香港貿發局為中小企開拓其他東盟市場 2014 年 3 月, 香港訪問團到訪緬甸的仰光及勃固地區, 尋找搬遷廠房地點及合作機遇 該訪問團是於 2013 年 6 月舉辦前往緬甸及柬 Left: Hong Kong SAR Financial Secretary John Tsang visits a factory while leading a June 2013 HKTDC business mission to Myanmar and Cambodia 左 : 香港特別行政區財政司司長曾俊華於 2013 年 6 月率領貿發局一個商貿代表團訪問緬甸及柬埔寨, 圖為他與團員參觀當地一家工廠 Below: Indonesian buyers view products offered by a Hong Kong handbag manufacturer at the March 2014 Lifestyle Expo in Jakarta 下 :2014 年 3 月, 在雅加達時尚生活匯展現場, 印尼買家正在細看一家香港手袋製造商的產品 mission visited Myanmar s Yangon and Bago regions, looking at factory-relocation possibilities and joint-venture opportunities. That visit followed a June 2013 business mission to Myanmar and Cambodia. Organised by the HKTDC, it counted Above: Jenny Lu (left), from Hong Kong s Microhm Electronics Ltd, speaks with potential buyers as part of a May 2013 business mission to Kazakhstan. The mission included 36 company representatives, who conducted business-matching meetings like this one during the trip 上 :2013 年 5 月, 貿發局舉辦商貿訪問團前往哈薩克斯坦, 共有 36 名香港中小企代表參與 圖為萬利隆電子有限公司的呂瓊玉 ( 左 ) 於商貿配對會議中與當地買家會面洽談 埔寨的香港商貿訪問團之延續, 活動由香港貿發局籌辦, 共吸引 27 位商家參與, 並由香港特別行政區財政司司長曾俊華率領, 有助加深港商對這些具潛力市場的了解, 建立緊密商貿關係 27 Hong Kong businesspeople. Led by Hong Kong SAR Financial Secretary John Tsang, the mission helped to increase understanding about these promising markets and build closer business ties. 東盟亦成為香港 - 東盟經貿合作座談會上的議程 這次論壇由香港特別行政區政府及香港貿發局合辦, 於 2013 年 10 月舉行, 有效地彰顯香港在東盟經濟融合中所扮演的角 ASEAN was also on the agenda at the Hong Kong-ASEAN Business Partnership Symposium, jointly organised by the Hong Latin America, Central Asia In July 2013, a Hong Kong business mission visited Mexico City and, for the 色, 會議邀請了 10 位來自東盟國家的經濟部長及高級經貿官員參與, 半天的座談會吸引逾 330 名商界代表出席 Kong SAR Government and the HKTDC. The high-level gathering, in October first time, Colombia and its capital, Bogota. The mission featured 23 companies 放眼拉美及中亞地區 2013, promoted Hong Kong s role in the economic integration of ASEAN, and featured 10 economic ministers and senior trade officials from ASEAN. The halfday panel discussion attracted some 330 and more than 30 members from the electronics, fashion and accessories, gift and household product sectors. The group networked with hundreds of businesspeople in Mexico and Colombia 年 7 月, 香港商貿訪問團到訪墨西哥城及首次前往哥倫比亞首都波哥大 訪問團成員包括 23 家公司的 30 多名代表, 分別來自電子 時裝及配飾 禮品及家庭產品行業 business representatives. Some 320 one-on-one business-matching 團員與墨西哥及哥倫比亞數以百計的商家取 28 29

17 meetings, involving more than 180 local companies, took place during the mission. Two countries offering great potential were on the agenda in November 2013, when 17 companies sent senior representatives to Russia and Turkey. The group visited local retail areas and held businessmatching meetings. Members also visited Lifestyle Expo in Istanbul, which was underway during their trip. Kazakhstan was explored as a business partner for Hong Kong SMEs, with an HKTDC mission to the country s two largest cities, Almaty and Astana, in May The 36 Hong Kong businesspeople from 30 companies gathered information about the country s economy, which had recently been enhanced, thanks to the establishment of a Russian customs operation in Kazakhstan and Belarus. Mainland Missions Closer to home, SMEs explored the Chinese mainland with a series of Style Hong Kong events, including one held in Qingdao in late August The 得聯繫, 訪問期間與超過 180 家當地公司進行了近 320 節一對一商貿配對會議 2013 年 11 月,17 家香港公司派遣資深代表出訪俄羅斯及土耳其, 兩國為港商帶來重要的機遇 代表團到訪當地零售旺區, 與當地買家進行商貿配對會議, 並前往參觀期間於伊斯坦布爾舉行的時尚生活匯展 2013 年 5 月, 香港貿發局訪問團到訪哈薩克斯坦兩大城市 - 阿拉木圖及阿斯塔納, 為香港中小企開拓哈薩克斯坦商貿合作機遇 來自 30 家公司的 36 名香港商界代表隨團出發, 搜集了當地經濟的最新資料 由於俄羅斯在哈薩克斯坦及白俄羅斯設立了海關設施, 哈薩克斯坦的經濟近年有所增長 Above: HKTDC Regional Director, Middle East & Africa, Dubai Office Perry Fung (second from left) uses an ipad to illustrate a point to Nigerian traders at a business networking gathering for the Nigerian Business Council in Dubai, in June The HKTDC is working to help SMEs explore Dubai as a business gateway for export to Middle East and African countries 上 : 香港貿發局中東及非洲首席代表馮勃 ( 左二 ) 於 2013 年 6 月在迪拜一個為 Nigerian Business Council 而舉辦的商貿聚會中, 利用 ipad 向出席的尼日利亞商人介紹香港 貿發局積極協助中小企業開拓在迪拜的業務, 作為通往中東及非洲不同出口市場的跳板 Right: Raymond Tsui (left), Managing Director of Hong Kong-based Yowa Stylish Company Ltd, meets with businessmen during a December 2013 consumer products mission to Jeddah, Saudi Arabia, featuring Hong Kong fashion, gifts, electronics, jewellery and food items 右 : 陽和創造有限公司的徐錫彬 ( 左 ) 參與 2013 年 12 月一個消費品行業訪問團前往沙地亞拉伯的吉達市, 與當地商家會面洽談, 該訪問團成員來自時裝 禮品 電子 珠寶及食品行業 five-day event drew more than 270,000 visitors, eager to see the nearly 400 brands on offer from some 215 Hong Kong companies. In September 2013, a Style Hong Kong Pavilion was set up at Changchun s Northeast Asia Expo. Nearly 200 Hong Kong brands from more than 150 exhibitors displayed products ranging from watches and clocks, fashion and fine jewellery to food during the show-in-show 內地訪問團近年, 中小企致力開拓內地市場, 貿發局亦不遺餘力地作出支援, 於 2013 年 8 月下旬在青島舉辦香港時尚購物展 一連五日的展會吸引逾 270,000 名當地人士進場, 選購 215 家香港公司展出的近 400 個品牌系列 2013 年 9 月, 貿發局於東北亞博覽會 - 長春設立香港時尚館, 超過 150 家參展商展出近 200 個香港品牌, 展示鐘表 時裝 珠寶 Above: At Style Hong Kong Qingdao, a representative from Vtech welcomes HKTDC Executive Director Fred Lam (left) and Sun Jianbo (right), Deputy Director-General of the Department of Commerce of Shandong Province. Vtech was among the 215 Hong Kong exhibitors at the fiveday product show in the Chinese mainland city. The August 2013 event attracted more than 270,000 visitors 上 : 為期五天的香港時尚購物展. 青島於 2013 年 8 月在青島市舉行, 吸引逾 270,000 人進場,215 家本港參展商參與, 當中包括著名電子產品企業 - 偉易達 圖為該公司代表向香港貿發局總裁林天福 ( 左 ) 和山東省商務廳副廳長孫建波 ( 右 ) 介紹其展出的產品 event. More than 300,000 people visited 及食品, 於短短六天的展期內, 吸引超過 the pavilion during its six-day run. 300,000 人次參觀 Rounding out the Style Hong Kong programme was Changsha, where more than 185,000 visitors viewed a range of products and more than 300 brands from 一連串香港時尚推廣活動以長沙市作為終站, 共 170 家香港參展商展出多種產品以及超過 300 個品牌, 吸引超過 185,000 名參觀 170 Hong Kong exhibitors. 人士到場選購 30 31

18 Success by Design Hong Kong products were given greater exposure on the mainland through the development of the HKTDC Design Gallery (DG). The Council s retail business initiative took a major step forward on its mission to help SMEs with a new store, which opened 設計為先透過在內地開設香港 設計廊分店, 香港的產品於內地曝光率大增 2014 年 3 月, 設計廊內地旗艦店於上海港滙恒隆廣場開幕, 令貿發局支援中小企開拓內銷市場的目標再邁進一大步 Building Hong Kong Brands on the Mainland: HKTDC Design Gallery Openings 24% Growth in Hong Kong Trader subscriptions 香港貿發局周訊 訂閱量的增幅 in March 2014 inside Shanghai s Grand Gateway shopping complex. The Shanghai shop followed the successful opening, in August 2013, of a DG store in Qingdao s Marina City. Along with shops in Beijing and Guangzhou, and outlets in five department stores, DG helps Hong Kong lifestyle product designers and manufacturers build brands on the mainland. Online Ambitions There was also rapid growth for DG s online shop, which now hosts more than 370 companies 60 per cent more than the previous fiscal year. The range of products covers fashion and fashion accessories, jewellery and watches, gifts and household items, electronics and electrical appliances, and food and beverages. The online store works with such mainland shopping platforms as TMall.com, Taobao.com and JD.com, which was added at the end of the fiscal year. Right: HKTDC Executive Director Fred Lam joins actress and musician Karen Mok in Shanghai at the March 2014 opening of an HKTDC Design Gallery. The new Shanghai retail outlet features hundreds of products created by Hong Kong designers 右 : 香港 設計廊上海旗艦店於 2014 年 3 月開業, 香港貿發局總裁林天福與著名藝人莫文蔚一同為新店揭幕 這家新店陳列數百款出自香港設計師手筆的產品 上海分店為香港 設計廊於 2013 年 8 月成功進駐青島百麗廣場後之延續 兩間分店再加上在北京和廣州的分店協助香港設計師及製造商在內地推廣其創意品牌 進軍網上平台香港 設計廊網上店亦發展迅速, 現已有超過 370 家公司參與, 較上個財政年度增加 60% 現時, 產品覆蓋時裝及飾物 珠寶及 在內地推廣香港品牌 : 香港 設計廊新店陸續開業 Street Smarts for SMEs T h e H K T D C R e s e a rc h D e p a r t m e n t supported Hong Kong SMEs, visiting key markets for a series of reports in print and on the recently enhanced hktdc.com/research website. Reports detailed South Korea s logistics and electronics sectors, as well as consumer demand in France. Emerging-market opportunities were highlighted in reports on Colombia, Hungary and India, as well as on ASEAN markets, including Indonesia, Malaysia and Vietnam. The Research Department also focused on mainland business opportunities, with reports on the environment, agricultural modernisation, urbanisation, the mainland s going-out policy and the development of the China-ASEAN Free Trade Area (CAFTA). Surveys of mainland consumers offered intelligence on the middle class and consumer buying habits. Growing Readership Hong Kong Trader, the Council s flagship business e-newsletter, continued to keep SMEs informed about market trends and business developments. The 鐘表 禮品及家庭用品 電子產品及電器 食品及飲品等 除了天貓及淘寶網之外, 網上店更於本財政年度末, 於內地市佔率第二大的網購平台 - 京東商城 啟動 為中小企收集市場情報香港貿發局研究部的經濟師不斷為中小企收集各個重點市場的情報, 編製並出版多份報告, 並上載至最近更新之 經貿研究 網站 ( 報告涵蓋的重點內容包括南韓的物流及電子產品業 法國的消費需求 新興市場 ( 例如 : 哥倫比亞 匈牙利及印度 ) 及東盟市場 ( 包括 : 印尼 馬來西亞及越南 ) 之商機 研究部亦著眼內地商機, 編寫報告探討環保 農業現代化 城鎮化 企業 走出去 戰略以及 CAFTA( 中國 - 東盟自由貿易協議 ) 發展等議題 此外, 亦發表多份內地消費者調查, 提供有關中產階層及一般消費者購物習慣的情報 讀者不斷累增貿發局的旗艦商貿電子通訊 - 香港貿發局周訊 一直為中小企提供有關市場趨勢及各 1,200 Consultations done by the China Business Advisory Service 中國商務顧問服務處理的諮詢宗數 3,000 Number of SME representatives joining SME Centre workshops this fiscal year 於本財政年度參與中小企服務中心工作坊的中小企代表人數 50,050 Companies taking part in HKTDC overseas promotions 參與貿發局海外推廣活動的公司數目 11,450,000 Page views recorded by Design Gallery s online shop this fiscal year 本財政年度香港 設計廊網上店的網頁瀏覽次數 32 33

19 global business. Market intelligence 由中國內地政府官員 業內人士和內地營商 and business services over the fiscal year included a series of 28 workshops. Surveys of some 3,000 people who 專家, 以一對一形式為中小企提供專業建議, 今年共處理約 1,200 宗諮詢 participated in the workshops indicated that 91 per cent found the sessions useful and practical. 支援創業者對於在創業之途剛起步的香港企業家, 香港貿發局的創業支援服務一直為他們提供 Growing SME interest in mainland business opportunities was reflected in the popularity of the centre s China Business Advisory Service. About 1,200 people took advantage of one-on-one professional consultations with mainland government 重要資源 新創立的公司可以利用本局提供的出口推廣方案, 以相宜價格於香港貿發局展覽會內租用小型展位或於 小批量採購專區 展示產品, 亦可於 hktdc.com 進行網上推廣 約 2,150 家公司於本財政 officials, industry players and local business 年度採用了這些推廣服務, 較去年增加約 specialists. 66% Above: As seen in a recent promotion, the HKTDC s senior Research team, led by Director of Research Nicholas Kwan, produces reports offering practical advice for SMEs 上 : 在研究總監關家明的領導下, 一眾資深的研究人員努力不懈撰寫多份研究報告, 為中小企提供實用的建議 online publication this year expanded its multimedia offerings, driving doubledigit growth in online subscriptions. By the end of March 2014, about 202,500 people had subscribed to customised 行業發展的資訊 今年這份網上刊物增加了多媒體元素, 網上訂閱人數錄得雙位數的增長 至 2014 年 3 月底, 接近 202,500 人訂閱了 香港貿發局周訊, 讀者人數達到 140 萬 中小企服務中心積極舉辦活動為了協助香港公司因應全球經濟迅速發展而調整市場策略, 香港貿發局中小企服務中心 Focus on Start-ups For entrepreneurs in the early stages of setting up a business in Hong Kong, HKTDC business-support services continued to be a welcome resource. Export marketing solutions were offered at affordable prices to startup companies, providing them with economy booths, product displays at the Small-Order Zone during HKTDC exhibitions, and online promotion via hktdc.com. Some 2,150 companies, about 66 per cent more than in the previous year, took advantage of the marketing packages during the fiscal year 年 12 月舉行的國際中小企博覽規模進一步擴大, 不論是參展商或是參觀人士的數字均有所增長 今年博覽會的焦點之一是特許經營, 這個新興行業在亞洲發展迅速 因此, 博覽內的 特許經營館 之參展商數目亦比上一屆增加 56% Below: Chief Executive of The1 st Movement, Ming Chan, discusses digital marketing trends at a May 2013 seminar organised by the HKTDC SME Centre. The event attracted some 150 businesspeople 下 :The1 st Movement 的行政總裁 Ming Chan 在 2013 年 5 月一個由中小企服務中心舉辦的講座中, 暢談數碼推廣的新趨勢 該講座吸引 150 名商界人士出席 editions of the online publication, allowing Hong Kong Trader to reach 1.4 million readers. Centre of Action The HKTDC SME Centre extended its reputation as a key resource and networking centre for companies 時刻提供重要資源及交流平台 過去一個財政年度, 香港貿發局中小企服務中心繼續提供市場資訊及服務, 並舉辦共 28 個工作坊, 吸引 3,000 多人參加, 當中 91% 受訪者認為工作坊 有益 實用 中小企對內地商機興趣日漸濃厚, 由廣受歡 World SME Expo, held in December 2013, also grew in exhibitor and visitor numbers. The event reflected the increasing popularity of franchising in Asia, with the Expo s Franchising Zone attracting 56 per cent more participants in 2013 than it did the previous year. looking to adapt to rapid changes in 迎的中國商務顧問服務可見一斑 有關服務 34 35

20 Promoting Hong Kong Services 推廣香港服務業 HKTDC flagship events helped showcase Hong Kong s wide range of business services to the world. 香港貿發局在香港及海外舉辦的旗艦活動, 向全球展示香港多元化服務的優勢

21 Promoting Hong Kong Services 推廣香港服務業 We organised major forums that helped Hong Kong gain recognition as a leading hub for regional business services. Events that focused on licensing, logistics, maritime services, entertainment and IP trading all showed strong growth and brought leading industry players to our platform. Raymond Yip, Assistant Executive Director, HKTDC 我們在香港舉辦大型活動 鞏固了香港作為區內商業服務樞紐的地位 活動涵蓋本港多個優秀的服務業 包括授權業 物流業 航運服務 影視娛樂和知識產權貿易等 吸引來自世界各地的業界代表參與 反應更 一年比一年好 香港貿發局助理總裁 葉澤恩 investment, fashion and ICT. Hong Kong 團期間 貿發局共舉行了逾900場商貿配對 services providers and industry associations 會議 成績斐然 also took part in the promotion in New York and Los Angeles, providing business consultations to US participants interested in exploring global markets, especially the Hong Kong s advantages for businesses 邁向亞洲 s e e k i n g o p p o r t u n i t i e s i n A s i a w e re 辦有史以來最大型的推廣活動 重點推介香 highlighted at this year s Think Asia, Think Hong Kong, the largest Hong K o n g p ro m o t i o n e v e r o r g a n i s e d i n the United States. The events, held in New York and Los Angeles in June 2013, attracted more than 3,800 Top: Hong Kong SAR Chief Executive CY Leung was guest of honour at the June 2013 Think Asia, Think Hong Kong promotion staged in the United States 頁頂 貿發局於2013年6月在美國舉行的 邁向亞洲 首 選香港 推廣活動邀得香港特別行政區行政長官梁振英擔 任主禮嘉賓 Above: More than 3,800 businesspeople attended Think Asia, Think Hong Kong in New York and Los Angeles to hear about Hong Kong s advantages for American companies looking to do business in Asia, particularly the Chinese mainland 上 超過3,800名商界代表出席了 邁向亞洲 首選香 港 在紐約和洛杉磯舉行的各項活動 了解美國公司可以 如何借助香港開拓亞洲特別是中國內地的業務 38 businesspeople from the US. 首選香港 是貿發局於美國舉 Chinese market. In all, more than 900 帶動全球增長 美商對香港的濃厚興趣一直延續至2014年 1月的亞洲金融論壇 參與本屆論壇的美國 business-matching meetings took place 訪問團陣容為歷來最大 在 亞洲 帶動全 during the event and related missions. 球增長 的主題下 第七屆亞洲金融論壇吸 港作為美國公司在亞洲開拓商機的首選基 地 該活動於2013年6月在紐約及洛杉磯舉 行 吸引逾3,800名美國商界代表參與 香港特別行政區行政長官梁振英為此項活 動的主禮嘉賓 他與來自香港和中國內地 逾200名資深商界領袖及政府官員一同見 The campaign featured Hong Kong SAR Chief Executive CY Leung as guest of honour. Mr Leung was among the more 證 邁向亞洲 首選香港 論壇於紐約揭 幕 除 邁向亞洲 首選香港 外 貿發 than 200 senior business leaders and 局亦主辦了五個海外商貿訪問團 涵蓋科 government officals from Hong Kong 技 美酒佳餚 粵港投資 時裝以及資訊 and the Chinese mainland in New York 和通訊科技多個範疇 此外 多名香港的 to open Think Asia, Think Hong Kong. Five outbound business missions were organised alongside Think Asia, Think 服務供應商及行業商會的代表亦參與了紐 約及洛杉磯的推廣 為有興趣開拓全球市 Hong Kong, covering technology, wine 場尤其是中國市場的美國公司提供業務諮 and food, Hong Kong-Guangdong 詢 總括而言 在此項活動及相關的訪問 Left: Hong Kong film star Jackie Chan entertains the crowd at the June 2013 Hong Kong Dinner in New York, which welcomed more than 480 high-profile guests from Hong Kong and the US 左 逾480位港美政商界重量級嘉賓出席2013年6月於紐約 舉行的 香港晚宴 席間香港影星成龍為賓客帶來歡樂 39