國立中山大學學位論文典藏.PDF

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1 The study of writers behavior of Internet literature

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3 Abstract According to the research of Internet users in Taiwan by Institute for Information Industry, the number of Internet users in Taiwan has reached 8,590 thousand, and the prevalence rate was 38 percent at December, And the broadband users also reached 2,100 thousand. As it, we could figure out that the importance of Internet is keep growing. Since the significance and specialty of Internet, many scholars have begun to study for the communication behaviors on Internet. Computer mediated communication contains many kinds of activities, including chat room, BBS, online game, etc. Internet literature is also a kind of computer mediated communication behavior. Traditionally, literature is purely a personal behavior, but the spread and publication of writings is depending on publishers. Therefore, not all people could let their writings be published. Nonetheless, in the world of Internet, everyone could put his writings on BBS or websites. As the characteristics and probabilities of traditional and Internet literature are different, I would focus on the writer of Internet literature, and try to understand their personalities, motivations and behaviors by using both interview in depth and questionnaire. I hope to build the total map of Internet literature from this research. From the research, I found the backgrounds and personalities of Internet writers seem the same. Over half of the writers are students, between years old, and have Internet using experience over 3 years. The genres of their writings are mostly romantic novels. For the motivations of writing, writing is its own purpose is the

4 most accepted motivation. Besides, most writers tend to interact with other writers or readers, and adjust their material and style of writings from the interaction. Therefore, Internet literature is not a single-way transmission behavior, but a double-ways social interaction process. Keywords: Internet literature, computer mediated communication, hypertext, use & gratification

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56 purposive sampling (snowball sampling) (network sampling) 2000 BBS KKCity 48

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63 linlin JasonC fumijan putin 1997 ArcWorld Rainlive JasonC fumijan putin 55

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69 % % % % % % % % % 7 6.6% 1 0.9% 2 1.9% 2 1.9% 1 0.9% 1 0.9% 3 2.8% % % % % 61

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72 40.6% 20.8% % 16.0% 67.9% 64

73 BBS ICQ % 85.8% BBS 58.5% 29.2% 65

75 17.0% 53.8% 12.3% 13.2% % 44.3% 4.7% 6.6% % 37.7% 10.4% 10.4% 0.9% % 18.9% 15.1% 49.1% 9.4% % 47.2% 21.7% 3.8% 0.9% % 74.5% 23.6% 67

76 17.0% 47.2% 12.3% 16.0% 3.8% % 48.1% 23.6% 6.6% 0.9% % 37.7% 21.7% 24.5% 3.8% % 37.7% 31.1% 4.7% 0.9% % 50.0% 5.7% % 36.8% 33.0% 3.8% % 34.0% % 1.9%

77 94.2% 68.0% 66.7% 62.1% 61.8% 54.4% 48.5%

78 BBS WWW 23.6% 54.7% 15.1% 2.8% 0.9% % 47.2% 17.9% 4.7% 1.9% % 38.7% 29.2% 6.6% 1.9% % 47.2% 21.7% 2.8% 0.9%

79 16.0% 40.6% 29.2% 8.5% 1.9% % 52.8% 8.5% 3.8% 0.9% % 47.2% 19.8% 5.7% 2.8% % 32.1% 41.5% 12.3% 0.9% % 80.6% BBS WWW 74.8% 73.8% 70.9% 61.2% 58.8% 43.1% 71

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93 48.5% 22.6% 25.5% 65.1% 67.9% BBS 90.6% 85.8% BBS 85

94 58.5% 29.2% 86.3% 80.6% BBS WWW 74.8% 73.8% 70.9% 61.2% 58.8% 43.1% 86

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96 16-30 BBS Sigmund Freud 1997 Oscar Wilde Art for art sake 1997 Blumler1974 Jean Paul Sartre 88

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102 Strauss, A. & Corbin, J : : Nielsen//Netratings www

103 Bauer, Raymond. The Obstinate Audience: the Influence Process from the Point of View of Social Communication, in American Psychologist, Bolter, J. D., Writing Space: The Computer, Hypertext, and the History of Writing. Hillsdale, NJ: Lawrence Erlbaum Collot, M., & Belmore, N. The Handbook of Sociolinguistics. Oxford, UK; Cambridge MA: Blackwell Publishers1996 Rafaeli, S. Interactivity: From new media to communication. In R. Hawkins, J. M. Wiemann, & S. Pingree, (eds), Advancing Communication Science: Merging 95

104 Mass and Interpersonal, , Beverly Hills, CA: Sage Garramone, G. M., Harris, A. C., & Anderson, R. Uses of political computer bulletin boards. Journal of Broadcasting and Electronic Media, 30, Landow, G. P. Ed., Hyper/Text/Theory, Baltimore & London: The JohnsHopkins University Press Levy, M. R., & S. Windahl, The concept of audience activity. In K. E. Rosengreen, L. A. Wenner, & P. Palmgreen (Eds.), Media Gratification Research: Current Perspective. Beverly Hills, CA: Sage Licklider, J., The Computer as a Communication Device, Science and Technology, Mcluhan, M. The global village : transformations in world life and media in the 21st century. New York : Oxford University Press

105 Morris, M., & Ogan, C. The Internet as mass medium. Journal of Communication, 46(1)1996 Murray, J. H. Hamlet on the Holodeck: The Future of Narrative in Syberspace. New York: Free Press1997 Nielsen, J. Multimedia and hypertext: The Internet and beyond, Boston: Academic Press Ryan, M. Cyberspace Textuality: Computer Technology and Literary Theory. Bloomington, IN: Indiana University Press1999 Severin, W.J. & J.W. Tankard, Communication Theories-Origins, Methods, Uses, New York and London: Longman1988, F. 1995,

106 Wellman, B., Physical Place and Cyberplace: The Rise of Personalized Networking, Informational Journal of Urban and Regional Research,

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Microsoft Word - CMRO120114 ??????????????? Luxiaoyan

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