1 5 16 ; ; [China Media Report Overseas. 2011; 7(4): 25-37] 2004 11 2010 10 322 369 691 96 () 2 8 5 2008 --2010 5 16 7 2 5 1 1 1 16 1 [] 08EXW001 2.[M].2005. http://www.chinamediaoverseas.com 25 editor@chinamediaoverseas.com
2 3 1. 2. 16 5 3. 16 565 SPSS 10 1 2 565 1.64 2 36.2% 63.4% 23.84 20 93 10 1 36.2%2 63.4% 1.3% 1.64.555 23.84 13.404 93 10 20 1 2 3 4 2.57.869 5 1.53.749 1 2 3 4.54 2.980 1 500 2 501-1000 3 1001-2000 4 2001-4000 5 4001-6000 6 6001 8000 7 8001 10000 8 1 http://www.chinamediaoverseas.com 26 editor@chinamediaoverseas.com
1 2 3 4 5 2.57 1 2 3 1.53 18.4% 20.4% 501-1000 14.2% 2001-4000 13.5% 1001-2000 10.1% 402 35 33 / 27 42.1% 95% 223 203 19.3% 13% 11.1% 565 523 463 18% 5% * () Total 21 31 0 4 19 1 2 0 81 25.9% 38.3%.0% 4.9% 23.5% 1.2% 2.5%.0% 100.0% 1 6 10 203 1 1 0 0 223.4% 2.7% 4.5% 91.0%.4%.4%.0%.0% 100.0% 3 49 13 0 13 7 0 0 88 3.4% 55.7% 14.8%.0% 14.8% 8.0%.0%.0% 100.0% 16 15 7 3 2 49 0 1 93 17.2% 16.1% 7.5% 3.2% 2.2% 52.7%.0% 1.1% 100.0% 27 0 0 10 0 0 0 1 38 71.1%.0%.0% 26.3%.0%.0%.0% 2.6% 100.0% Total 68 101 30 220 35 38 2 2 523 13.0% 19.3% 5.7% 42.1% 6.7% 11.1%.4%.4% 100.0% 16 1 3 195 3 116 712 113 87.5% 18.9% 0 8.9% http://www.chinamediaoverseas.com 27 editor@chinamediaoverseas.com
57.7%42.1% 0.2% 70 112 50% 63%23.7% 5.7% 3.9% 3.7% 156 65.7% 16.3% 14.9% 39.5% 33.8% 14.9% 8.7% http://www.chinamediaoverseas.com 28 editor@chinamediaoverseas.com
348 296 230 1175 40.6% 52.0% 52.2% 69.4% 87.5% 1 95.6% 88.6% 60.7% 49.1% 1504 90.8% 61.7% 364 1504 128 90.8% 18 12.8% 63 44.7% 87 61.7% 68 48.2% 364 258.2% 565 460 396 http://www.chinamediaoverseas.com 29 editor@chinamediaoverseas.com
58 50 30 33 4 82 7 7 4 5 2 89 65.2% 56.2% 33.7% 37.1% 4.5% 92.1% 7.9% 7.9% 4.5% 5.6% 2.2% 153 123 118 177 114 195 57 160 36 10 0 221 69.2% 55.7% 53.4% 80.1% 51.6% 88.2% 25.8% 72.4% 16.3% 4.5%.0% 48 29 43 47 15 72 10 2 10 3 8 87 55.2% 33.3% 49.4% 54.0% 17.2% 82.8% 11.5% 2.3% 11.5% 3.4% 9.2% 80 28 44 86 70 71 16 57 28 2 1 97 82.5% 28.9% 45.4% 88.7% 72.2% 73.2% 16.5% 58.8% 28.9% 2.1% 1.0% 39 34 11 53 42 40 16 54 8 0 2 64 60.9% 53.1% 17.2% 82.8% 65.6% 62.5% 25.0% 84.4% 12.5%.0% 3.1% 352 37.3%53.1% 64.9% 52.3% 4.7% 25.9% http://www.chinamediaoverseas.com 30 editor@chinamediaoverseas.com
Total 46 58 41 63 3 211 52.3% 25.9% 46.1% 64.9% 4.7% 37.5% 35 138 45 31 51 300 39.8% 61.6% 50.6% 32.0% 79.7% 53.4% 0 6 1 0 0 7.0% 2.7% 1.1%.0%.0% 1.2% 0 3 0 0 0 3.0% 1.3%.0%.0%.0%.5% 7 13 2 3 10 35 8.0% 5.8% 2.2% 3.1% 15.6% 6.2% 0 6 0 0 0 6.0% 2.7%.0%.0%.0% 1.1% 88 224 89 97 64 562 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 52.0%29.7% 5% 13.1% 2 11 http://www.chinamediaoverseas.com 31 editor@chinamediaoverseas.com
5 6 1 2 1 2 565 1.03 1.04 5 1.34 5 1.09.287 1.18.388 1.04.209 1.26.440 1.00.000 1.02.132 1.04.215 1.12.333 1.00.116 1.14.345 1.00.000 1.02.126 1.03.167 1.01.108 1.00.067 1.15.360 1.01.102 1.00.000 1.26.453 1.44.499 1.10.346 1.65.478 1.26.440 1.04.194 1.25.464 1.19.391 1.26.508 1.70.462 1.03.173 1.05.223 1.25.442 1.71.454 1.04.238 1.78.415 1.04.199 1.00.000 1.23.439 1.62.489 1.15.406 1.34.477 1.04.199 1.09.288 1.06.253 1.16.366 1.01.177 1.14.349 1.03.174 1.02.141 1.25.436 1.52.503 1.04.228 1.59.494 1.24.431 1.10.306 1.10.313 1.14.347 1.03.210 1.41.494 1.00.000 1.05.216 1.34.493 1.59.495 1.21.457 1.76.427 1.09.290 1.27.447 1.11.315 1.27.449 1.11.330 1.11.315 1.00.000 1.05.227 1.12.343 1.06.247 1.20.446 1.09.289 1.05.222 1.00.000 1.02.178 1.04.188 1.00.178 1.06.234 1.03.175 1.00.000 1.07.315 1.04.204 1.08.362 1.07.262 1.12.329 1.02.147 1.11.370 1.19.396 1.05.388 1.29.464 1.15.356 1.02.139 1.26.461 1.13.338 1.34.512 1.18.393 1.28.450 1.03.183 1.26.459 1.32.475 1.25.483 1.24.429 1.30.460 1.15.366 1.16.380 1.09.295 1.19.428 1.11.318 1.16.367 1.15.363 1.13.368 1.08.267 1.13.398 1.20.406 1.19.392 1.00.000 1.09.318 1.09.293 1.12.386 1.08.272 1.07.259 1.02.131 1.19.435 1.22.422 1.21.489 1.35.489 1.15.363 1.03.180 1.06.275 1.18.389 1.04.279 1.12.329 1.02.143 1.04.187 1.05.256 1.13.333 1.02.260 1.05.225 1.08.279 1.00.000 1.69.495 1.77.424 1.70.530 1.80.403 1.55.500 1.63.487 1.81.441 1.93.255 1.79.499 1.82.390 1.84.367 1.74.443 http://www.chinamediaoverseas.com 32 editor@chinamediaoverseas.com
1.26.488 1.19.395 1.23.540 1.48.510 1.34.476 1.17.376 1.45.527 1.48.512 1.33.528 1.53.514 1.70.459 1.45.502 1.60.530 1.69.471 1.48.581 1.71.456 1.61.491 1.86.354 1.58.514 1.52.504 1.44.541 1.61.492 1.80.405 1.88.331 1.41.521 1.58.500 1.17.449 1.91.288 1.81.394 1.31.468 1.26.455 1.21.408 1.13.392 1.48.505 1.29.455 1.51.504 1.33.518 1.33.547 1.22.504 1.43.507 1.29.456 1.97.177 ; 8 4.37.902 4.04.972 4.67.614 4.33.888 4.08.917 4.23.893 4.00 1.120 4.36.848 8 15 5 4 3 4 5 565 8 4.67 0.614 4.00 1.120 http://www.chinamediaoverseas.com 33 editor@chinamediaoverseas.com
76.1% 62.0% 33.9% 11 11 5 ; 6 http://www.chinamediaoverseas.com 34 editor@chinamediaoverseas.com
11 11 91.3% 73.3% 3.64 4.39 2.89 3.87 4.25 1.111.964.851 1.203.934 3.65 4.92 4.10 3.47 4.49.998.382.569.872.898 3.89 4.79 3.73 3.88 4.39 1.104.488.677 1.022.803 4.01 4.50 3.44 4.24 4.26 1.052.764.760.811.837 4.05 4.60 3.67 3.63 3.32.917.590.741 1.033 1.065 4.06 4.40 3.54 3.74 4.00.998.688.737 1.054 1.011 4.13 4.71 3.95 4.24 4.14.973.538.682.959 1.027 4.65 4.79 4.24 4.72 4.64.772.515.429.666.617 4.00 3.64 1.111 4.65 0.772 4.92 0.382 4.39 0.964 http://www.chinamediaoverseas.com 35 editor@chinamediaoverseas.com
4.72 0.666 3.47 4.64 4.00 4 4 3 4.24 0.429 2.89 0.851 6 4 8 565 3.65 3.47 3 8 http://www.chinamediaoverseas.com 36 editor@chinamediaoverseas.com
Reference.[M]. 2008 Effect of External Communication of Chinese Culture - For Example of the Confucius Institute Ying Wu (Shanghai International Studies University) Abstract: Based on survey of 16 Confucius Institutes in five countries including the United States, Japan, Russia, Thailand, Lebanon, this paper found that: The current Confucius Institutes worldwide have achieve a certain spread of results. But different levels of Chinese culture are quite different in the results of dissemination, Chinese culture in different cultural spheres, especially the Confucian cultural spheres and non-confucian cultural spheres, are quite different in the results of dissemination, even there are large differences between countries. This paper suggests further that for non-confucian cultural nation China's material culture should disseminate first, and behavior culture and spiritual culture can be temporarily put on hold. [China Media Report Overseas. 2011; 7(4): 25-37] Keywords: External communication; Confucius Institute; survey http://www.chinamediaoverseas.com 37 editor@chinamediaoverseas.com