PART VI
PART VI 獎勵旅遊 ( ) M.I.C.E. Meeting Incentive Convention Conference Exhibition ( ) ( ) Incentive ( ) Incentive Motivation ( ) Incentive ( ) Motivation intensity directionpersistence Tourism ( ) Fremdenverkehr Tourism Tourist movement ( ) Webster International Dictionary ( ) Hunziker, W. & Kraph, K. (1942) ( ) 6-
展覽專業人員應試寶典 8 合 1 55 ( ) Intangibility 1. 2. 3. ( ) Inseparability 1. 2. 3. 4. ( ) Heterogeneity + + ( ) Variability ( ) Perishability 1. 2. 3. Finding a need and Filling it 6-
PART VI 獎勵旅遊 Motivation ( ) ( ) ( ) ( ) ( ) ( ) ( ) 1. Freud 2. 3. ( ) 1. Reinforcement Theory 2. 3. ( ) Maslow's Hierarchy 6-
展覽專業人員應試寶典 8 合 1 1. Maslow 2. 1943 (1) 6-6 (2) (3) (4) (5) ( ) Alderfer's ERG 1969 1. Existence 2. Relatedness 3. Growth (1) (2) ( ) X Y 1. X (1)
PART VI 獎勵旅遊 (2) (3) (4) 2. Y (1) (2) (3) (4) ( ) Herzberg's Motivation-Hygiene Theory 1. Wendell L French two-factor theory hygiene factor motivating factor 2. 3. 4. 5. 50% 6. 85% 115% 7. 8. ( ) McClelland's Learned Needs Theory McClelland 1. Need for Achievement, nach 2. Need for Power, npow 3. Need for Affiliation, naff 6-
展覽專業人員應試寶典 8 合 1 4. Need for Autonomy, naut ( ) The Porter-Lawler Model 1. 1968 2. 3. 4. ( ) ( ) = f ( ) P = MA P Performance M Motivation A Ability 6-
PART VI 獎勵旅遊 ( ) ( ) Recognition ( ) Reward ( ) Record ( ) Respect ( ) paragon ( ) Raise 6R ( ) Revenue ( ) Reputation ( ) Responsiveness ( ) Repeat ( ) morale ( ) C.P.HR 6-
展覽專業人員應試寶典 8 合 1 ( ) 1. 2. 3. 4. (1) (2) 5. ( ) 1. 2. 3. 4. ( ) 1. 2. ( ) 1. 2. ( ) ( ) ( ) ( ) 6-10 ( )
PART VI 獎勵旅遊 ( ) 1. 2. 3. (1) (2) (3) (4) (5) 4. (1) Secretariat (2) Tour Desk (3) Night Office ( ) Outsourcing Delegation SWOT Strength Weakness Opportunity TrendStrategy Climate ( ) 1. 2. 3. Destination ( ) 1. 2. 3. 6-11
展覽專業人員應試寶典 8 合 1 ( ) ( ) ( ) 4P Product Pricing PromotionPlace Product ( ) ( ) ( ) 6-12 1. WOW 2. Contingency Plan 3. (1) (2) 4. 5. 6. 7. (1) (2) A. B. C. D.
PART VI 獎勵旅遊 Pricing ( ) 1. 2. 3. ( ) 1. 2. 3. Promotion ( ) ( ) ( ) ( ) Place ( ) ( ) SWOT ( ) Strength 1. 2. 3. 4. 5. 6. 6-13
展覽專業人員應試寶典 8 合 1 7. ( ) Weakness 1. 2. 3. 4. 5. 6. ( ) Opportunity 1. 2. 3. 4. 5. 6. Low Cost Carrier, LCC 7. ( ) Threat 1. 2. 3. 4. 5. 6. Incentive Destination ( ) Access ( ) Integration 6-14 1. (1) (2) 2. (1) (2)
PART VI 獎勵旅遊 ( ) Icon ( ) Theme 1. 2. ( ) On-line ( ) Quality monitoring Incentive Destination ( ) 1. Glocalization (1) G l o c a l i z a t i o n G l o b a l i z a t i o n Localization (2) Glocalization 2. 3. 4. ( ) 1. 2. ( ) 1. 2. ( ) 1. 2. 3. (1) (2) 6-15
展覽專業人員應試寶典 8 合 1 (3) ( ) 1. 2. ( ) 1. 2. ( ) ( ) ( ) ( ) ( ) 6-16