* 2009 5 10 Abstract This study examines how a child kidnapping incident caused gossip and rumour and finally became the talk of the town in Shenzhen in 2009. Based on the analysis of public opinions in-depth interviews with informants and a survey of ten primary schools in five districts of Shenzhen this paper demonstrates the evolutionary process from group-level gossip to society-level rumor and finally to culture-level public narrative. This process involves not only development in time and space but also sublimation of meanings. Through this process we can see isolated individuals divided society and alienated civilization as well as the public desire for group identity mutual trust between government and people and the return to traditional norms. Keywords gossip rumor the talk of the town Shenzhen kidnapping 2009 6 11 4 2 4 1400 17150 5 4 5 10 132
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2010/12 12 6 collective transactions 12 9 10 idle chatter 訛 輯 輥 訛 輰 輥 Philip A. Kuhn 訛 輱 輥 10 訛 輲 輥 gossip 訛 輳 輥 rumor 訛 輴 輥 social talk 訛 輵 輥 informal discourse 134
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輧 輵 訛 輦 輷 訛 輧 輶 訛 輧 輮 訛 2010 4 20 Years of Rumor Research Diogenes Vol. 54 No. 1 February 2007 p. 68. 輨 輮 訛 2009 9 輨 輯 訛 Viktor Frankl 9 http //nf.nfdaily.cn/ nfdsb/content/2010-04/20/content_11219750.htm 4 20 輧 輯 訛 Anna Men s Search for Meaning 1946 1959 Beacon Press 輧 輰 訛 輧 輱 訛 R. L. Rosnow & G. A. Fine Rumor and Gossip the Social Psychology of Hearsay New York Elsevier 1976. 輧 輲 訛 2010 1 Alexa 17 2010 2 9 IP 384000 PV 4377600 IP 324000 PV 2980800 IP 234000 PV 1006200 IP 輨 輲 訛 103800 PV 539760 輧 輳 訛 輨 輳 訛 輧 輴 訛 2009 11 14 6 wangjenny of Law Expectations London Cassell 1997. E. Goode & B Nachman Moral panics The Social Construction of Deviance Oxford Blackwell 1994. 50 輧 輷 訛 P. Donovan How Idle is Idle Talk One Hundred Logotherapy logo meaning Viktor Frankl 輨 輰 訛 L. Dégh American Folklore and the Mass Media Bloomington Indiana University Press 1994. 輨 輱 訛 2010 1 20 51 2010 2 10 2010 3 25 2010 8 4 A01 2004 191 輨 輴 訛 F. Furedi Culture of Fear Risk-taking and Morality 147