4P--ProductPricePlacePromotion SWOT ( ) PHS G1000 GSM Segment Target Positioning 1.Segmentation a. Geographical b. Behavior Benefits

- 108% GSM GSM PHS GSM? G1000?? ( ) 4P G1000 1. G1000 2. G1000 a. PHSGSM b. G1000 c. G1000 d. G1000 e. G1000 f. 1000 g. G1000 h. i. G1000 j. G1000 PHS

4P--ProductPricePlacePromotion SWOT ( ) PHS G1000 GSM 100 39 40 Segment Target Positioning 1.Segmentation a. Geographical 100 100 b. Behavior Benefits Sought 2.Targeting Differentiated Marketing Differentiated Marketing a. Product s life Cycle b. Degree of product variability c. Competitors marketing Strategies G1000 Channel Differentiation

3.Positioning G1000 PHS G1000 2. 2. 4P 4P 1. Product SWOT Strength 1. 2. ( ) PHS PHS/GSM PHS GSM Weakness G1000 1. 2. 15000 3. GSM GSM,GSM/PHS PHS 4. PHS GSM G1000 GAP Threat 1. PHS G1000 G1000 PHS GSM GSM 2. PHS GSM PHS PHS G1000 PHS

3. GPRS GSM ---Skype GPRS+GSM+Skype G1000 G1000 Opportunity 1. 2. 3. PHS G1000 PHS GSM : KTV 2.Price PHS ( ) $14500~15100 $13100 $12900 a. Market-skimming pricing G1000 G1000 PHS+GSM Market-skimming pricing b. G1000 GSM ( )PHS GSM 3.9 6 c. Optional pricing Optional pricing d. promotional pricing (PHS )

4800 100 48 G1000 100 3.Promotion promotion a. SANYO G1000 GSM PHS PHS G1000 G1000 informative advertising persuasive advertisingg1000 informative advertising GSMPHS PHS GSM PHS PHS G1000 SANYO G1000 persuasive advertising GSM G1000 PHS b. Message execution SANYO G1000 : : :SHOW PHS GSM SIM SANYO G1000 PHS PHS G1000 slice of life life style G1000 life style GSMPHS PHS

c. G1000 G1000 G1000 DM G1000 G1000 G1000 SANYO 65536 PHS G1000 G1000 d. G1000 12 G1000 12 3 e. : GSM GSM PHS PHS G1000 GSM GSM PHS 4.Place G1000 ( ) PHS PHS G1000 PHS PHS GSM GSM G1000

G1000 Sanyo G1000 LG G7200 Nokia 6170 Motorola A768i Pantech G550 $12423 $12451 $12218 $12065 &12450 PHS/GSM GSM GSM GSM GSM 96 x 47 x 26.4 mm 93.5 x 48 x 26.5 88 x 46 x 22 100 x 53 x 21 85 x 41 x 22 118 g 116 g 121 g 120 g 90 g 50-120hr PHS 450hr GSM 50-120 hr 200 270 100~180 200 PDA 65536 26 65536 65536 26 11 30 30 10 33 MP3,,,,,,,,,,,,,,,,,,,,,,,, G1000 PDA G1000 G1000 MP3 Sanyo G1000 Sanyo J100 Sanyo J95 $12423 $9506 $6669 PHS/GSM PHS PHS 96 x 47 x 26.4 mm 87 x 47 x 24.4 mm 94.5 x 48 x 22.5 mm 118 g 93 g 90 g 50-120 PHS 450 ;GSM 50-120 700 1000

PDA 65536 65536 65536 11 11 MP3,,,,,,,,, PHS G1000 G1000 4P G1000 1. Product G1000 G1000 PDA G1000 ( ) G1000 G1000 2 2 PDA G1000 G1000 G1000 PDAMp3 G1000 G1000 118g Mp3 G1000 32 PDAMp3 G1000 G1000 G1000 G1000 G1000 PHS ( ) PHS GSM G1000 PHS GSM PHS 2. Price G1000 $1500013000 17.550% $10000~5000 (

2. Promotion a. 62.5 PHS G1000 50 b. 8 PHS c. 52.5 33 G1000 G1000 d. 73% 22% 95 G1000 G1000 PHS 4. Place

G1000 G1000 c. PHS GSM GSM G1000 GSM G1000 GSM G1000 Core Benefit? Purely convenience?? 1. http://www.eprice.com.tw/ 2. Taiwan.CNET.com : : : taiwan.cnet.com/handphones/features/story/0%2c2000025389%2c20000332-8% 2C00.htm 3. Wistron NeWeb Corporation News http://www.wneweb.com/news/20040513.htm 4. e -2001 4 www.techvantage.com.tw/../../mag/contents004.asp 5.! Cost Down PHS (2002_06 http://www.bnext.com.tw/mag/2002_06/2002_06_2190.html 6. e -3 PHS www.techvantage.com.tw/../content/023/023186.asp 7. Cheers2003 PHS http://www.cheers.com.tw/content/020/020104.asp 8. PHS 9.

G1000 G1000 G1000 0.8 1.8 G1000 G1000 G1000 SIM G1000 G1000 user Life Style Slice of Life target market PHS