12 CPM&CPRP CPM&CPRP : 1 2005 2
13 2
CATI( ) CTR 20-30 3 ( ) 10
CPRP ( ) 4
12. 5
30 20 300 12 2800 20012 2400 6
FocusMedia / FocusMedia 7-7-
/ 8-8-
Focus Media FocusMedia 1,217 3,370 4,101,290 1,300 3,220 4,186,000 1,157 3,080 3,563,560 615 3,350 2,060,250 300 1,910 573,000 352 1,940 682,880 648 2,360 1,529,280 400 2,630 1,052,000 246 2,570 632,220 390 2,380 928,200 491 2,390 1,173,490 299 2,030 606,970 232 1,930 447,760 Focus Media 2004 12 10
- - -11-
---CPM CPM Focus Media CPM 3000+ Focus 3000+ 3000+CPM Media CPM CPM CPM CPM CPM CPM 71 162 84 81 2,948 1,331 113 129 72 130 3,391 1,111 62 90 57 74 2,959 1,472 71 150 110 81 968 834 2005 30 2005 1 17 00-24 12
--CPM Focus Media CPM 2000+ Focus 2000+ 2000+CPM Media CPM CPM CPM CPM CPM CPM 44 252 117 53 6,577 3,038 58 108 82 72 18,717 8,872 85 43 37 104 1,686 1,498 134 233 114 159 2,761 1,144 236 278 232 282 7,424 5,120 68 96 79 84 1,522 1,053 112 116 95 136 5,371 3,605 65 279 166 80 17,473 7,564 2005 30 2005 1 17 00-24 13
CPM CPM
CPM CPM- 3000 + / (CPM) / (CPM) Focus Media 13 15 Focus Media 71 81 1 533 9,167 1,019 15,097 156 2,665 118 2,917 97 3,745 421 8,454 96 2,204 (26 ) 367 7,863 120 1,928 412 4,068 292 1,331 100 1,796 84 2,718 194 5,439 106 10,651 2005 30 2005 1 17 00-24 15
CPM CPM- 2005 1 17 00-24 16 3000 + / (CPM) / (CPM) Focus Media 16 19 Focus Media 113 130 92 2,646 193 4,916 151 2,936 201 10,610 79 1,111 561 7,198 72 1,458 82 2,384 2005 30
CPM CPM- 3000 + / (CPM) / (CPM) Focus Media 9 11 Focus Media 62 74 ( ) 3,727 2,806 2,844 6,243 17,107 16,197 42,542 23,961 13,953 19,185 15,464 80,664 3,456 4,752 ( ) 2,327 4,920 ( ) 38,599 10,021 2005 30 2005 1 17 00-24 17
CPM CPM- 3000 + / (CPM) / (CPM) Focus Media 13 15 Focus Media 71 81 ( )( ) 184 1,186 ( )( ) 110 834 ( ) 193 999 ( ) 140 986 ( ) 184 887 ( ) 267 1,121 2005 30 2005 1 17 00-24 18
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 48 57 Focus Media 236 282 ( ) 232 5,120 ( ) 479 9,387 ( ) 330 13,925 ( ) 445 16,753 ( ) 249 7,356 2005 30 2005 1 17 00-24 19
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 26 31 Focus Media 134 159 218 3,168 114 1,144 251 2,683 302 3,333 227 2,432 2005 30 2005 1 17 00-24 20
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 12 15 Focus Media 58 72 ( ) 172 21,903 ( ) 119 80,646 ( ) 146 8,872 ( ) 89 29,193 ( ) 82 20,020 2005 30 2005 1 17 00-24 21
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 19 23 Focus Media 65 80 ( ) 751 44,618 ( ) 307 24,933 ( ) 527 78,274 ( ) 478 15,647 725 38,125 ( ) 563 70,633 ( ) 184 7,564 ( ) 166 17,742 ( ) 508 30,036 2005 30 2005 1 17 00-24 22
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 20 24 Focus Media 85 104 ( ) 37 1,498 ( ) 45 1,711 ( ) 68 2,395 2005 30 2005 1 17 00-24 TV CPM 12-13 23
CPM CPM- 24 2000 + / (CPM) / (CPM) Focus Media 14 17 Focus Media 68 84 206 3,779 79 1,053 120 2,736 106 1,959 132 1,256 106 3,387 2005 30 2005 1 17 00-24 TV CPM 12-13
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 10 12 Focus Media 44 53 627 22,962 117 3,038 463 9,324 2005 30 2005 1 17 00-24 25
CPM CPM- 2000 + / (CPM) / (CPM) Focus Media 24 30 Focus Media 112 136 95 3,605 166 11,976 135 7,086 737 118,761 2005 30 2005 1 17 00-24 26
CATI 12 18-55 200 2005/1/12 2005 /1/26 2+ 28-28-
Reach 1+ 18-55 51.46 3000+ 74.88 Reach 2+ 44.64 71.04 Reach 3+ 34.10 62.40 Reach 4+ 27.90 49.92 Reach 5+ 23.56 37.44 29-29-
Reach 1+ 18-55 41.00 3000+ 63.14 Reach 2+ 23.00 50.82 Reach 3+ 16.50 36.96 Reach 4+ 12.50 32.34 Reach 5+ 9.50 23.10 30-30-
Reach 1+ 18-55 38.08 3000+ 57.80 Reach 2+ 33.04 48.28 Reach 3+ 25.20 44.20 Reach 4+ 19.04 34.68 Reach 5+ 16.80 29.24 31-31-
Reach 1+ 18-55 42.12 3000+ 70.47 Reach 2+ 30.68 61.77 Reach 3+ 24.96 54.81 Reach 4+ 20.80 51.33 Reach 5+ 19.28 49.59 32-32-
Reach 1+ 18-55 41.27 2000+ 62.10 Reach 2+ 34.16 56.58 Reach 3+ 23.52 27.60 Reach 4+ 18.48 20.70 Reach 5+ 16.80 19.01 33-33-
Reach 1+ 18-55 40.32 2000+ 66.40 Reach 2+ 30.80 47.31 Reach 3+ 20.16 32.37 Reach 4+ 14.56 19.92 Reach 5+ 12.88 19.09 34-34-
Reach 1+ 18-55 32.13 2000+ 64.08 Reach 2+ 26.01 43.20 Reach 3+ 17.34 26.64 Reach 4+ 13.26 21.60 Reach 5+ 10.71 17.28 35-35-
Reach 1+ 18-55 29.14 2000+ 66.40 Reach 2+ 23.03 53.95 Reach 3+ 15.98 37.35 Reach 4+ 11.28 28.22 Reach 5+ 8.46 16.60 36-36-
Reach 1+ 18-55 31.85 2000+ 47.31 Reach 2+ 25.48 37.05 Reach 3+ 16.66 25.65 Reach 4+ 13.23 18.24 Reach 5+ 11.76 17.10 37-37-
Reach 1+ 18-55 30.10 2000+ 53.60 Reach 2+ 22.36 46.90 Reach 3+ 14.62 30.15 Reach 4+ 11.09 18.13 Reach 5+ 10.32 10.05 38-38-
Reach 1+ 18-55 25.62 2000+ 49.60 Reach 2+ 18.06 36.58 Reach 3+ 15.12 33.48 Reach 4+ 12.60 30.38 Reach 5+ 10.92 24.18 39-39-
Reach 1+ 18-55 27.30 2000+ 57.27 Reach 2+ 20.28 31.05 Reach 3+ 14.04 17.25 Reach 4+ 11.70 13.80 Reach 5+ 9.75 11.73 40-40-
CPRP
Reach 1+ 51.46 41.00 38.08 42.12 Reach 2+ 44.64 23.00 33.04 30.68 Reach 3+ 34.10 16.50 25.20 24.96 Reach 4+ 27.90 12.50 19.04 20.80 Reach 5+ 23.56 9.50 16.80 19.28 9.64 6.71 6.40 8.13 GRP=Reach Fre.= 496.07 275.18 243.68 342.29 CPRP= Cost/ GRP= 459.61 828.54 607.35 344.74 30 GRP 90.95 55.04 48.74 62.47 30 CPRP= 2506.96 4142.68 3036.73 1888.97 CATI 42
Reach 1+ 41.27 40.32 32.13 29.14 Reach 2+ 34.16 30.80 26.01 23.03 Reach 3+ 23.52 20.16 17.34 15.98 Reach 4+ 18.48 14.56 13.26 11.28 Reach 5+ 16.80 12.88 10.71 8.46 5.61 4.98 4.15 4.06 GRP=Reach Fre.= 231.51 200.98 133.20 118.40 CPRP= Cost/ GRP= 293.72 338.35 510.53 574.31 30 GRP 64.31 53.59 37.00 34.73 30 CPRP= 1057.41 1268.81 1837.90 1957.86 CATI 43
Reach 1+ 31.85 30.10 25.62 27.30 Reach 2+ 25.48 22.36 18.06 20.28 Reach 3+ 16.66 14.62 15.12 14.04 Reach 4+ 13.23 11.09 12.60 11.70 Reach 5+ 11.76 10.32 10.92 9.75 5.31 4.72 4.16 4.92 GRP=Reach Fre.= 169.24 142.11 106.63 134.28 CPRP= Cost/ GRP= 283.63 337.76 450.16 506.40 30 GRP 29.76 29.61 18.66 30.21 30 CPRP= 1,613.05 1,621.27 2,572.31 2,250.68 CATI 44
CTR! 45