博物館觀眾對新科技應用於博物館解說媒體之滿意度探索

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附郎
5 years ago
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1 3D 500 3D 3D 35

2 2001 Donald(1991) (demographic characteristics) (museum visitor behavior)(the effect of different variable on museum behavior) (whether exhibits/or programs meet their intended objectives) DeLone & McLean, D 3D ( methods) (devices)(instruments) (Sharpe, 1982)Sharpe 1982 (personal or attended services) (nonpersonal or unattended services) (Sharpe, 1982) 36

3 37 Sharpe 3D D

4 (2001) (2001) 38

DeLone McLean(1992)180 ( Management Science MIS Quarterly Communication of the ACM Decision Science Information & Management Journal of MIS ICIS

5 DeLone McLean(1992)180 ( Management Science MIS Quarterly Communication of the ACM Decision Science Information & Management Journal of MIS ICIS Proceeding ) 11 3D 12 (Beeho & Prentice, 1995; Falk, 1998; Herbert, Prentice & Thomas, 1989; McManus, 1993; Prentice, Davies & Beeho, 1997; Uzzel, 1989) 39

6 1. 2. (1)20 (2)21~30 (3)31~40 (4)41~50 (5)51~60 (6)60 3. (1) (2) (3) (4)(5) 4. (1) (2) (3) (4) (5) (6) (7) 5. (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) 6. (1) 40

7 (2) (3) (4) (5) (6) (7) 7. (1) (2) (3) (4) (5)(6) (7) 4 Likert (2004) (2000) Cronbach s 1 41

8 42 Cronbach s % % % 21~ % 31~ % 53.9%27.1% 23.5%21.0% 27.3% 22.1% % 29.0% 33.4% % NT$500 50% 3D 1 (3 ) Tp <

9 43

10 44

11 2 8 T p=0.142> OneWay ANOVA p=0.00<

12 11 Scheffe OneWay ANOVA p=0.003< Scheffe Tukey HSD OneWay ANOVA p=0.598> Kruskal-Wallis Test p=0.085> OneWay 46

13 47

14 48

15 ANOVA p=0.528>

16 OneWay ANOVA p=0.819> (3D) % 39.1% 3D 3D 50

17 % 39.1% 3D (98.6%) (99.2%) NT$500 (50.0%) NT$500~$1000 (39.0%)

18 2005 3D (3): 25~ Beeho, A. & Prentice, R. C Evaluating the Experiences and Benefits Gained by Tourists Visiting a Socioindustrial Heritage Museum: An Application of ASEB Grid Analysis to Blists Hill Open-air Museum, the Ironbridge Gorge Museum, United Kingdom. Museum Management and Curatorship, 14(3): 229~251. DeLone, W. H. & E. R. McLean Information System Success: The Quest for the Dependent Variable. Information Systems Research, 3(1): 60~95. Falk, J. H Visitors: Who Does, Who Doesn t, and Why? Museum News, 77: 38~43. Herbert, D. T., Prentice, R. C. & Thomas, C. J. (eds.) Heritage Sites: Strategies for Marketing and Development. Aldershot: Avebury. McManus, P. M Memories as Indicators of the Impact of Museum Visitors. Museum Management and Curatorship, 12: 367. Prentice, R., Davies, A. & Beeho, A Seeking Generic Motivations for Visiting and Not Visiting Museums and Like Cultural Attractions. Museum Management and Curatorship, 16(1): 45~70. Sharpe, G. W An Overview of Interpretation. In G. W. Sharpe(ed.), Interpreting the Environ-ment(2nd ed.). pp.2~26. New York: John Wiley and Sons, Inc. Uzzel, D. L Heritage Interpretation. Vol.2. The Visitor Experience. London: Bellhaven

19 Level of Visitor Satisfaction with New Museum Interpretive Media Technology Hsiao-Kuo Yu* James Quo-Ping Lin** Abstract Integrated presentational elements such as 3D Virtual Exhibition, multimedia interaction and video animation will be applied to museum interpretive media with the introduction of tablets or PDA voice wireless guiding devices. The 3D Virtual Artifacts Exhibition System developed by the National Palace Museum is a museum interpretive media form that combines new presentational formats. However, it is necessary to understand the actual level of satisfaction among museum visitors toward these types of new technology. Whether these forms of museum interpretive media genuinely establish a positive recreational and learning experience for audiences remains to be seen. This study focused on three aspects of individual background, experience and the future developmental focus of museum interpretive media. Relative effectiveness was examined using survey investigative method. From the results of this study, visitors possess a significant level of overall satisfaction with new museum interpretive media. Respondents of different age groups and educational levels exhibited different levels of satisfaction. In addition, respondents demonstrated a substantial preference for presentation methods that employ short videos and 3D models. The majority of respondents felt that these forms of interpretive media are helpful in establishing positive learning of cultural artifact knowledge and overall positive experience, and they hope to see source materials such as for jade, paintings and china if a similar system is implemented in the future. If CD-ROMs were to made available with this information, the acceptable price would be under NT$500. Based on these results, the museum should institute new museum interpretive media if it hopes to effectively communicate cultural artifact knowledge and establish a positive experience for visitors. In addition, content, presentation methods and retail value should be taken into account to create a high-quality and welcomed product. Keywords: museum interpretive media, satisfaction level of museum interpretive media, 3D virtual artifact exhibition system * Research assistant, Information Management Center, National Palace Museum ** Researcher and director, Information Management Center, National Palace Museum 53

~ 10 2 P Y i t = my i t W Y i t 1000 PY i t Y t i W Y i t t i m Y i t t i 15 ~ 49 1 Y Y Y 15 ~ j j t j t = j P i t i = 15 P n i t n Y

~ 10 2 P Y i t = my i t W Y i t 1000 PY i t Y t i W Y i t t i m Y i t t i 15 ~ 49 1 Y Y Y 15 ~ j j t j t = j P i t i = 15 P n i t n Y * 35 4 2011 7 Vol. 35 No. 4 July 2011 3 Population Research 1950 ~ 1981 The Estimation Method and Its Application of Cohort Age - specific Fertility Rates Wang Gongzhou Hu Yaoling Abstract Based on the