untitled

Transcription

1

2

3

4 Visitor Tips SUV Touch Organizers Messe München International (MMI) China International Exhibition Center Group Corporation (CIEC) Co-organizers MMI (Shanghai) Co., Ltd. Special Supporters Beijing Sports Bureau Supporters China Commerce Association for General Merchandise (CCAGM) Commerce China Outdoor Commerce Alliance (COCA) Federation of the European Sporting Goods Industry (FESI) Spanish Sport Industry Association (AFYDAD) Italian Association of Sporting Goods Manufactures (ASSOSPORT) Beijing Sports Industry Union (BSIU) Beijing Sports Foundation (BSF) Media Supports CCTV - China Central Television Beijing Television Shanghai Television BJDTV Fishing Chanel China Business Journal Outdoor Exploration, Outside, Outdoor Gears Outdoor Market Monthly Outdoor Goods China SUV Weekly, Touch Weekly SPEED Ski & Snowboard, SKI, Ski Travel China Fishing, Outdoor Fishing Fishing Tackle World China Apparel, The Fashion Shop Sport Goods & Accessories Buyers Guide Taiwan Bicycles Guide Parts & Accessories outdoor.sohu.com, Hotel Reservations Orient Explorer China Address: 1212#, No.165 Caoxi Road, Xuhui District, Shanghai / P. R. China Contact Preson: Ms. Wendy Wei Tel: Fax: info@orient-explorer.com.cn Booking available online at: General Information CIEC 6 (100028) :00-18: :00-16: RMB50/ 1 RMB20/ Venue China International Exhibition Center, Beijing No. 6 North Dongsanhuan Road, Chaoyang District, Beijing, , P.R. China Exhibition Date March 4, 2010 (Thursday) until March 6, 2010 (Saturday) Exhibition Time March 4-5, :00-18:00 March 6, :00-16:00 Tickets Trade visitors: March 4-6, 2010: RMB 50 for 3-day pass; RMB 20 per day Pre-registered visitors: March 4-5, 2010: free entry Online Registration Free entrance for pre-registered visitors! Ticket pre-sale at How to Get There Subway line 13, get off at Liufang station Subway line 10, get off at Taiyanggong station or Sanyuanqiao station Airport Bus Line No.4 (Capital Airport - Gongzhufen), get off at the station of China International Exhibition Center. Bus No. 966, 300, 830, 730 or 731, get off at Jinganzhuang or Exhibition Center Taxi: available at the entrances of the fairground 02 ispo china 2010 Preview

5 2010 Introduction The Start of A New Millennium 21 ispo china ispo china Alpitec China ispo china 2010 IT ispo china ispo china Gore-Tex CORC APSC Alpitec ispo china 2010 The 21st century has almost seen its first decade. Everywhere, the balance is drawn. ispo china is fortunate and looks back on a successful start in the new millennium. The tradeshow for sporting goods, sports fashion and lifestyle sees its 6th edition, thereof the 4th edition in the Olympic city Beijing. The Summer Olympics 2008 have had a strong influence on the sports market of the People s Republic of China: the top results of Asian athletes have attracted many investors to discover this region and also motivated sports-minded Chinese to make serious private investments. The annual rate of increase of the Chinese sporting goods industry allows the international and local representatives in industry and retail to look forward to a bright future. In this high-producing environment ispo china has become an inherent part of the Asian world of sports. Complemented by Alpitec China the tradeshow presents in its usual multifaceted way news and trends of the upcoming season. The focus is not only on Winter Sports but also on topics such as Outdoor, Functional Fabrics and Manufacture Industry. The exhibitor portfolio includes well-known brands especially from Europe and North America as well as newcomers from the Asian region. They all are aware of China s and Asia s versatile geographical and cultural distinctions that offer many opportunities with regards to the sporting goods market. Also ispo china 2010 offers international companies individual platforms to facilitate transactions with the Chinese sports industry: Distributor Match Making represents a specific platform for first-time exhibitors to enter the sporting goods market in China. Wearable Technologies shows the symbiosis of IT technology and clothing. Manufacturers of consumer electronic goods as well as the sporting goods industry are offered new opportunities to enter the technically versed Chinese market. In addition to the participation of international enterprises and the integration of current market trends, the offer of conferences and events stands representative for ispo china: the 6th China Outdoor Retailing Conference (CORC) supported by Gore-Tex treats the future of outdoor retail in China and Asia. It also supports retailers by offering well-directed training courses. The 5th Asia Pacific Snow Conference (APSC) in collaboration with Alpitec is dedicated to ski resort management. Active and future managers receive a briefing in master plan, financing, fun parks and development of ski schools and ski rental. This field offers many opportunities since compared to the status quo of the Alps the development of China s alpine world is still at the beginning. The popular Prized Tour will also be continued at ispo china 2010: this rally allows trade visitors to look thoroughly into specific products and the brand philosophy that stands behind. ispo china 2010 Preview 03

6 Event Highlights China Outdoor Retailing Conference Market Channel Rules ispo china CORC ispo china Co-organized by ispo china and GORE-TEX brand, China Outdoor Retailing Conference (CORC) is seeing its sixth year held together with ispo china. It was six years of growth, sharing and exchanging, six years of progress in every field of Chinese outdoor retailing industry. The outdoor product retailing industry is in a melee as traditional outdoor shops, department special counters, individual online shops and rapidly-growing brand online shops all fighting for their own share; as traditional sports goods bigtimers' eyes lie covetously on the outdoor market, emerging players as Gome-Ruidong has already dived in enthusiastically. Today, it is not only marketing channels that brand agents are talking about, but all sorts of new experiences and knowledge - thus the theme of CORC this year, The channel is everything and who is going to win. This year, a large number of important speakers are participating in the CORC to contribute their experiences, including well-known persons from the outdoor industry, marketing managers of international sports brands, traditional sports goods retailing channel managers and chain store experts: lessons to be learned in other disciplines can apply well in the new field. This CORC will introduce for the first time a brainstorm activity in which brand agents, outdoor product retailers, department store managers, media personnel and end users are all invited to offer their opinions on the future of outdoor retailing Asia Pacific Snow Conference 2010 Look into Ski Resort Management and Real Estate Potential + APSC Ten years of development has now brought about faster paces in the ski industry. In the past few years, new and reconstructed ski resorts in China such as Jilin Beidahu, Heilongjiang Yabuli have developed a new ski + real estate development model. This year, APSC is going to offer ski resort managers the latest progress in international ski resorts and potential in industry co-operations. 04 ispo china 2010 Preview

7 Event Highlights 2010 China Sports Industry Investment Forum Opportunities to be Discovered 28 Since the ringing of the Growth Enterprise Market bell, Toread, a name little known outside the outdoor industry, is becoming more and more popular. Investors, either corporate or private, are beginning to see the potential in the industry and show their concern in the brands and companies that would secure a bright future. The forum will congregate big names in the outdoor industry, venture capital, private placement, stock brokers and investment banks to discuss on the potentials of the industry and the road before it huo.xiaonan@mmi-shanghai.com Contact: Sara Huo Tel: Fax: huo.xiaonan@mmi-shanghai.com Wearable Technologies Show 2009 ispo china ispo china 2010 GPS 75 After a successful premier at ispo china 2009, the Wearable Technologies Show will again be part of ispo china in 2010, offering a unique stage for the marketing of new technologies in the sport and lifestyle sector. Wearable Technologies refer to garments or accessories with built-in electronics or electronic devices and to new materials that enable functions far beyond conventional ranges of applications. Former visions are now becoming marketable products: Jackets with built-in GPS functions or solar panels, Bluetooth communication gloves or jerseys that monitor your heart rate and measure sportive performance are no longer dreams of the future. The WT Show represents both a bundled presentation platform for WT products already available on the market, and a networking event that couples the sport and lifestyle industry with a wide variety of innovative technology providers. Main topics of the Wearable Technologies Show are monitoring in sports, fitness & healthcare with a focus on the new Bluetooth low energy technology, active lighting emphasizing security relevant applications and intelligent materials for wearable technologies. Furthermore, there will be daily panel discussions at the Wearable Technologies Area, which will cover an exhibition space of 75 square meters at ispo china Find more information please visit Navispace AG Madeleine-Ruoff-Str. 26 D Herrsching +49(0) (0) k.eckey@navispace.de Contact: Navispace AG Katharina Eckey Madeleine-Ruoff-Str. 26 D Herrsching Tel: +49(0) Fax: +49(0) k.eckey@navispace.de ispo china 2010 Preview 05

8

9

10 Event Highlights Distributor Match Making ispo china Market Channel Ruleshina The successful platform Distributor Match Making will be enhanced at ispo china 10: the idea behind this special concept area is to offer new market and development opportunities to companies and brands which haven t been actively operating in China yet. The goal is to encourage the mutual communication amongst the companies as well as amongst exhibitors and visitors to achieve useful synergy effects helping their business. The companies can benefit of guaranteed meetings to be arranged with potential Chinese sales partners. A translation service on site is included and offered free of charge. For this purpose, Messe München International creates a made-to-measure contact planner that is based on the details given by the entrepreneurs before the tradeshow. An individual manual has been developed for the relevant companies. It secures smooth transactions and prevents eventual mistakes. The manual includes important insider tips on how to interact with Chinese distributors and business partners. International trade visitors can also benefit from this Match Making service. To save time and resources, visitors may name potential fields of interest already before the tradeshow. In case you are interested in the Match Making Service, please contact: Ms. Sara Huo Tel: Fax: huo.xiaonan@mmi-shanghai.com Brands Introduction Salewa: Looks For a New Partner in China Salewa 75 Salewa Salewa 32 Salewa Salewa Salewa is one of the leading European mountain sport companies. The company exists since 75 years and is a dominant component of the European sport market. The expansion grows steadily which assumes from Germany, Italy, Austria and Switzerland. Nowadays Salewa is presented in 32 countries worldwide distributing through own companies or business manager. The outdoor and mountain sport market in China grows as well and we look for a strong partner. In such a new partnership, contracting parties or joint venture, it should be guaranteed that in all-important areas in China a distributing network with Salewa brand shops would be built. The partner must have following abilities: To organise a professional marketing performance To build up a local Chinese distributing network To develop a license production to serve the requirements perfectly of the Chinese market Details of the current presence of the brand Salewa you can find under 08 ispo china 2010 Preview

11 Event Highlights Deeluxe European Pioneer in Snowboard Boots Dachstein - - Comfort-Health-Safety Deeluxe DEELUXE Deeluxe Dachstein Dachstein Lace Smart Boa Dachstein ortho-tec Dachstein The independent and innovative brand Deeluxe was the European pioneer in snowboard boots development. The knowledge and engineering gave the brand the chance to be a successful brand throughout the years. Development, marketing, sales, all located in Europe is the showcase of our know-how in term of snowboard boots making. Deeluxe promises quality, performance and creativity. Deeluxe respects collection and talents. Deeluxe believes in enthusiasm and respect. At Dachstein, we are deeply conscious of the importance of our feet. We devise boots distinguished by lightweight, comfortable form-fitting, outstanding rolling motion and the finest of materials. Quick and easy lacing systems, such as the Dachstein patented Lace Smart System or the Boa lacing system, as well as the ortho-tec boot sole concept developed by Dachstein result in minimum energy output during walking. Such features make it clear to everyone that our products ensure comfort, health and safety. Aquafeel: Dare to Be Different! 2010 Aquafeel Aquafeel Aquafeel Aquafeel Aquatools The sports year 2010 in China starts with the launch of the brand new German competition swimwear brand Aquafeel. Aquafeel provides the swimwear for competition and training and swimming accessories for high performance swimmers Perfect workmanship, elaborate designs, a selection of high tech materials. All Aquafeel products are strictly functional to give high performance swimmers products, which in every detail bring out the best, without renouncing a fashionable aspect. To complete the swimwear range, Aquatools, all engineered by Aquafeel, include racing goggles, racing caps, pool shoes, as well as kickboards and training fins. ispo china 2010 Preview 09

12 Event Highlights ispo china ispo china in Public Services ispo china ispo china ispo china ispo china has always cherished its public services and keeps close relationship with Chinese NGO public service organizations : 1KG More, a voluntourism organization, was invited to present at the show 2007: environmental Chopsticks program with Sanfo 2007: start Safety Accompanying You event with Sanfo Tigo 2009: start supporting and promoting Raleigh China And we have done more: ispo china engraves the idea of public responsibility into our daily operations - we purchased handicrafts made by Xingeng Workshop which organizes disadvantaged people in Henan Province, we raised donations of sports equipment for Le Ai program initiated by Pudong Socialworkers Association to help the disabled, and we are willing to do more. Safety Accompanying Me Raleigh China ispo china 2010 ispo china Safety Accompanying Me is a program held concurrently with ispo china started almost as early as the trade show. The program is aimed at offering safety training courses to outdoor and extreme sports enthusiasts. The idea is widely accepted now and a number of special topics were covered in the past few years, including outdoor first aid, outdoor accidents report and sports safety equipment for children. As outdoor sports begin booming and accidents rising in China, safety is an issue we can not afford to ignore. At the Safety Accompanying Me during ispo china 2010, we will hold lectures, presentations and other activities on the fashion show stage in Hall 5, to help audiences better understand the need and ways of outdoor safety , ,000,000 ispo china 2009 ispo china Serve and Achieve Raleigh is a youth and education charity started by Prince Charles, which enjoys an outstanding reputation for its global impact. Being the 6th Raleigh International Society in Asia, Raleigh China with its 24,000 members across China aims to inspire the next generation with a sense of life-purpose and self-belief by involving them more deeply with people, places, communities and challenges. Raleigh China accomplished its first domestic expedition in Gansu Province in 2009; venturers from 17 provinces planted 60,000 saplings for poor families and trekked into Tengeli Desert for self-exploring. Raleigh Poyang Lake expedition 2010 will provide unique opportunities for Raleighians to serve and achieve while 2 eco-primary schools and 8 migrant bird watching huts will be built. National Raleigh promotion tour and assessment projects will begin shortly after the Chinese New Year. Estimated Raleigh audience will reach 30,000,000 this year. ispo china has been supporting Raleigh since 2009, and this time Raleigh China,together with its wonderful partners will launch the Serve and Achieve Raleigh lifestyle and the new Raleigh SNS. 10 ispo china 2010 Preview

13

14

15

16

17 Brands The Italian Trade Commission (I.C.E.) I.C.E ICE , The Italian Trade Commission (I.C.E.) is an Italian Government Agency committed to promote trade, business opportunities and industrial co-operation between Italian and foreign companies. In 2010, ICE and the Italian association of Assosport will once again organize a 500 sqm Italian village at ISPO, gathering many well-known brands, to display the latest state of art equipment and accessories for winter and outdoor sports disciplines. The Italian sports product is a perfect combination of cutting-edge technology with style and creativity and is recognized as worldwide leader. We will take this chance to live up to the great expectations of sports enthusiasts, and to provide excellent business opportunities to professionals ASSOSPORT Assosport Assosport Assosport Assosport Confindustria FESI WFSGI Assosport, the Italian Association of Sporting Goods Manufacturers, represents and supports, both in Italy and worldwide, the clothing-, shoe-, and sports equipmentmanufacturing Italian companies that, together, make up one of the most competitive assets of the Italian economy. For the benefit of this sector, Assosport develops projects and services to meet the requirements of its associated companies, in order to help them to achieve their targets and to promote Made in Italy sports goods throughout the world. Thanks to this national and international network, Assosport plays a leading role in the sporting goods sector in order to provide protection, services and information to the associated members. Assosport is a member of: Confindustria - Confederation of Italian Industry FESI - the European Federation of Sporting Goods Industry WFSGI - the World Federation of Sporting Goods Industry TECNICA GROUP: Six Brilliant Brands Nitro / / / Nordica / Tecnica / / Blizzard Rollerblade Bladerunner The Tecnica Group is the leader of the most important production district in the world for sport shoes; its mission is to produce and distribute athletic footwear and equipment worldwide. The Group is focused on four priority business areas: Ski equipment and footwear, Outdoor equipment and footwear, Summer and Winter footwear, Inline skates. Tecnica Group operates worldwide by setting up subsidiaries or using distributors. In September 2005, the Tecnica Group and Quest Sports Overseas Company Limited decided to establish an enterprise in PR China to distribute sports equipment locally. The Brands involved are: Nitro - Snow Board / Boots/ Bindings/ Equipment Nordica - Ski boots / Skis Tecnica - Winter Footwear / Outdoor Shoes/ Ski Boot Blizzard - Skis Rollerblade - in line skates Bladerunner - Ice Skate ispo china 2010 Preview 15

18 Brands TREZETA: A Century-old Italian Shoe Legend TREZETA The shuffle heat insulating system developed by TREZETA enables faster and more efficient heat and moisture dissipation during walking or running. The continuous air flow ensures a low and stable temperature that brings you cool air in summer and warmth in winter! Shuffle Insulating System creates comfort in walking --- that s what counts! COLMAR Escape Leading Skiwear Brand Focusing on China Market Vibram Leader of Rubber Soles and Compounds COLMAR 1923 MONZA COLMAR COLMAR COLMAR COLMAR COLMAR Colmar is founded in 1923 in Monza, Italy. After the Second World War it becomes in a short period of time leader concerning the production and distribution of sportswear, with specialization in skiwear. Colmar dedicates important resources to product development using the latest technologies both as far as construction and materials are concerned. Today Colmar is not only one of the most established brands in skiwear, but proposes in its collections also beachwear, easywear and golfwear. At ispo china 2010 Colmar shall present the new collection for F/W 2010/2011. The technical skiwear collection has been extensively updated with new lines, colors, materials and technical solutions. Colmar, strengthened by its important communication made on International level with the Ski World Cup, which it is sponsoring, shows on the huge Chinese market with its papers in full order for a promising work. During this edition we shall look for new contacts on the Chinese market forecasting a big development Vibram 1963 Vitale Bramani Vibram Vibram Vibram Vibram SpA is the world leader in high performance rubber soles and compounds. In 1936 founder Vitale Bramani revolutionized the practice of mountain climbing by creating the first vulcanized rubber mountaineering sole. Over the next few decades, Vibram developed a wide range of high performance products targeted to the outdoor, work, fashion, repair and orthopaedic markets. Constant attention to highperformance, maximum level of comfort, innovative design and quality over time have allowed Vibram to attain international success. Vibram s presence abroad is increasing with the construction of the Vibram China. The technological Center is located at the heart of the shoe making district of Guanzhou, China. This centre has a dual mission: expanding the range of Vibram technologies and reinforcing the cooperation between other companies in the same markets, building a true network of qualified partners. The site is provided with state of the art infrastructure, including a futuristic Performance Testing Centre equipped with the latest research instruments ispo china 2010 Preview

19 Brands Flux Bindings & INNO: Make You Feel Like Never Before INNO Flux Bindings INNO Snow Racks are design to fit your vehicle exactly without the clutter of a base system. Racks can only be used for skis and snowboard. Flux Bindings provides the highest quality, new design and new colour, it can make you feel like never before. Kolumb: Creating Top Brand & Return to Nature SPOUNTIN: Life Is More KOLUMB OUTDOOR EQUIPMENT CO.,LTD, established in 2003, which has a strong R&D center with our design teams widely distributed both at home and abroad, provides functional and comfortable products which have been awarded several national patents. Kolumb, professional outdoor sports brand under the company, is a famous trademark in Fujian province. Its commercial network is applied country-wide to supply consumers a whole serial of outdoor product including clothing, footwear, backpack, tents and sleeping bags. Besides the rapid development of business, we place great emphasis on corporate social responsibility, care for public welfare and environmental protection. Since 2007, we have joined 1kg commonweal organizations to promote a project of financial aid to students. We also use a lot of Eco-friendly and renewable materials in our product to advocate the brand spirit of return to nature. We are trying to work out a global leading popular outdoor brand and become to a professional numerous brands management company SPORTS ( MOUNTAIN ( SPOUNTIN SPOUNTIN SPORTS MOUNTAIN MERCHANTS UNION SPOUNTIN Life Is More 2009 SPOUNTIN, SPOUNTIN Outdoor activities become popular in England in the early 70s. More and more people started to discover mountains for activities such as trekking, camping, hunting, climbing, skiing, etc. Outdoor enthusiasts were talking about "sports" and "mountains" until finally, one day, "Spountin" a new English word was born, combining the words "sports" and "mountains" and standing for all kinds of mountain sports. Today, "Spountin" is registered by the British "MERCHANTS UNION" to be its top outdoor fashion brand in UK. SPOUNTIN has been trying hard to create unusual products to deliver a daily principle to its users: "LIFE IS MORE". SPOUNTIN entered China in 2009 and the local operator is Net Sportsear Ltd. We firmly believe that SPOUTNIN products will bring more outdoor excitement and more so-far unexperienced life facets to Chinese people, discovering their "everyday outdoors" ispo china 2010 Preview 17

20

21 Brands HIGH ROCK: Bringing New Designs to Chinese Outdoor Market HIGH ROCK as one of the leading specialty brands of Chinese outdoor market, as entered a new era. From this year onward, HIGH ROCK will expand its classic and wellknown sleeping bag line, adding in more innovative elements. Also, HIGH ROCK s newly improved apparel line will be re-introduced this year. We truly believe that we will keep bringing new and exciting products to outdoor enthusiasts BEMIS: The World Largest Supplier of Sewfree Adhesives and Seam Sealing Tapes 30 Patagonia Arc teryx The North Face Columbia Mountain Hardwear Nike Adidas Sewfree Sewfree Sewfree REACH CPSIA Bemis is the world largest supplier of Sewfree adhesives and seam sealing tapes in the market. World s top 30 international outdoor brands specify to use Bemis products, including Patagonia, Arc teryx, The North Face, Columbia, Mountain Hardwear, Nike, Adidas, etc. Using Sewfree adhesive films and tape from Bemis instead of stitching guarantees the waterproof integrity of your outerwear garments and gear. Sewfree seams are sleeker and lighter than sewn seams, resulting in a less abrasive garment. Whether it is improving performance or enhancing the aesthetics of your products, Sewfree films are an important component in the welding, bonding, sealing, or laminating process. Our adhesives have been specifically designed to meet the most stringent applications in sportswear, intimate apparel, casual & swimwear. Significant testing, fabric analysis and an understanding of our customers needs have resulted in a comprehensive offering. Seam tape is the critical link in the chain of waterproof protection. That s because a garment made of the best waterproof fabric in the world will leak if the seam is not sealed effectively. Quality seam tapes protect your investment by preventing leaks at the seams, that s why selecting the right seam tape is so important. Bemis offers a wide range of high quality and environmental tapes for waterproofing sewn seams, that qualified in the standards of REACH (Europe) and CPSIA (US). Our tapes are strong, resilient, and easy to work with. ispo china 2010 Preview 19

22 Brands TOREAD: The Legend of China Outdoor Products Enterprises % Beijing Toread Outdoor Products Co., Ltd. (SZ ), founded in 1999 is a high & new tech enterprise, which specializes in R&D, design, production and retail of outdoor products. In 2007, TOREAD brand was qualified as the Well-known Trademark of China and became the Licensed Manufacturer of Beijing 2008 Olympic Games. In 2008, Toread established the largest scale and the strongest innovation capability R&D Center in China outdoor field. Three Toread products won the most authoritative industrial design award Red Star Award in China. Toread s marketing network covers more than 90 large and medium cities all over the China, about 400 standardized outlets. The top minded awareness of target consumer group and the occupancy rate of top department stores rank No.1 in outdoor industry. During past ten years, the annual average of growth rates of Toread exceeded 50%, which became the legend of China outdoor products enterprises KAILAS: Meets All Your Comfort Criteria 40 KAILAS KAILAS KAILAS KAILAS KAILAS 40 years have passed, KAILAS now is becoming a global top brand of professional outdoor sports. Its products cover clothing, backpack, sleeping bag, tent, climbing gear, etc. The design of KAILAS products is directed by a group of excellent explorers and mountaineers with their practical outdoor experiences. The ideal of KAILAS is to provide extremely protection for the explorer under extremely hostile environment. Meanwhile, fashion factors are integrated into the products, for the consideration that more ordinary outdoor fans can personally experience a whole new outdoor feeling with the product promotion brought by new technologies. The key assignment of Nearmap Trading Co. Ltd. is acting as a agency of the Australian outdoor brand KAILAS, undertakes the business of purchasing and marketing in far east, targets designed outdoor products and customized the marketing strategy for the Asian market were made. 20 ispo china 2010 Preview

23 Brands Vasque: High-performance Outdoor Boot Vasque 1965 Red Wing Vasque 2010 FootSync Vasque is a brand that has been known worldwide for high quality outdoor footwear for more than 40 years. We are committed to making functional, innovative and aesthetic product that performs to the highest standard. Our ultimate goal is to make shoes that inspire you to get outside as soon as you pull them on your feet. Our 2010 product line builds on some of our recent technology successes, FootSync Fit System & more trail running shoes, crossover shoes, hiking shoes, backpacking shoes, which bring new experience to you. Black Diamond: The Best Climbing and Skiing Gear in The World Outdoor Research: Designed By Adventure Black Diamond Black Diamond Outdoor Research 1981 Outdoor Research Designed By Adventure Outdoor Research 2010 What began with a backyard anvil and a hammer has grown into a global company with offices on three continents that's not just for rock climbers, but one that stands for the spirit of the sports we live, their values and goals, past, present and future. We're a company of users - it's who we are. Our base in Salt Lake City is located within minutes of great rock climbing, ice climbing and backcountry skiing. We've devoted our energy toward the goal of creating a company which fosters the enthusiasm and dreams necessary to design and manufacture the best climbing and skiing gear in the world. Our innovative gear designs have set the standards in numerous areas. Started in 1981 by Ron Gregg to manufacture and distribute his newly designed gaiter, Outdoor Research focuses on creating practical, functional tools and solutions to the problems faced by outdoor enthusiasts in the backcountry. Outdoor Research design and manufacture the best outdoor gear that our customers could be covered headto-foot. Outdoor Research products are Designed By Adventure and every day we work to make our gear reflect the adventures for which they are designed ispo china 2010 Preview 21

24 Brands nestfit TrekSta: Your Best Choice-nestFIT Series Outdoor Shoes TrekSta TrekSta nestfit KWON DONG CHIL, the founder of Treksta, established Sung Ho Industry Ltd in Korea in From the moment the brand has been founded, it has been taking up more than 50% of the outdoor footwear market share for 10 years in Korea, and quickly accessed to more than 20 countries worldwide, got a lot of outdoor fans from all over the world. As the wholly-owned subsidiary of Sung Ho Industry Ltd in Chinese market, TrekSta (TianJin)Commerce Co., Ltd. officially started operations in October 2005 in Beijing. TrekSta (TianJin) Commerce Co., Ltd. mainly engaged in Outdoor products. Such as hiking jackets, hiking pants, hiking shoes and so on. At present, there are more than 100 dealers in China. TrekSta has become a products, R&D, sales in an famous outdoor brand. nestfit series of functional outdoor shoe with a more natural state consistent with the shoe last, the fabric of the shoes bed made in three different hardness to solve the problem that the foot part accepts a force unevenly In motion process, raising the foot comfort. Suitable for urban travel, hiking on foot wear. It s your good choice for relaxing ECCO: High-performance Outdoor Footwear that Meets All Your Comfort Needs ECCO 1997 ECCO ECCO 2005 ECCO ECCO Terra VG Terra VG GORE - TEX Receptor Terra VG ECCO entered the Chinese market in 1997, and opened the first store in Beijing. The vast scale of Chinese market and the strong economic growth have made China one of the most stratgically important markets in ECCO s global business. Today ECCO is available in all major cities in China, with a focus on Beijing and Shanghai, and is still expanding. In 2005 ECCO established a factory in Xiamen as an important factor in expanding the companys production capacity. It s rare to find a high-performance outdoor footwear brand that meets all your comfort needs and lets you express your style. The ECCO Terra VG gives you both and is also likely to lift your adventure experience beyond your expectations. The Terra VG s rich Yak leather uppers and the waterproof GORE - TEX construction adds total protection from the elements. A rugged rubber outsole delivers excellent traction and grip. The superb cushioning and lightweight materials maximize comfort and the full - length Receptor Technology system brings stability, control and dynamic support for the three step phases. Finally, the Terra VG comes in a wide range of color combinations to fit your individual taste ispo china 2010 Preview

25

26 Brands VGO / ILOND: The Professional Gloves Made for You PORON : XRD XRD Extreme Impact Protection PORON ispo china PORON XRD SGS IS09001 ISO14000 SA8000 CE VGO ILOND LABORSING is a professional glove manufacturer established in 1998 that has sales and R&D departments in Guangzhou and Shanghai. LABORSING is awarded ISO9001 /ISO14000 and SA8000 certificates. Its products are approved by Europe CE standards. Our sports glove and working glove enjoys high reputation throughout the world. Our Brand: VGO For sport as Ski, cycling, golf, etc. ILOND For occupations as Mechanic, gardening, and general work ASTM F1614-C. 8.5kg 1.0 m/s Rogers Corporation (NYSE:ROG), headquartered in Rogers, Conn., is a global technology leader in the development and manufacture of high performance specialty material products for a variety of applications. Rogers operates manufacturing facilities in the U.S., in Gent, Belgium and in Suzhou, China, and various sales offices throughout the world. PORON Urethanes are patented open-cell, breathable materials that provide consistent, long lasting performance, comfort, fit and support throughout the product s life. Whether the application calls for enhanced moisture management, antimicrobial, custom contouring or shock absorption characteristics, Rogers broad product line of specialty materials enhance design freedom. At ispo china 2010, we are proud to introduce our new PORON XRD Extreme Impact Protection material, which is a breakthrough technology that has been tested to absorb up to 90 percent of energy when impacted at high strain rates*. The extreme impact protection is ideal for use in sporting goods, outdoor industry products and other applications where protection, comfort, and consistent performance are required. This material gives athletes the power to concentrate on the next play, not be inhibited by the last hit. It is an ideal added protection material for the shoulders, elbows, hips, knees, shins, and other common impact injury areas for athletes and outdoor adventurers. *ASTM F1614-C. Flat Surface Impact Test, Single Drop, 8.5 kg mass, 1.0 m/s Velocity Alpinex: On-site Sales with Free Gifts ispo china 2010 ispo china 2010 IAJ MM/G24hr 60L IMI Alpinex, a brand held by Cape Verde Outdoor Int l Group Ltd, Germany, will hold an on - site sales event at ispo china Besides big discounts, customers can also win free gifts. Alpinex is going to promote on the sale its women s 2-layer jacket (Item No. : IAJ209) that comes in blue - green, purple - red, orange, yellow and green colors. Using 2 - layer fabrics, the jacket is ultra - light, water - proof and extremely breathable at 5000MM/ G24hr. 60L mountain backpack (Item No. : IMI001) and hiking shoes (Item No. : 8003) are also available on the sale. Welcome to our stand and choose your favorite item ispo china 2010 Preview

27 Brands EVENT K2 summit: New EVENT fabrics release in 2010 EVENT EVENT EVENT PU EVENT 2 EVENT 2.2MM VIBRAM TC4 The EVENT fabrics, a breathable waterproof PTFE, or Teflon, is going to be used in K2 summit s new line of footwear products. The fabric is breathable thanks to the uncountable pores in the material that are able to let out steam and keep your feet dry. The EVENT fabrics does not cover the pores in the material with a PU layer as traditionally did, but have the steam directly let out from the membrane. The membrane itself is oil-proof and able to resist oil, sweat and cosmetics stains. The EVENT fabrics' direct insulation ability is two times that of similar products and can ensure better performance in activities when the feet perspires in large amount. The K2 summit footwear adopts enhanced design at the head, side and other bumping areas following ergonomics principles, in order that the wearer s feet is always optimally protected. 2.2mm imported first-layer waterproof cow leather is used to make the K2 summit shoe bodies. VIBRAM soles are adopted. K2 summit has added in the VIBRAM soles its TC4 technology to increase its tenacity and traction, apart from its original durability and shock-absorption ability. OmnXtreme: Green Living & Best Protection Eco-Botly Styles two in one 2 1 Walking into the era of Green Living, we are aware of the importance of saving energy to save the Mother earth! OmnXtreme designed a new "Styles two in one" using fabrics from recycled PET, known as the Eco-Botly, which can reduce static electricity to provide you the best comfort ROYALWAY: Beyond The Endless ROYALWAY ROYALWAY ROYALWAY adheres to the Nordic idea "simple, comfortable, and safe" and Asian idea of "delicate and fashionable" in outdoor product design and produces motorcycles and outdoor products. Its products are set to meet the special needs of outdoor enthusiasts and the common public who advocate a positive and healthy lifestyle. Fearless and adventurous are the values ROYALWAY cherishes most - Beyond the Endless ispo china 2010 Preview 25

28 Brands Escape GRANITE GEAR: Escape, the Ultra-light Packs Escape 60 Air Current suspension Cordura Escape Vapor Escape Escape 3D Escape The Escape 60 is built on our new Air Current suspension, using Cordura brand fabrics, making for a comfortable ultra-light pack that s durable and loaded with features. Escape suspension is the next step in the evolution of ultra-light frame technology. It s similar to our award winning Vapor suspension; however, instead of being a flat sheet with flat foam, the Air Current consists of a molded sheet and a molded foam pad. Not only does it fit the 3D contours of your back, and is engineered to flex with your movement, the Air Current suspension has integrated air channels, which makes for a cooler carry. The Escape pack body is a top loader with a floating lid. On the pack s front, there s a large stash packet with stretch panels that can accommodate much of the gear you need to have close at hand. The pack s LineLoc compression system stabilizes the load without adding much weight. The side packets are flat, covered with a stretch bottle pocket that s angled perfectly for bottle access without taking off the pack. There s also a pocket that perfectly accommodates our Cloud Cover rain fly (sold separately), so it s always ready in a downpour. KingCamp: Enjoy the Outdoor Life and Nature KingCamp SHU GUOKING KingCamp KingCamp KingCamp 36 KingCamp Founded in 2002, KingCamp brand has now become a leader in the manufacturing and distribution of outdoor gear in more than 30 countries. KingCamp is not only a brand, but also a concept reflected in its design and function that serve the needs of comfort and security, and to elevate clients enjoyment of life while joining outdoor activities. KingCamp develops continuously a wide range of products for camping, hiking, travel, and festivals. Each product design is based on the specific requirements of our clients and the comments from our testers who tried the products in extreme outdoor conditions. KingCamp incorporates the most advanced technology in machinery, manufacturing techniques and materials to produce under strict quality standards. KingCamp works with famous European designers to guarantee the international standard and design of our products ispo china 2010 Preview

29 Brands FERA: Experience the Warmth and Grace ispo china 2010, Masatex FERA FERA FERA FERA FERA FERA Masatex and FERA will continuously share the quality and elegance with you in coming ispo china FERA - one famous American ski brand, has gained great popularity by her fashionable design and special taste since her entrance to China in More than three decades of production experience of ski suit, FERA not only has full range of functional casuals, but also provides you the best ski equipment. The attitude to entering every aspect of winter sport wears, her dignity, elegance will bring the new fashion in the ski field. The outdoor experience of kids is also the focus of FERA, who is the first one to take the idea of family vocation to China, sharing the family pleasure. FERA s ultimate goal is to pursue a healthy lifestyle, attaching more importance to relationship. From now on, FERA will make your winter more colourful and full of laughs ANKY: Functional Fashion Dress Anky van Grunsven ANKY 32 ANKY ANKY, ANKY ispo china 2010 Masatex ANKY ANKY technical casuals is one famous European equestrian & casual brand, established by Anky van Grunsven, the successive dressage championship of three Olympic Games. As one outdoor brand, ANKY perfectly combines fashion and function into her design, aiming to provide the high end outdoor sports not only with function but also fashion in good quality. ANKY will bring the new trend of fashion in the outdoor sports field. ANKY has her own stores in 32 countries. ANKY breaks the traditional outdoor garments bound, uniquely combines fashion and function together. She brings us a revolutionary new conception of outdoor sport in every aspect, including the rich colors, the fitting design, lots of fancy details and so on. Besides, Ladies sports performance with slim/beauty looking is always ANKY s concern. In coming ispo china 2010, Masatex and ANKY will show her latest. product information and trend. We are looking forward to have one fashion outdoor traveling with you there. ispo china 2010 Preview 27

30 Brands. ALPINE PRO: Great Outdoor Brand from Czech Republic ALPINE PRO ALPINE PRO ALPINE PRO ALPINE PRO ALPINE PRO DRAPA SPORT SPORTISIMO GLOBUS MAKRO TESCO ALPINE PRO Czech company ALPINE PRO, a.s. produces and distributes sports and outdoor wear, equipment and shoes. The registered mark is ALPINE PRO. The company operates on Slovak, Polish, Hungarian and Serbian market. Furthermore, it has its business representatives in several countries e.g. Australia, Belgium, Holland, Croatia, Russia, Slovenia, France, Canada, the U.S.A. and others. The company s bearing program is in the first place based on outdoor clothing, winter ski anoraks, trousers, street wear, functional underwear, rucksacks, bags, sleeping bags and on complete outdoor shoe collection. It ranks among the predominant firms on the Czech market. Nowadays it is the mark with the largest authorized shop net and franchise sellers in outdoor activity sphere. It delivers goods to the largest business chains e.g. Drapa sport, Sportisimo, Globus, Makro and to Tesco department stores. ALPINE PRO gives its customers assurance to get the largest variety of mark products for all sorts of activity and guarantees nice price, quality and fashion design proportions TITTALLON: The Pioneer of Distinct & Technique Outdoor / Ski Wears Tittallon 2007 FASHION-POWER Tittallon Tittallon Tittallon ispo china Tittallon is an international outdoor and ski wear brand founded in 2007 that bears distinctiveness in design and specialty in technology. It is also one of the few high-end brands that operate in both fields in the world. Tittallon is created not only for professional wearers with its functional characteristics, but also for normal people who would like to wear for multiple purpose and activities, even business and fashion. It is almost a kind of challenge in designing against traditional concepts. What s more, the uniqueness of Tittallon easily impresses its customers with its sophisticated workmanship and amazing technique exerted by our team. In a word, Tittallon is hunting for an art more than a product itself as written in our slogan --- Trust in Talent. During ispo china, Tittallon is going to showcase its main featured collection and look forward to the most serious and friendly touch with you ispo china 2010 Preview

31 Brands MANGROVE: Discover the Joys of Life MANGROVE MANGROVE MANGROVE MANGROVE MANGROVE This logo--- MANGROVE is a kind of plant that grows in the saline coastal habitats. With its own special capabilities, it can overcome different environment conditions Mangrove s spirit is to have a positive attitude to towards life and nature. Mangrove provides excellent functional products, yet smart and attractive for the travel and outdoor enthusiasts. Through the series, reflecting an authentic attitude to life and the environment. Combines high performance materials with trendy and innovative elements, all styles developed are fit for your needs and make you look and feel unique. Each MANGROVE product is made with great love and passion. Our affection for life and the surroundings has inspired us to start the Mangrove s adventure. KROCEUS: Outdoor Fashion for You and Me KROCEUS KR KROCEUS KR POLARTEC MERINO WOOL KROCEUS POLARTEC MERINO WOOL KROCEUS KR KROCEUS (KR) is dedicated to multi-faceted, innovative and fashionable products for our customers, products that are professional yet economic, products for You and Me. KROCEUS specializes in POLARTEC and merino wool material products which serves professional and functional purposes as well as pop culture and ideas. In China, where economy and vitality grows each day, outdoor fashion is going to be the next market hotspot. At the same time, to buy POLARTEC and merino wool equals to buy KROCEUS. CARAVA: Extends the Mysterious Footprints CARAVA CARAVA CARAVA CARAVA CARAVA originates from caravan that extends the mysterious footprints of the camels to the deserts. CARAVA, established in June, 2003, is a professional outdoor garment brand belongs to Dongguan Goodmooder Garment Co., Ltd. Our originally designed styles and exquisite workmanship that combines the outdoor fashion elements and advanced fabrics make CARAVA perfect in style and performance. Five series of CARAVA garments will be shown on ispo china 2010: lamination, fast - dry, fleece, ski jackets and outdoor gear ispo china 2010 Preview 29

32 Brands Scandinavian Outdoor Group 2010 ispo china 30 Tentipi 3 6 lavvu 3 Scandinavian Outdoor Group, a cooperation between 30 of the leading scandiavian outdoor brands, will for the 3rd time exhibit at ispo China with their Scandinavian village. This year tentmaker Tentipi will join for the first time. They will also display some of their giant lavvu-tents outside which will host a Scandinavian outdoor get- together on Saturday March 6th. As usual the Scandinavians will also serve Scandinavian snacks in their Scandinavian Bar in Hall 4. More information about Scandinavian Outdoor Group members is available on Tentipi: Embracing the Adventure. Tentipi Lapland 1989 Tentipi Tentipi Tentipi Fjallraven: Forest Line Products Shows Royal Way FJALLRAVEN 1950 FJALLRAVEN Founded in 1950, Fjallraven is an innovated brand with long history. Fjallraven is a royal brand appointed by Swedish King. Forest line products, with strong function and profound hunting culture background, are the key items for Fjallraven at Chinese market We are a tent-manufacturing company whose roots are to be found deep in the soil of Lapland and the strong tradition of being close to nature that is manifest up here in northern Sweden. This cultural heritage is something that is evident in all our products. Ever since the company started up in the spring of 1989, we have felt that our mission is to provide adventurous and fun - loving people with tents and accessories of unique design and quality. Our tents offer safe protection while also being spacious and comfortable. Their circular shape means they naturally create the special atmosphere of well-being and togetherness that arises around a campfire. It is not just a question of the tent itself --- our Nordic tipis also communicate a lifestyle. It is our mission to continue to meet and preferably surpass modern man s demands regarding tent equipment. It is also our mission to help to fulfil our need of togetherness, freedom and meaning. No matter if it is a tent for the family vacation, an extreme expedition, a wedding or a company event, Tentipi has got it all. Our tents are produced in our wholly owned factories in Sweden and China, to have control is our tool to offer our clients the best possible product. We embrace adventure. People who lead adventurous lives, people who want an event that s an experience --- these are the people we seek to serve. This is why our tents evoke the spirit of legendary nomadic cultures that defied the elements. It is why Tentipi is so much more than a tent. It celebrates an adventurous way of life. Tentipi will also take part in the Distributor Match Making at 2.107, hall 2. Please find the organizer s contact in page ispo china 2010 Preview