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1 Hotels.com 2015

2 Hotels.com Hotels.com Hotels.com

3 Hotels.com TM Hotels.com TM Chinese International Travel Monitor, CITM Hotels.com Hotels.com IPSOS ,074 IPSOS Hotels.com ,

4 2015 Hotels.com Hotels.com % , % 13,000 2,000 APP %80% CITM 2015CITM Abhiram Chowdhry Hotels.com

5 5 1

6 ,844 4, , ,0009,000 34, %

7 , % % 55% 47% % 17% %

8 1 10% 3, % 13,8002,22545% 20,8963, , ,324 / % 13,800 / 2,225 5% 20,896 / 3, % 92%, %9% 12 14% 21%16% 21% 16% 13% % 12% 12% %

9 1 vs 2014 Hotels.com

10 1 61% 79% 65% 33% 10% 31% 11%-25%18% 50% 74% 10% 26%11%-100% 12 71% 75% (75%) 31% 21% % % 31% 21% 75% Wi-Fi 20% 18% 10

11 Hotels.com 1,951 1,728 / 1, / ( ) 1,014 1, ,002 1,009 1, ,148 ( ) 1,075 1,152 1, , , ,951 1,728 1,725 1,680 1,673 1,647 1,535 1,512 1,475 1,

12 Hotels.com Hotels.com

13 13 2

14 2 91% 43% 17% 15% 7% 6% 5% 4% / 3% 3% % 35 78% 38% 11%-25% 91% 43% %4% 1215% 12% % 4% 14

15 2 55% 54% 51% 31% 20% 14% % % 15

16 2 44% 30% % 7% % 33% 66% 25% 3, , ,

17 % % % 63% 66% 49% % 55% 47% 91% % 50% 31% 3511%-25% 26%-50%

18 2 W W W W Insider W W W 18

19 19 3

20 % 13,800 2,225 3,324 10% 13,8002,225 2, % 20,8963,368 3, % 47% 50% 434,00069,908 40,000 1, % 650,184104,810 5% 721,368116,285 61% 10% 10% 92% 59% 23% 23% 12% 9%

21 3 10% 62% 56% 56% 48% 30% 19% 15% 10%28% 36%6-9 33% 12 10% 52% 76% 10% 48% 47% 42% 40% / 62 / / / 46 / 30 / 30 / 19 / / / / 10 8 / 9 7 / 7 5 / 6 5 / 5 4 / 3 2 / 3 10% 5% 21

22 3 10% 46% 28% 3% 5% 55% 47%31% 10% 27% 18% 12 37% 27% 22% 10% 12 37% 27% 22% 21% 19% 16% 13% 12% 12% 11% 22

23 3 高消费群体 奢华游客的增长 案例分析 洲际酒店集团 今年年初 洲际酒店集团在全球范围推出 洲道 计划 旨在为 中国出境游客提供个性化的服务 打造宾至如归的入住体验 Case Study images 该计划的中文名为 洲道 取自 周到 的谐音 将洲际酒店 集团的 洲 与中国哲学理念的 道 融为一体 所有参与 洲 道 计划的酒店都将为中国客人提供前台中文服务人员 全天候 中文电话服务 银联卡支付 中文欢迎指南 中文电视频道 会 员免费Wi-Fi 中国茶 中国特色餐饮等一系列酒店设施及服务 目前 洲际酒店集团旗下已有近百家酒店加入了 洲道 计划 该数字有望于2015年底前达到250家 与此同时 洲际酒店集团还宣布 与中国国家旅游局下属中国旅 游研究院制订并独家授权的 欢迎中国 出境游认证项目建立合 作伙伴关系 23

24 4 24

25 % 53% % % % 13% 13% 45% 38% 42% % % % % % %

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27

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33 Brand USA %

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35 Hotels.com Hotels.com 2009 Hotels.com Hotels.com Hotels.com APP Hotels.com Hotels.com 195, * 133, Hotels.com HPICSI 2015 Hotels.com, LP. Hotels.comHPI Hotels.comHotels.com, LP * 10 35

36 Hotels.com Hotels.com Expedia Hotels.com Hotels.com 85 Hotels.com Hotels.com Hotels.com 1,500 Hotels.com Hotels.com TM 2010 * Hotels.com TM Hotels.com Hotels.com 2 Hotels.com ExpediaExpedia Hotels.com Eva Heller Yvonne Bonanati Carolina Annand Hotels.com Frances Hui Jason Yeung Hotels.com Taylor Cole Emily Zazado : 36

H o t e l s. c o m 3 5

H o t e l s. c o m 3 5 Hotels.comHotels.com Chinese International Travel Monitor CITM Hotels.com 2013 5 6 1,50 0 Hotels.com TNS 5 2013 5 3,0 0 0 TN S 0 1 1 3 2 5 3 9 4 1 1 5 1 3 6 1 4 7 1 6 8 1 9 9 2 4 10 3 2 11 H o t e l s.

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