pdf

Size: px

Start display at page:

Download "pdf"

作梗柏
4 years ago
Views:

1 Tourist Travel Behavior Analysis Based on Image and Text Data with Direction and Angle of Elevation *** Ritsuki Ohkubo*, Yasunori Muromachi** The promotion of inbound tourism becomes a major policy agenda in Japan. In this study, we developed an application for a smartphone by which we can obtain pictures with the direction and angle of elevation of the objects as well as geotag information. We can also collect a comment for each picture in the application for text mining. By applying the application, we found that the picture with higher angle of elevation often targeted higher buildings, while the picture with lower targeted nearby objects such as shopping items and food. We were also successful in modifying the geotag data of pictures targeting distant higher buildings by combining the geotag data with the data of direction and angle of elevation, and in capturing more detailed interest of the tourist. Keywords: Inbound Tourism, Text Mining, Geotag, Angle of Elevation, ) )3) Twitter GPS Twitter GPS DMODestination Management/Marketing Organization GPS 4) Twitter SNS GPS 5)6) WEB 7) GPS 8)9)10) Zheng 11) 18 Sasaki 12) 13) 14) Choi 15) Stepchenkova 16) * ** (Tokyo Institute of Technology)

2 17) 18) 19) Flickr GIS, ICT ICT ios tourist-camera

3 4 KH Coder 20) 3 S K S asakusa 4 K K/S 4 Jaccard 10 Jaccard (1) temple sensoji tower riverbridgeview souvenir store parkzoomuseum marketshopping 2 performance animemaidgame electoronicshop

4 5-6 Jaccard 5 shop storefoodshopping 4 river-bridge temple-fortune amine-figure XY GIS 3 GIS ArcGIS GIS

5 200m 50m m m 50m

6 AKB D (1) Jaccard n ab Jaccard x y n 11 n 10 0 n 01 n 00 1 A 0 1A 0 A 1) (2016),,, topics01_ html, ) (2013),, jp/kankocho/shisaku/kankochi/gps.html, ) (2016),, news04_ html, ) Shem, L., and Stopher (2014), Review of GPS Travel Survey and GPS Data-Processing Methods, Transport Reviews, Vol.34, No.3, pp ) (2011),, D3, Vol.67, No.5, pp.i_727-i_735 6) (2014),, D3, Vol.70, No.5, pp.i_267-i_277 7) (2011),, D3, Vol.67, No.2, pp.i_455-i_464 8) (2005),,, Vol. 32, CD 9) (2005),,, Vol. 32, CD 10) (2006),,, No.41-3, pp ) Xiang, Z. and Pan, B. (2011), Travel Queries on Cities in the United States Implications for Search Engine Marketing for Tourist Destinations, Tourism Management,Vol.32, Issue 1, pp ) Sasaki, K. and Nishii, K.(2012), Study of Blog Mining for Examination of Tourist Travel Behavior in Japan, TRR, No.2285, pp ) (2008), Vol. 9pp ) (2011), Vol.26 No.3pp ) Choi, S., Lehto, X.Y. and Morrison, A. M.(2007), Destination Image Representation on the Web: Content Analysis of Macau Travel Related Websites, Tourism Management, Vol. 28, Issue 1, pp ) Stepchenkova, S. and Morrison, A. M.(2006), The Destination Image of Russia: From the Online Induced Perspective, Tourism Management, Vol. 27, Issue 5, pp ) (2014),,, Vol.49, No.3, pp ) (2010),,, Vol. 19, CD 19) (2013),, GISAWeb 20) KH Coder Index Page,

穨webj05-06

穨webj05-06 Vol. 5, No. 5, Dec 2002 WEB JOURNAL OF A Study Of The Website Content For Securities Brokerage Firms http://www.baf.cuhk.edu.hk/ocrd/cmr.htm Vol. 5, No.5, Dec 2002, 94 * A Study Of The Website Content