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1 伊利股份年度业绩 YILI 2017 Annual Results

2 目录 CONTENTS 关于伊利 About Yili 经营回顾 Business Review 经营展望 Business Outlook 财务回顾 Financial Review 行业现状及展望 Industry Current Situation and Outlook 企业文化和品牌管理 Culture and Brand Concept

3 关于伊利 About Yili

伊利是中国唯一一家同时符合奥运会及世博会标准, 为 2008 年北京奥运会和 2010 年上海世博会提供服务的乳制品企业 2017 年, 伊利签约北京冬奥, 成为首家双奥健康食品企业 Yili is the unique enterprise in China who conforms to Olympic Standard and

4 关于伊利 About Yili 8 伊利是亚洲第一全球 8 强的中国乳品企业 Yili is the NO.1 in Asia and global top 8 Chinese dairy company. 伊利是中国规模最大产品线最健全的乳品企业 Yili owns the largest scale and the most perfect product line in China dairy industry. 伊利是中国唯一一家同时符合奥运会及世博会标准, 为 2008 年北京奥运会和 2010 年上海世博会提供服务的乳制品企业 2017 年, 伊利签约北京冬奥, 成为首家双奥健康食品企业 Yili is the unique enterprise in China who conforms to Olympic Standard and World Expo Standard, providing dairy products for both Beijing 2008 Olympic Games and 2010 Shanghai World Expo. In 2017, Yili became the Official Dairy Products Partner of the Olympic and Paralympic Winter Games Beijing 2022, which made Yili the only sponsor for both Summer and Winter Olympics games. 4

关于伊利 About Yili 2017 年营业总收入达 680.58 亿元, 实现净利润 ( 归属上市公司股东 )60.01 亿元, 双双保持增长, 继续稳居亚洲乳业首位 Total revenues of Yili in 2017 were RMB68.

5 关于伊利 About Yili 2017 年营业总收入达亿元, 实现净利润 ( 归属上市公司股东 )60.01 亿元, 双双保持增长, 继续稳居亚洲乳业首位 Total revenues of Yili in 2017 were RMB billion, and net profit attributable to shareholders of the company was RMB6.001 billion. Both revenues and net profit maintained growth as compared with last year and continued to rank NO.1 in Asia dairy industry 单位 : 十亿元 Unit : RMB billion 营业总收入 ( ) Total Revenues ( ) 数据来源 : 公司年报 Data source: Company Annual Report 5

6 股东回报 Shareholder Return 累计融资 Accumulated Financing Amount 单位 : 十亿元 Unit : RMB billion 累计分红 Accumulated Dividends 累计净利润 ( 归属于上市公司股东 ) Net Profit Attributable to Shareholders of the Company 固定资产 Fixed Assets 净资产 Net Assets 总资产 Total Assets 49 市值 ( 右轴 ) Market Cap (Right Axis) 数据来源 : 公司年报 Data source: Company Annual Report 6

7 领导人简介 Introduction of Our Leader 潘刚 ( 内蒙古伊利实业集团股份有限公司党委书记董事长总裁 ) Pan Gang, the Chairman and CEO of Yili Group 2002 年成为中国 520 家重点工业企业最年轻的总裁 By 2002, he was the youngest president among the 520 key industrial enterprises 2005 年 6 月至今, 任伊利集团的董事长兼总裁 He has been holding the position of Chairman and President of Yili Group since June 2005 社会职务 Social Positions 中国共产党第十九次全国代表大会代表 Member of the 19th national congress of CPC 全国政协委员 Member of the national committee of CPPCC 中国企业联合会副会长 Vice President of the Federation of China 中国企业家协会副会长 Vice President of Chinese Entrepreneur Association 中华全国青年联合会副主席 Vice chairman of the All-China Youth Federation 中国青年企业家协会会长 Chairman of Chinese Young Entrepreneurs' Association 中国奶业协会副理事长 Vice chairman of Dairy Association of China 中国欧盟协会副会长 Vice chairman of China - EU Association 7

改变中国的商业力量企业领袖 2010, Business leader in Power of Changing China Awards 2009 年, 2009 年度十大华人经济领袖 2009, Top 10 Chinese economics leader 2007 年, 俄中友好最具风采企业领袖奖 2007, The best leader of

8 领导人简介 Introduction of Our Leader 主要荣誉 Major Recognition 享受国务院特殊津贴 CEO Pan enjoys the special allowance of the State Council 年, 亚太绿色经济杰出领袖奖 2011, Outstanding leadership award of Green economy in Asia & Pacific area 2010 年, 亚太杰出商业领袖 2010, Outstanding business leader in Asia & Pacific area 2010 年, 改变中国的商业力量企业领袖 2010, Business leader in Power of Changing China Awards 2009 年, 2009 年度十大华人经济领袖 2009, Top 10 Chinese economics leader 2007 年, 俄中友好最具风采企业领袖奖 2007, The best leader of Russia-China friendship 2006 年, 达沃斯全球青年领袖 2006, Davos Youth Global Leader 2006 年, 全国五一劳动奖章 2006, National May-1st Labor Medal 2005 年, CCTV 中国年度经济人物 2005, CCTV China Annual Economic Figure 2004 年, 中国青年五四奖章 2004, China Youth May-fourth Medal 8 8

管理思想 Management Thinking 全球织网 & 全链创新战略实施 The global networking and the along-the-supply-chain innovation" strategy 品质管理 & 精确管理管理思想 The quality management " and the "precise management" management

9 管理思想 Management Thinking 全球织网 & 全链创新战略实施 The global networking and the along-the-supply-chain innovation" strategy 品质管理 & 精确管理管理思想 The quality management " and the "precise management" management ideas 奥运 & 世博大事件营销理念 The strategic partner of the Olympic Games and the World Expo 伊利始终以厚度优于速度行业繁荣胜于个体辉煌社会价值大于商业财富的伊利法则, 指导企业的每一次成长伊利集团董事长潘刚 Solid results matter more than time taken; Industrial prosperity outranks personal glory; Social value takes precedence over business fortune; That s the value that we hold in every step of our growth. Pan Gang, Chairman/CEO of Yili Group 9

10 董事长寄语 Address from Chairman 在伊利人眼中, 世界上只有两种人 : 一种人是喝牛奶的, 关于伊利一种人是不喝牛奶的, 伊利人的使命就是要将这两种人变成一种人, 喝牛奶的人, 享受牛奶营养与健康的人 About Yili 伊利集团董事长潘刚 In my opinions, there are two kinds of people: the ones who drink milk and the ones who do not. My goal is to combine the two kinds of people into one, the ones who drink milk and enjoy the nutritional and healthy lifestyle by drinking milk. Pan Gang, Chairman/CEO of Yili Group 10

11 财务回顾 Financial Review

12 主要财务指标 Financial Highlights 人民币 ( 百万元 ) RMB (million) 营业总收入 Total Revenues 主营业务收入 Core Business Revenues 毛利 Gross Profit 毛利率 Gross Profit Margin 营业利润 Operating Profit 归属于上市公司股东的净利润 Net Profit Attributable to Shareholders of the Company 净利率 Net Profit Margin 每股收益 ( 元 ) EPS (RMB) 净资产收益率 ROE 注 : 毛利是主营业务毛利 Note : gross profit is calculated from core business revenues 主要财务指标 Financial Highlights 增长率 Growth Rate 60,609 68, % 59,614 66, % 22,813 25, % 38.3% 37.5% -0.75ppt 5,524 7, % 5,662 6, % 9.3% 8.8% -0.52ppt % 26.58% 25.22% -1.36ppts 数据来源 : 公司数据 Data source: Company Data 12

13 主营业务收入细分 Core Business Revenues Breakdown by Segment 主营业务收入细分 Core Business Revenues Breakdown by Segment 人民币 ( 百万元 ) RMB (million) 2016 年收入 Revenues 2016 年占比 % 2017 年收入 Revenues 2017 年占比 % 增长率 Growth Rate 液体乳 Liquid Milk 49, % 55, % 12.6% 冷饮产品系列 Ice Cream 4, % 4, % 9.8% 奶粉及奶制品 Milk Powder and Milk Products 5, % 6, % 17.8% 混合饲料及其他 Mixed Feeding Stuffs and Others 总体 Total % , % 66, % 12.1% 数据来源 : 公司数据 Data source: Company Data 13

主营业务收入归因 Core Business Revenues Attribution 收入增长归因 Revenues Growth

百万元 ) left axis : revenues (RMB million) 右轴 : 增速贡献 right axis :

7% 12% 10% 8% 20% 15% 2.1% 0.6% 5.8% 4,000 2,000 6,127 2.

5% 1,734-232 2% 0-2,000 销量 Volume 结构升级 Product Mix -0.

14 主营业务收入归因 Core Business Revenues Attribution 收入增长归因 Revenues Growth Attribution 各业务归因 Revenues Growth Attribution by Segment 左轴 : 收入贡献 ( 百万元 ) left axis : revenues (RMB million) 右轴 : 增速贡献 right axis : growth contribution 单价 ASP 结构升级 Product Mix 销量 Volume 8,000 6, % 12% 10% 8% 20% 15% 2.1% 0.6% 5.8% 4,000 2,000 6, % 6% 4% 10% 5% 11.2% 11.5% 2.3% 8.5% 1, % 0-2,000 销量 Volume 结构升级 Product Mix -0.4% 单价 ASP 0% -2% 0% -5% -0.7% 液体乳 Liquid Milk 奶粉及奶制品 Milk Powder and Milk Products -1.0% 冷饮 Ice Cream 数据来源 : 公司数据 Data source: Company Data 14

15 市场占有率 Market Share of Yili 常温 Ambient Products 低温 Chilled Products 婴幼儿奶粉 Infant Milk Formula 数据来源 : 尼尔森 Data source: Neilsen 2017 年市占率 33.8% 同比上升 2.71 个百分点 The market share of our ambient products was 33.8% in 2017, up 2.71 ppts YoY 年市占率 16.2% 同比上升 0.62 个百分点 The market share of our chilled products was 16.2% in 2017, up 0.62 ppt YoY 年市占率 5.2% 同比上升 0.67 个百分点 The market share of our infant milk formula was 5.2% in 2017, up 0.67 ppt YoY. % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

16 成本业务分析 Cost by Segment 业务成本分析 Cost by Segment 直接材料 Direct Material 直接人工 Direct Labor 制造费用 Manufacturing Expense 120% 100% 8.2% 15.3% 17.2% 80% 2.6% 4.4% 9.7% 60% 40% 89.3% 80.3% 73.1% 20% 0% 液体乳奶粉及奶制品冷饮 Liquid Milk Milk Powder and Milk Products Ice Cream 数据来源 : 公司数据 Data source: Company Data 16

17 各业务毛利率情况 Gross Margin by Segment 整体液体乳冷饮产品系列奶粉及奶制品 Total Liquid Milk Ice Cream Milk Powder and Milk Products 0.03 ppt 0.75 ppt 0.79 ppt 2.22 ppts 56.2% 54.0% 38.3% 37.5% 36.0% 35.2% 43.1% 43.1% 数据来源 : 公司数据 Data source: Company Data 17

18 销售及管理费用率 SG&A Expense Ratio 销售费用率 Selling Expense Ratio 管理费用率 G&A Expense Ratio 销售费用率 ( 其中 ) 广告营销费用率 30% Selling Expense Ratio A&P Expense Ratio 7% 25% 22.0% 23.3% 22.8% 5.8% 5.7% 5.7% 20% 17.9% 18.5% 5% 5.0% 4.9% 15% 12.1% 12.6% 12.1% 10% 8.2% 8.5% 5% 3% 数据来源 : 公司数据 Data source: Company Data 18

营运效率 Operating Efficiency 应收账款周转天数 Accounts Receivable Turnover (Days) 存货周转天数 Inventory Turnover (Days) 4 3 2 2.4 2.8 3.3 3.4 3.6 60 40 35.3 43.0 45.4 43.2 38.

19 营运效率 Operating Efficiency 应收账款周转天数 Accounts Receivable Turnover (Days) 存货周转天数 Inventory Turnover (Days) 应付账款周转天数 Accounts Payable Turnover (Days) 现金周转天数 Cash Turnover (Days) 数据来源 : 公司数据 Data source: Company Data 19

现金流和资本开支 Cash Flow and Capital Expenditure 经营性净现金流 Net Cash Flow

Unit: RMB million 12,817 5,000 单位 : 百万元 Unit: RMB million 12,000

6,000 5,475 2,000 4,000 2,436 1,000 2,000 0 2013 2014 2015 2016

20 现金流和资本开支 Cash Flow and Capital Expenditure 经营性净现金流 Net Cash Flow from Operating Activities 资本开支 Capital Expenditure 14,000 单位 : 百万元 Unit: RMB million 12,817 5,000 单位 : 百万元 Unit: RMB million 12,000 10,000 9,536 4,000 3,241 3,946 3,652 3,419 3,351 8,000 7,006 3,000 6,000 5,475 2,000 4,000 2,436 1,000 2, 数据来源 : 公司数据 Data source: Company Data 20

21 分红率稳步提升 Dividend Rate Steadily Improved 分红率 Dividend Rate 80% 64.4% 70.9% 60% 51.3% 59.2% 58.9% 40% 20% 0% 数据来源 : 公司数据 Data source: Company Data 21

22 经营回顾 Business Review

23 产品 Product 渠道 Channel 创新 Innovation 质量 Quality 品牌 Brand 国际化 Globalization 23

industry and continued to lead the Asian dairy industry.

24 品牌 Brand 1 2 由荷兰合作银行发布 2017 年度全球乳业 20 强榜单显示, 公司稳居全球乳业 8 强, 继续蝉联亚洲乳业首位 According to the 2017 Ranking of Top 20 Global Dairy Companies published by Rabobank, Yili has steadily ranked among the top 8 in the global dairy industry and continued to lead the Asian dairy industry. 在 2017 年度 BrandZ 最具价值中国品牌 100 强中, 伊利蝉联食品行业第一 On the list of BrandZ Top 100 Most Valuable Chinese Brands 2017, Yili again ranked No. 1 in the food and beverages industry. 24

official dairy partner of the Beijing 2022 Winter Olympics and

25 品牌 Brand 公司成为北京 2022 年冬奥会和冬残奥会官方唯一乳制品合作伙伴, 伊利品牌再次与奥运牵手, 在成就服务亿万消费者健康事业的同时, 也为伊利品牌增加了无限的生机和活力 Yili ibecomes the only official dairy partner of the Beijing 2022 Winter Olympics and Winter Paralympic Games. Yili brand has once again formed close ties with the Olympic Games, which not only allow us to better serve the healthcare of billions of consumers, but brings our brand new vitality as well. 25

26 创新 Innovation 截至 2017 年 12 月, 公司累计获得专利授权 2201 项其中, 发明专利授权数量为 469 项, 同时, 公司现有三项专利获得中国专利优秀奖 As of December 2017, Yili has obtained a total number of 2,201 patent licensing. Among them, the number of invention patent licensing was 469. Meanwhile, we have 3 patents that have won the Chinese Patent Excellence Award. 公司继续推动创新战略, 通过洞察和研究消费者需求, 在整合海内外研发资源, 积极开展全产业链创新合作的同时, 根据中国母乳数据库的研究成果, 推出了金领冠睿护婴幼儿配方奶粉 Yili insisted on promoting innovation strategy. Based on consumer insights and research on consumer demands, we integrated R&D resources at home and abroad and proactively carried out innovative cooperation through the whole dairy industry chain. We also launched Pro-Kido Ruihu Infant Formula, on the strength of the research results of our Chinese Breastmilk Database. 数据来源 : 公司数据 Data source: Company Data 26

27 重点产品 Key Products 金典 Satine 安慕希 Ambrosial 畅轻 Chang Qing 畅意 100% Changyi 100% Joy Day 重点产品销售收入达到 45.7% Key products accounted for 45.7% of total revenues 金领冠 Pro-Kido 巧乐兹 Chocliz 甄稀 Zhenxi 数据来源 : 公司数据 Data source: Company Data 27

28 新产品 New Products 金领冠睿护婴幼儿配方奶粉 Pro-Kido Ruihu Infant Formula 安慕希常温酸奶新品 Ambrosial Series New Products 新产品销售收入占比约 9.2% New products accounted for about 9.2% of total revenues. Joy Day 风味发酵乳 Joy Day 巧乐兹绮炫脆层冰淇淋 Choliz Qixuan Chocolate Crispy Ice Cream 伊利褐色炭烧酸奶 Pureday 数据来源 : 公司数据 Data source: Company Data 28

29 渠道 Channel 尼尔森零研数据显示, 公司常温液态类乳品的零售额市占份额比上年同期提升 2.7 个百分点, 公司婴幼儿配方奶粉在母婴渠道的铺货水平提升 4 个百分点, 该渠道下的业务零售额比上年同期增长 38.9% According to Nielsen data, the retail sales market share of our ambient liquid dairy products increased by 2.7 ppts YoY. The distribution of our infant formula milk in Maternal and Child channel increased by 4 ppts, and the retail sales in this channel increased by 38.9% YoY. 报告期, 公司电商业务收入较上年增长 130% During the reporting period, revenues from e-commerce business increased by 130% YoY. 截至 2017 年年末, 公司直控村级网点近 53 万家, 比上年提升了 54% By the end of 2017, Yili directly controlled nearly 530 thousand village-level outlets, up 54% YoY. 凯度调研数据显示, 截至 2017 年 12 月, 公司常温液态类乳品的市场渗透率为 80.1%, 比上年提升了 3 个百分点在便利店渠道, 公司常温液态奶业务的零售额市占份额较上年提高 0.7 个百分点 According to Kantar data, as of December 2017, the penetration rate of our ambient liquid dairy products reached 80.1%, up 3 ppts YoY. In convenience stores, the retail sales market share of our ambient liquid milk products increased by 0.7 ppt YoY. 数据来源 : 公司数据, 尼尔森, 凯度 Data source : Company Data,Nielsen,Kantar 29

leading full-chain end-toend self-control quality system and efficient risk control system.

30 质量 Quality 坚持伊利即品质信条, 坚守质量领先战略, 夯实全球领先的全链条端到端质量自主管理体系和高效的风险防控体系. We adhere to the belief of "Yili represents the highest quality" and the quality first" strategy by enhancing the globally leading full-chain end-toend self-control quality system and efficient risk control system. 对食品安全隐患零容忍, 不断完善质量管理机制, 夯实质量领先管理体系 We have zero tolerance for hidden dangers in food safety, and will continuously improve the quality management mechanism and enhance the quality first" management system. 30

31 国际化 Globalization 1 全球化乳业资源保障 Guarantee of global dairy resources 公司继续深入整合战略协同采购业务, 在成本优化全过程质量管控供应商合作以及采购订单服务效率提升等方面, 不断进行优化 Yili continued to deeply integrate its procurement business, and optimize in areas such as cost optimization, quality control throughout the entire process, supplier cooperation, and efficiency improvement of purchase order. 2 全球产业链布局的战略协同 Strategic synergies of global industrial chain layout 公司新一代婴幼儿配方奶粉金领冠睿护在大洋洲生产基地生产下线随着公司全球资源全球创新全球市场三大体系的有序推进, 全球产业链布局的战略协同优势愈加显现 Pro-Kido Ruihu Infant Formula, the new generation of our infant formula milk, has been manufactured at the production base in Oceania. With the orderly advancement of the systems of Global Resources, Global Innovation, and Global Markets, the strategic synergies of our global industrial chain layout have become increasingly apparent. 31

32 行业现状及展望 Industry Current Situation and Outlook

33 行业现状 Current Situation of China's Dairy Industry 从供应者角度看 About suppliers 4.2% YoY 6.77% YoY 16 YoY 3.27% YoY 611 家 611 companies 2935 万吨 million tons 亿元 RMB billion 亿元 RMB billion 乳品加工企业数 Number of dairy processing companies 乳品产量 Dairy production 行业销售收入 Total sales of China's dairy Industry 行业利润总额 Total profit before tax of China s dairy industry 数据来源 : 国家统计局, 国家海关数据 Data source : China Bureau of Statistics, China Customs Data 33

34 行业现状 Current Situation of China's Dairy Industry 从市场消费角度看 About consumption 线下零售额 Offline retail sales 线上与线下相加零售额 Retail sales of online and offline combined 8.7% YoY 7.5% YoY 8.5% YoY 11.5% YoY 11.6% YoY 10.2% YoY 各乳品整体 Dairy products of all kinds as a whole 常温液态类乳品 Ambient liquid dairy products 低温液态类乳品 Chilled liquid dairy products 商超与母婴渠道婴幼儿配方奶粉 Infant milk formula in supermarkets and maternal and child stores 婴幼儿配方奶粉 Infant milk formula 成人奶粉 Milk powder for adult 数据来源 : 尼尔森 Data source : Nielsen 34

35 行业现状 Current Situation of China's Dairy Industry 品类创新 Product Innovation 渠道多元化 Channel Diversification 三四线城市及农村快速发展 Rapid development in lower tier cities and rural areas 原材料价格压力大 Raw material prices under pressure 数据来源 : 尼尔森, 艾瑞 Data source : Nielsen,iResearch 尼尔森零研数据显示, 报告期, 乳酸菌饮料和酸奶细分市场的零售额合计同比增速为 15.6% According to Nielsen data, the total retail sales of the probiotics beverage and yogurt segment increased by 15.6% YoY during the reporting period. 尼尔森零研数据显示, 报告期, 便利店的液态类乳品零售额同比增速为 15.1%, 增速明显快于线下其它零售门店同期, 艾瑞电商监测数据显示, 整体乳品在电商渠道的零售额规模已达 226 亿元, 比上年同期增长 34.6% According to Nielsen data, the retail sales of liquid dairy products in convenience stores increased by 15.1% YoY during the reporting period, which was significantly faster than other retail stores. During the same period, iresearch e-commerce data show that the total retail sales of dairy products in e-commerce channels has reached RMB 22.6 billion, up 34.6% YoY. 尼尔森零研数据显示, 三四线城市及农村市场液态类乳品零售额比上年同期增长 8.8%, 明显高于一二线城市同类产品零售额增速 According to Nielsen data, retail sales of liquid dairy products in lower tier cities and rural areas increased by 8.8% YoY, significantly higher than the retail sales growth of similar products in tier 1 and tier 2 cities. 国内白糖纸类包材市场价格居高不下, 全脂奶粉贸易价格自下半年起呈现持续上涨态势, 受此影响,2017 年乳企的成本控制压力大于上年报告期, 国内原料乳收购价格基本稳定 Prices of domestic sugar and paper packaging materials have been high, and the whole milk powder price has been continuing to rise since the second half of Affected by those factors, the cost control pressure of domestic milk companies in 2017 was greater than that of the previous year. During the reporting period, the purchase price of domestic raw milk was basically stable. 35

行业展望 Industry Outlook 未来, 国内乳业发展机遇与挑战并存 Domestic dairy companies face both opportunities and challenges going forward 机遇 Opportunities 挑战 Challenges 1 乳品消费市场潜力大 Great potential in dairy consumption

36 行业展望 Industry Outlook 未来, 国内乳业发展机遇与挑战并存 Domestic dairy companies face both opportunities and challenges going forward 机遇 Opportunities 挑战 Challenges 1 乳品消费市场潜力大 Great potential in dairy consumption market 1 市场发展需持续培育和建设投入 Continuous cultivation and investment needed for market development 2 消费者对创新产品和服务的更高需求 Higer demand for innovative products and services from consumers 2 需加大创新研发及新兴渠道等方面投资 More investment in innovation, R&D and emerging channels needed 3 乳业的全球一体化趋势显著 Trend of globalization in the dairy industry 3 乳企的综合成本控制压力增大 Increased cost control pressures for dairy companies 36

37 经营展望 Business Outlook

38 经营展望 Business Outlook 2018 年公司计划 2018 Business Outlook 营业总收入实现 770 亿 Total revenues to be RMB 77 billion 利润总额实现 75 亿 Total profit before tax to be RMB 7.5 billion 2018 年公司部署 2018 Deployment 坚守伊利即品质信条, 不断夯实全球领先的全链条端到端质量自主管理体系和高效的风险防控体系 We will adhere to the belief of "Yili represents the highest quality and continuously enhance the globally leading full-chain end-to-end self-control quality system and efficient risk control system. 顺应市场发展趋势, 坚定不移地创新引领发展, 积极拓展国际化业务, 实现公司整体业务持续健康增长 Following the market development trend, we will lead the industry through continuous innovation and will proactively expand the international business to achieve sustainable and healthy growth of our business. 继续以精准营销精益运营精确管理为指导, 打造卓越经营能力 We will continue to take Precise Marketing, Lean Operation and Precise Management" as the guidance to strengthen our core business ability. 搭建资源共享平台, 服务新时期业务发展 We built an resources sharing platform to serve for our business development in the new era. 5 5 强化伊利文化的践行与传承, 夯实公司基业长青的文化根基 We will srengthen the practice and inheritance of Yili culture to enhance the cultural foundation of our company. 数据来源 : 公司数据 Data source : Company Data 38

39 企业文化和品牌管理 a Culture and Brand Concept

40 企业文化 Our Culture 信条 Belief 伊利即品质 Yili represents the highest quality. 40

41 企业文化 Our Culture 愿景 Vision 成为全球最值得信赖的健康食品提供者 s Becoming the most trusted healthy food provider around the world. 41

42 企业文化 Our Culture 核心价值观 Core Values 卓越 Excellence 创新 Innovation 担当 Accountability 共赢 Win-Win 42

企业文化 Our Culture 伊利精神 The Spirit of Yili 忠诚守信重情知恩 Be loyal, trustworthy, grateful, and value emotions 勇于担当用心做事 Be courageous in meeting challenges, diligent in overcoming them 纪律严明

43 企业文化 Our Culture 伊利精神 The Spirit of Yili 忠诚守信重情知恩 Be loyal, trustworthy, grateful, and value emotions 勇于担当用心做事 Be courageous in meeting challenges, diligent in overcoming them 纪律严明高效执行 Be extremely disciplined, highly efficient in execution 居安思危持续创新 Be vigilant, over-innovative 自律自省风清气正 Be self-disciplined and self-reflective, fostering a virtuous atmosphere 43

44 品牌精髓 Brand Essence 滋养生命活力 Nourish for Life 是健康食品的提供者, 也是健康生活方式的倡导者 It is the provider of healthy food and also the advocator of healthy lifestyle 44

45 免责声明 DISCLAIMER 本材料由内蒙古伊利实业集团股份有限公司 ( 简称公司 ) 编制, 相关信息仅供参考其中涉及的行业展望发展战略未来愿景等前瞻性陈述反映本公司目前对未来事件的观点, 而非对未来表现的保证也不构成对投资者的实质承诺 ; 该等前瞻性陈述并受制于若干可变因素的影响, 包括但不限于 : 价格波动实际需求的变化汇率变动市场份额行业竞争环境风险法律财务和监管变化等请投资者注意投资风险 This material is provided by the Inner Mongolia Yili Industrial Group Co., Ltd. (the "Company"). This presentation is a simple description, which is for reference only, not a complete version. Material involving industry, strategy, vision and other forward-looking statements is not substantive commitment to investors. Investors should be aware of investment risks. 45

PowerPoint 演示文稿

PowerPoint 演示文稿伊利股份 http://www.yili.com 2018 年三季度业绩 YILI 2018 3rd Quarter Results 目录 CONTENTS 01 02 03 关于伊利 About Yili 财务数据 Financial Data 企业文化和品牌管理 Corporate Culture and Brand Concept 关于伊利 About Yili 关于伊利 About Yili