A Study on Innovative Value Adding Model of New Building The Case Study of The Crystal House in Taichung StudentChen-Tair HUANG AdvisorDr.Chyan YANG A Thesis Submitted to Master Program of Management for Executives College of Management National Chiao Tung University in partial Fulfillment of the Requirements for the Degree of Executive Master of Business Administration June 2007 Hsinchu, Taiwan, Republic of China
A Study on Innovative Value Adding Model of New BuildingThe Case Study of The Crystal House in Taichung StudentChenTair HUANG AdvisorDr.Chyan YANG Department of EMBA National Chiao Tung University ABSTRACT The dissertation is to study an innovative value adding model of new building. A case of Crystal House in Taichung built up an example of value adding for the new building. The motivator of the study is that the more values of building provided the more benefit of the society and the users added. It is found that the major source of value is innovation after analyzing the collected information and the interview of the key persons related to the Crystal House. The innovation results in distinctness and differentiation. During the process of the value adding for the new building, the value of the leader of the construction company fundamentally influence on the value activies. The value of the building varies in its life cycle. At the stage of land development and assessment, the key factor of value adding is the location. At the stage of planning and design, the value can be created by adding the function of the building through the advanced technology. At the stage of construction, the value of lowering cost can be reached by the project management. At the stage of maintainance, the service of logistics is the main means of value adding. At the stage of dismantle and reuse, recycling and reusing of the construction materials can increase the value of the building. The construction company is the platform of conducting the value activities. The value of the building can be co-created by the participants in the reactive way. The value of the building is the sum of the physical value and the internal value. ii
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