投 稿 類 別 商 業 類
1
1971 (Gerald Baldwin) (Gordon Bowker) (Zev Siegl) () CEO CEO 1971 1987 1994 2001 Jerry Baldwin Zev Siegel Gordon Bowker Howard Schultz 30 6000 3 [] 911 2012 10 Yahoo! 2
1971 16 () 6 1992 2011 1992 5 () 2011 STARBUCKS COFFEE () 4P 1. (Product) 2. (Price) 3
3. (Place) 4. (Promotion) 10 Coffee Tasty LV 4
SWOT SWOT SWOT S() W() O() T() 5
53% 47% 29% 23%85 C 18% 16% 12% 2% 6
18% 23% 24% 14% 11% 10% 64% 26% 6% 4% 60% 22% 15% 67% 33% 7
38% 62% 7% 57% 22% 13% 1% 58% 12% 7% 7% 15% 1% 100 11.5%100~200 65.5% 200~300 16.1%300 6.9% 8
46% 44% 7% 3% 3.4% 67.4% 14.6% 3.4% 11.2% 4P 9
https://maps.google.com.tw/maps?hl=zh-tw&tab=wl http://zh.wikipedia.org/zh-tw/starbucks#.e5.8f.91.e5.b1.95.e5.8e.86.e5.8f. B2 https://sites.google.com/site/starbuckwendytracy/fa-zhan-li-shi Google (2004) () Google (2010)120382-84 (2012)127222 http://tw.knowledge.yahoo.com/question/question?qid=1306040910375 10