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1987 Babette's Feast Isak Dinesen Denning [2004] 2005 branding Aaker & Joachimsthaler 2002 story marketing 1
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2005 Hart 1990 2006 Rybacki & Rybacki, 1991 2006 Escalas 1998 2009 Vincent 2002 Fog Budtz & Yakaboylu 2005 5
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Kapferer & Laurent, 1985 Hirschman Holbrook 1982 Godiva Leonidas Fog Budtz & Yakaboylu 2005 Vincent 2002 Leonidas Leonidas 22
Petty Cacioppo 1981 Elaboration Likelihood Model Loebbert [2003] 2005 Fog Budtz & Yakaboylu 2005 23
Vincent 2002 Denning 2005 Godiva Neuhaus Leonidas Fog Budtz & Yakaboylu 2005 24
2005 2000 1996 北 2006 26 1-26 2006 26 113-126 2009 Cartier, Chanel, Tiffany 31 1-34 2009 119 2009 2009 25
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