2011 290 291 2011 20113119.0 Believe RIT 19.82% 16.48%3.439% 1997120201120 2011 Radiohead The King of Limbs Myself 29910 201139% 2011 EmomeEzpeer+Far

6 2011 2011 RITIFPI Taiwan ARCO AMCO RPAT MUST MCAT MPA TMC

2011 290 291 2011 20113119.0 Believe RIT 19.82% 16.48%3.439% 1997120201120 2011 Radiohead The King of Limbs Myself 29910 201139% 2011 EmomeEzpeer+Far EastoneHami MusiciNDIEVOXiNmusic KKBOXmuziUOmusicTaiwan MobileVIBOYouTube 6

292 293 YouTube 311 Ricky HOThe Studio Orchestra Of Sydney 60 2011 K Bii 2011 MVYouTube 2020 BMGSONYEMI200312 SONYBMG54 2011EMI 80 Universal Music Group1219 SONY22 EMI SONY 2011 EMI 30 7 SONY 2011 KTV KTV Motel KTV KTVKTV KTV 6

294 43 295 2011 20 Bob DylanJYJ Justin BieberAndrea Bocelli Russell WatsonSHINEE 2011 Super JuniorSHINEE2PM4MINUTEBEAST MBLAQJYJ 30 33 60Bob Dylan 70Carlos Santana Kylie MinogueJanet JacksonMaroon 5 The CranberriesWestlifeSuede Lady GagaAvril Lavigne 3Pub Twitter1,100Facebook4,000YouTube 10 80 MTV21E MV 1,500 2011 AppApplication 2011i 3C ipoditunesiphoneipad 6

296 297 6 Omusic 2050 3D K 2012 2010ECFA 2371 3 icloud 2001iPod ipod ipod itunesiphone ituens20038160 icloud 2007iPhone 2010iPad 20116 WWDC icloud 20114iCloudiTune Match24.99 icloud Google 11Google Music

MP3 298 299 201173 6,000 10 6 2011 CD 2011

2011 300 301 1 Norman 40 2008EMI 30 Good Design 237 3 KKBOXHiNet 5 MÜST ARCOMPA 30 410 40 123140 3119.0 Believe 430 6 2 Omusic 193 DRM FreeMP3 4 417 7 MatzkaMC Hotdog

302 20020 303 10 HitFM111 ChannelV15 2 30 ARCOMÜSTMCATMPA 4 Hami Music Android Hami Music MP3Hami Music 1925 Len BlavatnikAccess Industries33 Warner Music Group Corp. AsylumAtlanticElektra Warner Bros Warner Chappell 22 5 4 70 6 5 4069 55 Peter JennerLaurent Boireau Eric de Fontenay 6 EMI ipodiphone Suming MATZKA 36

304 20102,400 20117,000 200 201035%45%20% A RIT 7 Lady Gaga 6 393 12355 305 6 Sony30 102SE KKBox 52 1030,00010 22 123 MATZKA 44 & 6 2,2038,518 BaiduOne Stop ChinaOSC OSC SonyOSC 2011 IF2 Love Live 101623

306 8 3001,500 320115 3 A-Lin50 307 6 120 30 4 10 269640 70 Pop Radio711 7 9 223D3DNA 44DNA3D 51 70 10 P2PFOXYRITIFPI 18 2050 25

12 308 29 309 16555 1419LEGACY201113 11 30 81501,45020 6 EMI 41Vivendi SA Universal Music Grou3.p1219 22 2011 RIT 30,000 900 15,000 450 10,000 300 5,000 150 10,000 100 5,000 50 300100 1. 2. 3. RITRIT 6 RIT2011 19.82% 16.48%3.439%

310 311 Total Total Ü 12IFPIRIT IFPI19992007 385.1299.222%2008278.2 7%20092011258.3233.310.7% 19992007105.7324.03 77%! 2008201119.9819.83-0.76%2.763.45 NT$ NT$ Total NT$ + US$ US$ Total US$ 1999 105.73 NA 105.73 385.1 NA 385.1 2007 21.55 2.48 24.03 252.1 47.1 299.2 1999 2007-80% - -77% -35% - -22% NT$ NT$ 2008 17.22-20% 2.76 +11% 2009 +3% -7% 17.81 2.58 2010 0% -4% 17.75 2.49 2011 16.38 3.45-8% +39% : IFPIRIT NT$ 19.98-17% 20.39 +2% 20.24-1% 19.83-2% + US$ 217.7-14% 189.2-13% 171.8-9% 157.6-8% US$ 60.5 +28.4% 69.1 +14% 70.5 +2% 75.7 +7% US$ 278.2-7% 258.3-7% 242.3-6% 233.3-4% 2011 The Nielsen Company & Billboards 2011 Music Industry Report 1. 2008201125%US$60.5 75.7 2. 16 3. 50.3% 49.7%68% : 32% 8%CD5.7%8.4% 20.4%CD 0.6% 1. 實 體 銷 售 :2011 年 再 降 8% 17.4% 2. 數 位 銷 售 :2011 年 成 長 率 高 達 39% 6

2008+11%KKBOX 312 EzPeer68%28%4% 313 3 R&BHip Hop 1. CD200010 OK1 CDCD 2. 5 Live house 3. 5060%40% 78 4. 201147.2%33.6%19.2% 52.8% 5. OK 6. 2030 7. 14 8. 1 2 4 OK MÜST 9. 10. KKBOX, Ezpeer, inmusic 11. 12. CD 13. itunesitunes 2012 icloud GoogleFacebook SpotifySonyYahoo 1. 80% 2. IFPI20097,90074.4% 2480% 19 6

20.39 314 3. 20106,50075.9% 315 4. 20116,80074%20.580% 16 16.75 5. 6. 74%32% 21% 15%36% 7. 8. 9. 10 A&R 2009 US$7,900 5.12 25.6% 74.4% 2010 US$6,500 4.36 24.1% 75.9% 2011 US$6,800 4.41 26% 74% IFPIRIT 2012 New Media Publishing companiesoknew Media MÜST Live house OK OKKTV 6

OK 316 IPTV 317 1. KKBOX, EzPeer, InMusicStreetvoice, Indievox AppleiTunesGoogleYouTubeFacebook IT ASUS IPTV CD MVOK SonyInternet TVSEN RIT IFPI11ARCO 30AMCO20 MÜST1,000 MPA TAAA20 CMA100 MIDEM 2. 1 2 3. 1 2 4. 6

318 Live house 319 Live house 5. 1 2 CAVCA MCSCOK 3 4 5 6 78201062011 74 The Wall Live house 20132015 5,000 Live House Universal, Sony, Warner, EMI, BMG2012UniversalEMI SonyEMI 2011 2011 20% 1 Sony 17% 2 11% 3 6

2011 320 2011 321 UMG 10% 4 WARNER 7% 5 7% 5 2011 2011 2010 UMG 29.85% 30.84% Sony 29.29% 27.95% Warner 19.13% 20.01% EMI 9.62% 10.18% Others 12.11% 11.02% The Nielsen Company & Billboard s 2011 Music Industry Report KTV 10 CDMP3 CD ipod1997 150160IFPI 22130 90% MP3 CD Player KKBOX, EzPeer10 merchandise 6

KKBOXChris 25 322 CD Yahoo! 323 MP3CDCD CD CD35 Lady GagaLive Nation 15CD CD ipod CDCD 20102011 Adele PandoraSpotifyApple 1998 Digital Music Copyright Acts S.H.E.Super Star92 RadioheadEMI2007 1010In Rainbows 400 itunes Album VersionBonus TrackIn Rainbows100 Radiohead KKBOXChris 6

4545 324 325 10EPExtended Play 4545 10 3333LPLong PlayLP 658 LP 1970Compact Audio Cassette LP Eight Track3 12 30LP 1982CDCompact Disc58mm CD2000MP3CD LPCDCD CD KKBOX CDCDWave 40MBMP314 MB MP3MP3 ipod Media Hub Wi-Fi CD Google Streaming Spotify ExperienceOwnership Offline CD FacebookThe WallLive House Lady GagaRadiohead 6

326 327 MP3 HTCBeats Audio Beats Audio KKBOX PCMac 0178 7801 0178 KKBOX KKBOX KKBOX KKBOX KKBOX CD 6

328 329 6 KKBOX 3150KKBOX KKBOX Daniel Ek Spotify2011 SpotifyiTunes Spotify Spotify Spotify KKBOX149 itunesnapster 0.99 0.99KKBOX KKBOX

330 331 6 KKBOX KKBOXFreemium 2007KKBOX KKBOX KKBOX KTV 2009KKBOXFacebookplurk KKBOX KKBOX2005 2005KKBOX KKBOX KKBOX KKBOX KKBOX KKBOX KKBOX KKBOX KKBOXEzPeer PC KKBOX KKBOX2011PC

332 333 6 KKBOXPC 2007KKBOXWindow Mobile2009 KKBOX 99%PCiPhone KKBOXiPhoneAndroidiPad KKBOX KKBOX KKBOX Now.in DJ Now.in YouTube MVYouTube Google Now.inYouTube Apple Google KKBOX KKBOX

334 49815 335 24982 028252-7313 RITIFPI Taiwan 7555 4854 022718-9517 022742-0621 E-mail info@rit.org.tw http://www.rit.org.tw 93229 472 022981-0067 022980-2789 E-mail taishow@uline.com.tw 028252-7434 ARCO 789 4854 022718-9517 022742-0621 E-mail info@ arco.org.tw http://www.arco.org.tw AMCO 881 4854 022718-9517 022742-0621 E-mail info@amco.org.tw 6 http://www.amco.org.tw

RPAT MPA 336 901022 88623 337 39 323 022769-0823 022783-9210 022769-1026 E-mail audio.audio@msa.hinet.net http://www.rpat.org.tw MÜST 88117 2714 022511-0869 022717-7556022511-0759 E-mail service@must.org.tw http://www. must.org.tw E-mail Belinda_bubu@yahoo.com http://www.mpa-taipei.org.tw 8554 1596 022311-3860 022311-9535 E-mail domi-sodo@msa.hinet.net http://www.musicman.org.tw 6 MCAT 83724 41309 022570-1680 022570-1681 E-mail mcat@mcat.org.tw http://www. mcat.org.tw 88630 736A9 028226-9909301 028226-9909 E-mail john@jingo.com.tw

338 TMC 911230 E-mail 522312 022651-8108 022748-0181 jajuchao@gmail.com http://www.tmc.org.tw 9364 5170325 022771-3360 028773-5182 E-mail 97123 32712 022501-0109 022501-8009022578-5197 gt99888@gmail.com http://www.taaa.com.tw http://www.taaa.org.tw