< F326E64A5FEB279A6E6BE50B9EAB0C8B8D5C3442E706466>

Size: px

Start display at page:

Download "< F326E64A5FEB279A6E6BE50B9EAB0C8B8D5C3442E706466>"

妻党
4 years ago
Views:

1 35 70% 1. A B C D 2. A B C D 3. A 4. A B C D 5. A B 1 10

2 ? A C D 7. psychic proximity A 8. Louis Vuitton A B C D 9. Volvo A C 10. A C D 2 10

3 11. A B C D 12. A C 13. MNCs A B D 14. P&G T A B 15. A C 16. A B 3 10

4 A B C D 18. A C 19. A B C 20. A C D 21. $25 A D 4 10

5 22. A C D 23. A 24. A B C D 25. waterfall approach A C D 26. A C D 27. A B C D 5 10

6 A 29. A B C D 30. A B C D 31. GAM, Global Account Management A B C D 32. HTC A 6 10

7 33. A B C D 34. UNIQLO A B C 35. Hofstede 1980 A C 7 10

8 % 1. Which of the following factors contribute significantly to the increased complexity and cost of global logistics as compared to domestic logistics A exchange rate fluctuation B domestic intermediaries C purchasing D service 2. In international marketing, numerous promotional efforts misfire because of -related problems. A politics B language C transfer D transaction 3. When brand loyalty has been established, will play less of a role as a purchase criterion. A service B product C price D promotion 4. The Made in label as an important source of assessing the value of a product is an example of A nationalism B regionalism C social sensitivity D the country of origin (COO) effect 5. All of the following are factors that favor a globalized product strategy EXCEPT A global customers B unique customer needs C time-to-market D scale economies 8 10

9 6. When contrasted with greenfield operations, provide(s) a rapid means to get access to the local market. A acquisitions B licensing C exporting D joint ventures 7. The key determinant in the market entry choice decisions is the A risk B internal resources and assets C market size and growth potential D flexibility 8. All of the following are reasons for international marketers to implement international market segmentation EXCEPT A country screening B global market research C entry decisions D government mandate 9. Suppose a company selling in various country markets makes statements such as "we know what the customer wants, and he or she will have to pay for it." This is an indication of a(n) approach to setting prices. A ethnocentric B regiocentric C polycentric D geocentric 10. Which of the following is not a characteristic of global strategic alliances A participants make ongoing contributions in technology, products, and other areas B participants focus on an individual country market C participants maintain independence outside the framework of alliance D participants share benefits of the alliance 9 10

10 Anyone undertaking a market research project should understand that the first step is A setting the budget B defining the problem C determining the information requirement D determining the methodology to use 12. To speed adoption of a new product, the marketing team should A design the maximum amount of complexity into the product B ensure that features and benefits can be communicated or demonstrated C attempt to make a clean break with existing customer values D discourage limited use on a "trial" basis 13. A characteristic of a low-context culture which is prevalent in United States, Switzerland, and Germany is A negotiations are long and protracted B less information is contained in verbal communication C major emphasis on a person's values and position in society D messages are explicit and specific 14. Psychographic segmentation involves grouping people in terms of their A combined household income B psychological well being C attitudes, values and lifestyle D age and income 15. When identifying global market segments, a fundamental guiding principle should be the need to determine A similar needs and buying behavior B similar geographic regions C similar languages D similar ethnic backgrounds 10 10

11 (D) (B) (C) (A) (B) (A) (B) (D) (A) (B) (C) (A) (D) (C) (A) (C) (A) (D) (A) (B) (A) (C) (B) (D) (C) (B) (D) (C) (A) (A) (B) (D) (D) (C) (A) (D) (B) (C) (D) (B) (C) (C) (D) (A) (B) (B) (B) (D) (C) (A)

Microsoft PowerPoint - ~6631638.ppt

Microsoft PowerPoint - ~6631638.ppt Fixed Income 1 Why Investing in bonds? 2 CPY Fixed Income Department Overview Professional and experienced team Top-notch client-focused services Offering diversified fixed income products Unique short