上海 SHANGHAI 上海 169

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1 EXCERPTS CHINA HOTEL INVESTMENT WATCH 215 SHANGHAI 节选中国酒店投资展望 215 上海 MAY 年 5 月 Daniel J Voellm 王敬源 Managing Partner, Asia-Pacific 管理合伙董事 - 亚太区 Steven Zhu 朱小江 Director 董事 HVS Level 21, The Center, 99 Queen s Road Central, Hong Kong 豪威盛香港皇后大道中 99 号中环中心 21 楼

2 上海 SHANGHAI 上海 169

3 CHINA HOTEL INVESTMENT WATCH 215 访客数量 VISITOR ARRIVALS 上海是中国最为发达的经济和商务中心, 也是华东地区重要的旅游门户和中转中心上海的旅游资源比周边省区略逊, 但对旅游开发的投入力度很大上海有 2 个市级旅游重点项目被列入上海市旅游业发展十二五规划, 预计总投资额将超过人民币 1 亿元, 其中包括迪士尼主题乐园及配套设施滨海旅游度假区徐家汇中心综合旅游项目和佘山国家旅游度假区受国内经济增速放缓影响,213 年 214 年上海国内访客人次增长速度都在 3% 左右 214 年上海入境访客人次实现了自 21 年世博会之后的首次正增长, 和 213 年相比增幅达 4.5% 214 年上海国内访客人次达到 2.68 亿, 占总访客量的 97.1% Serving as China s most developed economic and business centre, Shanghai is a major tourism gateway and transit centre in the East China region. Although Shanghai features slightly fewer tourism resources than its surrounding provinces, it has made a large investment in its tourism development. A total of 2 key municipal tourism projects have been included in the 12 th Five-Year Plan for the Development of Tourism in Shanghai, with the combined investment expected to exceed RMB1 billion. These projects include the Disneyland theme park and its supporting facilities, Littoral Tourist Resort, Xujiahui Central Integrated Tourism Project and Sheshan National Tourist Resort. Domestic visitor arrivals increased at a rate of around 3% in both 213 and 214, given the impact of the slowdown in the domestic economy. In 214, international visitor arrivals to Shanghai registered a positive growth of 4.5% over 213 for the first time after the 21 Shanghai World Expo, while domestic visitation reached 268 million, accounting for 97.1% of the total visitation. Domestic Visitor Arrivals, Shanghai, % 访客人次 ( 百万 )Arrivals (Million) % 4% 2% 增长率 % Change 国内访客人次 Domestic Visitor Arrivals 增长率 % Change 来源 : 豪威盛 Source: HVS Research 17

4 上海 SHANGHAI International Visitor Arrivals, Shanghai, 访客人次 ( 百万 )Arrivals (Million) % 3% 2% 1% 增长率 % Change % 入境访客人次 International Visitor Arrivals 增长率 % Change 来源 : 豪威盛 Source: HVS Research Mix of Visitor Arrivals, Shanghai, % 97.1% 国内访客人次 Domestic Visitor Arrivals 入境访客人次 International Visitor Arrivals 来源 : 豪威盛 Source: HVS Research 171

5 CHINA HOTEL INVESTMENT WATCH 215 STAR-RATED HOTEL MARKET SUPPLY 上海是长三角地区的商务和会奖中心, 其星级酒店客房供应量在华东地区位居首位商务会奖和休闲客源是构成上海客源市场的主体, 分别占上海客源市场的 5% 至 55% 3% 至 35% 和 1% 至 2% 上海西虹桥会展中心一期已投入使用, 后续还将陆续推出更多会展空间, 预计将进一步推动会奖市场的发展 As the business and MICE centre in the Yangtze River Delta region, Shanghai ranked first in terms of star-rated hotel supply in East China. Shanghai s hotel demand is mainly driven by the Commercial, MICE and Leisure segments, which account for 5% 55%, 3% 35% and 1% 2%, respectively, of aggregate hotel demand. Phase I of Shanghai West Hongqiao Convention and Exhibition Centre is operational and more convention and exhibition space will be developed subsequently, which in turn is anticipated to further promote the development of the MICE segment. Hotel Market Segmentation, Shanghai 1% 2% 5% 55% 3% 35% 休闲 Leisure 会奖 MICE 商务 Commercial 来源 : 豪威盛 Source: HVS Research 上海星级酒店客房的总供应量在 214 年 ( 估计 ) 底达到 59,468 间, 比 213 年下降 3.4% 其中五星级和四星级酒店客房数分别增长了 1.7% 和 3.2%, 其余星级酒店客房数均有不同程度的下降, 主要原因是这些星级酒店大多因经营问题而不得不考虑转换物业用途或转换成其他类型的非星级酒店 214 年 ( 估计 ) 上海市各星级酒店客房供应比例分别为五星级 42% 四星级 33% 三星级 21% 和一二星级 4% Shanghai s total star-rated room supply reached 59,468 in late 214E, down by 3.4% from 213. Room supply in the five-star and four-star segments increased by 1.7% and 3.2%, respectively. However, room inventory in the other star-rated categories experienced varying levels of decline, mainly attributable to the transformation to other properties or to other types of non-certified hotels due to operational problems. In 214E, rooms of the five-star, four-star, three-star and one- and two-star segments in Shanghai accounted for 42%, 33%, 21% and 4%, respectively, of the total supply. 172

6 上海 SHANGHAI Star-Rated Hotel Market Supply, Shanghai, E 75, 客房数 No. of Rooms 6, 45, 3, 15, E 一二星级酒店 One- & Two-Star 四星级酒店 Four-Star 三星级酒店 Three-Star 五星级酒店 Five-Star E 五星级酒店 Five-Star 3% 33% 37% 4% 42% 四星级酒店 Four-Star 32% 31% 31% 31% 33% 三星级酒店 Three-Star 3% 28% 26% 24% 21% 一二星级酒店 One- & Two-Star 8% 8% 6% 5% 4% * 注 :211 年的酒店供给下降是由于中国国家旅游局颁布了新的星级酒店评定标准, 提高了星级酒店的门槛 *Note: The reduction in 211 supply was due to the higher standards imposed on star-rated hotels by the China National Tourism Administration (CNTA). 来源 : 豪威盛 Source: HVS Research 自上海华亭宾馆和上海希尔顿酒店分别作为上海第一家高档酒店以及第一家国际品牌酒店在 2 世纪 8 年代开业以来, 上海的高档酒店随着上海经济的增长蓬勃发展起来, 目前共形成了 4 个主要的聚集区浦东新区以不同来源的商务客源为主, 以休闲客源为辅, 是上海目前高档酒店最为集中的区域, 已有 11 大酒店集团的 17 个品牌在此落址 ; 此外随着上海圈定的迪士尼乐园及配套设施建设世博片区等重点开发区域的逐步开发, 此区域也是上海新增高档酒店集中区域市中心内丰富的写字楼商铺市政公共设施等业态使得客源类型也比较丰富, 已有四季 JW 万豪艾美丽笙等国际品牌入驻外滩是观光散客和高端商务旅客聚集区, 也是国内外酒店品牌必争之地, 目前已有华尔道夫半岛悦榕庄威斯汀英迪格 From the time Huating Hotel & Towers opened as the first upscale hotel and Hilton Shanghai Hotel opened as the first internationally branded hotel in Shanghai in the 198s, upscale hotels in the city have experienced booming development owing to the city s economic growth. Currently, Shanghai has four major hotel submarkets. Pudong New Area, which attracts mainly commercial travellers from different source markets and some leisure visitors, currently has the highest concentration of hotels in Shanghai represented by 17 brands of 11 large hotel chains. The construction of Shanghai Disneyland and its supporting facilities as well as the gradual development of demand-generating areas such as those around the Shanghai World Expo site have aided Pudong New Area in becoming a submarket for new hotel supply in Shanghai. The city centre attracts a varied client mix owing to diverse components that include office buildings, shops and municipal public facilities. This area has witnessed the entry of international brands such as The Four Seasons, JW Marriott, Le Méridien and Radisson. The Bund, which attracts a large number of free independent travellers (FITs) and high-end business travellers, has long 173

7 CHINA HOTEL INVESTMENT WATCH 215 等品牌入驻虹桥商务区以商务和会奖客源为主, 随着虹桥交通枢纽的逐步发展, 千禧万豪万丽希尔顿豪生等品牌都在此区域拥有自己的酒店此外, 随着上海城市总体规划重点之一的嘉定新城在上海都市圈西北翼的重要性逐步凸显, 以现代服务业世界级体育休闲产业和高科技产业为核心的高档酒店区正在形成, 艾美喜来登凯悦等品牌都已确定入驻 been a sought-after destination for domestic and international hotel brands. This submarket at present has brands such as Waldorf Astoria, Peninsula, Banyan Tree, Westin and Indigo. Hongqiao CBD features a mix of mainly commercial and MICE visitors. With the ongoing development of Hongqiao Transportation Hub, the Millennium, Marriott, Renaissance, Hilton and Howard Johnson brands have established their presence in this district. In addition, Jiading New City, located in the northwestern wing of Shanghai Metropolitan Circle and identified as a priority area in Shanghai s urban master plan, is gaining prominence as a hotel submarket. This area is seeing the emergence of a hotel submarket that focuses on the modern service industry, world-class sports and leisure, and high-tech industries. Brands such as Le Méridien, Sheraton and Hyatt Regency have confirmed their intention to enter the market. 下图展示了上海现有和新兴酒店区的分布状况 : The following map illustrates the distribution of existing and emerging hotel submarkets in Shanghai: Distribution of Existing and Emerging Hotel Submarkets, Shanghai, E 嘉定区 D 普陀区长宁区中环路闸北区内环高架路静安区徐汇区 B 虹口区 C 黄浦区杨浦区 A 浦东新区外环高速闵行区现有酒店区 Existing Hotel Submarkets 新兴酒店区 Emerging Hotel Submarket 174

8 上海 SHANGHAI New Supply A. 浦东新区 Pudong New Area 1) 上海中心 J 酒店 Shanghai Tower J Hotel (215, 258 间 /Rooms) 2) 上海浦东机场丽笙酒店 Radisson Blu Hotel Shanghai Pudong Airport (217*) 3) 上海浦东清水湾华邑酒店 HUALUXE Shanghai Qingshui Bay (*, 4 间 /Rooms) 4) 上海浦东鲁能 JW 万豪侯爵酒店 JW Marriott Marquis Hotel Shanghai Pudong (217*) 5) 上海世博凯悦酒店 Hyatt Regency Shanghai Expo (216, 65 间 /Rooms) 6) 上海世博康莱德酒店 Conrad Shanghai Expo (215, 3 间 /Rooms) 7) 上海皇廷希尔顿逸林酒店 DoubleTree by Hilton Zhangjiang (215, 3 间 /Rooms) B. 市中心 City Centre 1) 上海华敏世纪索菲特大酒店 Sofitel Shanghai Jing an Huamin (216, 53 间 /Rooms) 2) 上海鲁能艾迪逊酒店 The Shanghai EDITION (217, 147 间 /Rooms) C. 外滩 The Bund 1) 上海万达瑞华酒店 Wanda Reign Shanghai (215*) 2) 上海外滩 W 酒店 W Shanghai The Bund (216, 383 间 /Rooms) 3) 上海宝格丽酒店 Bulgari Hotel Shanghai (215, 12 间 /Rooms) 4) 上海苏宁宝嘉丽酒店 Bellagio by MGM Shanghai (216, 2 间 /Rooms) D. 虹桥商务区 Hongqiao CBD 1) 上海虹桥丽笙酒店 Radisson Blu Hotel Shanghai Hongqiao Airport (215, 4 间 /Rooms) 2) 上海世茂新体验洲际酒店 InterContinental Shimao Shanghai (215, 37 间 /Rooms) 3) 上海龙湖虹桥天街英迪格酒店 * Hotel Indigo Shanghai Hongqiao* E. 嘉定新城 Jiading New City 1) 上海嘉定合景艾美酒店 Le Méridien Shanghai Jiading (216, 27 间 /Rooms) 2) 上海嘉定喜来登酒店 Sheraton Shanghai Jiading Hotel (215, 345 间 /Rooms) 3) 上海嘉定瑞享酒店 Mövenpick Hotel Jiading Shanghai (218, 3 间 /Rooms) 4) 上海保利凯悦酒店 Hyatt Regency Shanghai Poly (217, 35 间 /Rooms) 其他区域 Other Areas 1) 上海闵行城开喜来登酒店 Sheraton Shanghai Minhang Hotel (217, 288 间 /Rooms) 2) 上海闵行宝龙艾美酒店 Le Méridien Shanghai Minhang (219, 24 间 /Rooms) 3) 上海环球港凯悦酒店 Hyatt Regency Shanghai Global Harbor (215, 3 间 /Rooms) * 注 : 酒店开业年和客房数待定 *Note: The opening year and room count are yet to be confirmed. 来源 : 豪威盛 Source: HVS Research 175

9 CHINA HOTEL INVESTMENT WATCH 215 星级酒店市场经营业绩 STAR-RATED HOTEL MARKET PERFORMANCE 上海市各星级酒店市场入住率在 213 年均实现了可观的增长, 增幅在 2 个百分点至 4 个百分点之间平均房价在 213 年小幅下滑, 反映了在中央实施八项规定政策之后, 上海星级酒店市场为适应需求结构的改变而进行了量价调整 ;214 年 ( 估计 ), 上海各星级酒店的入住率继续上升, 平均房价相对稳定 ( 除五星级酒店出现了 5% 的小幅增长 ) 总体来看, 上海市星级酒店市场在行业自身调整过程中逐渐复苏此外, 上海星级酒店受季节性影响较大, 第四季度属于会奖高峰期, 入住率总体高于其他各季节 ; 第一季度因春节假期, 商务和会奖活动较少, 入住率最低 Occupancy rates of all star-rated segments in Shanghai registered considerable growth ranging from two to four percentage points in 213. Average rates declined marginally in 213, reflecting that Shanghai s star-rated hotel market has lowered room rates to cater to the changes in the demand mix after the implementation of the Eight Provisions. In 214E, occupancy rates of star-rated hotels across all segments in Shanghai showed an overall upward trend, while average rates were relatively stable, with the five-star average rate recording a slight growth of 5%. Generally, Shanghai s star-rated hotel market has gradually revived during the adjustment of the industry. Moreover, the city s star-rated hotel market is highly sensitive to seasonality. The fourth quarter is considered to be the peak season for MICE events, during which occupancy rates across all segments are generally higher than those in the other seasons. Occupancy rates are lowest in the first quarter due to limited commercial and MICE events in the Spring Festival holidays. Occupancy by Star Rating, Shanghai, E 7% 65% 入住率 Occupancy 6% 55% 5% 45% 4% E 三星级酒店 Three-Star 四星级酒店 Four-Star 五星级酒店 Five-Star 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research 176

10 上海 SHANGHAI ADR by Star Rating, Shanghai, E 1,2 平均房价 ( 人民币 / 元 ) ADR (RMB) 1, E 三星级酒店 Three-Star 四星级酒店 Four-Star 五星级酒店 Five-Star 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research Quarterly Occupancy by Star Rating, Shanghai, 214Q1 214Q4 75% 7% 入住率 Occupancy 65% 6% 55% 5% 45% 4% 214 Q1 214 Q2 214 Q3 214 Q4 三星级酒店 Three-Star 四星级酒店 Four-Star 五星级酒店 Five-Star 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research 177

11 CHINA HOTEL INVESTMENT WATCH 215 上海各星级酒店中客房收入是酒店收入最重要的组成部分然而 213 年各星级酒店的客房收入比重仍存在一定的差异, 如三星级酒店因会议和餐饮设施较少, 客房收入比重相对更高, 达 55% 对于五星级酒店, 不同管理公司也存在着较大差异, 国际管理公司管理的五星级酒店在客房收入比重方面高于国内管理公司管理和业主自行管理的五星级酒店 ; 但业主自行管理的五星级酒店的每可售房总收入高于其他管理模式下的五星级酒店, 主要原因在于业主自行管理模式下的餐饮和其他收入更高 213 年上海市三星级四星级五星级酒店市场整体的营业利润率分别为 24% 24% 和 28%, 很明显五星级酒店盈利能力最高, 并且国际管理模式下的盈利能力要远远高于其他管理模式 Rooms revenue represents the most important component of a hotel s total revenue in Shanghai; however, some contribution variations were observed across all the star-rated segments in 213. For example, rooms revenue of three-star hotels accounted for a relatively higher proportion of total revenue per available room (TRevPAR) at 55% due to limited meeting facilities and food and beverage outlets. Big contribution gaps were also found in rooms revenues of five-star hotels managed by different operators. Rooms revenue of five-star hotels managed by international operators enjoyed a higher contribution than that of five-star hotels managed by domestic operators and owners. However, TRevPAR of owner-operated five-star hotels was higher than that of five-star hotels managed by international and domestic operators, mainly because owner-operated five-star hotels generated higher food and beverage and other revenues. In 213, the gross operating profit (GOP) margins in the three-star, four-star and five-star segments were 24%, 24% and 28%, respectively. Evidently, the five-star segment enjoyed the highest profitability, of which five-star hotels managed by international operators achieved much higher profitability than those managed by domestic operators and owners. TRevPAR and Revenue Structure by Star Rating and Operator, Shanghai, 213 5, 每可售房总收入 ( 人民币 / 元 ) TRevPAR (RMB) 4, 3, 2, 1, 三星级酒店 Three-Star 四星级酒店 Four-Star 五星级酒店 Five-Star 国际管理 International Operator 国内管理 Domestic Operator 自行管理 Owner- Operated 客房总收入 Total Rooms Revenue 餐饮总收入 Total Food & Beverage Revenue 其他总收入 Total Other Revenue 注 Note: * 图中国际管理国内管理和自行管理分别指国际酒店管理公司国内酒店管理公司和业主自行管理的五星级酒店 * International Operator, Domestic Operator and Owner-Operated refer to five-star hotels operated by international and domestic hotel management companies and owners, respectively. ** 印刷前无法获得 214 年数据 **Data for calendar year 214 was not available at the time of publishing. 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research 178

12 上海 SHANGHAI TRevPAR and Revenue Structure by Star Rating and Operator, Shanghai, 213 ( Cont d) 三星级酒店 Three-Star 四星级酒店 Four-Star 整体市场 Marketwide 五星级酒店 Five-Star 国际管理 International Operator 国内管理 Domestic Operator 自行管理 Owner- Operated 每可售房总收入 ( 人民币 / 元 ) TRevPAR (RMB) 127, 1% 228, 1% 377, 1% 363, 1% 322, 1% 476, 1% 客房总收入及占比 Total Rooms Revenue and Percentage 7, 55% 116, 5% 191, 51% 21, 55% 163, 51% 173, 36% 餐饮总收入及占比 Total Food & Beverage Revenue and Percentage 33, 27% 81, 36% 147, 39% 139, 38% 126, 39% 197, 42% 其他总收入及占比 Total Other Revenue and Percentage 23, 18% 31, 14% 39, 1% 24, 7% 33, 1% 15, 22% 注 Note: * 图中国际管理国内管理和自行管理分别指国际酒店管理公司国内酒店管理公司和业主自行管理的五星级酒店 * International Operator, Domestic Operator and Owner-Operated refer to five-star hotels operated by international and domestic hotel management companies and owners, respectively. ** 印刷前无法获得 214 年数据 **Data for calendar year 214 was not available at the time of publishing. 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research GOP Margin by Star Rating and Operator, Shanghai, 213 4% 32% 营业利润率 GOP Margin 3% 2% 1% 24% 24% 28% 28% 16% 三星级酒店 Three-Star 来源 : 中国旅游研究院 / 豪威盛 Source: CTA/HVS Research 四星级酒店 Four-Star 五星级酒店 Five-Star 国际管理 International Operator 国内管理 Domestic Operator 自行管理 Owner- Operated 注 Note: * 图中国际管理国内管理和自行管理分别指国际酒店管理公司国内酒店管理公司和业主自行管理的五星级酒店 * International Operator, Domestic Operator and Owner-Operated refer to five-star hotels operated by international and domestic hotel management companies and owners, respectively. ** 印刷前无法获得 214 年数据 **Data for calendar year 214 was not available at the time of publishing. 179

13 ABOUT HVS HVS is the world s leading consulting and services organisation focused on the hotel, mixed-use, shared ownership, gaming and leisure industries. Established in 198, the company performs more than 4,5+ assignments each year for hotel and real estate owners, operators and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of more than 35 offices and 5 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. HVS.COM Superior results through unrivalled hospitality intelligence. Everywhere. HVS ASIA PACIFIC is represented by its offices in Beijing, Shanghai, Shenzhen, Hong Kong, Bangkok, Singapore, and New Delhi. Through its four offices in Greater China, HVS has appraised or advised on existing hotels and resorts, as well as development projects located in more than 15 cities and resort markets across China. HVS also hosts three of the main annual industry events in the region, namely the China Hotel Investment Conference (CHIC), Hotel Investment Conference - South Asia (HICSA) and the Tourism, Hotel Investment & Networking Conference (THINC) Indonesia. The China Hotel Investment Conference (CHIC), now in its 11th year, is widely regarded as the most influential hotel investment conference in the region. Additionally, HVS publishes a wide range of leading research reports, article sand surveys on all aspects of hospitality, including hotel valuations, investing, lending, operations, asset management and sales & marketing, among others. For more information, please visit HVS.COM About the Authors Steven Zhu is the director of HVS Shanghai, responsible for the operation of Shanghai Office s consulting and valuation services. He worked with DTZ and Cushman & Wakefield before joining HVS. He is multi-skilled in the commercial real estate and hotel industry and has also introduced a new service line, mixed-use development consulting including retail, office and residential, to HVS and has expanded the firm s capability of delivering more property advice for clients. Based on the multiple experiences, He understands the requirements of different clients and provides tailor-made advice for their developments. Daniel J Voellm, Managing Partner HVS Asia-Pacific, is based in Hong Kong and has provided advice in all major markets across 18 countries in the region. Daniel Voellm started his career at HVS in the New York office; as Vice President at the global headquarters, he conducted a wide range of appraisals and market studies as well as underwriting due diligence services in 22 US states and in Canada. Daniel brings a strong understanding of the hospitality industry to HVS. His experience in hotel and food and beverage operations in Germany, Switzerland, England and the USA is complemented by an Honours Bachelor of Science degree from Ecole Hôtelière de Lausanne in Switzerland. Daniel works closely with key institutional and private owners of hotel properties, financiers, developers and investors, and has gained a strong understanding of their investment requirements and approaches to assessing the market value of investment properties. Daniel further advises on property and concept development and strategy. HVS Level 21, The Center, 99 Queen s Road Central, Hong Kong

14 豪威盛简介豪威盛是一家全球领先的咨询与服务机构, 服务范围主要涉及酒店综合开发项目共享所有权博彩和休闲物业公司成立于 198 年, 每年为全球的酒店及房地产业主管理公司和开发商进行超过 4,5 个咨询服务项目豪威盛的领导团队由全球各区域的顶尖专家组成豪威盛在全球各地设有超过 35 家办事处, 由 5 多名经验丰富的专业人士组成, 为酒店业提供无与伦比的优质配套服务 HVS.COM 以全球视野结合本土智慧, 引领酒店行业开拓卓越绩效豪威盛亚太区办事处分布于香港曼谷北京广州雅加达上海和新德里通过其位于大中华区的 4 家办事处, 豪威盛曾为遍布中国 15 多个城市和度假市场的酒店度假村和开发项目提供咨询豪威盛还在亚太区主办三大主要年度行业盛会 : 中国酒店投资高峰论坛 (CHIC) 南亚酒店投资会议 (HICSA) 和印度尼西亚旅游酒店投资与交流峰会 (THINC) 豪威盛今年成功主办中国最具影响力的酒店投资会议第 11 届中国酒店投资高峰论坛此外, 豪威盛也出版了大量涵盖酒店业各个领域包括酒店估值投资贷款运营资产管理销售和市场营销等的研究报告文章和调查分析报告如欲了解更多信息, 请访问 HVS.COM 作者简介朱小江是豪威盛上海办公室的董事, 负责上海办公室的咨询和评估服务曾就职于戴德联行和高纬环球, 他兼具商业地产和酒店行业咨询的丰富经验和技能此外, 他为豪威盛开拓了零售办公楼和住宅等综合项目咨询业务, 促进豪威盛能够为客户提供更加宽泛多元的咨询服务得益于多元化的丰富项目经验, 他能深入地理解不同客户的需求, 并为之提供量身定做的精准咨询建议王敬源现任豪威盛亚太区管理合伙人, 常驻香港, 服务亚太地区的 18 个主要市场他在豪威盛的履历始于本公司纽约总部, 担任副总裁, 在美国 22 个州和加拿大负责各类评估市场研究和承销尽职调查服务王敬源深入了解酒店行业, 他在德国瑞士英国和美国获得的酒店和餐饮运营经验, 与其所获得的瑞士洛桑酒店管理学院理学士 ( 优等 ) 学位相得益彰王敬源与主要的酒店物业机构和私人业主融资方开发商及投资者密切合作, 深入了解他们的投资要求和评估投资物业市场价值的方式, 进而提供有关物业和概念开发及战略方面的咨询建议豪威盛香港皇后大道中 99 号中环中心 21 楼

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