Contents 目錄 3 Profile and Mission 簡介及使命 4 The Council 理事會 6 From the Chairman 主席的話 12 From the Executive Director 總裁報告 20 Helping Hong Kong SMEs Find

Transcription

1 HONG KONG TRADE DEVELOPMENT COUNCIL 2012 / 13 ANNUAL REPORT

2 Contents 目錄 3 Profile and Mission 簡介及使命 4 The Council 理事會 6 From the Chairman 主席的話 12 From the Executive Director 總裁報告 20 Helping Hong Kong SMEs Find New Markets 支援中小企尋找新市場 30 Promoting Hong Kong Services 推廣香港服務 44 Strengthening Hong Kong as Asia s Exhibition Capital 鞏固香港為亞洲展覽之都的地位 54 Developing Our Organisation 持續發展 64 Corporate Governance 企業管治 66 Finances 財務報告 115 The Year Ahead 未來計劃 116 Council Members 理事會成員 118 Membership of Committees 委員會成員 119 Directorate and Senior Staff 總裁級及高級職員 120 The HKTDC Around the World 貿發局全球辦事處

3 Profile A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and the Internet. 簡介香港貿易發展局 ( 下稱 香港貿發局 ) 自 1966 年成立以來, 一直協助香港的貿易商 製造商和服務業者, 向全球推廣他們的業務 香港貿發局在世界各地設立了超過 40 個辦事處, 其中 11 個在中國內地, 致力促進香港作為聯繫中國內地, 以至亞洲的商貿平台 香港貿發局亦舉辦貿易展覽會和商貿訪問團, 幫助企業把握香港和內地的商機 ; 並透過商貿刊物 研究報告和網上渠道, 提供商貿資訊 Mission The HKTDC s mission is to create opportunities for Hong Kong companies. We focus on delivering value by promoting trade in goods and services, while connecting the world s small and medium-sized enterprises (SMEs) through Hong Kong s business platform. In striving to be the best trade promotion organisation in the world, the HKTDC is committed to: developing and expanding new frontiers by exploring, learning and innovating creating and delivering value to our customers building on Hong Kong s economic success through global business maintaining trust, respect and openness in all our relationships 使命香港貿發局的使命是為香港公司締造商機, 促進產品和服務貿易, 並推動全球中小企業透過香港的商貿平台經商 我們貫徹以下信念, 致力成為全球最佳的貿易推廣機構 : 不斷探索 持續學習 力求創新 開拓及擴展新的工作領域為客戶不斷開發及提供增值服務推動香港在全球商貿中更上層樓對內對外秉持誠信 尊重和開放的作風和態度 3

4 The Council 理事會 The HKTDC governing body is a 19-member Council of leaders from trade, industry, commerce and government in Hong Kong. HKTDC Executive Director Fred Lam reports to the Council, which plans and supervises the HKTDC s global operations and services. 香港貿易發展局理事會, 由來自貿易 工業和商業界別領袖, 以及政府官員共 19 名成員組成, 是本局最高決策層, 負責策劃和監督本局在全球的運作和服務 總裁林天福向理事會負責 4 5

5 From the Chairman HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2012/13 主席的話 WE VE COME A LONG WAY The Council had to mount product displays 發展之路漫長艱辛 Staying ahead of the curve has always been a requirement at TDC. We cannot just do more of the same; we have to be out front, pathfinding and creating opportunities. 走在時代的前線 早著先機, 一直是貿發局奉行的原則, 我們不能一成不變, 只重覆做更多同樣的工作, 必須為中小企開創新的發展路向, 尋找新機遇 Jack So, GBS, OBE, JP 蘇澤光金紫荊星章 OBE 太平紳士 In 1966, Hong Kong s trade (exports + imports) totalled HK$18 billion. At the end of 2012, this figure stood at HK$7.35 trillion. Our GDP was HK$14 billion in It is now more than HK$2 trillion. When TDC first ventured out on to the world stage, no one was waiting for us with red carpets. At our first Nuremberg toy fair, we were relegated to a corner of the parking lot and, in Africa, we had to hire an open-sided truck to move Hong Kong goods across some challenging terrain to showcase our products. With such determination and enthusiasm, TDC took Hong Kong traders to the four corners of the earth, setting up our first offices in North America and Europe, and bringing buyers to Hong Kong. Even in its own office or in hotel lobbies. In the 1980s, as Hong Kong s manufacturing capacity grew and overseas buyers kept coming in ever-increasing numbers, the Council felt the need for a world-class exhibition centre. With government approval and through open tender, TDC formed a public-private partnership to build the Hong Kong Convention and Exhibition Centre (HKCEC), Phase 1, which gave us 20,000 square metres of facilities for exhibitions as well as conventions. Encouraged by this new venue, TDC started and expanded many trade fairs, which have grown to become sizeable exhibitions over the years. Today, after two expansion projects, the HKCEC is one of the most popular 1966 年, 香港的貿易總額 ( 出口加進口 ) 僅為 港幣 180 億元,2012 年, 我們的貿易額已增 長至港幣 7.35 萬億元 1966 年, 香港的 GDP 為港幣 140 億元, 今天已超過 2 萬億元 回想當年, 香港初次進軍世界市場時, 並沒 有受到 紅地氈 式的歡迎 我們首次帶領 港商參加德國紐倫堡玩具展時, 展位被安排 在停車場旁的一角 ; 而在非洲, 我們要租用 一架大貨車作為流動展覽廳, 經過崎嶇的路 途, 把港商的展品運送至多處地方展出 憑 著堅定的意志和熱誠, 貿發局帶領港商走遍 世界各地, 率先在北美洲和歐洲設立海外辦 事處, 同時邀請買家到來香港 直至 1980 年代初, 香港仍然沒有正式的展覽場館, 本 局要在辦公室甚至酒店大堂搭建臨時產品展 示台 80 年代, 是香港製造業迅猛發展的 Hong Kong s trade and industry have come a long way since TDC was founded in Created to help Hong Kong s manufacturers do business globally, the Council has been instrumental in propelling Hong Kong s economic growth and its transformation from manufacturing centre, to re-export centre, to services industry centre. Having served two tours of duty with TDC, from 1985 to 1992 as 自香港貿發局在 1966 年成立以來, 香港的工業和貿易經歷了不少變化 貿發局最初成立之目的是協助香港製造業者拓展環球業務, 多年來, 貿發局在促進香港的經濟發展, 以及推動香港從製造中心逐步轉型至轉口港及服務業樞紐, 都擔當了舉足輕重的角色 as late as the early 1980s, there was no proper exhibition venue in Hong Kong. exhibition and convention facilities in Asia. TDC organises more than 30 trade fairs 時期, 生產力日益增長, 吸引越來越多海外 買家來香港採購, 本局逐漸感到興建世界級 展覽場館的迫切性 在取得政府的批准及經過公開招標的程序 後, 本局終於落實以公私營合作模式, 興建 香港會議展覽中心第一期, 為香港舉行大型 展覽及會議提供 20,000 平方米的場地 有 了這個新場地, 貿發局開始舉辦及擴充多個 貿易展, 當中有不少逐漸發展成全世界數一 Executive Director, and from 2007 to now as Chairman, I can look 我先後在貿發局服務了兩個時期, 數二的展覽 back with great satisfaction on TDC s accomplishments, particularly how we have been assisting SMEs to expand their business. SMEs represent about 98 per cent of local companies. The working partnership we have formed with SMEs has helped elevate Hong Kong to the position of the world s ninth-largest trading economy 至 1992 年擔任總裁,2007 年至現在是主席 回望過去, 我對本局的成就感到自豪, 特別是我們成功協助了眾多中小企業擴展業務 中小企佔了全港企業的 98%, 本局與他們多年來建立了緊密的合作關係, 令香港得以躍升為全球第九大的貿易經濟體 Left: TDC Chairman Jack So welcomed Hong Kong SAR Chief Executive CY Leung to the sixth Asian Financial Forum (AFF), held at the Hong Kong Convention and Exhibition Centre. The AFF was organised by the Hong Kong SAR Government and the Council 左 : 貿發局主席蘇澤光歡迎香港特別行政區行政長官梁振英到香港會議展覽中心出席第六屆亞洲金融論壇, 該論壇由香港特區政府與貿發局合辦 6 7

6 annually for our SMEs to receive orders times, but Hong Kong has also become 香港會議展覽中心先後進行了兩次擴建工 and meet potential business partners. Among our exhibitions, nine are the biggest in Asia, and three are the largest in the world. The Hong Kong Book Fair, which we started in 1990 to fill exhibition space during the then slow summer a re-export centre, and TDC continues to promote their products to overseas markets via Hong Kong. At the same time, we continued to host mainland missions seeking investment, connecting them with the local business community. 程, 目前是全亞洲最受歡迎的會展設施之 一 每年, 香港貿發局在這裏舉辦 30 多個 貿易展覽會, 讓中小企藉此爭取訂單 物色 合作夥伴 由本局舉辦的展覽會, 當中有九 個是全亞洲同類型展覽中最大規模的, 有三 season, has grown to become the world s most popular Chinese-language book show in terms of visitor numbers. In the past 30 years, TDC has vastly expanded its data bank, which has evolved into the present-day online business-matching service. We have also become one of the largest publishers of trade magazines, both online and in print. The mainland has become Hong Kong s industrial hinterland. Alongside Hong Kong s transformation to a re-export centre, its services sector experienced robust growth in the 1980s. This sector encompasses financial services, logistics, design, shipping and tourism, including convention and exhibition 個更是全球第一 1990 年, 我們利用夏天 展覽淡季的空檔, 首次舉辦香港書展, 到了 今天, 書展已是全球最大型中文書的展覽, 吸引最多參觀人士到來 在過去 30 年, 本局亦積極擴大我們世界各 地商家的資料庫, 至今演變成網上商貿配對 服務 另一方面, 貿發局是貿易刊物 ( 印刷 In the 1980s, the Chinese mainland opened its doors to foreign investment. TDC was active in helping Hong Kong companies relocate into the Pearl River Delta. The result was another major economic transformation; not only did our manufacturing operations increase many services, serving not only Hong Kong but the mainland, Southeast Asia and beyond. Today, the services sector accounts for more than 90 per cent of Hong Kong s GDP, making us one of the most serviceoriented economies in the world. Without any fanfare, Hong Kong has achieved 及網上版 ) 主要的出版機構之一 1980 年代, 中國內地開放門戶吸引外資, 當時貿發局正積極協助港商把生產基地遷 往珠三角地區, 這為香港帶來一次重要的 經濟轉型, 不單令香港的生產規模以倍數 增長, 亦令香港成為一個重要的轉口港 貿發局一方面繼續向海外市場推廣香港產 品, 另一方面為內地有意作海外投資的企 業代表組織訪問團, 把他們與香港商界聯 繫起來, 一起探索海外商機 中國內地成 為了香港工業的腹地 Above: The Chairman visited the Middle East in March In Abu Dhabi, he met the Minister of the Economy of the United Arab Emirates and other key economic members. In this photo, from left to right, are: His Excellency Abdulla Alturifi, Chief Executive Officer-Undersecretary Rank and Board Member of Abu Dhabi Securities & Commodities Authority; His Excellency Abdulla Saleh, Undersecretary, Ministry of Economy; His Excellency Sultan Bin Saeed Al Mansoori, UAE Minister of Economy; Mr So; and Perry Fung, HKTDC Regional Director, Middle East & Africa 上 : 主席 2013 年 3 月出訪中東, 在阿布札比與阿聯酋經濟部長及相關官員會面 圖中所見 ( 左至右 ) 阿布札比証券及商品管理局首席執行官及董事局成員 H.E Abdulla Alturifi 亞聯酋經濟部副部長 H.E Abdulla Saleh 亞聯酋經濟部長 H.E Sultan Bin Saeed Al Mansoori 主席蘇澤光及貿發局中東及非洲首席代表馮渤 yet another transformation. The Council currently devotes an equal share of our resources to promoting a wide spectrum of services sectors. Just as we promote Hong Kong s products, we now also help the services sectors find new markets and match them with potential clients, especially those from the mainland, where the services economy is still expanding. GLOBAL TRADE SHIFT Our past developments have made TDC well suited to meet the challenges of 除了發展成轉口港之外, 香港的服務業也在 80 年代迅速地增長, 包括 : 金融服務 物流 設計 航運及旅遊業 ( 包括會議及展覽服務 ), 服務對象不限於香港, 更包括內地 東南亞及其他地區的企業 時至今日, 服務業佔了香港 GDP 超過 90%, 令香港成為全球服務業主導程度最高的經濟體之一 香港經濟再一次成功轉型, 因應這個改變, 貿發局目前投放相等的資源於推廣香港多元化的服務業 與過去推廣香 today. Asia is now the world s economic 港產品一樣, 我們協助服務業者尋找新市 Left: The Chairman welcomed some high-ranking guests to the Hong Kong Dinner in London in November 2012, including (left to right): Lord Green, British Minister of State for Trade & Investment; Chancellor of the Exchequer George Osborne; and Carrie Lam, Chief Secretary of the Hong Kong SAR Government 左 : 主席歡迎多位貴賓出席 2012 年 11 月在倫敦舉行的香港晚宴, 包括 :( 左至右 ) 英國貿易與投資大臣葛霖 英國財政大臣歐思邦及香港特區政務司司長林鄭月娥 engine, led by the mainland and a vibrant ASEAN, both of which have a fast-growing and consumption-minded middle class. Looking ahead, the next 12 months will be challenging for Hong Kong exporters. We will witness a generally slow global trade 場, 為他們物色潛在的合作夥伴, 尤其是對各式服務需求日增的內地企業 環球貿易重心轉移過去的經歷和發展, 令香港貿發局隨時準備好面對今天的挑戰 亞洲是目前全球經濟發 8 9

7 Right: The Chairman opened the Asian Financial Forum in January 2013, noting that more than 90 prominent international speakers, including finance ministers and CEOs of top multinational corporations, were on hand to share their expertise and insight. Nearly 2,400 attended the two-day event 右 : 主席為 2013 年 1 月舉行的亞洲金融論壇主持開幕儀式, 為期兩天的論壇邀得超過 90 位國際知名的講者, 包括各國財長及跨國集團的高層代表, 與近 2,400 位參會人士分享真知灼見 environment, with sustained headwinds such as protectionism. As the European Union continues to muddle through the debt crisis, and other developed countries struggle with their own problems, the world economy would, at best, expand moderately. Among developed economies, the United States looks stronger and more resilient. Economists are forecasting modest growth on the back of continued monetary easing, stronger employment numbers and an improving housing market. In Asia, the fiscal and monetary stimulus pursued by Japan s new government should give rise to a long-awaited recovery. While a weaker yen should be a boon to exports, the territorial dispute with China continues to impact on various sectors of 展的火車頭, 當中尤以中國內地及東盟最具潛力, 其中產階層的人數增長迅速, 消費力日增 展望未來, 對香港的出口商而言, 未來 12 個月將充滿挑戰 全球貿易的環境仍然存在不少隱憂, 前景未許樂觀, 貿易保護主義抬頭, 加上歐盟仍然受到歐債危機所困擾, 各個發展成熟的經濟體又有各自的問題, 全球經濟恐怕最多只能取得溫和的增長 在各個成熟經濟體當中, 美國的表現似乎比較理想, 復蘇的步伐有所改善 經濟學家預測, 在量化寬鬆的貨幣政策持續推行 就業數據好轉 房屋市場改善等種種利好因素的支持下, 該國的經濟可取得溫和的增長 在亞洲, 日本的新政府正推行新的財政及 經濟 日元弱勢將有利其出口, 不過中日之間的領土糾紛將繼續影響日本經濟的不同領域 中國內地把新一年的增長指標定於 7.5%, 以政府的開支和審慎的貨幣政策保持穩定而平衡的增長 新的領導班子將著力改善老百姓的生活水平, 致力推動工業化 城鎮化和農業現代化, 這將為香港從事消費品及相關服務業的公司帶來龐大的商機 新的年代新的貿發局走在時代的前線 早著先機, 一直是貿發局奉行的原則, 我們絕對不能一成不變, 只重覆做更多同樣的工作, 必須為中小企開創新的發展路向, 尋找新機遇 未來一年, 我們將聚焦兩個新的工作重點 第一, 協助外國企業利用香港的平台進入內 China has set a target of 7.5 per cent growth. More subdued and balanced growth will be supported by government spending and still moderate monetary policies. The new leadership is focusing on lifting the living standards of the general public, while also identifying industrialisation, urbanisation and agricultural modernisation as priorities, which will bring great opportunities for our suppliers of consumer goods and relevant services providers. NEW ERA, NEW TDC Staying ahead of the curve has always been a requirement at TDC. We cannot just do more of the same; we have to be out front, pathfinding and creating opportunities. In the coming year, we will focus on two new initiatives: helping foreign companies enter the mainland market through Hong Kong, and assisting mainland companies to do international expansion through Hong Kong. In both directions, there is a value-add to Hong Kong s services sector, particularly banking and finance, and the professional services. Overseas, we will launch a significant Hong Kong promotion in New York and Los Angeles in June Under the banner of Think Asia, Think Hong Kong, this promotion will highlight the advantages of the Hong Kong business platform for US companies, which are now looking beyond their domestic market for opportunities in the relatively robust Asian region. investment activities, we are working closely with the mainland s Ministry of Commerce to explore such opportunities with Hong Kong companies. A Hong Kong-Guangdong joint investment mission to North America with the Economic and Information Commission of Guangdong Province will take place in June Riding on the aforementioned US mega-promotion, the mission will feature business-matching meetings involving Hong Kong services providers and connecting Guangdong and North American companies. A similar initiative is being planned with Fujian authorities. LOOKING AHEAD All TDC staff realise that we are committed to achieving three main objectives: helping Hong Kong companies maximise opportunities created by the reshaping global economy, championing Hong Kong s role as the business hub of Asia and sharpening our abilities to serve SMEs. TDC has come a long way from its humble beginning in 1966, to become one of the most successful trade promotion agencies. And today we are well prepared to continue adding value to Hong Kong s economy. Last but not least, I wish to thank Council members and the Hong Kong SAR Government for their invaluable support, and Council staff for their innovative spirit and hard work. Together, I believe that we have made a great team for Hong Kong. 環球業務 沿著這兩個發展方向, 香港的服務業均能提供附加值, 特別是銀行及金融業 專業服務等 在海外市場, 今年 6 月貿發局在美國紐約和洛杉磯舉辦大型的推廣香港活動 - 邁向亞洲首選香港, 向有意走出國門在亞洲地區尋求機遇的美國公司, 推廣香港商貿平台的優勢 為協助內地企業進行海外投資活動, 貿發局與國家商務部緊密合作, 聯同香港公司一起探索機遇 2013 年 6 月, 我們與廣東省經濟和信息化委員會合作組織一個香港 - 廣東聯合投資考察團前往北美洲, 活動期間將為香港的服務業者 廣東省企業及北美公司安排商貿配對會議 我們更籌劃與福建省當局合辦類似的活動 展望未來貿發局全體員工, 都專心一致 全力以赴達成三大目標 : 協助香港公司把握環球經濟重整所帶來的機遇 ; 推廣香港作為亞洲商業樞紐的角色, 以及更好的裝備自己為中小企服務 從 1966 年成立至今, 香港貿發局由一個小小的團隊, 發展成今天全球最成功的貿易推廣機構之一, 走過了一段漫長的日子 今天, 我們隨時作好準備為香港經濟增值而努力 最後, 我衷心感謝理事會成員及香港特區政府的大力支持, 以及全體員工的創新精神和辛勞工作 我相信, 憑著大家的同心協力, the Japanese economy. 貨幣政策, 可望重新激活日本低迷多時的 地市場 ; 第二是鼓勵內地企業借助香港拓展 To help mainland companies outbound 一定能夠為香港開創更光輝的未來 10 11

8 From the Executive Director HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2012/13 總裁報告 We balanced our overseas services promotions with major forums in Hong Kong to showcase our city as a world-class business platform. 我們不單在海外舉辦推廣服務業的活動, 同時在香港組織大型論壇, 顯示香港作為世界一流商貿平台的地位 Hong Kong: Asia s Business Services Hub With Japan recovering in the aftermath of the tragic March 2011 events, we felt the time was right to introduce Hong Kong s services to Japanese businesses seeking opportunities beyond their domestic market. The resulting mission, a 130-member d e l e g a t i o n o f s e n i o r H o n g K o n g government and business leaders, briefed Japanese businesspeople on how to work with Hong Kong to expand their markets on the Chinese mainland and abroad. Called Think Global, Think Hong Kong, it featured events in Tokyo and Osaka 香港..亞洲的商業服務中心日本經濟正從 2011 年 3 月的災難中復甦, 不少日本企業均有意踏出家門, 發掘海外市場商機, 我們認為這正是向日本商界推廣香港服務的良機 有見及此, 我們率領一個由 130 位香港政府官員和商界領袖組成的代表團出訪日本, 向當地商界介紹如何借助香港服務業, 開拓中國內地和海外市場 是次名為 邁向全球首選香港 的推廣項目於 2012 年 5 月在東京和大阪舉行, 並得到 14 個香港的夥伴機構和 107 個日本組織襄助, 在兩個城市舉行了多場商貿論壇和研討會, 吸引逾 3,700 人參加 隨後的 10 個月, 我們接獲逾 15,000 宗 Fred Lam, JP 林天福太平紳士 Fiscal 2012/13 was a challenging year for Hong Kong exporters, particularly our SMEs, which faced headwinds from a generally sluggish global economy. Yet even a difficult environment will yield opportunities. With emerging and mature market economies seeking robust regions with which to trade, we made progress by promoting Hong Kong as Asia s central business district. Building on our city s economic advantages, we continued our series of overseas mega-promotions in select mature markets. And we didn t have to look far to launch our biggest overseas event of the year. 香港的出口貿易在 2012/13 財政年度遇到重重挑戰, 當中又以中小企業因環球經濟疲弱不振而受到較大影響 然而, 再艱難的環境也可孕育生機 不論是新興或成熟市場的國家, 都正積極物色有潛力的地區開拓雙邊貿易, 我們亦把握這個時機, 進一步推廣香港作為亞洲核心商業區的優勢 憑藉香港在經濟上的眾多優越條件, 我們繼續在個別成熟市場, 進行一系列大型的海外推廣活動, 我們就在距離香港不遠的日本舉行了本年度最大型的海外推廣項目 Left: HKTDC Executive Director Fred Lam (right) gave Wen Jiabao, Premier of the State Council of the People s Republic of China, an overview of Hong Kong s pavilion at the China International Fair for Trade in Services, held in Beijing in May Mr Lam led 39 companies from several Hong Kong services sectors to the fair and a concurrent symposium. With Mr Lam are (left to right): Liu Qi, Secretary of the Beijing Municipal Party Committee; Mr Wen; and Chen Deming, Minister, Ministry of Commerce 左 : 香港貿發局總裁林天福 ( 右 ) 向中華人民共和國國務院總理溫家寶介紹中國 ( 北京 ) 國際服務貿易交易會 ( 簡稱 京交會 ) 內的香港館 京交會於 2012 年 5 月在北京舉行, 林先生親自帶領 39 家香港服務業公司之代表參觀該展覽及出席同期舉行的洽談會 圖中所見 ( 左至右 ): 北京市委書記劉淇 溫總理 商務部部長陳德銘及林先生 12 13

9 Right: The Executive Director (right) joined Hong Kong SAR Government Financial Secretary John Tsang (centre) on a tour of the ever-popular HKTDC Hong Kong Book Fair in July The 23 rd edition of the annual fair attracted some 900,000 visitors during its week-long run, despite enduring shortened hours due to a typhoon. On the left is HKTDC Deputy Executive Director Benjamin Chau 右 : 總裁為香港特區財政司司長曾俊華 ( 中 ) 充當 導遊, 引領他瀏覽 2012 年 7 月舉行的香港書展 第 23 屆書展七日的展期雖受颱風影響被迫關閉數小時, 但仍吸引 90 萬人次入場參觀 圖中左方為香港貿發局副總裁周啟良 in May Helped by 14 Hong Kong partners and 107 Japanese organisations, we drew more than 3,700 participants to business forums and seminars in the two cities. Our messages were well-received: trade enquiries to Hong Kong from Japanese companies increased by nearly 50 per cent, year-on-year, to more than 15,000 in the 10 months after the event. The Japan mega-promotion followed our September 2011 Think Asia, Think Hong Kong event in the United Kingdom. The UK promotion deserves mention because of the results it continued to generate. In the year following that event, business enquiries were up 80 per cent, year-onyear, to more than 126,000. Enquiries were up another 11 per cent from October 2012 to March We balanced our overseas services promotions with major forums in Hong Kong to showcase our city as a world-class business platform. Events such as the Hong Kong International Film & TV Market (FILMART) continued to grow. The March 2013 event, 日本公司提出有關香港貿易的查詢, 按年增加近 50%, 足證我們訊息傳遞的成效顯著 這次在日本舉辦的大型推廣活動, 是我們 2011 年 9 月在英國進行的 邁向亞洲首選香港 活動的延續 我不厭其煩重提這場在英國舉行的推廣活動, 是因為它的作用迄今仍未退卻 在活動結束後一年, 我們所接到的貿易查詢按年增加 80%, 共超過 126,000 宗 從 2012 年 10 月至 2013 年 3 月, 查詢數目再攀升 11% 我們不單在海外舉辦推廣服務業的活動, 同時亦在香港組織大型論壇, 顯示香港作為世界一流商貿平台的地位 多個活動包括香港國際影視展的規模不斷壯 710 家企業參展及 6,317 名業內人士入場參觀, 兩個數字均刷新紀錄 香港國際影視展不但捧場者眾, 期間舉行的研討會題材同樣吸引, 例如一場談及改編著作成為電影劇本的專題研討會大受歡迎, 進一步提升香港國際影視展作為全球影視娛樂業界盛事所享之盛譽 2013 年 1 月舉行的第六屆亞洲金融論壇, 吸引世界各地近 2,400 人出席, 超過 500 位記者到來採訪, 為的是聆聽 90 多位地位顯赫的國際政商界領袖和金融翹楚, 發表對亞洲湧現的新商機的真知灼見 同時, 亞洲金融論壇也日漸被公認為可促進中國內地與外國企業達成交易的平台 此外, 我們所舉辦的兩個會議今年踏入第二 and visitor numbers of 710 and 6,317 respectively. Beyond numbers, compelling seminars, including the adapted-screenplay writing session, bolstered FILMART s reputation as one of the most important entertainment industry events of its kind in the world. The sixth edition of the Asian Financial Forum (AFF), in January 2013, attracted nearly 2,400 participants and more than 500 journalists from around the world. They came to hear about the latest opportunities in Asia from more than 90 internationally respected leaders in government, finance and business. The AFF is also increasingly recognised as a forum where deals between mainland and overseas interests are done. In addition, we made large gains in two second-year forums covering areas we consider key to our city s international business future. The Business of IP Asia Forum (BIP Asia) and the Asian Logistics and Maritime Conference both saw strong growth during their 2012 editions. These important services events enhance Hong Kong s reputation as a leading intellectual property market and a logistics centre. BIP Asia drew more than 1,400 participants in December 2012, up 103 per cent over its debut year, while the turnout at the logistics conference, in November 2012, was virtually double the previous year s inaugural edition, up 99 per cent, to almost 1,300 participants. Hong Kong is a major base for licensors Asia, particularly the mainland, where the market for licensed goods has grown from US$1.1 billion in 2005 to US$4.6 billion in We promote Hong Kong as the licensing hub of Asia through our Hong Kong International Licensing Show, the largest of its kind in the region. For the January 2013 show, we put a priority on developing the concurrent Asian Licensing Conference to position Hong Kong as a licensing industry thought leader. We brought in top licensing professionals from all over the world, which helped the second-year event achieve an 86 per cent attendance jump, to more than 1,000. Pathfinding for SME Exporters Alongside our promotional gains on behalf of Hong Kong, sourcing new markets for our products and services exporters was a key focus for us. In Asia, we identified several markets that afford good potential for them. Select ASEAN members such as Indonesia hold particular promise. With the world s fourth-largest population and Southeast Asia s largest economy, Indonesia was specially selected for Lifestyle Expo, a showcase for Hong Kong manufacturers to promote their brands in this fast-growing market. Our second Lifestyle Expo in Jakarta in the past 12 months attracted more than 10,000 buyers. Several Hong Kong vendors received good orders at the March 2013 expo, with a houseware company confirming that its products will be available in a Jakarta Sogo this summer. We also led two missions to newly opened 疇, 對於推動香港作為國際商貿中心的未來發展, 均扮演重要角色 所指的是亞洲知識產權營商論壇與亞洲物流及航運會議, 兩者於 2012 年皆有可觀增長 這兩個服務業界的重要會議, 有助提升香港作為領先的知識產權交易中心和物流樞紐的地位 於 2012 年 12 月舉行的亞洲知識產權營商論壇, 與會人數超過 1,400 位, 較首次舉辦時增加 103%; 而 2012 年 11 月舉行的第二屆物流會議, 出席人數幾乎倍增至接近 1,300 人, 增幅達 99% 對銳意進軍亞洲 ( 特別是中國內地 ) 市場的品牌授權商來說, 香港是一個重要據點 由 2005 年至 2011 年, 內地的授權商品市場總值從 11 億美元增至 46 億美元 貿發局於 2013 年 1 月舉辦的香港國際授權展, 是區內最大型的授權業展覽, 全力推動香港成為亞洲授權業樞紐 而舉辦亞洲授權業會議的首要目標, 是塑造香港作為推動授權業發展的領導者 第二屆亞洲授權業會議匯聚世界各地的授權業專家, 與會者人數更躍升 86%, 至超過 1,000 人 為中小型出口企業開創新路向除了到各地推廣香港外, 為本港的產品及服務開拓新市場, 亦是我們的重點工作 貿發局為港商於亞洲地區辨別出最具潛力的市場, 當中以印尼等東盟成員國的發展前景尤其樂觀 印尼人口全球排名第四, 亦是東南亞最大的經濟體, 因此我們特意於當地舉辦時尚生活匯展, 協助港商推廣品牌, 把握當地市場迅速發展的機遇 在剛過去的 12 our 17 th edition, featured record exhibitor 大 第 17 屆影視展於 2013 年 3 月舉行, 吸引 屆, 均取得更佳的成績, 而它們所牽涉的範 looking to expand their business into Myanmar, which attracted great interest 個月期間, 我們於雅加達舉行了第二屆時尚 14 15

10 from Hong Kong companies, Myanmar 生活匯展, 吸引逾 10,000 名買家到場 ; 在 Farther afield, we led missions to Latin spot sales, while others used the exposure 想選擇, 同時香港應與該國建立商貿關係 Below: The Executive Director led a 150-person delegation to Myanmar in March 2013 to explore business opportunities between the newly emerging ASEAN member and Hong Kong. As part of the visit, Mr Lam met with senior officials. He is pictured here with His Excellency U Thein Aung, Myanmar s Deputy Minister, Ministry of Industry 下..總裁於 2013 年 3 月率領一個由 150 名成員組成的商貿代表團訪問緬甸, 探索這個新興東盟成員國的商機 訪問期間, 他與多名緬甸高層官員會面, 包括圖中的緬甸政府工業部副部長 U Thein Aung officials and our local news media. We took 69 delegates there in June 2012, on a mission organised with the Hong Kong Apparel Society. Then, in March 2013, I led 150 businesspeople to the country. These eye-opening visits examined Myanmar as a possible production base for relocating manufacturing from the increasingly costly Pearl River Delta, and as a country for establishing trade relations. A tour of Yangon, Myanmar s largest city, and areas beyond, also revealed several opportunities, particularly for Hong Kong logistics and infrastructure players. 這項於 2013 年 3 月舉行的展覽中, 多家香港供應商均取得滿意的訂單量, 其中一間家品公司的產品, 更將於今夏在雅加達崇光百貨上架 另外, 我們兩度率團出訪最近對外開放市場的緬甸, 香港企業 緬甸政府官員和本港新聞媒體對此反應熱烈 2012 年 6 月, 我們聯同香港製衣同業協進會, 率領 69 名代表出訪緬甸 其後, 我在 2013 年 3 月親自帶領 150 名商界代表前往該國考察 多個參觀活動令我們眼界大開, 認識到當地是港商因珠三角地區成本上漲而考慮遷移生產基地的理 America in August 2012 and to Africa three months later. For the former, we teamed up with the Chinese Manufacturers Association to explore opportunities in Brazil, which will host the World Cup and the Olympic Games in 2014 and 2016 respectively. Mexico, which recently signed a double-taxation agreement with Hong Kong, was an important stop, as was Chile and a firsttime visit to Peru. Each visit attracted some 100 businesspeople and featured businessmatching sessions. Continued growth in select African economies took us to the vibrant markets to open shops on the mainland or strike distribution deals for their products. We also opened our second mainland Design Gallery (DG) shop in Guangzhou, in July 2012, augmenting our original store in Beijing. The retail outlets feature Hong Kong-designed products. In March 2013, we opened a DG outlet in an upscale Shanghai department store, the first in a planned shop-in-shop concept designed to help Hong Kong brands set up counters in key mainland consumer markets. More than 130 brands have been available at DG stores this past year, while more than 200 Hong Kong brands have 代表團先後參觀緬甸最大城市仰光和其他地點, 喜見當地商機處處, 對於本港從事物流及基建的企業尤其吸引 放眼全球, 我們於 2012 年 8 月及 11 月, 率團到訪拉丁美洲及非洲 拉丁美洲考察團是與中華廠商聯合會合辦的活動, 前往 2014 年世界盃及 2016 年奧運會主辦國 - 巴西發掘商機 其他主要訪問地點包括 : 剛與香港簽訂避免雙重徵稅協定的墨西哥 智利和我們首次到訪的秘魯 各站活動均吸引約 100 名商界人士參與, 並設有商貿配對環節 of Kenya, Nigeria and Ghana. Our 20- been featured on the DG online version, 有見部分非洲國家的經濟發展迅速, 我們 member African mission held some 500 business-matching meetings there. Growing interest in electronics, consumer appliances and textiles has placed these African countries on our radar, and we will monitor their progress for future opportunities. which caters to the mainland fondness for Internet shopping. Our second SmartHK event on the mainland, in Hangzhou in August 2012, positioned Hong Kong companies as allies helping mainland companies upgrade in the creative, technology and business- 本年度率團造訪了肯雅 尼日利亞和加納 由 20 位成員組成的非洲訪問團, 在當地進行了 500 多節商貿配對會議 我們察覺到三國對電子產品 電器和紡織品需求日盛, 並將密切留意各國的發展動向, 務求把握未來商機 Building Brands on the Mainland Mainland consumers continue to look to Hong Kong for cues to international trends and styles. We saw this as an opportunity to organise Style Hong Kong Shows, which help our manufacturers build lifestyle brands in new mainland markets. This past year, more than 1.4 million mainlanders attended shows in five cities, including first-time events in Dalian, Xian and Nanning. These events were well received, with many Hong Kong businesses support areas. We brought more than 200 services providers, who met with over 10,000 visitors from Zhejiang province, prompting more than 640 businessmatching meetings. Bringing the World to Hong Kong For all the advances in connecting businesspeople online, many buyers and sellers prefer to do their business at trade fairs. We organise more than 30 fairs a year; nine of them are the largest of their kind in Asia, three are the largest in 在中國內地推廣品牌中國內地消費者仍然視香港為國際潮流時尚的引領者, 我們因此繼續在內地舉辦香港時尚購物展, 協助港商在內地一些新市場推廣時尚生活品牌 去年, 超過 140 萬名內地居民參觀了分別於五個城市舉辦的時尚購物展, 當中的大連 西安和南寧市都是首次舉辦的 公眾對時尚購物展的反應理想, 不少港商在購物展現場銷情暢旺, 更有展商借助購物展的宣傳效用, 成功在當地開設分店或擴展 finding success in the form of on-the- the world. This fiscal year, we attracted 產品分銷渠道 16 17

11 event in visitor numbers, we staged more 起, 但仍有不少買家和供應商以貿易展覽 辦 50 多項相關活動 而 2013 年 1 月舉行的香 Above: The Executive Director signed a memorandum of understanding with Hidehiro Yokoo, President of the Japan External Trade Organization, at the Think Global, Think Hong Kong event, 15 May 2012, in Tokyo. The promotion was the largest campaign ever launched in Japan by the HKTDC. It highlighted how Hong Kong can help Japanese companies realise new opportunities in Asia, particularly on the Chinese mainland. Also in the photo, back row (left to right): Gregory So, Secretary for Commerce and Economic Development of the Hong Kong SAR Government, and Mitsuyoshi Yanagisawa, Senior Vice Minister of Economy, Trade and Industry of Japan 上 年 5 月 15 日, 於 邁向全球首選香港 活動 東京站, 總裁與日本貿易振興機構副理事長橫尾英博簽署合作協議, 進一步促進兩地貿易 邁向全球首選香港 是香港貿發局歷來在日本舉辦最大型的推廣活動, 目的是向當地商界闡述香港如何協助日商開拓亞洲, 特別是中國內地市場的機遇 圖中所見 ( 後排, 左至右 ) 為香港特區商務及經濟發展局局長蘇錦樑及日本經濟產業副大臣柳澤光美 683,479 buyers and 33,851 exhibitors to our fairs, up 1.2 per cent and 3.3 per cent respectively over the previous year solid achievements in a challenging period. The vast majority of our shows take place in downtown Hong Kong, and are gaining currency as marketing shows, where exhibitors launch new products for Asian consumption. This past year, we built up our brand-name halls, seeing solid exhibitor increases in such fairs as our Baby Products and Lighting (Autumn) shows. We also see our trade fairs as natural opportunities to promote Hong Kong as an intellectual property trading hub. This fiscal 繼北京後, 我們於 2012 年 7 月在廣州開設內地第二家 香港. 設計廊 分店, 作為香港原創設計產品的零售點 2013 年 3 月, 另一家設計廊在上海市某高級百貨店內開業, 成為首家以 店中店 概念開設的設計廊, 進一步協助香港品牌進駐內地主要的消費市場 過去一年, 香港. 設計廊 展示及銷售逾 130 個品牌的產品, 而 香港. 設計廊 的網上店則發售超過 200 個香港品牌, 迎合內地消費者熱衷網購的趨勢 我們於 2012 年 8 月在杭州舉辦第二屆 轉型升級. 香港博覽, 重點推廣香港公司是內地企業的理想夥伴, 能夠協助企業在創意 than 50 related events across the city. For our January 2013 World Boutique, Hong Kong, we teamed up with about 120 Hong Kong outlets to bring the show to the public, staging fashion displays in shops and cafes. Corporate Marketing and Public Relations This year, we invited an external consultant to review our marketing communications approach and effectiveness with Hong Kong stakeholders. The findings showed good endorsement of our work, as well as providing recommendations that will be implemented in due course. Our communications benefited from advances made in the social-media space. This past year, more than ever, we used such social media sites as LinkedIn, Facebook, Twitter and Google+, as well as mainland vehicles Weibo, Tudou, and Youku, to extend the reach of our messages. Whether it is across the world through new media, or across a display case at a trade fair, we will continue to seek new ways to help our companies benefit from the rapidly changing global business environment. I invite you to browse through our annual report, especially our interactive online version, to learn more about the work we do at the HKTDC on behalf of Hong Kong and its SMEs. 會為接洽業務的首選途徑 我們每年舉辦超過 30 項展覽, 當中有九項是全亞洲同類型展覽中規模最大的, 三項更屬世界第一 本財政年度, 參觀貿發局展覽會的買家人數多達 683,479 人, 參展商多達 33,851 家, 分別較上一年增加 1.2% 和 3.3%, 考慮到年內甚為困難的經濟環境, 有此成績實屬難能可貴 我們大部分的展覽會都在香港商業區的心臟地帶舉行, 更日漸成為參展商選擇進行市場推廣的重要台階, 藉此向亞洲消費市場推介最新產品 過去一年, 我們在多項展覽 ( 包括香港嬰兒用品展和秋季燈飾展 ) 中設立的品牌廊, 參展商數目均取得可觀升幅 我們相信, 每項展覽都是推廣香港作為知識產權交易中心的良機 本年度, 我們在八項展覽中設立知識產權展區, 參觀者可與香港及外國知識產權服務提供者交流 我們亦嘗試令旗下的時尚生活展覽, 成為更面向群眾 親近市民的盛事 以參觀人次計,7 月舉行的書展是全世界最受歡迎的中文書展 書展期間, 我們在全城不同地點舉 港國際時尚薈萃期間, 我們拉動了全港約 120 家零售商舖及餐廳, 一同將這場時裝盛會融入大眾市民的生活圈子 機構推廣及公共關係今年, 貿發局聘請了一家顧問公司, 檢討本局向香港各類持份者進行市場推廣及傳遞訊息之策略和效益 檢討結果對我們的工作成效予以肯定, 顧問公司並提出改善建議, 我們將盡快落實有關建議 社交媒體發展日新月異, 令我們的傳訊工作更有效率 接觸面得以擴闊, 過去一年, 我們較以前更積極利用多個社交媒體傳播訊息, 包括 :LinkedIn Facebook Twitter 及 Google+, 以及在中國內地大行其道的社交網站 : 微博 土豆網及優酷網, 使我們發放訊息的範圍更廣更遠 不論是透過新媒體連接世界, 還是透過展覽會場內的展示櫃, 我們會不停發掘新的途徑, 協助中小企從全球瞬息萬變的營商環境中把握商機 我誠意邀請你仔細閱讀這份年報, 特別是它的網上互動版, 深入了解香港貿發局為香港和本港中小企業所做的工作 year we featured IP zones in eight fairs, enabling participants to mingle with Hong Kong and overseas IP services providers. As for our lifestyle shows, we took strides to open them up to the community. For our annual July Book Fair, the world s most popular Chinese-language book 科技和商業支援方面轉型升級 是次活動獲 200 多家本港的服務公司參與, 超過 10,000 名浙江省企業代表前來參觀, 期間進行了超過 640 節商貿配對會議 促進香港與全球的經貿聯繫儘管網絡世界可以把各國商人聯繫在一 Right: The Executive Director shared a moment with Andrew Wong, Permanent Secretary for Commerce and Economic Development, at the fifth Hong Kong International Wine & Spirits Fair. The November 2012 fair featured record numbers of buyers and exhibitors and boosted Hong Kong s reputation as Asia s wine-trading centre 右..總裁與香港特區商務及經濟發展局常任秘書長黃灝玄一同出席第五屆香港國際美酒展的主題晚宴, 美酒展於 2012 年 11 月舉行, 參展商及買家數字均打破歷屆紀錄, 有助建立香港為亞洲酒類貿易樞紐的地位 18 19

12 Helping Hong Kong SMEs Find New Markets 支援中小企尋找新市場 In a year of global economic challenges, the HKTDC explored a wealth of new opportunities for small and medium-sized enterprises at home and abroad. 在全球經濟挑戰重重的一年, 香港貿發局在本港及海外為小中企業探索無限新機遇

13 Helping Hong Kong SMEs Find New Markets 支援中小企尋找新市場 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2012/13 To help Hong Kong SMEs do business in a difficult global environment, we explore new markets both overseas and on the Chinese mainland. Our plan was to create a pathway to new and diversified markets that would be receptive to Hong Kong manufacturers and services providers. Margaret Fong, Deputy Executive Director, HKTDC 為協助香港的中小企在全球充滿挑戰的經濟環境中營商, 我們引領香港的製造業和服務業者在海外和內地尋找新的市場, 拓展商機 香港貿發局副總裁方舜文 Executive Director Fred Lam. Represented 問團到訪柬埔寨和泰國 來西亞和越南, 探索當地商機, 近 20 家公 were some 15 Hong Kong sectors, including electronics, garments, jewellery, 東盟市場當中, 印尼是香港貿發局大力支持 司參與 Opening Doors to ASEAN Emerging from decades of isolation, Myanmar made headlines not only politically but also because of its growing business environment. Hong Kong SMEs considering factory relocations and other trade opportunities joined the HKTDC on two trade missions, beginning with a June 2012 trip organised with the Hong Kong Apparel Society. Nearly 70 delegates took part in meetings with Myanmar officials as Above: Workers sew garments at the Lat War Company factory in Yangon, Myanmar, where a June 2012 HKTDC delegation explored opportunities for factory relocation and investment in infrastructure and industrial-park development 上 : 製衣工人在緬甸的 Lat War Company 工廠內縫製服裝 2012 年 6 月, 香港貿發局率領訪問團到緬甸考察, 探討遷移廠房 投資基建設施和發展工業園的機會 Left: Dock workers load goods at Myanmar International Terminals Thilawa, a deep-sea port 25 kilometres south of Yangon. In March 2013, an HKTDC business mission visited the facility, which is near a special economic zone. Myanmar officials hope that Hong Kong expertise and investment will help upgrade the infrastructure surrounding the facility 左 : 工人於緬甸國際碼頭 Thilawa 進行上載貨物的工作, 該碼頭位於仰光以南 25 公里的一個深水港口 香港貿發局在 2013 年 3 月率領商貿訪問團參觀該碼頭設施, 碼頭設於一個特別經濟區附近 緬甸官員期望, 香港的專業知識及投資能有助提升碼頭周邊的基建設施 well as visits to factories and a proposed industrial park. In March 2013, a 150-member business mission visited Myanmar, led by HKTDC 進軍東盟緬甸走出數十年的隔離局面, 逐步開放, 不僅在政治上成為受注目的國家, 其營商環境亦不斷改善 正考慮搬遷廠房或發掘其他貿易機遇的香港中小企, 參加了香港貿發局舉辦的兩個貿易訪問團, 其中之一與香港製衣同業協進會合辦, 於 2012 年 6 月啟程 近 70 名團員出席了與緬甸政府官員的會議, 並參觀了當地的工廠和擬建工業園的環境 在 2013 年 3 月, 由 150 名成員組成的代表團到訪緬甸 是次訪問團由香港貿發局總裁林天福帶領, 團員來自香港約 15 個行業, 包括電子 服裝 珠寶 鐘表和其他製造行業 物流 基建及房地產服務 金融與銀行業及其他行業 代表團亦包括一個物流業訪 watches and other types of manufacturing, as well as infrastructure and real estate services, finance and banking. The delegation included a logistics mission, which also visited Cambodia and Thailand during the trip. Indonesia was on the itinerary for HKTDC efforts to support Hong Kong SMEs in Association of Southeast Asian Nations (ASEAN) markets. For the second year in a row, Lifestyle Expo in Jakarta brought Hong Kong consumer products to the Indonesian capital. The March 2013 product expo featured some 200 Hong Kong exhibitors. Malaysia and Vietnam were also targeted with a multi-sector business mission Right: HKTDC Executive Director Fred Lam (left) and Johnny Lau, Director of Sino Star (Far East) Ltd, inspected a shirt made at the Lat War Company factory in Myanmar during the Council s second trip to the country, in March 2013 右 : 香港貿發局於 2013 年 3 月再次到訪緬甸, 行程包括到當地公司 Lat War Company 工廠進行考察 圖為香港貿發局總裁林天福 ( 左 ) 與昇隆 ( 遠東 ) 有限公司總監 Johnny Lau 檢視於工廠內製成的恤衫 中小企開拓的國家之一 連續兩年, 貿發局在雅加達舉辦時尚生活匯展, 把香港消費品帶到印尼首都作大型推廣 這個在 2013 年 3 月舉行的產品展覽會約有 200 家香港公司參展 另一方面, 香港貿發局亦於 2012 年 11 月組織了涵蓋多個行業的商貿訪問團前往馬 從美洲跨越到非洲本財政年度, 貿發局的工作重點亦包括開拓拉丁美洲的機遇, 尤以巴西為然 該國已經為舉辦 2014 年世界盃和 2016 年夏季奧運會密鑼緊鼓, 為香港中小企締造了推廣其商品的機遇 而墨西哥與香港之間訂立避免雙重 22 23

14 Right: At the Lifestyle Expo in Jakarta, HKTDC Deputy Executive Director Margaret Fong (left) led a VIP tour that included Hong Kong SAR Government Secretary for Commerce and Economic Development Gregory So (centre) and Neddy Rafinaldy Halim, Deputy Minister, Marketing and Promotion, Indonesian Ministry of Cooperatives and Small and Medium Enterprises (second from right) 右 : 香港貿發局副總裁方舜文 ( 左 ) 帶領多位貴賓, 包括 : 香港特區商務及經濟發展局局長蘇錦樑 ( 中 ) 以及印尼中小企合作部副部長 ( 市務及推廣 )Neddy Rafinaldy Halim( 右二 ) 一同參觀於雅加達舉行的時尚生活匯展 other parts of the world as global economic rebalancing expands the ranks of the middle class in many emerging markets. Another destination keenly watched by Hong Kong exporters of electronics, garments, fashion accessories and building materials is Africa, where dramatic to Qatar and the United Arab Emirates in September 2012, putting infrastructure development and real estate-related services opportunities on the table. Mainland Aspirations The Chinese mainland continues to hold great promise for Hong Kong companies. 日利亞, 致力拓展當地的商機, 期間更舉辦 了近 500 個商貿配對會議和其他會議 2012 年 9 月, 貿發局組織另一訪問團到訪卡塔爾 和阿拉伯聯合酋長國, 全力開拓基礎建設和 房地產相關服務方面的機遇 聚焦中國內地市場 Below: HKTDC Assistant Executive Director Raymond Yip (centre, in striped shirt) and Stephen Wong, HKTDC Regional Director, Middle East and Africa (black jacket), with African business mission members at Independence Gate in Accra, Ghana, one of several stops during the November 2012 trip, which also took in Nairobi, Kenya, and Lagos, Nigeria 下 :2012 年 11 月, 香港貿發局助理總裁葉澤恩 ( 中, 身穿條紋恤衫 ) 及中東及非洲首席代表黃志強 ( 身穿黑色西裝 ) 帶領商貿訪問團到訪非洲, 行程包括加納首都阿克拉 肯雅首都內羅畢及尼日利亞城市拉各斯 圖為訪問團於加納首都阿克拉的 Independence Gate 前留影 bringing some 20 companies to those countries in November From the Americas to Africa Latin America, in particular Brazil, was also on the agenda this fiscal year. The country is preparing to host the 2014 World Cup and the 2016 Summer Olympic Games, offering Hong Kong SMEs a wide range of merchandising opportunities. Equally promising for trade is a new double-taxation agreement between Mexico and Hong Kong. 徵稅協定, 同樣令兩地貿易前景勢頭大好 為把握商機, 貿發局於 2012 年 8 月在香港中華廠商聯合會的支持下, 舉辦了前往拉丁美洲的商貿訪問團 共有 20 多名團員到訪了巴西 智利 墨西哥和秘魯, 當地對本港的產品 - 尤其是眼鏡和電子產品深感興趣 隨著全球經濟發展的平衡有所改變, 許多新興 市場的中產階層不斷擴大, 帶動不同地區對香港優質產品的需求愈趨殷切 非洲的經濟正以高速增長, 是香港電子 服裝 時尚配飾及建材出口商密切留意的市場 2012 年 11 月, 香港貿發局組織了由 20 多家公司組成的代表團到訪加納 肯雅及尼 economic growth is under way. In November 2012, the HKTDC organised a mission for some 20 companies to Ghana, Kenya and Nigeria to explore business opportunities. Some 500 businessmatching sessions and other meetings took place. HKTDC missions also travelled Business missions travelled to the relatively untapped inland provinces and second- and third-tier cities. These well-received missions covered Ningxia in July 2012, Shandong in August 2012, and Anhui the following month. Meetings with provincial and municipal government leaders, company Reaching Out: Style Hong Kong Shows on the Mainland 在內地舉行的香港時尚購物展 Total Visitors (2012/13): 1,430,000 Chengdu Visitors 364,000 Xian Visitors 275,000 對於香港公司而言, 中國內地市場蘊藏巨大 的潛力 本年度的商貿訪問團分別前往港商 較少涉足的內陸省份和二 三線城市 這些 訪問團都取得熱烈反應, 包括 : 2012 年 7 月 到訪寧夏 2012 年 8 月到訪山東 2012 年 9 月到訪安徽 貿發局為團員安排了與省級和 Changchun Visitors 290,000 To follow up on these developments, the HKTDC organised a business mission to Latin America in August 2012, with support from the Chinese Manufacturers Dalian Visitors 298,500 Association. More than 20 delegates took part, visiting Brazil, Chile, Mexico and Peru, where there is growing interest in Hong Kong products particularly those in the optical and electronics sectors. Demand for such products has also been growing in (Click to learn more about Style Hong Kong Shows) 11/12 10/11 09/10 08/09 07/08 Nanning Visitors 202,

15 市級政府領導的會議 參觀當地企業及商貿 2012, of the HKTDC s latest Design Gallery, 配對會議 at the Guangzhou TeeMall. Together with an existing store in Beijing, the outlets 香港貿發局亦繼續於中國內地舉辦香港時尚購物展, 向內地消費者推介多元化的產品, 包括時裝及時尚配飾 鐘表 珠寶 禮品 featured some 130 Hong Kong lifestyle products, and offered greater exposure for the city s creative designers. 家庭用品 食品和化妝品 購物展於 2012 Plans were made for Design Gallery 年 5 月首次於陝西省西安市舉行, 共有 180 多家香港參展商參與, 並吸引了 275,000 參觀人次 counters to open inside the fashionable, high-end New World Department Stores on the mainland. The first shop-in-a-shop opened in Shanghai in March The 為了加強於內地推廣香港品牌, 貿發局安排了電視特輯系列從 2012 年 6 月開始在廣東省 Design Gallery also expanded in cyberspace, as the DG Online Shop widened its range of brands by 48 per cent, featuring more 播出, 向內地消費者推廣香港品牌產品 than 200 Hong Kong brands. Above: Traditional dress and the latest trends came together at the September 2012 Style Hong Kong Show in Chengdu, one of five Style Hong Kong Shows held across the Chinese mainland this fiscal year 上 : 香港貿發局於本財政年度在中國內地舉辦了五場香港時尚購物展 圖為多名身穿傳統服飾的女士參觀其中一場在 2012 年 9 月於成都舉行的購物展 visits and customised business-matching meetings were organised for the delegates. The HKTDC also continued its Style Hong Kong Shows on the mainland, offering mainland consumers a wide range of products, including fashion and fashion 有見香港時尚生活品牌在內地廣受歡迎, 香港貿發局於 2012 年 7 月在廣州天河城開設香港 設計廊的最新分店 連同原有的北京店, 兩所分店銷售約 130 個香港品牌的時尚生活產品, 為本港創意無限的設計師爭取曝光 香港貿發局已計劃在中國內地的高端百貨 Research Goes Digital To help Hong Kong companies boost their business, the HKTDC s resources for SMEs expanded this fiscal year, particularly with the launch of a new HKTDC Research portal, which went online in December The hktdc.com/research site responds to the growing need among businesspeople to access information quickly over a wide range of new digital platforms and mobile devices. The HKTDC Research site expanded its practical information on Hong Kong trade, major product and service industries, and developed and emerging markets, with a special emphasis on the mainland. 香港貿發局的經貿研究網站增加了有關香 港貿易 產品和服務行業 成熟市場和新 興市場 ( 尤其聚焦中國內地 ) 方面的實用 資訊 香港貿發局擁有一支由經濟師組成 的團隊, 所提供的服務包括分析最新的市 場趨勢和機遇, 以及各地市場規管條例和 消費者方面的資訊 香港貿發局研究報告 accessories, watches and clocks, jewellery, 店 - 新世界百貨開設設計廊專櫃 首間 店 gifts, houseware, food and cosmetics. In May 2012, Xian, in Shaanxi Province, was targeted for the first time by Style Hong Kong, with more than 180 Hong Kong exhibitors attracting 275,000 visitors to the event. Supporting the Style Hong Kong Shows were television infomercials broadcast 中店 已於 2013 年 3 月在上海開業 與此同時, 香港 設計廊的網上店所售賣的香港品牌數目大幅增加了 48% 至 200 多個, 大大擴展了港商在網購市場的發展空間 經貿研究邁向數字化香港貿發局於本財政年度為中小企提供更豐 Above: The HKTDC Design Gallery in Guangzhou, which opened in July 2012, followed the mainland s first Design Gallery, in Beijing. Design Gallery counters are also planned for upscale mainland department stores 上 : 香港貿發局於 2012 年 7 月在廣州開設 香港 設計廊 分店, 成為繼北京店後 香港 設計廊 的第二間內地分店 香港貿發局已計劃在中國內地的高端百貨店開設更多 香港 設計廊 專櫃 in Guangdong, beginning in June The infomercials showcased Hong Kong products directly to mainland consumers. The power of the Hong Kong lifestyle brand was also key to the opening, in July 富的網上資源, 特別推出了全新以客為本的經貿研究網站, 於 2012 年 12 月開通 現在, 中小企習慣通過多種電子平台和流動設備快速地獲得資訊, 該網站 ( 網址 : hktdc. com/research) 正可切合這方面的需要 Left: A visitor to the HKTDC SME Centre views the mobile version of the HKTDC Research portal, which has been optimised for use on mobile devices, allowing users to browse articles, photos and videos on the go 左 : 一名訪客於香港貿發局中小企服務中心內瀏覽香港貿發局經貿研究網站的流動版本, 該版本適用於各種流動設備, 方便用戶隨時隨地瀏覽文章 圖片及短片 26 27

16 again posted double-digit growth in expertise of the China Business Advisory 訊息和交流平台, 以及廣受中小企歡迎的 Above: Steven Tranquilli (left), Chief Executive of the Italian National Jewellery Association, was interviewed at the HKTDC Hong Kong International Jewellery Show by an HKTDC video crew for Market Insights, which were shown at the fairgrounds as well as in daily reports sent out to visitors. Nearly 40 of the new videos have been produced since the feature was introduced in October 2012 to help SMEs better understand buyer needs at trade events 上 :Italian National Jewellery Association 行政總裁 Steven Tranquilli( 左 ) 於香港貿發局香港國際珠寶展舉行期間, 接受了香港貿發局拍攝隊伍的採訪, 分享最新的市場趨勢 該訪問內容於展覽期間在展場內播放, 同時編輯成每日展訊, 發送給參觀人士 這項新的舉措於 2012 年 10 月推出, 製成近 40 條新短片, 幫助中小企了解買家的不同需求 現趨向更精要 更鮮明, 並加添了多媒體元素 至於貿發局的旗艦商貿電子通訊 - 香港貿發局周訊, 加入了多媒體資訊, 為中小企提供商業新聞和市場趨勢資訊 其訂閱人數再次錄得雙位數的增長 至 2013 年 3 月底, 接近 163,000 人訂閱了 香港貿發局周訊, 讀者人數達到 140 萬 Fast Facts More than 45,900 companies participated in overseas promotions. Opt-in subscriptions for Hong Kong Trader grew 46 per cent over 2011/12. In 2012, HKTDC Mobile and HKTDC Product Magazines apps won five Best MobileWebAwards for the first time. More than 23,600 participated in SME start-up and support programmes. The China Business Advisory service conducted nearly 1,180 information sessions. Nearly 1,800 Hong Kong companies participated in promotions on the mainland. Nearly 2,800 Hong Kong companies took part in the HKTDC s brandname promotions. 資料概覽 超過 45,900 家公司參與了貿發局海外的推廣活動 香港貿發局周訊 訂閱量較 2011/12 年度增長 46% subscriptions. By the end of March 2013, nearly 163,000 people had subscribed to customised editions of the publication, with Hong Kong Trader reaching 1.4 million readers in all. Centre for Opportunity The HKTDC s SME Centre was a busy place in 2012/13, hosting some 35 workshops, with a focus on China business, SME management, intellectual property and entrepreneurship. More than 3,000 people took part in the centre s SME-focused workshop series. Some 91 per cent of those attending said they found the workshops useful and practical. Located at the Hong Kong Convention and Exhibition Centre, the 16,000 squarefoot SME Centre also offers business information and networking, as well as the Service. A team of mainland government officials, industry players and local business specialists works at the service, offering SMEs one-on-one advice on the mainland s vast markets. 中國商務顧問服務, 顧問團由中國內地政 府官員 業內人士和本地商貿專家組成, 以一對一形式為中小企提供開拓內地市場 的建議 Above: Digital-marketing expert Napoleon Biggs offered tips for e-marketing on the mainland at this January 2013 seminar, one of the events held this year at the HKTDC SME Centre 上 : 香港貿發局中小企服務中心於本年度舉辦了多項活動, 圖為 2013 年 1 月舉行的其中一場講座, 由互聯網營銷專家 Napoleon Biggs 提供在中國內地進行網上營銷推廣的貼士 Supported by the HKTDC s team of economists, the service features new market trends and opportunities, as well as regulatory and consumer intelligence. HKTDC Research reports are now shorter and sharper, offering a growing range of multimedia. The Council s flagship e-newsletter, Hong Kong Trader, also expanded its multimedia offerings to keep SMEs informed about business news and market trends. The online publication 中小企服務中心內覓機遇香港貿發局中小企服務中心於 2012/13 年度的活動多姿多采, 舉辦了 35 個專題工作坊, 探討有關中國商貿 中小企管理 知識產權和創業精神等課題 該中心所舉辦以中小企為服務對象的工作坊系列共吸引超過 3,000 人參與, 當中 91% 的出席者認為工作坊有用且實用 位於香港會議展覽中心 佔地 16,000 平方尺的中小企服務中心亦提供多元化的商貿 香港貿發局流動手機應用程式及產品雜誌應用程式於 2012 年首次獲得五項流動應用程式獎項 (Best MobileWebAwards) 超過 23,600 家公司參與中小企創業支援計劃 中國商務顧問服務安排了約 1,180 次面談 近 1,800 家香港公司參與了中國內地的推廣活動 約 2,800 家香港企業參與了香港貿發局的品牌推廣活動 Left: The 45 th anniversary of the HKTDC s flagship magazine Enterprise and the launch of the Enterprise Yearbook were celebrated at the HKTDC World SME Expo. The December 2012 ceremony was led by (left to right): HKTDC Director, Product Promotion Ralph Chow; Sunnex Products Ltd Sales Manager Bede Chow; HKTDC Deputy Executive Director Benjamin Chau; Wei Yit Vacuum Flask Mfy Ltd Manager Bobby Wu; HKTDC Electronics/ Electrical Appliances Industries Advisory Committee Chairman KB Chan; and HKTDC Director, Publications & E-Commerce, Sophia Chong 左 : 慶祝香港貿發局旗艦雜誌 香港企業 45 週年慶典及 企業年刊 首次出版的儀式於 2012 年 12 月國際中小企博覽期間舉行 出席儀式的嘉賓包括 ( 左至右 ) 香港貿發局製造業拓展總監周瑞鹿生 日昇實業有限公司銷售經理 Bede Chow 香港貿發局副總裁周啟良 唯一冷熱水壺廠有限公司經理 Bobby Wu 香港貿發局電子及家電業諮詢委員會主席陳其鑣教授及香港貿易發展局刊物及電子商貿總監張淑芬 28 29

17 Promoting Hong Kong Services 推廣香港服務 Enhancing Hong Kong s standing as a world-class services centre and Asia s central business district were key goals of HKTDC promotions, locally and overseas, this year. 香港貿發局本年度推廣工作的重點之一, 是在本地和海外提升香港作為世界級服務中心和亞洲的核心商業區之地位

18 Promoting Hong Kong Services 推廣香港服務 HONG KONG TRADE DEVELOPMENT COUNCIL ANNUAL REPORT 香港貿易發展局年報 2012/13 Hong Kong is Asia s business services centre, and we at the HKTDC promote our city s advantages here and around the world. Hong Kong s strengths in areas such as finance, logistics, intellectual property, licensing, entertainment-related and other professional services make our city unique in Asia. Raymond Yip, Assistant Executive Director, HKTDC 香港是亞洲的商業服務中心, 香港貿發局致力於本港及世界各地推廣香港在金融 物流 知識產權 授權 影視娛樂及其他專業服務方面獨特的優勢 香港貿發局助理總裁葉澤恩 Right: The Hong Kong Dinner in Tokyo welcomed more than 680 distinguished guests from Hong Kong and Japan. The event took place during the Think Global, Think Hong Kong campaign in Japan 右 : 邁向全球首選香港 期間在東京舉行的香港晚宴吸引超過 680 名香港及日本政商界領袖出席 Above: At the May 2012 Think Global, Think Hong Kong promotion in Tokyo, international business leaders took to the stage. They were (left to right): Toyojiro Maruya, Professor, Fukui Prefectural University; James Thompson, Chairman and Chief Executive, Crown Worldwide Holdings Ltd; Philip Chen, Managing Director, Hang Lung Properties Ltd; Fang Fang, Vice-Chairman, Asia, CEO, China, Investment Banking, JP Morgan; and Song Zheng Huan, Chairman, Goodbaby Group. More than 80 high-profile speakers took part in the event s two symposiums in Tokyo and Osaka 上 : 國際商界領軍人物亮相 2012 年 5 月在東京舉行的 邁向全球首選香港, 圖為 ( 左至右 ) 福井縣立大學地域經濟研究所教授丸屋豊二郎 嘉柏控股有限公司主席詹康信 恆隆地產董事總經理陳南祿 摩根大通投資銀行亞洲區副主席 中國區首席執行官方方及好孩子集團主席宋鄭還 邁向全球首選香港 的兩個高峰論壇分別於日本東京及大阪舉行, 共邀得超過 80 名重量級講者參與討論 Right: Iconic images of Japan and Hong Kong were created on stage by Chinese sand-painting artist Zhilin at the 15 May 2012 Hong Kong Dinner in Tokyo, part of the HKTDC s Think Global, Think Hong Kong promotional campaign in Japan 右 :2012 年 5 月 15 日, 邁向全球首選香港 期間舉行的香港晚宴上, 一名中國沙畫藝術家芝琳在台上用沙粒勾劃出代表日本和香港的影像 Think Global, Think Hong Kong The largest Hong Kong promotional campaign ever organised in Japan was held in May Think Global, Think Hong Kong was a follow-up to the inaugural Think Asia, Think Hong Kong campaign, which took place in the United Kingdom in The Japan event, involving 130 Hong Kong Government officials and business leaders representing 15 business sectors, attracted more than 3,700 trade participants. The programme featured symposiums in Tokyo and Osaka, along with a range of thematic seminars led by high-profile speakers from Hong Kong, the Chinese mainland and Japan. Think Global, Think Hong Kong connected 邁向全球首選香港 2012 年 5 月, 香港貿發局在日本舉辦 邁向全球首選香港 推廣活動, 是歷年來在日本舉行最大型的香港推廣活動, 也是 2011 年本局在英國首辦的 邁向亞洲首選香港 活動的延續 這場在日本舉行的推廣活動, 共有 130 位香港政府官員及商界領袖 expertise for potential collaboration. Forums that followed the symposiums offered participants marketing intelligence and practical information on how Japanese companies can work with Hong Kong to do business in global markets, especially the mainland. Topics ranged from selling consumer brands and creating and distributing digital content, to partnership opportunities in environmental and manufacturing technology, setting up business in the mainland s Pearl River Delta and taking advantage of Hong Kong s 3,700 位商界人士參與 活動的重點內容包括在東京和大阪舉行的高峰論壇, 以及一系列專題洽談會, 由香港 日本及中國內地的重量級嘉賓擔任講者 舉辦 邁向全球首選香港 活動的目的是建立一道橋樑, 撮合 日本公司與香港專 會, 向參加者提供了市場推廣情報及實用資訊, 協助他們了解日本公司可以如何與香港攜手合作, 開拓全球市場, 尤其是中國內地 洽談會的議題非常廣泛, 包括 : 消費品牌的銷售 創作及發佈數碼內容 環保及製造業技術的合作機會 於內地珠三角地區開展業務, 以及如何把握香港正快速發展的人 Japanese companies with Hong Kong 參與, 分別代表 15 個不同行業, 吸引超過 expanding renminbi business services. 才並肩合作 緊接高峰論壇舉行的各場洽談 民幣業務之優勢 32 33