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1 (3) enqvist.tw@yahoo.com.tw 1 [ ]2002/3/16; [ ]2002/4/25; [ ]2002/6/

2 26 (3) (Cyber Space) (Use and Gratification) ( ) MUDs IRC (instantaneous interaction)

3 27 MUDs IRC BBS 2 BBS BBS (plain text) MUDs IRC BBS Bormann 1972 (Symbolic Convergence Theory) (rhetoric) 3 (process) (result) BBS 2 BBS 2000 BBS BBS IRC MUD BBS BBS 1997 TANet BBS BBS BBS 3 rhetoric rhetoric Plato Aristotle St. Augustine Kenneth Burke rhetoric rhetoric rhetoric 2000Foss 1985

2000 BBS BBS IRC MUD BBS BBS 1997 TANet BBS BBS BBS 3 rhetoric rhetoric

4 28 (3) (symbolic landscape) 4 ( ) (Symbolic Convergence Theory SCT) Minnesota Bormann 1972 Bormann Bales(1970) Bales Bales Bormann(1972) (dramatized) Bormann (dramatized message) (fantasy) Bormann( b) (creative) 4 Bormann

Bales Bales Bormann(1972) (dramatized) Bormann

5 29 (imaginary) (interpretation) (fantasy theme) (chain out) (shared theme) (common shared ground) Bormann(1978b 1994b) 5 (shared imagination) Bormann (social artifact) (public evidence) (rhetorical artifact) (truth) (reality) (rhetorical acts) (Foss 1989 Bormann ) 5 Bormann communication 1994b:40

(social artifact) (public evidence) (rhetorical artifact) (truth) (reality)

6 30 (3) Foucault ( ) Foucault(1969) (episteme) (discursive formation) 6 Foucault (1993) 7 Foucault Nietzsche Bormann (rhetoric as epistemology) ( ) (convergence) (symbolic landscape) (public evidence) (Bormann a 1978b 1994b 2001) Bormann (fantasy theme 6 Discursive formation

) (convergence) (symbolic landscape) (public evidence) (Bormann 1972

7 31 analysis) (stock memory) (character) (plot line) (setting) (fantasy type) (symbolic cue) (elaborated) Bormann (rhetorical vision)bormann (scripts) ( ) McDonald(1978 Bormann 1994b) (master analogy) (1997) (1996) (1994) (rhetorical community) Bormann(1978b 1994b)

vision)bormann (scripts) ( ) McDonald(1978 Bormann 1994b) (master

8 32 (3) Bormann 8 ( ) Bormann Bormann (Bormann 1972) ( ) Bormann 1972 Bormann Bormann Koval-Jarboe 1986Cragan & Shields 1992 Bormann The Symbolic Convergence of Communication and Organizational Culture Organization: Communication Emerging Perspective (4) 1994

Bormann The Symbolic Convergence of Communication and

9 33 Bormann Pratt Putnam(1978a) (leadership) 1978 Bromann Koester Bennett(1978b) ( ) Bormann Q (Q Methodology) (inter-context) (1994) (1993) (1996) (1996) (1999)

10 34 (3) (1999) (2001) ( ) ( ) BBS BBS(Bulletin Board System ) BBS (Computer-Mediated Communication, CMC) BBS

11 35 BBS (community) (Jones 1997 Rheingold 1993) BBS BBS (interactivity) audience (call-in) ( ) ( ) Call-in ) BBS ( ) ( ) Rafaeli & Sudweeks(1997) 9 BBS (physically visible) BBS ID ( ) ID Foucault(1978) 9 Rafaeli Sudweeks interactivity A B A A B A B

( ) Rafaeli & Sudweeks(1997) 9 BBS (physically visible) BBS

12 36 (3) ( ) ( ) ( ) ( ) BBS ID BBS IRC MUD CMC BBS IRC MUD (1997) IRC MUD (1999) IRC 3.6% BBS 60% (the comparison of communication effects) BBS IRC MUD BBS BBS IRC MUD (scrolling) BBS IRC MUD (utterance) BBS

13 37 BBS ( ) BBS (the symbolic landscape of cyber erotic) (porn materials) 10 BBS BBS (symbolic ground) BBS BBS The Carnegie Mellon study hard-core soft-core Hard-core soft-core

14 38 (3) BBS BBS ( ) (process) (sequential) Griffin(2000) Bormann Bormann Bormann ( 2000) ( ) BBS (telnet://sex.kkcity.com.tw)

15 39 KKcity BBS 11 KKcity KKcity 4,500 KKcity BBS ( ) BBS 44 ( ) ( ) ( ) 3,517 (follow-up posts) 399 ( ) 11 KKcity BUS TM BBS United System KKcity BBS BBS KKcity BBS

16 40 (3) Bormann (fantasy theme) (fantasy type) (rhetorical vision) Bormann (1972) Bormann Bormann Foss(1989) Bormann Foss Bormann

17 41 Bormann(1972) (creative) (imaginary) (interpretation) ( ) 05R09 05R12 05R14 -.-,,, :p bf cc Foss

18 42 (3) (chain out) ( ) ( )

19 43 (post) 05Q01 ~~ ~~ 05R03 05R07 05R06 05R R06 \_/* ~~ :~ Sexual Attitudes: Myths & Realities (1995:31) Bullough & Bullough ( stritnatra)

$- 52R06 \_/* ~~ :~ Sexual Attitudes:$

20 44 (3) 52R08, 52R10 high ( ) Call-in Q & A 16Q01! size 2!!

21 (!)...: size ~~:) R03 16R10 ( ) (physical cues) (

22 46 (3) ) ( ) (conspicuous marking) ( ) (scientific discourse) BBS (agency) 16R01,... ( )

23 47 ( ) ( ) 39R02 gf( gf=girl friend ) 39R01 gf ( ) dd( dd ) ( ) 02R01!!!...

24 48 (3)... ~~ 02R ( ).. (anal sex) 49R06 ( ) ( ) 51R07 ( ) ^_^

25 49 51R17 (movement) BBS (self empowerment) ( ) ( ) 18Q01 18R01 45R01 ( ) ( ) ~ ~ ~>< V.S. V.S. BBS

26 50 (3) V.S. V.S. ( ) ( ) 58Q01 ( ) 58Q02 RU-486 RU-486 RU-486 RU R01 49R03

27 51 25Q01 >_<ll 25R01 25R02 ~~~!!! 25R05 25R06 ~~~~~ 25R08 ( ) ( ) Bormann (rhetorical vision) (stock collective memory)

28 52 (3) (rhetoric framework) (landscape) ( ) (safe and free sex is good sex) ( ) KTV

29 53 BBS ( ) ( ) BBS S M( )

30 54 (3) Foucault(1981) (the history about sex) (the history of sexuality) Foucault Foucault ( ) ( ) BBS (Jones 1997 Rheingold 1993) Foucault

31 55 12 (panopticism) (panopticon) ( ) ( ) Foucault(1979) S M BBS 12

32 56 (3) Bormann (collective fantasy) V.S. ( Q-Methodology)

33 57 (1993) (1993) ( ) (1996) (1995) (1999) (2000) (1999) 1999 (2001) 2001 (1999) (2000) (2000) 2000 (1997) (1997) TANet BBS BBS (2001) (1994) (1996) --

34 58 (3) (1993) (1999) Bormann, E. G. (1972). Fantasy and Rhetorical Vision: The Rhetorical Criticism of Social Reality, Quarterly Journal of Speech, 58: Bormann, E. G. (1983). Symbolic Convergence: Organizational Communication and Culture, pp in Putnam, Linda and Michael E. Pacanowsky (Eds.) Communication and Organizations: An Interpretive Approach. CA: Sage Bormann, E. G. (1985). Symbolic Convergence Theory: A Communication Formulation Based on Homo Narrans, The Journal of Communication, 35: Bormann, E. G.(1994b). The Symbolic Convergence Theory of Communication and Organizational Culture, Pp in Thayer, Lee and Barnett, George A. (Eds.) Organization Communication: Emerging Perspectives IV. NJ: Ablex. Bormann, E. G., Cragan, J. F. & Shields, D. C. (1994a). In Defense of Symbolic Convergence Theory: A Look at the Theory and its Criticisms After Two Decades, Communication Theory 4: Bormann, E. G., Koester, J. & Bennett, J.(1978b). Political Cartoons and Salient Rhetorical Fantasies: An Empirical Analysis of the '76 Presidential Campaign, Communication Monographs, 45: Bormann, E.G., Pratt, J. & Putnam, L.(1978a). Power, Authority, and Sex: Male Response to Female Leadership, Communication Monographs, 45: Bullough, V. L. & Bonnie,.B. (1995). Sexual Attitudes: Myths & Realities. Amherst: Prometheus Books. ( ) 2000 Foss, S. K. (1979). Equal Rights Amendment Controversy: Two Worlds in Conflict, Quarterly Journal of Speech, 65:

35 59 Foss, S. K., Foss, K. A., & Trapp, Robert. (1985). Contemporary Perspective on Rhetoric. Waveland Press.( ) 1996 Foucault, M. (1979). Discipline and Punish: The Birth of Prison. New York: Vintage Books. ( ) 1998 Foucault, M. (1981). The History of Sexuality. New York : Vintage Books, ( ) Foucault, M. (1986). The Archaeology of Knowledge. New York : Pantheon Books, ( ) 1998 Griffin, E. A. (2000). Weighing the Words of Ernest Bormann s Symbolic Convergence Theory, pp in A first Look at Communication Theory, 4 th Ed., Boston: McGraw-Hill. Harding, J. (1998). Sex Acts: Practices Femininity and Masculinity. London: Sage,( ) 1998 Jones, Q. (1997). Virtual-communities, virtual settlements & cyber -archaeology: a theoretical outline, Journal of Computer Mediated Communication 3(3). [Online] Available: Rafaeli, S & Sudweeks, F. (1997). Networked Interactivity, Journal of Computer Mediated Communication, 2(4). [Online] Available: Rheingold, H. (1993). Virtual Community: Homesteading on the Electronic Frontier. MA:Addison-Wesley.

36 60 (3) ( ) 07/01 07/ ==!!! 07/01 07/06 6 6? 07/02 07/02 1 1?? 07/02 07/ ~~ 07/02 07/ /03 07/06 4 5??* 07/03 07/ /03 07/ /03 07/ ???part2 07/03 07/ ~~~ 07/04 07/ /04 07/08 5 6? 07/04 07/ /05 07/ ~... 07/05 NA /06 07/ ktv? 07/07 07/ /07 07/ [ ] 07/07 NA /08 07/ HOTEL 07/09 07/ /09 07/11 3 1? 07/09 07/ /09 07/ ~~~>_<? 07/09 07/ /10 07/14 5 5? 07/10 07/ /11 07/ /11 NA 1 0??? 07/13 07/20 8 7? 07/13 07/ ~~~!!~~~ 07/14 07/ /15 07/16 2 3

37 61 ( ) 07/15 07/16 2 6? 07/16 NA 1 0 '' ''... 07/16 07/ /17 07/ ~~ 07/17 07/ /17 07/ /18 08/ ? 07/19 07/ /19 07/20 2 3!! 07/20 07/21 2 2? 07/21 07/22 2 4? 07/21 07/ /22 08/ /22 07/ /24 07/27 4 1!! 07/24 07/ ? 07/26 07/ /27 07/ ? 07/28 08/ ? 07/29 07/ DIY 07/28 07/29 2 3! 07/29 08/ /29 07/29 1 3? 07/29 08/ /30 08/04 6 3? 07/30 07/31 2 3, 07/31 08/02 3 7? 7/31 08/ /31 08/01 2 1? 7/31 08/ =399

38 62 (3) The Symbolic Landscape of Cyber Erotic: From A Rhetorical Perspective Jia-Jing Chen Institute of Communication Studies National Chiao Tung University Abstract This paper is the first empirical study which utilizes Symbolic Convergence Theory / Fantasy Theme Analysis to analyze cyber-erotic text. Grounded on rhetoric tradition, Symbolic Convergence Theory is powerful in presenting the dynamic process of how the rhetorical artifacts are created, competed and converged. By adopting the theory, researchers can observe the development of an organizational culture and further make a thick, precise interpretation of it. Several fantasy themes and types were found in this study. We also successfully draw the rhetorical vision from our analyzed materials: Safe and free sex is good sex. Under such a rhetorical vision, researchers present the sexuality, sex subjects and sexual practice among this rhetorical community. The coming of cyber society impacts many traditional paradigms, theories, and research methods. The tentative effort in this paper is to discuss application problem of Symbolic Convergence Theory in computer-mediated communication context. Keywords Cyber Erotic, Cyber Sex, Symbolic Convergence Theory, Fantasy Theme Analysis, Sexuality

網路情色的圖譜：一個語藝學的觀點

網路情色的圖譜：一個語藝學的觀點網路情色的符號地景資訊社會研究 (3) 頁 25-62,2002 年 7 月 1 網路情色的符號地景 : 一個從語藝分析出發的觀點陳佳靖交通大學傳播研究所 enqvist.tw@yahoo.com.tw 摘要本研究是第一篇採用符號輻合理論 / 幻想主題分析進行網