WiMAX Forum MENA Regional Focus

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1 WiMAX Forum MENA Regional Focus

2 2010 WiMAX Forum MENA Regional Focus WiMAX Operators. etisalat ( ), Motorola, Samsung, Intel, Huawei 2 WiMAX WiMAX WiMAX WiMAX ( WiMAX Forum MENA Regional Focus WiMAX Forum WiMAX WiMAX (900686) (910455) WiMAX ; WiMAX WiMAX MENA, MTWAL WiMAX, 1

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4 WiMAX Forum MENA Regional Focus WiMAX MTWAL WiMAX, WiMAX MENA May 4~May 5, 2010 Movenpick Bru Hotel, Dubai WiMAX Forum MENA Regional Focus 4th 5th May 2010, Mövenpick Bur Hotel, Dubai Leveraging the Capabilities of WiMAX to Profit from the Huge Growth Potential of the Middle East, North Africa Regions Business Models, Deployment Strategies and Commercial Realities in MENA DAY ONE: 4TH MAY 2010 Chairman: Jawad Abbassi, Founder, Arab Advisors Group (Jordan) 8.50 Conference Welcome & Speed Networking Helen Ponsford, Conference Manager, Informa Telecoms & Media (UK) 9.00 Chairman s Opening Remarks Jawad Abbassi, Founder, Arab Advisors Group (Jordan) 9.10 Etisalat: Special Strategic Operator Partner Opening Address Etisalat's success story started in UAE in Since then it has built up a state of the art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators. As Strategic Operator Partner of this event, Etisalat will be outlining their current broadband services to date and plans for the future. Khalifa Al Shamsi, Senior Vice President Consumer Marketing, Etisalat (UAE) 3

5 9.40 Anticipating and Overcoming Operational Challenges: What Lessons Can Be Learned From Early WiMAX Deployments In The MENA Region? What is the best strategy to attract new customers from established broadband players? Lessons learned about realizing deployment ambitions and the impact of different market conditions upon the business model Ahmed A. Sindi, PhD, CEO, Etihad Atheeb Telecommunication Company (Saudi Arabia) Market Overview from an Early Entrant s Perspective: How is the WiMAX Ecosystem Evolving and what is the Vision for the MENA Region? Early launch challenges and key lessons learnt Competitive strategies to differentiate The importance of the eco-system Looking at the challenges ahead Dr Laith Sadiq, CEO, Mena Telecom (Bahrain) Qualifying the Customer Offering and Segmentation Strategy: What Services To Sell Over WiMAX and To Which Customers? Fixed, nomadic and mobile applications: Evaluating the ease of migration between different levels of service as the market evolves How does customer segmentation influence service deployment strategy? Capitalizing upon the open ecosystem of WiMAX to drive innovation Hassan Abbas, Head of VAS, Wateen Telecom (Pakistan) Networking & Refreshments Break New World in Your Hands with Mobile WiMAX Mobile WiMAX is the first mobile broadband Internet technology delivering 4G services in the world. Mobile WiMAX is redefining our life with more video and data oriented exciting and amazing services in addition to basic voice services over IP technology. With the ability to address varied usage models, Mobile WiMAX gives operators multiple business plan options. Samsung is committed to be a leader in the evolution of Mobile WiMAX and continues to invest in and will deliver Mobile WiMAX Release 2 (IEEE m) solutions to the market. Dr Hung Song, Vice President Global Marketing Group, Telecommunication Systems Division, Samsung Electronics Company, Ltd. (Korea) A Mobile Operator Experience in Wireless Broadband Technologies: WiMAX, HSDPA and LTE To What Extent Does WiMAX Compete or Complement a 3G Offering? Utilizing existing Mobile operator resources to deliver broadband services Key challenges 4

6 Mahmoud Abu Zannad, Broadband Director, Zain Bahrain (Bahrain) WiMAX on the Dubai Metro: How does WiMAX Perform As A Backhaul Solution at 90km/ph for The World s Longest Fully Automated Metro Network? What makes WiMAX such a good technology choice for backhaul? How has WiMAX performed so far on the Dubai Metro and what challenges have been overcome? Hatem Bamatraf, SVP Network Development, Du (UAE) 12:55 Building wi-tribe: A Case study What is the winning recipe for broadband in emerging markets? How was wi-tribe created and why did it choose WiMAX? How did wi-tribe mitigate the technical and geographic risks? Lessons learnt Where does wi-tribe stand today? Tauseef Riaz, Group VP, Strategy & Planning, wi-tribe (Qatar) Networking & Lunch Break CASE STUDY NAWRAS: WiMAX in a Gulf Market with Low Broadband Penetration Introduction to Nawras and the Omani market WiMAX opportunity in Oman WiMAX market segmentation Leveraging the mobile base and complementing 3G Jason Godwin, Head of Core Products & Services, Consumer, Nawras (Oman) Planning and Implementing a Successful Go To Market Strategy for WiMAX in Algeria: Scalable Architectures and Innovative Services Optimizing all elements of a go to market strategy: from procurement to deployment Understanding the process of taking an RFP from strategic intent to short listing the essential features of the WiMAX standard and signing a contract How can vendors and operators ensure their goals are aligned? Mehdi Halit, Commercial Director, AnwarNet (Algeria) PANEL DISCUSSION Challenger Operator Strategies And Success Stories In MENA: How WiMAX Can Create Profitable New Opportunities For New Entrants Countering competitive response to market entry from strong but inflexible incumbents What is the best strategy to attract new customers from established broadband players? Evaluating the potential for WiMAX to be used as more than just a Gap-filler in MENA Mahmoud Abu Zannad, Broadband Director, Zain Bahrain (Bahrain) 5

7 Hatem Bamatraf, SVP Network Development, Du (UAE) Jason Godwin, Head of Core Products & Services (Consumer), Nawras (Oman) Atte Miettinen, VP Business Development, Reliance WiMAX World (UAE) Ian Heath, Group Operating and Technical Officer, Kulacom (Jordan) Bassam Hannoun, CEO, WiTribe (Jordan) Developing Sustainable Retail Distribution Models: What Is The Best Way To Position, Price And Sell WiMAX To The Afghanistan Market? Strategies for new entrants and operators with existing wireless network assets Positioning WiMAX services in a competitive local market: When does mobility make sense? Pricing and bundling strategies to drive data usage and acquire new subscribers How to control the ever increasing traffic demands by customers Farhad Ghafoor, VP Business Development, RANA Technologies (Afghanistan) Networking & Refreshments Break Building A Successful Business Case And Deployment For WiMAX: Tips, Tricks And The Hidden Strategies Of WiMAX Deployments Richard Jones, Partner, Ventura Team WiMAX On A Plate Briefing with the Analysts Richard Webb, Directing Analyst, WiMAX, WiFi, and Mobile Devices, Infonetics (UK) Jawad Abbassi, Founder, Arab Advisors Group (Jordan) Close of Conference Day One DAY TWO: 5TH MAY 2010 Chairman: Zoran Vasiljev, Partner, Value Partners (UAE) Mobile Internet: Delivering 4G Now Leveraging the strength of the global WiMAX ecosystem to gain competitive advantage Outlining key recent developments in the Taiwanese WiMAX market Dr Ching Tarng Hseih, Regional Director Taiwan, WiMAX Forum (Taiwan) 9.45 How Can WiMAX Operators Capture Customers From Competitors? What Is The Best Way To Educate Consumers About What WiMAX Is And How It Can Benefit Them? Customer acquisition and education costs: How do you attract customers away from DSL/Cable competitors? Promoting and positioning the Umniah difference online and in store Eng. Mohammad Alawneh, Enterprise Solutions Manager, Umniah (Jordan) G Networks: A New Generation of Capabilities Overview of an end-to-end Greenfield WiMAX network launch 6

8 Addressing which segment to serve? Start with consumers, corporate users? Considerations for launching into a DSL dominated market also served by other wireless broadband players Marketing strategies and service bundles Noel Kirkaldy, Director Wireless Broadband, Motorola Inc Using WiMAX Where it s Needed In Iran: A Successful Deployment Story From Laser Telecom Why WiMAX? Opportunities and challenges Future of WiMAX in Iran Khashayar Tamadon, CEO, Laser Telecom (Iran) Networking & Refreshments Break WiMAX is the Best-fit Solution to Bridge Digital Divide and Meet Broadband Requirements Munawwar Hussain, CTO, Middle East Regional Office, Huawei (UAE) Mapping Broadband Availability In The Middle East: Where Are The Unserved Areas And To What Extent Is WiMAX The Best Technology To Fill In The Gaps? Hasan Sharif, Senior Manager Spectrum Strategy, TRA (UAE) 12.45Vendor Shootout: Which WiMAX Platform Is Best For Different Operator Requirements? Hearing from the Key Players In The Equipment Ecosystem WiMAX vendors will have 4 minutes each to present their solutions and demonstrate how they are working with operators and other vendors in the ecosystem towards the common goal of making WiMAX work! Noel Kirkaldy, Director Wireless Broadband, Motorola Inc Munawwar Hussain, CTO, Middle East Regional Office, Huawei Dr. Hung Song, Vice President Global Marketing Group, Telecommunication System Division, Samsung Electronics Company, Ltd Networking & Lunch Break The Challenges of Delivering the First 3.65GHz Mobile WiMAX Network And Why LTE Can Be Caught Unawares Mike Penner, Group CEO, Kulacom (Jordan) Market Overview of the WiMAX Opportunity in MENA Market conditions and drivers for WiMAX in the region Overview of current and future WiMAX activity Potential services & applications Other technologies mobile & broadband Richard Webb, Directing Analyst, WiMAX, WiFi, and Mobile Devices, Infonetics (UK) Devices/Equipment & Certification/Interoperability and Performance Stimulating Market Demand With New Embedded WiMAX Devices In MENA: How 7

9 Do New Devices Create New Opportunities For Differentiation? Service creation and service development for WiMAX operators Developing Value Added Services for differentiation and value creation The opportunity and challenges for WIMAX operators to attract maintain and retain subscriber stickiness Tony Ghattas, COO, Comium C-Data Network Group Holdings (Lebanon) Close of Conference Day Two 5 4 WiMAX Forum MENA Regional Informa Helen Ponsford Jawad Abbassi, Founder of Arab Advisors Group (Jordan). Helen Mobile WiMAX: Delivering 4G Now 他介紹了全球無線寬頻的發展濳力 (penetration rate) GDP Notebook/netbook WiMAX WiMAX 2014 Infonetics Richard Webb WiMAX Wateen Hassan Abbas customer segmentation ( ) 8

( ) : BVS 1 BVS 2 BVS 3 BVS 4 BVS 5 BVS 6 8.1 4.6 4.5 32.0 13.9 23.

10 ( ) : BVS 1 BVS 2 BVS 3 BVS 4 BVS 5 BVS Attractive Packaging Unique/ Stylish Packaging Premium Upper Class /Professional /Successful Ambitious /Organized Leader Personality Urban Show off Confident / Lively /Independent Friendly / Energetic Conformity Affordable Popular Conformity Middle Class Sincere / Honest Simple / Local Money Conscious Strong Conformity Affordable Sincere / Honest Experienced /Traditional National Pride Middle Class Conformity Leader Brand Popular Affordable Middle Class Urban Friendly / Energetic Sociable Strong Masculine Affordable Inexpensive Simple / Local Working Class Sincere / Honest Money Conscious Most for the money Wateen at home, everywhere, at office, Images, Message, Price (show/no show), Media vehicle Language Customer Segmentation Back-end: Service type will change Service deployment timelines Geographic reach and area specific Capex/Opex Capacity Media buying Front-end: Pricing Packaging Media vehicles to be used 9

11 Promotions to be tailored for specific segments WiMAX Ecosystem application pool, Wateen WiMAX Motorola 2.5GHz. WiMAX 16e/16m 160K Samsung Hung Song Mobile WiMAX smart phone tablet computers AT&T 24 Yota 12.7GB, PacketOne 7GB Yota, WiMAX WiMAX WiMAX 16m ITU Telecom World 2009 WiMAX 2 Collaboration Initiative (WCI) 16m WCI m Zain Broadband WiMAX Operator. 3G G (region) 2006 HSPA(region), 2007 WiMAX (Nation Wide) 2011 LTE (region) Zain 3G WiMAX 3G residential market bandwidth, QOS, IP applications, latency 3G 2007 WiMAX 3G Zain WiMAX 3G WiMAX 3G Zain 3G US$30~$150 3G upgrade 3G WiMAX Main Usage Personal Household Hand-held devices and Corporate portable BB Design Focus Mobility and Compact Application oriented Double Play Offer Segments Browsers Low End High End Internet on the Go Browsers Gamers s Community Downloader s Applications Mobile Office s Corporate Net Basic Voice Corporate WiMAX a complement or competitor for 3G? Zain WiMAX Low Cost & Fast Deployment. Zain 3G (towers, backhaul, ISP) 3 WiMAX WiMAX customer care Installation device sales 10

Zain fixed WiMAX WiMAX fixed Zain mobile WiMAX/GSM embedded handheld HTC Mediatek, ECS Du Ayman EInashar (Dubai Metro) WiMAX Du WiMAX IP mobility WiMAX backhaul IP

12 Zain fixed WiMAX WiMAX fixed Zain mobile WiMAX/GSM embedded handheld HTC Mediatek, ECS Du Ayman EInashar (Dubai Metro) WiMAX Du WiMAX IP mobility WiMAX backhaul IP Wi-Fi (latency) WiMAX Wi-Fi AP 3G WiMAX On-board Wi-Fi controller AP AP WiMAX 3G HSPA HSPA cell radius WiMAX TDD FDD WiMAX HSPA WiMAX Du 2G, 2.5G, 3G, HSPA WiMAX 11

Du 2009 WiMAX Dr. Ayman EInashar Du Cisco (52.1KM, 64 ) (17.6Km, 25 ) WiMAX 16e 3G backhaul, WiFi 16e backhaul fixed mobile 16e Du Du Du Du, Du Du Nawras WiFi, 2G, 3G, HSPA+ WiMAX Nawras 2G 3G 96.

13 Du 2009 WiMAX Dr. Ayman EInashar Du Cisco (52.1KM, 64 ) (17.6Km, 25 ) WiMAX 16e 3G backhaul, WiFi 16e backhaul fixed mobile 16e Du Du Du Du, Du Du Nawras WiFi, 2G, 3G, HSPA+ WiMAX Nawras 2G 3G 96.5% 41% WiMAX 54% WiMAX Nawras fixed 2.3GHz (30MHz) Nawras mobile WiMAX/Fiber 3G 54% Wi-tribe 4 Geographic Clusters (population of 2,422 million) - Meghreb: Algeria, Libya, Morocco, and Tunisia (86 million) 12

- Cradle: Egypt, Iran, Iraq, Jordan, Lebanon, Syria, and Turkey (286 million) - South Asia: Bangladesh, India, Pakistan, and Sri Lanka (1,520 million) - SEA: Cambodia, Indonesia, Malaysia,

14 - Cradle: Egypt, Iran, Iraq, Jordan, Lebanon, Syria, and Turkey (286 million) - South Asia: Bangladesh, India, Pakistan, and Sri Lanka (1,520 million) - SEA: Cambodia, Indonesia, Malaysia, Philippines, Thailand, and Vietnam (531 million) WiMAX LTE WiMAX LTE Driver Underserved broadband demand Capacity pressure in 3G networks Markets Emerging markets Developed markets Subscription profile No multiple subscriptions Home and mobile subscriptions Value proposition Nomadicity/portability Full mobility Anwarnet WiMAX operator. 35.2M, internet 10.14%. Anwarnet 2006 WiMAX DSL enterprise residential access 2007 Siemens BS commercial Anwarnet 3 Anwarnet RF QoS RANA WiMAX 2005 US Army, NATO and ISAF ICT 25M 50% 15~ WiMAX (in 3.5 GHz) Business to Business Business to Consumers 13

15 1. Fixed WiMAX (Proprietary) Solution 1. Evolution to e and onwards to m 2. VSAT Services 2. Mobile WiMAX in 5 Major Cities (Total 3. WiFi Services Population: 10 M) 4. Other Turn-Key ICT Solutions and Services 3. 3 Years Implementation 5. Post Paid Billing Platform 4. Increase Internet Penetration to 80% in 36 Months 5. Reduce the Digital Divide 6. Continue to Cater to highly Customized Opportunities with High Margins 4 GSM 1 CDMA 33 ISP 3 WiMAX 3G share infrastructure WiMAX Anwarnet Panel Discussion Challenger Operator Strategies And Success Stories In MENA: How WiMAX Can Create Profitable New Opportunities For New Entrants Mahmoud Abu Zannad, Broadband Director, Zain Bahrain (Bahrain), Hatem Bamatraf, SVP Network Development, Du (UAE), Jason Godwin, Head of Core Products & Services (Consumer), Nawras (Oman), Atte Miettinen, VP Business Development, Reliance WiMAX World (UAE), Ian Heath, Group Operating and Technical Officer, Kulacom (Jordan), Bassam Hannoun, CEO, WiTribe (Jordan) WiMAX Gap Filler French Telecom Vodafone WiMAX LTE WiMAX LTE Bassam Hannoun 16d 16e LTE WiMAX 16m (backward compatibility) 5 5 Zoran Vasiljev Kulacom Mike Penner 3.65GHz WiMAX WiMAX WiMAX Kulacom Mz 2009 WiMAX (Telecom Landscape) (Silos) Skype 2006 Skype 76 Skype-to-Skype 15 SkypeOut Kulacom 3.65GHz WiMAX 1Mbps Mike 3G WiMAX LTE All-IP WiMAX Laser Telecom Kiarash Kiazand WiMAX 2004 Laser Telecom 2004 xdsl WiMAX WiMAX 14

Munawwar Hussain WiMAX WiMAX Telecommunications Regulatory Authority (TRA) Hasan Shariff TRA To create an optimal enabling environment in which the

16 Munawwar Hussain WiMAX WiMAX Telecommunications Regulatory Authority (TRA) Hasan Shariff TRA To create an optimal enabling environment in which the UAE's ICT sector will emerge as a leader in the global market place. WiMAX WiMAX Infonatics Richard Webbs The WiMAX Opportunity in MENA. Infonatics WiMAX 15

17 WiMAX 16d 16e 16m 2010 WiMAX WiMAX WiMAX Wi-Fi backhaul WiMAX Umniah WiMAX 2005 GSM 2007 WiMAX (11/11/2007) 9 ADSL 4 WiMAX Umniah WiMAX 1. : Umniah soft launch 2. : 3. public hot spots WiMAX : WiMAX 4. : demo user friendly facebook ADSL Umniah The Internet user has no loyalty to his provider but Laziness is the reason they renew their subscription, they do not want to return the CPE modem and start a new subscription with another provider. Umniah try and buy, direct sales team visit for location test, home support, customer care center, rent the CPE and provide free outdoor. feel comfortable WiMAX WiMAX Umniah 15% vividwireless 30% 3 1,300 16

18 Vendor shootout, BS Motorola, Huawei Samsung 10 WiMAX BS, WiMAX Operator Samsung Sheikh Khalifa Bin Zayed Street Wi-Fi WiMAX CPE WiFi AP 3 WiFi/WiMAX 17

19 2G, 3G Telecom WiMAX WiMAX Operator Fixed WiMAX Mobile WiMAX embedded handheld device HTC WiMAX WiMAX MENA WiMAX Fixed DSL Mobile WiMAX MTWAL WiMAX WiMAX Operator WiMAX Operator WiMAX P1 Clearwire shopping mall WiMAX end user 18

20 Mobile WiMAX-Delivering 4G Now, ITRI/Taiwan Driving Broadband Innovation in UAE-Dubai Metro: A case Study, Du/UAE Zain Bahrain Experience in Wireless Broadband, Zain/Bahrain WiMAX Experience in Jordan: Umniah Experience in Community Education and Acquisition Strategies, Umniah/Jordan 19

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